Product life cycle
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This document discusses the product life cycles of various clothing brands and their top selling products from 2012-2015. It shows the sales trends over time for H&M, S.Oliver and Uniqlo's most popular items. It also outlines the typical strategies companies use during each stage of a product's life cycle from introduction to growth, maturity and decline. These include adjustments to product offerings, pricing, advertising, and sales promotions. The strategies are aimed at penetrating new markets, beating competitors, retaining loyal customers, or replacing outdated products.
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Integration of Email and Social Media: Understanding how to seamlessly integrate email marketing with social media efforts to expand reach and reinforce brand presence. Building a Robust Email List: Strategies for developing a strong email list that provides a direct line of communication to your audience, independent of social media algorithms. Data Integration for Targeted Campaigns: Leveraging combined data from email and social media to create personalized, targeted marketing campaigns that resonate with the audience. Utilization of AI Tools: Implementing AI and automation tools to enhance efficiency and effectiveness across marketing channels. Consistent Brand Voice Across Platforms: Maintaining a unified brand voice and message across all digital platforms to strengthen brand identity and user trust. Proactive Adaptation to Platform Changes: Staying ahead of social media platform changes and algorithm updates to keep engagement high and interactions meaningful. Conversion of Social Followers to Email Subscribers: Techniques to encourage social media followers to subscribe to email, ensuring a direct and consistent connection. Sustainable Growth and Minimized Platform Dependence: Strategies to diversify digital presence and reduce reliance on any single social media platform, thereby mitigating risks associated with platform volatility.Top digital marketing institutein noida
As the call for for skilled experts continues to develop, investing in quality education and education from a reputable https://www.safalta.com/online-digital-marketing/best-digital-marketing-institute-in-noida Digital advertising institute in Noida can lead to a a success career on this eve
janani Digital Marketer|Digital Marketing consultant|Marketing Promotion|Coim...
Myself Janani Digital marketing consultant located in coimbatore I offer all kinds of digital marketing services for your business requirements such as SEO SMO SMM SMO CAMPAIGNS content writing web design for all your business needs with affordable cost
Digital Marketing Services | Techvolt Software :
Digital Marketing is a latest method of Marketing techniques widely used across the Globe. Digital Marketing is an online marketing technique and methods used for all products and services through Search Engine and Social media advertisements. Previously the marketing techniques were used without using the internet via direct and indirect marketing strategies such as advertising through Telemarketing,Newspapers,Televisions,Posters etc.
List of Services offered in Digital Marketing |Techvolt Software :
Techvolt Software offers best Digital Marketing services for promoting your products and services through online platform on the below methods of Digital marketing
1. Search Engine Optimization (SEO)
2. Search Engine Marketing (SEM)
3. Social Media Optimization (SMO)
4. Social Media Marketing (SMM)
5. Campaigns
Importance | Need of Digital Marketing (Online Promotions) :
1. Quick Promotions through Online
2. Generation of More leads and Business Enquiries via Search Engine and Social Media Platform
3. Latest Technology development vs Business promotions
4. Creation of Social Branding
5. Promotion with less investment
Benefits Digital Marketing Services at Techvolt software :
1. Services offered with Affordable cost
2. Free Content writing
3. Free Dynamic Website design*
4. Best combo offers on website Hosting,design along with digital marketing services
5. Assured Lead Generation through Search Engine and Social Media
6. Online Maintenance Support
Free Website + Digital Marketing Services
Techvolt Software offers Free website design for all customer and clients who is availing the digital marketing services for a minimum period of 6 months.
With Regards
Janani Digital Marketer
Coimbatore,Tamilnadu.
PickUp_conversational AI_Capex, Inc._20240610
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How To Navigate AI - The Future is Yours to Define - Tim Hayden
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As 2023 proved, the next few years may be shaped by market volatility and artificial intelligence services such as OpenAI's ChatGPT and Perplexity.ai. Your brand will increasingly compete for attention with Google, Apple, OpenAI, and Amazon, and customers will expect a hyper-relevant and individualized experience from every business at any moment. New state-legislated data privacy laws and several FTC rules may challenge marketers to deliver contextually relevant customer experiences, much less reach unknown prospective buyers. Are you ready?Let's discuss the critical need for data governance and applied AI for your business rather than relying on public AI models. As AI permeates society and all industries, learn how to be future-ready, compliant, and confidentlyscaling growth.
