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Product Life Cycle
DIRECT EXPORT BANGLADESH
Harmandeep Singh
PLC
H&M TOP PRODUCTS
• JONAS – 20*16STR-128*56-3/1 TWILL
• 130N55 - 30*16-139*78-3/1 TWILL
• BRUCE –
• WAYNE – 20*20STR
50.5
41
25.5
16
5.5
00 0.5
9
0 0.2
18
0
10
20
30
40
50
60
2012-13 2103-14 2014-15
JONAS 130N55 WAYNE BRUCE
S.OLIVER TOP PRODUCTS
• 140i21 –
• 110136 –
31.15
13
6.75
19
6.5
5
0
5
10
15
20
25
30
35
2012-13 2013-14 2014-15
140i21 110136
UNIQLO TOP PRODUCTS
• 132241 –
• 130129 –
• 120i09 –
• 13000192 -
• 13000193 -
• UNJTWILL -
12 10.75
4.5
10
0 0
7.05
4.25
00
10
00 0
39
0 0
5.34
0 0
4.5
0
5
10
15
20
25
30
35
40
45
2012-13 2013-14 2014-15
132241 130129 120i09 12000061
UNJTWILL 13000192 13000193
PRODUCT EXTENSION
FACTORS DRIVING THE PRODUCT
STRATEGIES INTRODUCTION GROWTH MATURITY DECLINE
PRODUCT
OFFER BASIC
PRODUCT
OFFER PRODUCT
EXTENSION, SERVICE
DIVERSIFY BRAND
AND MODELS
PHASE OUT WEAK
ITEMS
PRICE USE COST-PLUS
PRICE TO PENETRATE
MARKET
PRICE TO MATCH OR
BEAT COMPETITORS
CUT PRICE
ADVERTISING
BUILD PRODUCT
AWARENESS AMONG
EARLY ADOPTERS &
DEALERS
BUILD AWARENESS &
INTEREST IN MASS
MARKET
STRESS BRAND
DIFFERENCES &
BENEFITS
REDUCE TO LEVEL
NEEDS TO RETAIN
HARD CORE LOYALS
SALES
PROMOTION
USE HEAVY SALES
PROMOTION TO
ENTICE TRIAL
REDUCE TO TAKE
ADVANTAGE OF
HEAVY CONSUMER
DEMAND
INCREASE TO
ENCOURAGE BRAND
SWITCHING
REDUCE TO MINIMAL
LEVEL
FACTORS DRIVING THE PRODUCT
STRATEGIES INTRODUCTION GROWTH MATURITY DECLINE
PRODUCT - 11000016
11000016 (BI-STRETCH)
11000016 (BCI)
11000016 (HI-STRETCH)
11000016 (LIGHT GSM)
PHASE OUT WEAK
ITEMS OR CHANGE
MARKET
(H&M
INDIA,INDONESIA)
PRICE USE COST-PLUS
PRICE TO PENETRATE
MARKET
PRICE TO MATCH OR
BEAT COMPETITORS
CUT PRICE TO LOWEST
ADVERTISING
BUILD PRODUCT
AWARENESS AMONG
EARLY ADOPTERS &
DEALERS
(FASHION ORIENTED
BRANDS LIKE S.OLIVER)
BUILD AWARENESS &
INTEREST IN MASS
MARKET
STRESS BRAND
DIFFERENCES &
BENEFITS
(WE CAN BOAST OF
RETENTION AMONG
EMOLOYEES)
REDUCE TO LEVEL
NEEDS TO RETAIN
HARD CORE LOYALS
SALES
PROMOTION
USE HEAVY SALES
PROMOTION TO ENTICE
TRIAL
REDUCE TO TAKE
ADVANTAGE OF HEAVY
CONSUMER DEMAND
INCREASE TO
ENCOURAGE BRAND
SWITCHING
(PROMOTE 11000016'S
NEW VERSION SO IT
TAKES 11000016 PLACE)
REDUCE TO MINIMAL
LEVEL
GOING FARTHER…
• WEB ADDRESS IN SIGNATURE
• ‘JOIN OUR NEWSLETTER’ TAB
• COMBO’S FOR Y/D AND P/D
Product life cycle - Textiles industry

