Product Manager Worry List
•Download as PPTX, PDF•
0 likes•480 views
This presentation aims to highlight businessmen, business leaders, product managers for new product/service development via 10 questions.
Report
Share
Report
Share
Recommended
Importance of product knowledge in selling
Created by Anil Thapliyal for Retail management post graduation diploma in management final semester Welingkar management.
Product Knowledge / Brand Awareness
Product knowledge leads to confidence in salespeople and helps create value for customers. Research shows that knowledgeable staff sell 87% more than those without product knowledge. As 50% of customers seek expert advice on purchases, knowledgeable sales associates can better meet customer needs and lead to happier customers who buy more confidently and spend more. Strengthening communication skills, boosting enthusiasm, and growing confidence allows salespeople to better convince customers, who then trust the product and salesperson, leading to more sales and fewer returns.
Presentation on product knowledge
Product Knowledge is a better understanding of the product or services offered by a firm that includes gathering information about the characteristics, functional features and use of the offerings. Product knowledge leads to better penetration of the product information to the potential customers.
It starts with 'product vision'
The document provides guidance on creating an effective product vision by outlining key questions to consider regarding target customers, needs addressed, critical features, unique selling points, development timeline and budget, and input needed from various stakeholders. It also discusses the importance of being able to clearly and simply explain a product or service in an "elevator pitch" and provides an example pitch for a home delivery service in Bangalore offering essential goods during lockdown that addresses target customers, need, category, location, benefits, competition, and unique differentiator. The document emphasizes getting alignment from one's team and lists the website and contact of the author.
Chapter 7 importance of good product knowledge
Having good product knowledge allows salespeople to confidently present and sell products to customers, build trust in the customer relationship, and ensure the right product matches the customer's needs by recommending suitable options and reducing returns. It also helps salespeople make better demonstrations, overcome objections, and provide good after-sales service.
Chapter 7 customer service whole new
This document discusses key aspects of customer service and the selling process. It covers approaching customers, making sales presentations, handling questions and objections, closing the sale, and providing after-sales service. The three main points made are:
1. There are three common approaches to engaging customers - greeting, service, and product. It's important to make customers feel welcomed.
2. An effective sales presentation involves demonstrating the product, highlighting its features and benefits, and addressing any customer concerns.
3. Good after-sales service includes repairs, customer support, and resolving returns or refunds to keep customers satisfied over the long term.
Practical Steps in Determining Your Product Vision (Product Tank Bristol - Oc...
In this talk that I gave at ProductTank Bristol I created a product vision for a global health insurance client, including a new workshop format that you can use yourself to determine your own product vision statement.
Chapter 7 presenting the product and product knowledge
Presenting a product to customers is an important step in the selling process. It allows customers to understand how the product can benefit them, making them more likely to purchase it. The document provides techniques for effective product presentation, such as telling customers about unique features and benefits, demonstrating product use, answering customer questions, using positive words to describe features, and repeating key information to address customer needs. Proudly holding the product also shows customers the seller's confidence in it.
Recommended
Importance of product knowledge in selling
Created by Anil Thapliyal for Retail management post graduation diploma in management final semester Welingkar management.
Product Knowledge / Brand Awareness
Product knowledge leads to confidence in salespeople and helps create value for customers. Research shows that knowledgeable staff sell 87% more than those without product knowledge. As 50% of customers seek expert advice on purchases, knowledgeable sales associates can better meet customer needs and lead to happier customers who buy more confidently and spend more. Strengthening communication skills, boosting enthusiasm, and growing confidence allows salespeople to better convince customers, who then trust the product and salesperson, leading to more sales and fewer returns.
Presentation on product knowledge
Product Knowledge is a better understanding of the product or services offered by a firm that includes gathering information about the characteristics, functional features and use of the offerings. Product knowledge leads to better penetration of the product information to the potential customers.
It starts with 'product vision'
The document provides guidance on creating an effective product vision by outlining key questions to consider regarding target customers, needs addressed, critical features, unique selling points, development timeline and budget, and input needed from various stakeholders. It also discusses the importance of being able to clearly and simply explain a product or service in an "elevator pitch" and provides an example pitch for a home delivery service in Bangalore offering essential goods during lockdown that addresses target customers, need, category, location, benefits, competition, and unique differentiator. The document emphasizes getting alignment from one's team and lists the website and contact of the author.
Chapter 7 importance of good product knowledge
Having good product knowledge allows salespeople to confidently present and sell products to customers, build trust in the customer relationship, and ensure the right product matches the customer's needs by recommending suitable options and reducing returns. It also helps salespeople make better demonstrations, overcome objections, and provide good after-sales service.
Chapter 7 customer service whole new
This document discusses key aspects of customer service and the selling process. It covers approaching customers, making sales presentations, handling questions and objections, closing the sale, and providing after-sales service. The three main points made are:
1. There are three common approaches to engaging customers - greeting, service, and product. It's important to make customers feel welcomed.
2. An effective sales presentation involves demonstrating the product, highlighting its features and benefits, and addressing any customer concerns.