Key Takeaways:
Primary Learning Objective
1: Grasp when artificial general intelligence (""AGI"") will arrive, and how your brand can navigate the consequences. Primary Learning Objective
2: Gain an accurate analysis of the continuously developing customer journey and business intelligence. Primary Learning Objective
3: Grow revenue at lower costs with more efficient marketing and business operations.Influencer Marketing Master Class - Alexis Andreasik
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Empowering Influencers: The New Center of Brand-Consumer Dynamics
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Journey of amplification and buzz creation through podcast marketing, appealing to brands and marketers looking to expand their reach.PickUp_conversational AI_Capex, Inc._20240611
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In this humorous and data-heavy Master Class, join us in a joyous celebration of life honoring the long list of SEO tactics and concepts we lost this year. Remember fondly the beautiful time you shared with defunct ideas like link building, keyword cannibalization, search volume as a value indicator, and even our most cherished of friends: the funnel. Make peace with their loss as you embrace a new paradigm for organic content: Pillar-Based Marketing. Along the way, discover that the results that old SEO and all its trappings brought you weren’t really very good at all, actually.
In this respectful and life-affirming service—erm, session—join Ryan Brock (Chief Solution Officer at DemandJump and author of Pillar-Based Marketing: A Data-Driven Methodology for SEO and Content that Actually Works) and leave with:
• Clear and compelling evidence that most legacy SEO metrics and tactics have slim to no impact on SEO outcomes
• A major mindset shift that eliminates most of the metrics and tactics associated with SEO in favor of a single metric that defines and drives organic ranking success
• Practical, step-by-step methodology for choosing SEO pillar topics and publishing content quickly that ranks fastFrom Hope to Despair The Top 10 Reasons Businesses Ditch SEO Tactics.pptx
From Hope to Despair: The Top 10 Reasons Businesses Ditch SEO Tactics
Are you tired of seeing your business's online visibility plummet from hope to despair? When it comes to SEO tactics, many businesses find themselves grappling with challenges that lead them to abandon their strategies altogether. In a digital landscape that's constantly evolving, staying on top of SEO best practices is crucial to maintaining a competitive edge.
In this blog, we delve deep into the top 10 reasons why businesses ditch SEO tactics, uncovering the pain points that may resonate with you:
1. Algorithm Changes: The ever-changing algorithms can leave businesses feeling like they're chasing a moving target. Search engines like Google frequently update their algorithms to improve user experience and provide more relevant search results. However, these updates can significantly impact your website's visibility and ranking if you're not prepared.
2. Lack of Results: Investing time and resources without seeing tangible results can be disheartening. The absence of immediate results often leads businesses to lose faith in their SEO strategies. It's important to remember that SEO is a long-term game that requires patience and consistent effort.
3. Technical Challenges: From site speed issues to complex metadata implementation, technical hurdles can be daunting. Overcoming these challenges is crucial for SEO success, as technical issues can hinder your website's performance and user experience.
4. Keyword Competition: Fierce competition for top keywords can make it hard to rank effectively. Businesses often struggle to find the right balance between targeting high-traffic keywords and finding less competitive, niche keywords that can still drive significant traffic.
5. Lack of Understanding of SEO Basics: Many businesses dive into the complex world of SEO without fully grasping the fundamental principles. This lack of understanding can lead to several issues:
Keyword Awareness: Failing to recognize the importance of keyword research and targeting the right keywords in content.
On-Page Optimization: Ignorance regarding crucial on-page elements such as meta tags, headers, and content structure.
Technical SEO Best Practices: Overlooking essential aspects like site speed, mobile responsiveness, and crawlability.
Backlinks: Not understanding the value of high-quality backlinks from reputable sources.
Analytics: Failing to track and analyze data prevents businesses from optimizing their SEO efforts effectively.