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Product life cycle - Textiles industry

  • 1. Product Life Cycle DIRECT EXPORT BANGLADESH Harmandeep Singh
  • 2. PLC
  • 3. H&M TOP PRODUCTS • JONAS – 20*16STR-128*56-3/1 TWILL • 130N55 - 30*16-139*78-3/1 TWILL • BRUCE – • WAYNE – 20*20STR 50.5 41 25.5 16 5.5 00 0.5 9 0 0.2 18 0 10 20 30 40 50 60 2012-13 2103-14 2014-15 JONAS 130N55 WAYNE BRUCE
  • 4. S.OLIVER TOP PRODUCTS • 140i21 – • 110136 – 31.15 13 6.75 19 6.5 5 0 5 10 15 20 25 30 35 2012-13 2013-14 2014-15 140i21 110136
  • 5. UNIQLO TOP PRODUCTS • 132241 – • 130129 – • 120i09 – • 13000192 - • 13000193 - • UNJTWILL - 12 10.75 4.5 10 0 0 7.05 4.25 00 10 00 0 39 0 0 5.34 0 0 4.5 0 5 10 15 20 25 30 35 40 45 2012-13 2013-14 2014-15 132241 130129 120i09 12000061 UNJTWILL 13000192 13000193
  • 7. FACTORS DRIVING THE PRODUCT STRATEGIES INTRODUCTION GROWTH MATURITY DECLINE PRODUCT OFFER BASIC PRODUCT OFFER PRODUCT EXTENSION, SERVICE DIVERSIFY BRAND AND MODELS PHASE OUT WEAK ITEMS PRICE USE COST-PLUS PRICE TO PENETRATE MARKET PRICE TO MATCH OR BEAT COMPETITORS CUT PRICE ADVERTISING BUILD PRODUCT AWARENESS AMONG EARLY ADOPTERS & DEALERS BUILD AWARENESS & INTEREST IN MASS MARKET STRESS BRAND DIFFERENCES & BENEFITS REDUCE TO LEVEL NEEDS TO RETAIN HARD CORE LOYALS SALES PROMOTION USE HEAVY SALES PROMOTION TO ENTICE TRIAL REDUCE TO TAKE ADVANTAGE OF HEAVY CONSUMER DEMAND INCREASE TO ENCOURAGE BRAND SWITCHING REDUCE TO MINIMAL LEVEL
  • 8. FACTORS DRIVING THE PRODUCT STRATEGIES INTRODUCTION GROWTH MATURITY DECLINE PRODUCT - 11000016 11000016 (BI-STRETCH) 11000016 (BCI) 11000016 (HI-STRETCH) 11000016 (LIGHT GSM) PHASE OUT WEAK ITEMS OR CHANGE MARKET (H&M INDIA,INDONESIA) PRICE USE COST-PLUS PRICE TO PENETRATE MARKET PRICE TO MATCH OR BEAT COMPETITORS CUT PRICE TO LOWEST ADVERTISING BUILD PRODUCT AWARENESS AMONG EARLY ADOPTERS & DEALERS (FASHION ORIENTED BRANDS LIKE S.OLIVER) BUILD AWARENESS & INTEREST IN MASS MARKET STRESS BRAND DIFFERENCES & BENEFITS (WE CAN BOAST OF RETENTION AMONG EMOLOYEES) REDUCE TO LEVEL NEEDS TO RETAIN HARD CORE LOYALS SALES PROMOTION USE HEAVY SALES PROMOTION TO ENTICE TRIAL REDUCE TO TAKE ADVANTAGE OF HEAVY CONSUMER DEMAND INCREASE TO ENCOURAGE BRAND SWITCHING (PROMOTE 11000016'S NEW VERSION SO IT TAKES 11000016 PLACE) REDUCE TO MINIMAL LEVEL
  • 9. GOING FARTHER… • WEB ADDRESS IN SIGNATURE • ‘JOIN OUR NEWSLETTER’ TAB • COMBO’S FOR Y/D AND P/D