3. Good after-sales service includes repairs, customer support, and resolving returns or refunds to keep customers satisfied over the long term.
Practical Steps in Determining Your Product Vision (Product Tank Bristol - Oc...
In this talk that I gave at ProductTank Bristol I created a product vision for a global health insurance client, including a new workshop format that you can use yourself to determine your own product vision statement.
Chapter 7 presenting the product and product knowledge
Presenting a product to customers is an important step in the selling process. It allows customers to understand how the product can benefit them, making them more likely to purchase it. The document provides techniques for effective product presentation, such as telling customers about unique features and benefits, demonstrating product use, answering customer questions, using positive words to describe features, and repeating key information to address customer needs. Proudly holding the product also shows customers the seller's confidence in it.
İyi Bir Yöneticinin Özellikleri / Properties of a Good Manager
This presentation is about 24 properties of a good manager,leader,director,executive which were formulated by Ahmet Vefik Pasha who was one of the high rank statesmen of the late Ottoman Empire Period.
Similar and Common Idioms and Proverbs in English and Turkish Literature / İn...
This study aims to show the similarities between English and Turkish language especailly in proverbs and idioms which are the best indicatiors of understanding and cultural accumulation.
Ortiz nelson production_libraries
Music production libraries provide opportunities for personal and professional gain. They are a growing market for independent artists and composers to earn income over a long period of time. Music libraries allow composers to earn money through having their music licensed for use in television, film, and other media. Researching music libraries can help artists understand how to utilize this avenue for long-term financial benefits and confidence building through continued work.
Atoms intro (2)
Atoms are extremely small, around three one-hundred-millionths of a centimeter. Atoms are made up of a nucleus containing protons and neutrons, and electrons that orbit the nucleus. The nucleus contains positively charged protons and neutral neutrons, while negatively charged electrons surround it. Elements are defined by the number of protons, which determines the element's identity, while isotopes of an element can vary in their number of neutrons. Ions are formed when atoms gain or lose electrons.
Drawing bohr models
Bohr models are used to predict an element's reactivity by examining its valence electrons. To draw a Bohr model, draw the nucleus and write the number of protons and neutrons. Then draw electron shells according to the rules that level 1 holds 2 electrons and levels 2 and 3 hold 8 each, filling inner shells first. Examples are given for carbon, sulfur, lithium, neon, phosphorus and sodium.
Understanding the Persian Garden as a Cultural Landscape: an Approach to Comp...
This document summarizes a paper that discusses understanding Persian gardens as cultural landscapes in order to develop comprehensive conservation policies. It outlines some of the tangible and intangible elements of Persian gardens that should be considered, such as natural features, structures, and the sense of unity. It also examines challenges to conserving Persian gardens, such as focusing mainly on architectural aspects rather than the entire landscape, and changes made by different owners who prioritize uses other than historic preservation.
หน่วยที่ 5ระบบเครือข่ายคอมพิวเตอร์ไร้สาย
1. Wireless networks can be used to connect computers, smartphones, and other devices using technologies like Wi-Fi, Bluetooth, and infrared.
2. There are different types of wireless networks including WPAN for personal devices, WLAN for local networks, WMAN for larger areas, and WWAN for worldwide connectivity.
3. Security measures for wireless networks include firewalls, user authentication, data encryption using WEP or WPA keys, and only using approved network adapters.
Islam and-science-concordance-or-conflict
This document summarizes a speech given by Professor Abdus Salam on the relationship between Islam and science. It discusses how the Quran encourages the study of nature and acquisition of knowledge. It describes how early Muslims advanced scientific knowledge by translating Greek works and establishing institutions of higher learning. The golden age of Islamic science from the 8th to 12th centuries is highlighted, with notable scientists like Ibn al-Haitham and Al-Biruni mentioned. The document then discusses the decline of science in the Islamic world from the 12th century onward due to isolation and discouragement of innovation.
Islam
The Islamic world is linguistically and ethnically diverse, with Arabic, Turkish, Farsi, and Malay spoken across West Asia, Central Asia, Southeast Asia, and Africa. While Arabic is the language of the Quran, it exists in many distinct dialects closer to separate languages. Islam originated in the 7th century AD in the Arabian Peninsula under the prophet Muhammad. The religion's core beliefs are the five pillars of faith, and its doctrines are derived from the Quran and the hadith. Islam subsequently spread rapidly through conversion, trade, and military conquest across three continents. The Islamic world today continues to grapple with issues of secularism, religious extremism, and geopolitical conflicts.
Work and Power
Work is defined as a force acting through a distance in the same direction, while power is the rate at which work is done over time. Work is calculated as force multiplied by distance, with the unit of joules, while power is work divided by time and calculated as force multiplied by distance divided by time, with the unit of watts. Both work and power involve the application of a force, but work is the amount of force exerted through a distance regardless of time, whereas power takes into account the time component by measuring the rate at which work is performed.
Honey Bee Biology by Madam Ayesha Department of Zoology University of Peshawa...