6. Unrealistic Expectations and Timeframe: Entrepreneurs often fall prey to the allure of quick fixes and overnight success. Unrealistic expectations can overshadow the reality of the time and effort needed to see tangible results in the highly competitive digital landscape. SEO is a long-term strategy, and setting realistic goals is crucial for success.
#SEO #DigitalMarketing #BusinessGrowth #OnlineVisibility #SEOChallenges #BostonSEO
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Product life cycle
- 1. Product Life Cycle DIRECT EXPORT BANGLADESH Harmandeep Singh
- 2. PLC
- 3. H&M TOP PRODUCTS • JONAS – 20*16STR-128*56-3/1 TWILL • 130N55 - 30*16-139*78-3/1 TWILL • BRUCE – • WAYNE – 20*20STR 50.5 41 25.5 16 5.5 00 0.5 9 0 0.2 18 0 10 20 30 40 50 60 2012-13 2103-14 2014-15 JONAS 130N55 WAYNE BRUCE
- 4. S.OLIVER TOP PRODUCTS • 140i21 – • 110136 – 31.15 13 6.75 19 6.5 5 0 5 10 15 20 25 30 35 2012-13 2013-14 2014-15 140i21 110136
- 5. UNIQLO TOP PRODUCTS • 132241 – • 130129 – • 120i09 – • 13000192 - • 13000193 - • UNJTWILL - 12 10.75 4.5 10 0 0 7.05 4.25 00 10 00 0 39 0 0 5.34 0 0 4.5 0 5 10 15 20 25 30 35 40 45 2012-13 2013-14 2014-15 132241 130129 120i09 12000061 UNJTWILL 13000192 13000193
- 7. FACTORS DRIVING THE PRODUCT STRATEGIES INTRODUCTION GROWTH MATURITY DECLINE PRODUCT OFFER BASIC PRODUCT OFFER PRODUCT EXTENSION, SERVICE DIVERSIFY BRAND AND MODELS PHASE OUT WEAK ITEMS PRICE USE COST-PLUS PRICE TO PENETRATE MARKET PRICE TO MATCH OR BEAT COMPETITORS CUT PRICE ADVERTISING BUILD PRODUCT AWARENESS AMONG EARLY ADOPTERS & DEALERS BUILD AWARENESS & INTEREST IN MASS MARKET STRESS BRAND DIFFERENCES & BENEFITS REDUCE TO LEVEL NEEDS TO RETAIN HARD CORE LOYALS SALES PROMOTION USE HEAVY SALES PROMOTION TO ENTICE TRIAL REDUCE TO TAKE ADVANTAGE OF HEAVY CONSUMER DEMAND INCREASE TO ENCOURAGE BRAND SWITCHING REDUCE TO MINIMAL LEVEL
- 8. FACTORS DRIVING THE PRODUCT STRATEGIES INTRODUCTION GROWTH MATURITY DECLINE PRODUCT - 11000016 11000016 (BI-STRETCH) 11000016 (BCI) 11000016 (HI-STRETCH) 11000016 (LIGHT GSM) PHASE OUT WEAK ITEMS OR CHANGE MARKET (H&M INDIA,INDONESIA) PRICE USE COST-PLUS PRICE TO PENETRATE MARKET PRICE TO MATCH OR BEAT COMPETITORS CUT PRICE TO LOWEST ADVERTISING BUILD PRODUCT AWARENESS AMONG EARLY ADOPTERS & DEALERS (FASHION ORIENTED BRANDS LIKE S.OLIVER) BUILD AWARENESS & INTEREST IN MASS MARKET STRESS BRAND DIFFERENCES & BENEFITS (WE CAN BOAST OF RETENTION AMONG EMOLOYEES) REDUCE TO LEVEL NEEDS TO RETAIN HARD CORE LOYALS SALES PROMOTION USE HEAVY SALES PROMOTION TO ENTICE TRIAL REDUCE TO TAKE ADVANTAGE OF HEAVY CONSUMER DEMAND INCREASE TO ENCOURAGE BRAND SWITCHING (PROMOTE 11000016'S NEW VERSION SO IT TAKES 11000016 PLACE) REDUCE TO MINIMAL LEVEL
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