The document discusses the product life cycle and its stages - introduction, growth, maturity, and decline. It provides examples of products in each stage: virtual reality in introduction, LED TVs in growth, LCD TVs in maturity, and CRT TVs in decline. The stages are defined as introduction having low sales and profits as the product is new, growth seeing faster sales and peak profits, maturity where sales peak and competition increases, and decline when the product reaches saturation and sales/profits decline.

1. PRODUCT LIFE CYCLE
ASSIGNMENT
Name :B.Shanmuga Raj
Roll No. :18uu53
Class :II BBA –B
Subject : Marketing
management

2. Synopsis
 Definition
 product- meaning
 Stages of product life cycle
 Introduction
 Growth
 Maturity
 Decline

3. Definition
 A product is a set of tangible and intangible
attributes, including packing, colour, price,
manufacturer’s prestige, retailer’s prestige and
manufacturer’s and retailer’s services which the
buyer may accept as offering satisfaction of
wants or needs.

4. Product life cycle
 The innovation of a new product and its
degeneration into common products is termed
as the life cycle of products
 The stages in the product life cycle are:
 Introduction
 Growth
 Maturity
 Decline

5. Product life cycle chart

6. Introduction
 The introduction phase is the period where a
new product is first introduced into the market.
 This requires lot of resources and finances.
 It is usually associated with slower growth, as
the public is not familiar with the product.
 Demand for the product is also immature at this
stage.
 Here the sales will be low; the profit will be
negligible.

7. Introduction
 Virtual Reality (VR) is a
simulated experience
that can be similar to
the real world.
 Virtual Reality systems
use either virtual reality
headsets or multi-
projected environments
to generate realistic
images, sounds and
other sensations that
simulate a user’s
physical presence in
the virtual environment

8. Growth
 The growth phase is when your product starts to
sell at a much faster rate.
 The public is becoming increasingly aware of
the product.
 The product’s capabilities are now recognised
and product development has matured.
 Here the sales will be in fast growth and profit
will also be in peak level.
 There will be moderate cash in flow.

9. Growth
 LED(Light Emitting
Diode) television is
an upgraded form of
LCD televisions that
uses LED’s to back
light the display.
 They use less power
and produce less
heat than LCD and
CRT

10. Maturity
 The maturity phase is when the product’s
sales begin to peak.
 The product will begin to compete with new
alternatives in the market.
 Demand is strong and cash in flow will be
high.


11. Maturity
 liquid Crystal Display
(LCD) televisions use
liquid crystals to
produce images.
 They are thin and light
but has some
disadvantages like high
power consumption
poorer contrast ratio
and inferior colour
quantity

12. Decline
 The decline phase refers to the period when the
product reaches its saturation point.
 The price starts increasing, though the number
of sales decline.
 A decision should be taken in this phase –
whether to continue with the product with
significant changes or to move onto another
product.
 The sales will be declining and at the same time
profits will also low.

13. Decline
 Cathode Ray Tube
(CRT) is the old style
chunky television and
less expensive
compared to other
displays.
 The reason for its
decline is its so bulky
and produces low
resolution of pictures.
 They consume a lot of
electricity and also
produce a lot of heat.