Beekeeping involves managing honey bee colonies. Bees are social insects that evolved from wasps millions of years ago. A bee colony consists of one queen, thousands of female worker bees, and hundreds of male drones. Workers perform different tasks as they age, initially cleaning cells, then receiving and storing nectar and pollen, before becoming foragers. The queen lays eggs and controls the colony with pheromones. Workers care for larvae, build comb, regulate temperature, and defend the hive. Colonies have distinct seasons for foraging, brood production, and swarming or supersedure of the queen.
Digital rangefinder
The document provides steps for changing units of measurement on a rangefinder:
1. Adjust the measurement units to either metric or standard by using an easy toggle switch.
2. Change the eyepiece setting to magnify the lenses, keeping a record of diopter settings to change image clarity with a simple rotation.
3. Measure the magnification level by focusing on a target, with numbers indicating increased clarity depending on distance covered.
Science aug-2005-cardillo-et-al
This document analyzes the relationship between body size and extinction risk in mammal species. It finds that both intrinsic and environmental factors that increase extinction risk scale sharply above a body mass threshold of around 3 kilograms. For smaller species, extinction risk is driven mainly by environmental factors related to geographic range, but for larger species both environmental factors and intrinsic biological traits are significant predictors of extinction risk. This suggests that the disadvantages of large body size for species survival are greater than previously thought.
Cosmic business center_gurgaon
This document summarizes the key features and amenities of an office complex project located in Gurgaon. The complex will feature shared conference rooms, convertible work stations that can be used as beds, an on-site restaurant and clubhouse, a swimming pool, and office spaces ranging from 150-2000 square feet. It will provide a unique mixed-use workspace with state-of-the-art facilities and amenities meant to accommodate employees' work and leisure needs within one complex.
MIS Final Presentation 1
The document contains information about the University of Faisalabad (TUF) including:
1. A group list with 5 student names and roll numbers.
2. Instructions for logging into the TUF administrative system and resetting a forgotten password.
3. Sections within the administrative system for adding messages from the Vice Chancellor, mission and vision statements, university history, city information, academic programs, and faculty details.
Cor presentation - copy
The document provides specifications and pricing details for luxury residential properties in a development called "The City of Romance". It describes high-quality interior and exterior features for villas, cottages, suites, and studios ranging in price from INR 54,62,500 to INR 6,95,72,500. Amenities for the development include landscaped gardens, meditation areas, a spa, clubhouse, restaurants, and security features.
interview question for MBA Marketing Job
Here are a few ways I would justify the product cost to the prospect:
1. Explain the value proposition - Highlight how the product will benefit the prospect and help them achieve their goals. Quantify returns/savings where possible.
2. Emphasize quality and durability - Note that a higher price indicates higher quality materials and workmanship, resulting in a longer-lasting product.
3. Compare features vs competitors - Show how the product has more/better features than cheaper alternatives, justifying the higher cost.
4. Offer payment/financing options - Suggest plans like EMI or lease options to make the product affordable.
5. Discuss life cycle costs - Explain that while
Entrepreneurship Q1 L2.pdfmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmm
The document discusses market needs in a potential market. It defines a potential market as the demographic groups that are not currently customers but could become customers in the future. It also discusses determining customer needs, wants, and demands through surveys. The document outlines different types of products, services, and experiences that can meet customer needs and how to identify a potential market to increase business growth and profits.
More Related Content
Viewers also liked
İyi Bir Yöneticinin Özellikleri / Properties of a Good Manager
This presentation is about 24 properties of a good manager,leader,director,executive which were formulated by Ahmet Vefik Pasha who was one of the high rank statesmen of the late Ottoman Empire Period.
Similar and Common Idioms and Proverbs in English and Turkish Literature / İn...
This study aims to show the similarities between English and Turkish language especailly in proverbs and idioms which are the best indicatiors of understanding and cultural accumulation.
Ortiz nelson production_libraries
Music production libraries provide opportunities for personal and professional gain. They are a growing market for independent artists and composers to earn income over a long period of time. Music libraries allow composers to earn money through having their music licensed for use in television, film, and other media. Researching music libraries can help artists understand how to utilize this avenue for long-term financial benefits and confidence building through continued work.
Atoms intro (2)
Atoms are extremely small, around three one-hundred-millionths of a centimeter. Atoms are made up of a nucleus containing protons and neutrons, and electrons that orbit the nucleus. The nucleus contains positively charged protons and neutral neutrons, while negatively charged electrons surround it. Elements are defined by the number of protons, which determines the element's identity, while isotopes of an element can vary in their number of neutrons. Ions are formed when atoms gain or lose electrons.
Drawing bohr models
Bohr models are used to predict an element's reactivity by examining its valence electrons. To draw a Bohr model, draw the nucleus and write the number of protons and neutrons. Then draw electron shells according to the rules that level 1 holds 2 electrons and levels 2 and 3 hold 8 each, filling inner shells first. Examples are given for carbon, sulfur, lithium, neon, phosphorus and sodium.
Understanding the Persian Garden as a Cultural Landscape: an Approach to Comp...
