Startup Toolkit by Alex De Simone

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An overview of the best tools on the market in 5 key areas: Team Management, Project Management, CRM, Website/Domain Management, and Analytics & Testing

Education

T4NT: TECH 4 NON-TECH SERIES
Startup Toolkit
Products to build, manage, and grow your startup
Alex De Simone
Founder, Caller Zen & Jobr
MS ME‘11, MBA ’16
alexds@stanford.edu
Stanford Graduate School of Business
January 14, 2015
1

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Do I need a technical
co-founder?
Summary of Alan Chiu’s first T4NT session…

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Which type of startup
are you building?

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Technology
As A Product
Tech-Enabled
Business
Tech-Leveraged
Business
Which type of startup are you building?
YES MAYBE NO
Technical
Co-founder?

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What is your biggest
risk right now?

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Market Execution Technical
What is your biggest risk right now?
- Can you build it?
- Does it work?
- Can it scale?
- Can you put it in the h
ands of users?
- Can you generate
buzz and press?
- Retention/growth?
- Beat competitors?
- Do people want it?
- Will they pay for it?
- Is there a real
need?

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In Session 2, we focused on technical
From zero… …To deploy
Blank App ?

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Concepts Covered
From zero… …To deploy
Blank App
1. Applications
2. Databases
3. Environments
4. Version Control
5. Deployment

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1. Programming Languages To Build Applications
1. Web 2. Native
iOS:
Android:
* many others not included

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3. Three Types of Environments
Development Staging Production
- Live version of your
application
- What your customers
interact with
- Replica of production
environment
- Used for testing bugs
- Also known as “local”
or “dev”
- Unique to a computer

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4. Version Control
Apps
MySQL DB
local
“git push”
repository (cloud)

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5. Web App Deployment
Web App “git push”
Server
(cloud)Local
* Assuming you don’t use your own servers. Many others not included

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5. Native App Deployment
Native App
PlatformLocal
* Assuming you don’t use your own servers. Many others not included
Submit for approval
NOTE: The approval process for native apps can take over 2 weeks.

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Today: Focus on startup tools
in five areas of management

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Five Management Areas
Team
Project CRM
Website Analytics

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Criteria for choosing startup tools
1. Does it meet our business needs?
1. Does it save time and $$?
1. Does it make employees and customers happier?

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1. Team Management
Payroll/Benefits
Recruiting
Internal Communication
External Conferencing

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Slack: www.slack.com

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Slack: www.slack.com/apps

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Caller Zen + Slack: www.callerzen.com

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Xero: www.xero.com
• Accounting
• Payroll
• Taxes
• Invoices
• Expenses
• Starts $7/mo

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AngelList: www.angel.co
• Fundraising
• Hiring
• Networking
• Free to post jobs

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2. Project Management
Project Task Management Issue/Error Tracking
File Management

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Trello: www.trello.com

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Codebase: www.codebasehq.com

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Honeybadger + Slack: www.honeybadger.io

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3. CRM: Customer Relationship Management
Telephony Support Systems
Email Support Systems
Sales
Marketing

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Desk: www.desk.com

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Desk: www.desk.com/apps

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Caller Zen + Desk

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Cloud-based Servers
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4. Website / Domain Management
Simple Website Builders

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Webflow: www.webflow.com

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GoDaddy: www.godaddy.com

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Analytics Testing
Payments
35
5. Metrics Management

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Amplitude: www.amplitude.com

Stanford Graduate School of Business
Loader: www.loader.io

Stanford Graduate School of Business
Braintree: www.braintreepayments.com

The document discusses four interfaces that are important for product-market fit: the user interface, application interface, data interface, and buyer interface. Each interface should be considered to increase engagement, lower churn, raise switching costs, lower adoption costs, and increase the value derived from the product. Examples are provided for each interface to illustrate how to achieve strong product-market fit.

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Java is one of the most popular Object Oriented Programming language that is available in the IT market for than 20 years now. There are many open sourced products, projects and API's that run on JAVA technology. Since it is platform independent, It is always a popular choice for developers. Some of the advantages of Java includes it is easy to learn, it is object oriented, it is platform - independent, it is secure, robust and multi threaded. You can learn Java practically with us, because we are one of the best Java and J2ee training center in Chennai. Besides knowledge on Java is an great advantage if you want to learn android app development, Hadoop development, Selenium Web driver etc.. Besides Java developer positions are highly lucrative for freshers as well as experienced professionals. We are recognized as the Best Java and J2ee training center in Chennai because we collaborate with industry professionals to deliver the course. - See more at: http://www.metaforumtechnologies.com/training-courses/java-courses/java-j2ee-training-in-chennai#sthash.d96ImZ9b.dpuf

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This document discusses business models and strategies for mobile apps. It begins by outlining the key components of a business model, including value proposition, customer segments, channels, customer relationships, revenue streams, and costs. It then discusses various business models commonly used for apps, such as free with ads, freemium, paid apps, in-app purchases, subscriptions, and sponsorships. The document emphasizes the importance of understanding customers, testing different monetization strategies, and adapting the business model based on what works best in the market.

