Presentation given at Founder Institute Hong Kong during the Product Development session. Main point: product management should not be the priority for early stage startups. My advice for startup founders is stop loving their solution, and fall in love with the problem instead. Lesson #1: startups shouldn't be too serious about advice from experienced PM's, because their game is different Lesson #2: startups fail because their founders didn't de-risk fast enough Lesson #3: as an early stage startup, your product is NOT your code. Your product is a green (de-risked) lean canvas