This document summarizes a paper that discusses understanding Persian gardens as cultural landscapes in order to develop comprehensive conservation policies. It outlines some of the tangible and intangible elements of Persian gardens that should be considered, such as natural features, structures, and the sense of unity. It also examines challenges to conserving Persian gardens, such as focusing mainly on architectural aspects rather than the entire landscape, and changes made by different owners who prioritize uses other than historic preservation.
หน่วยที่ 5ระบบเครือข่ายคอมพิวเตอร์ไร้สาย
1. Wireless networks can be used to connect computers, smartphones, and other devices using technologies like Wi-Fi, Bluetooth, and infrared.
2. There are different types of wireless networks including WPAN for personal devices, WLAN for local networks, WMAN for larger areas, and WWAN for worldwide connectivity.
3. Security measures for wireless networks include firewalls, user authentication, data encryption using WEP or WPA keys, and only using approved network adapters.
Islam and-science-concordance-or-conflict
This document summarizes a speech given by Professor Abdus Salam on the relationship between Islam and science. It discusses how the Quran encourages the study of nature and acquisition of knowledge. It describes how early Muslims advanced scientific knowledge by translating Greek works and establishing institutions of higher learning. The golden age of Islamic science from the 8th to 12th centuries is highlighted, with notable scientists like Ibn al-Haitham and Al-Biruni mentioned. The document then discusses the decline of science in the Islamic world from the 12th century onward due to isolation and discouragement of innovation.
Islam
The Islamic world is linguistically and ethnically diverse, with Arabic, Turkish, Farsi, and Malay spoken across West Asia, Central Asia, Southeast Asia, and Africa. While Arabic is the language of the Quran, it exists in many distinct dialects closer to separate languages. Islam originated in the 7th century AD in the Arabian Peninsula under the prophet Muhammad. The religion's core beliefs are the five pillars of faith, and its doctrines are derived from the Quran and the hadith. Islam subsequently spread rapidly through conversion, trade, and military conquest across three continents. The Islamic world today continues to grapple with issues of secularism, religious extremism, and geopolitical conflicts.
Work and Power
Work is defined as a force acting through a distance in the same direction, while power is the rate at which work is done over time. Work is calculated as force multiplied by distance, with the unit of joules, while power is work divided by time and calculated as force multiplied by distance divided by time, with the unit of watts. Both work and power involve the application of a force, but work is the amount of force exerted through a distance regardless of time, whereas power takes into account the time component by measuring the rate at which work is performed.
Honey Bee Biology by Madam Ayesha Department of Zoology University of Peshawa...
Beekeeping involves managing honey bee colonies. Bees are social insects that evolved from wasps millions of years ago. A bee colony consists of one queen, thousands of female worker bees, and hundreds of male drones. Workers perform different tasks as they age, initially cleaning cells, then receiving and storing nectar and pollen, before becoming foragers. The queen lays eggs and controls the colony with pheromones. Workers care for larvae, build comb, regulate temperature, and defend the hive. Colonies have distinct seasons for foraging, brood production, and swarming or supersedure of the queen.
Digital rangefinder
The document provides steps for changing units of measurement on a rangefinder:
1. Adjust the measurement units to either metric or standard by using an easy toggle switch.
2. Change the eyepiece setting to magnify the lenses, keeping a record of diopter settings to change image clarity with a simple rotation.
3. Measure the magnification level by focusing on a target, with numbers indicating increased clarity depending on distance covered.
Science aug-2005-cardillo-et-al
This document analyzes the relationship between body size and extinction risk in mammal species. It finds that both intrinsic and environmental factors that increase extinction risk scale sharply above a body mass threshold of around 3 kilograms. For smaller species, extinction risk is driven mainly by environmental factors related to geographic range, but for larger species both environmental factors and intrinsic biological traits are significant predictors of extinction risk. This suggests that the disadvantages of large body size for species survival are greater than previously thought.
Cosmic business center_gurgaon
This document summarizes the key features and amenities of an office complex project located in Gurgaon. The complex will feature shared conference rooms, convertible work stations that can be used as beds, an on-site restaurant and clubhouse, a swimming pool, and office spaces ranging from 150-2000 square feet. It will provide a unique mixed-use workspace with state-of-the-art facilities and amenities meant to accommodate employees' work and leisure needs within one complex.
MIS Final Presentation 1
The document contains information about the University of Faisalabad (TUF) including:
1. A group list with 5 student names and roll numbers.
2. Instructions for logging into the TUF administrative system and resetting a forgotten password.
3. Sections within the administrative system for adding messages from the Vice Chancellor, mission and vision statements, university history, city information, academic programs, and faculty details.
Cor presentation - copy
The document provides specifications and pricing details for luxury residential properties in a development called "The City of Romance". It describes high-quality interior and exterior features for villas, cottages, suites, and studios ranging in price from INR 54,62,500 to INR 6,95,72,500. Amenities for the development include landscaped gardens, meditation areas, a spa, clubhouse, restaurants, and security features.
Viewers also liked (20)
İyi Bir Yöneticinin Özellikleri / Properties of a Good Manager
İyi Bir Yöneticinin Özellikleri / Properties of a Good Manager
Similar and Common Idioms and Proverbs in English and Turkish Literature / İn...
Similar and Common Idioms and Proverbs in English and Turkish Literature / İn...