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The document discusses criteria for a business angel's mobile business investments. It provides details on pitching a mobile app to investors, what bores investors in pitches, and the metrics business angels review for mobile apps. Key criteria for investors include the business model explained in 10 seconds, the market opportunity size and how the app can generate revenue, and the founding team and their experience.

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SofTools develops business management software to help corporations, medium enterprises, and public sector organizations improve performance and increase visibility and control of operations. Their user guide provides an overview of their web-based application, which contains templates and modules to help users assess opportunities, build skills, sustain best practices, and facilitate knowledge sharing. The application aims to support business processes through performance reporting and access to expertise.

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The document describes a corporate innovation program called CHOICE designed to help companies change employee mindsets, generate new ideas, and drive innovation. The 16-week program involves workshops to remove barriers, an idea pitching phase, selecting top teams to accelerate for 4 weeks, and a final demo day. The goals are to generate ROI, increase employee engagement, reduce time to market, solve real problems, and foster long-term competitive advantage and a culture of innovation. A case study from an insurance company that saw success with increased ideas, employee participation, and implemented business ideas is provided. The program is run by two experienced professionals with access to a network of mentors and investors.

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Startup Toolkit by Alex De Simone

1. T4NT: TECH 4 NON-TECH SERIES Startup Toolkit Products to build, manage, and grow your startup Alex De Simone Founder, Caller Zen & Jobr MS ME‘11, MBA ’16 alexds@stanford.edu Stanford Graduate School of Business January 14, 2015 1

2. Stanford Graduate School of Business 2 Do I need a technical co-founder? Summary of Alan Chiu’s first T4NT session…

3. Stanford Graduate School of Business 3 Which type of startup are you building?

4. Stanford Graduate School of Business 4 Technology As A Product Tech-Enabled Business Tech-Leveraged Business Which type of startup are you building? YES MAYBE NO Technical Co-founder?

5. Stanford Graduate School of Business 5 What is your biggest risk right now?

6. Stanford Graduate School of Business 6 Market Execution Technical What is your biggest risk right now? - Can you build it? - Does it work? - Can it scale? - Can you put it in the h ands of users? - Can you generate buzz and press? - Retention/growth? - Beat competitors? - Do people want it? - Will they pay for it? - Is there a real need?

7. Stanford Graduate School of Business 7 In Session 2, we focused on technical From zero… …To deploy Blank App ?

8. Stanford Graduate School of Business 8 Concepts Covered From zero… …To deploy Blank App 1. Applications 2. Databases 3. Environments 4. Version Control 5. Deployment

9. Stanford Graduate School of Business 1. Programming Languages To Build Applications 1. Web 2. Native iOS: Android: * many others not included

10. Stanford Graduate School of Business 2.

11. Stanford Graduate School of Business 3. Three Types of Environments Development Staging Production - Live version of your application - What your customers interact with - Replica of production environment - Used for testing bugs - Also known as “local” or “dev” - Unique to a computer

12. Stanford Graduate School of Business 4. Version Control Apps MySQL DB local “git push” repository (cloud)

13. Stanford Graduate School of Business 13 5. Web App Deployment Web App “git push” Server (cloud)Local * Assuming you don’t use your own servers. Many others not included

14. Stanford Graduate School of Business 14 5. Native App Deployment Native App PlatformLocal * Assuming you don’t use your own servers. Many others not included Submit for approval NOTE: The approval process for native apps can take over 2 weeks.

15. Stanford Graduate School of Business 15 Today: Focus on startup tools in five areas of management

16. Stanford Graduate School of Business 16 Five Management Areas Team Project CRM Website Analytics

17. Stanford Graduate School of Business 17 Criteria for choosing startup tools 1. Does it meet our business needs? 1. Does it save time and $$? 1. Does it make employees and customers happier?

18. Stanford Graduate School of Business 18 1. Team Management Payroll/Benefits Recruiting Internal Communication External Conferencing

19. Stanford Graduate School of Business Slack: www.slack.com

20. