This document outlines an 11-topic course on product management that will use a combination of lectures, case studies, workshops, and assignments. The course will cover the full product life cycle from introduction to decline, including product planning, development processes, positioning, and portfolio analysis. Students will analyze real-world case studies, present their work, and hear from three guest lecturers from industry.

1. maxwellsnotes@yahoo.com
srilanka
Topics to be discussed
1. Introduction to Product management
2. Case study approach in product management and discussion of a
case study
3. Case study- overall marketing and product management
4. Introduction to Product Planning and development Process
5. The decisions in managing the product in Introductory and
Growth Stages
6. The decision in managing the products in Maturity and Declining
stages
7. Case study- Product crisis
8. Importance of positioning in product management
9. Product Portfolio Analysis- An assignment
10. Presentation of Product Portfolios
11. Workshop on product management – national and
international scenarios
3 guest lectuerers from the industry to be invited.