Understanding the Persian Garden as a Cultural Landscape: an Approach to Comp...
Understanding the Persian Garden as a Cultural Landscape: an Approach to Comp...
Honey Bee Biology by Madam Ayesha Department of Zoology University of Peshawa...
Honey Bee Biology by Madam Ayesha Department of Zoology University of Peshawa...
Similar to Product Manager Worry List
interview question for MBA Marketing Job
Here are a few ways I would justify the product cost to the prospect:
1. Explain the value proposition - Highlight how the product will benefit the prospect and help them achieve their goals. Quantify returns/savings where possible.
2. Emphasize quality and durability - Note that a higher price indicates higher quality materials and workmanship, resulting in a longer-lasting product.
3. Compare features vs competitors - Show how the product has more/better features than cheaper alternatives, justifying the higher cost.
4. Offer payment/financing options - Suggest plans like EMI or lease options to make the product affordable.
5. Discuss life cycle costs - Explain that while
Entrepreneurship Q1 L2.pdfmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmm
The document discusses market needs in a potential market. It defines a potential market as the demographic groups that are not currently customers but could become customers in the future. It also discusses determining customer needs, wants, and demands through surveys. The document outlines different types of products, services, and experiences that can meet customer needs and how to identify a potential market to increase business growth and profits.
Indian Product Manager with global stakeholders, how to make that work? by Go...
Gopal Shenoy, a 14 year veteran of software product management in the United States. A frequently sought after speaker at several product management conferences and a featured product manager at institutes like Pragmatic Marketing, Gopal runs one of the best ranked product management blog in the world at productmanagementtips.com Gopal is currently the Director of Product Management at Gazelle.com in Boston, USA where he is leading the product efforts to enable consumers to trade-in over 250,000 used electronic gadgets for cash.
Whether you are currently a product manager or if you are aspiring to become a Product Manager, this seminar is for you! Join us to listen to Gopal deliver an inspirational seminar on the changing role of a Product Manager in a distributed ecosystem of customers and stakeholders, influence of social media on behaviors of prospective customers and how Indian Product Managers can position themselves for success in such a global business environment.This is your opportunity to ask one of the industry’s accomplished practitioners on how to go about building products that will succeed in the marketplace.
For more info you can visit www.adaptivemarketing.in
Product management
Product management involves planning, marketing, and forecasting products throughout their lifecycle. Product managers handle many activities from identifying opportunities to developing, launching, and supporting products. They work to maximize sales, market share, and profits. Good product managers understand company goals and capabilities, listen to customers while probing underlying needs, conduct research to validate demand, understand competition, define clear requirements, and focus on enabling the sales force and serving customers.
Intro To Marketing For Web2.0 Projects Comp 113
This document provides an introduction to marketing concepts for web 2.0 projects. It discusses that marketing is about understanding customer needs rather than just selling products. The key aspects of marketing include the 4 Ps framework of product, price, place, and promotion. Good marketing determines customer needs and satisfies them more effectively than competitors. It also discusses segmentation, targeting, and positioning customers which involves analyzing the market into segments and choosing which segments to target with tailored marketing mixes. The overall goal of marketing is to create value for both the customer and organization.
24.02.2024 power point presenatation color corrector
Product-market fit is when a product meets the needs of its target market. It is crucial for success because it means there is demand for a product that solves customers' problems. To achieve product-market fit, one must identify the target market, define their problem, develop a solution through iteration and feedback, and validate that the solution fits the market. Key steps are understanding customers' pain points, gathering input, taking a user-centric approach, and continuously refining the product.
IE Business School_Essay 3_ FMCG Consulting_Neha Gujral
Neha Gujral wants to explore the fast moving consumer goods (FMCG) sector from a consulting perspective. She believes her leadership and interpersonal skills will allow her to quickly connect with clients and present recommendations to address issues in the sector. The FMCG sector faces challenges in understanding consumer demands, responding to environmental changes, managing inflationary pressures, and surviving competition. Neha discusses how her education at IE Business School will further develop her skills in areas like leadership, teamwork, negotiation, and understanding global markets to advise clients in addressing these challenges.
10 Must-Do's for Product Managers by fmr PayPal PM
Main takeaways:
- Must-do's for a Product Manager
- Habits to cultivate
- Strategies to be successful
What Does Product Marketing Do.pdf
Welcome to the dynamic world of product marketing! Whether you're a seasoned marketing professional or just stepping into the captivating realm of marketing, understanding the nuances of product marketing is essential. In this article, we're going to take a deep dive into the heart of product marketing and explore what it entails.
Customer oriented
Customer satisfaction should be the top priority in today's competitive business environment. A customer-oriented approach involves understanding customer needs through market research and feedback, providing unique products and services, and offering after-sales support. Implementing both a customer-oriented approach and a holistic approach that integrates all marketing efforts can help businesses increase market share and profits while better satisfying customers. This holistic and customer-focused strategy is especially important as customers become more educated and empowered.
Marketing concept i arnelyn arellano
The document discusses several marketing concepts including the marketing concept, production concept, product concept, selling concept, and societal marketing concept. It explains that the marketing concept focuses on satisfying customer needs to increase sales and profits. It also discusses the 4Ps of the marketing mix: product, price, place, and promotion. The marketing mix framework involves determining the right product, price, distribution channels, and promotional strategies to satisfy customers.
Move your product ownership to the next level
This is the slidedeck of the workshop "Move your product ownership to the next level". It also includes the links to valuable resources you might want to use ;)
Product Market Fit and Lean Methodology
The session on Product Market Fit (PMF) introduces the concept of Product Market Fit and its importance in the early stages of the business.
The lecture, also highlights the importance of achieving PMF early on.
This is Part A of the three (03) segments on the topic.
Video lecture can be found at:
https://youtu.be/uATQAqM7Mug
Product Marketing: Moving the Needle
- The document discusses product marketing strategies for technology companies, including positioning a new product launch.
- It emphasizes determining where the company stands in terms of product quality and go-to-market effectiveness, and the roles of product management and marketing in improving in these areas.
- The document provides templates and considerations for developing a positioning statement, defining the customer's problem, targeting the right market, and establishing power positions to communicate the product's value proposition.
Product Marketing: Moving the Needle (ProductCamp Boston 2016)
The other "products" group... Product Management is probably better understood and more established at most companies than Product Marketing. Everyone in Product Marketing has to explain that "no, we don't own the product roadmap", Product Management does that (involves a lot of heavy lifting), we are working on the "go-to-market" strategies/tactics, guiding marketing and sales to make the most of what Development and Product Management has created. Also, want to cover the three basic ways that Product Marketing can "move the needle" beyond a company's day-to-day run rate...
About Larry Concannon
From engineering degree to sales engineering position to MBA to product management to product marketing... what a long strange trip it has been...
productmanager
The document discusses the key role and responsibilities of a product manager. It begins by explaining that the product manager is responsible for defining the right product at the right time by understanding customer needs and the capabilities of the engineering team. The product manager is also responsible for developing the product strategy and roadmap. While the product manager leads the product team, they do not directly manage people. The document outlines other responsibilities like identifying opportunities, representing the product internally including to executives and sales/marketing, and managing the product requirements.
Antonio urcelay en
Antonio Urcelay, president of TOYS RUS Continental Europe, discusses the importance of understanding markets, products, and research and development (R&D) for business success. He stresses the need to understand customers, ensure products meet their needs and desires, and differentiate products from the competition through continuous innovation. Urcelay believes correctly analysing consumers, products, and competitors is key to success, and that R&D is fundamental to continuously updating products and generating innovations that keep the company's competitive advantages and differentiate its offerings for the future.
Marketing Process
According to Breonna Bergstrom, a marketing process is:
“A series of steps that allow organizations to identify customer problems, analyze market opportunities, and create marketing materials to reach the desired audience.”
STEPS OF MARKETING PROCESS
1. Understand the customer needs.
2. Develop a basic strategy.
3. Make a decision.
4. Execute a plan.
5. Deliver the results.
The Marketing Mix is a concept established in 1960 by Jerome McCarthy while he was on a Ford Foundation Fellowship at Harvard Business School and MIT.
While the term marketing mix had been in use since the 40’s, it was McCarthy who distilled it to the four P’s (Product, Price, Place and Promotion).
The 4 Ps of Marketing Mix
Product
Price
Place
Promotion
Product Management Roles - Briefly Explained
This document outlines different product management roles and their responsibilities. It focuses on the key roles of product manager and product marketer. The product manager focuses on users, solving problems, and working with development. Their KPI is cost and they generate and validate ideas. The product marketer focuses on buyers, selling products, and working with sales and marketing. Their KPI is revenue and they plan marketing and messaging. Both roles contribute to gross margin. The document also briefly outlines other product roles like product strategist and product analyst that may share some responsibilities.
Marketing mgt
The document discusses various marketing concepts including the marketing concept, needs and wants, demand, products and services, target markets, and marketing management.
It provides definitions and explanations of these key marketing concepts, highlighting their importance for understanding the marketing function. Merits and drawbacks of different concepts are outlined.
The psychoanalytic model of consumer behavior is also summarized, drawing from Freudian psychology and describing how unconscious desires and longings can influence purchasing decisions according to this theoretical perspective.
Objectives and features of marketing research are defined, including understanding customer buying behaviors, forecasting sales, assessing competitors, and evaluating marketing actions. Market research is positioned as a systematic, objective, and multidisciplinary process.
Similar to Product Manager Worry List (20)
Entrepreneurship Q1 L2.pdfmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmm
Entrepreneurship Q1 L2.pdfmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmm
Indian Product Manager with global stakeholders, how to make that work? by Go...
Indian Product Manager with global stakeholders, how to make that work? by Go...
24.02.2024 power point presenatation color corrector
24.02.2024 power point presenatation color corrector
IE Business School_Essay 3_ FMCG Consulting_Neha Gujral
IE Business School_Essay 3_ FMCG Consulting_Neha Gujral
10 Must-Do's for Product Managers by fmr PayPal PM
10 Must-Do's for Product Managers by fmr PayPal PM
Product Marketing: Moving the Needle (ProductCamp Boston 2016)
Product Marketing: Moving the Needle (ProductCamp Boston 2016)
Recently uploaded
2022 Vintage Roman Numerals Men Rings
Discover timeless style with the 2022 Vintage Roman Numerals Men's Ring. Crafted from premium stainless steel, this 6mm wide ring embodies elegance and durability. Perfect as a gift, it seamlessly blends classic Roman numeral detailing with modern sophistication, making it an ideal accessory for any occasion.
https://rb.gy/usj1a2
How to Implement a Strategy: Transform Your Strategy with BSC Designer's Comp...
The Strategy Implementation System offers a structured approach to translating stakeholder needs into actionable strategies using high-level and low-level scorecards. It involves stakeholder analysis, strategy decomposition, adoption of strategic frameworks like Balanced Scorecard or OKR, and alignment of goals, initiatives, and KPIs.
Key Components:
- Stakeholder Analysis
- Strategy Decomposition
- Adoption of Business Frameworks
- Goal Setting
- Initiatives and Action Plans
- KPIs and Performance Metrics
- Learning and Adaptation
- Alignment and Cascading of Scorecards
Benefits:
- Systematic strategy formulation and execution.
- Framework flexibility and automation.
- Enhanced alignment and strategic focus across the organization.
Digital Marketing with a Focus on Sustainability
Digital Marketing best practices including influencer marketing, content creators, and omnichannel marketing for Sustainable Brands at the Sustainable Cosmetics Summit 2024 in New York
Top mailing list providers in the USA.pptx
Discover the top mailing list providers in the USA, offering targeted lists, segmentation, and analytics to optimize your marketing campaigns and drive engagement.
Event Report - SAP Sapphire 2024 Orlando - lots of innovation and old challenges
Holger Mueller of Constellation Research shares his key takeaways from SAP's Sapphire confernece, held in Orlando, June 3rd till 5th 2024, in the Orange Convention Center.
3 Simple Steps To Buy Verified Payoneer Account In 2024
Buy Verified Payoneer Account: Quick and Secure Way to Receive Payments
Buy Verified Payoneer Account With 100% secure documents, [ USA, UK, CA ]. Are you looking for a reliable and safe way to receive payments online? Then you need buy verified Payoneer account ! Payoneer is a global payment platform that allows businesses and individuals to send and receive money in over 200 countries.
If You Want To More Information just Contact Now:
Skype: SEOSMMEARTH
Telegram: @seosmmearth
Gmail: seosmmearth@gmail.com
Unveiling the Dynamic Personalities, Key Dates, and Horoscope Insights: Gemin...
Explore the fascinating world of the Gemini Zodiac Sign. Discover the unique personality traits, key dates, and horoscope insights of Gemini individuals. Learn how their sociable, communicative nature and boundless curiosity make them the dynamic explorers of the zodiac. Dive into the duality of the Gemini sign and understand their intellectual and adventurous spirit.
Digital Transformation Frameworks: Driving Digital Excellence
[To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
This presentation is a curated compilation of PowerPoint diagrams and templates designed to illustrate 20 different digital transformation frameworks and models. These frameworks are based on recent industry trends and best practices, ensuring that the content remains relevant and up-to-date.
Key highlights include Microsoft's Digital Transformation Framework, which focuses on driving innovation and efficiency, and McKinsey's Ten Guiding Principles, which provide strategic insights for successful digital transformation. Additionally, Forrester's framework emphasizes enhancing customer experiences and modernizing IT infrastructure, while IDC's MaturityScape helps assess and develop organizational digital maturity. MIT's framework explores cutting-edge strategies for achieving digital success.
These materials are perfect for enhancing your business or classroom presentations, offering visual aids to supplement your insights. Please note that while comprehensive, these slides are intended as supplementary resources and may not be complete for standalone instructional purposes.
Frameworks/Models included:
Microsoft’s Digital Transformation Framework
McKinsey’s Ten Guiding Principles of Digital Transformation
Forrester’s Digital Transformation Framework
IDC’s Digital Transformation MaturityScape
MIT’s Digital Transformation Framework
Gartner’s Digital Transformation Framework
Accenture’s Digital Strategy & Enterprise Frameworks
Deloitte’s Digital Industrial Transformation Framework
Capgemini’s Digital Transformation Framework
PwC’s Digital Transformation Framework
Cisco’s Digital Transformation Framework
Cognizant’s Digital Transformation Framework
DXC Technology’s Digital Transformation Framework
The BCG Strategy Palette
McKinsey’s Digital Transformation Framework
Digital Transformation Compass
Four Levels of Digital Maturity
Design Thinking Framework
Business Model Canvas
Customer Journey Map
Brian Fitzsimmons on the Business Strategy and Content Flywheel of Barstool S...
On episode 272 of the Digital and Social Media Sports Podcast, Neil chatted with Brian Fitzsimmons, Director of Licensing and Business Development for Barstool Sports.
What follows is a collection of snippets from the podcast. To hear the full interview and more, check out the podcast on all podcast platforms and at www.dsmsports.net
2024-6-01-IMPACTSilver-Corp-Presentation.pdf
IMPACT Silver is a pure silver zinc producer with over $260 million in revenue since 2008 and a large 100% owned 210km Mexico land package - 2024 catalysts includes new 14% grade zinc Plomosas mine and 20,000m of fully funded exploration drilling.
Industrial Tech SW: Category Renewal and Creation
Every industrial revolution has created a new set of categories and a new set of players.
Multiple new technologies have emerged, but Samsara and C3.ai are only two companies which have gone public so far.
Manufacturing startups constitute the largest pipeline share of unicorns and IPO candidates in the SF Bay Area, and software startups dominate in Germany.
Business storytelling: key ingredients to a story
Storytelling is an incredibly valuable tool to share data and information. To get the most impact from stories there are a number of key ingredients. These are based on science and human nature. Using these elements in a story you can deliver information impactfully, ensure action and drive change.
Easily Verify Compliance and Security with Binance KYC
Use our simple KYC verification guide to make sure your Binance account is safe and compliant. Discover the fundamentals, appreciate the significance of KYC, and trade on one of the biggest cryptocurrency exchanges with confidence.
The APCO Geopolitical Radar - Q3 2024 The Global Operating Environment for Bu...
The Radar reflects input from APCO’s teams located around the world. It distils a host of interconnected events and trends into insights to inform operational and strategic decisions. Issues covered in this edition include:
Mastering B2B Payments Webinar from BlueSnap
B2B payments are rapidly changing. Find out the 5 key questions you need to be asking yourself to be sure you are mastering B2B payments today. Learn more at www.BlueSnap.com.
How are Lilac French Bulldogs Beauty Charming the World and Capturing Hearts....
“After being the most listed dog breed in the United States for 31
years in a row, the Labrador Retriever has dropped to second place
in the American Kennel Club's annual survey of the country's most
popular canines. The French Bulldog is the new top dog in the
United States as of 2022. The stylish puppy has ascended the
rankings in rapid time despite having health concerns and limited
color choices.”
Building Your Employer Brand with Social Media
Presented at The Global HR Summit, 6th June 2024
In this keynote, Luan Wise will provide invaluable insights to elevate your employer brand on social media platforms including LinkedIn, Facebook, Instagram, X (formerly Twitter) and TikTok. You'll learn how compelling content can authentically showcase your company culture, values, and employee experiences to support your talent acquisition and retention objectives. Additionally, you'll understand the power of employee advocacy to amplify reach and engagement – helping to position your organization as an employer of choice in today's competitive talent landscape.
Recently uploaded (20)
How to Implement a Strategy: Transform Your Strategy with BSC Designer's Comp...
How to Implement a Strategy: Transform Your Strategy with BSC Designer's Comp...
Event Report - SAP Sapphire 2024 Orlando - lots of innovation and old challenges
Event Report - SAP Sapphire 2024 Orlando - lots of innovation and old challenges
3 Simple Steps To Buy Verified Payoneer Account In 2024
3 Simple Steps To Buy Verified Payoneer Account In 2024
Unveiling the Dynamic Personalities, Key Dates, and Horoscope Insights: Gemin...
Unveiling the Dynamic Personalities, Key Dates, and Horoscope Insights: Gemin...
Digital Transformation Frameworks: Driving Digital Excellence
Digital Transformation Frameworks: Driving Digital Excellence
Brian Fitzsimmons on the Business Strategy and Content Flywheel of Barstool S...
Brian Fitzsimmons on the Business Strategy and Content Flywheel of Barstool S...
Easily Verify Compliance and Security with Binance KYC
Easily Verify Compliance and Security with Binance KYC
The APCO Geopolitical Radar - Q3 2024 The Global Operating Environment for Bu...
The APCO Geopolitical Radar - Q3 2024 The Global Operating Environment for Bu...
How are Lilac French Bulldogs Beauty Charming the World and Capturing Hearts....
How are Lilac French Bulldogs Beauty Charming the World and Capturing Hearts....
Product Manager Worry List
- 2. A strong product manager must be constantly obsessed with the current and future state of his / her product. There are critical questions constantly to be asked himself/herself and to be answered.
- 3. Is my product compelling to our target customer?
- 4. Have we made this product as easy to use humanly possible?
- 5. Will this product succeed against competition?Not today’s competition, but the competition that will be in the market when we ship?
- 6. Do I know customers who will really buy this product? Not the product I wish we were going to build, but what we are really going to build?
- 7. Is my product truly differentiated? Can I explain the differentiation to a company executive in two minutes? To a smart customer in one minute? To an industry analyst in 30 seconds?
- 8. Will the product actually work?
- 9. Is the product whole product? How will customers actually think about and buy the product? Is it consistent with how we plan to sell it?
- 10. Are the product’s strengths consistent with what’s important to our customers ? Are we positioning these strengths as aggressively as possible?
- 11. Is the product worth money? How much money? Why? Can customers get it cheaper elsewhere?
- 12. Do I understand what the rest of the product team thinks is good about the product? Is it consistent with my own view?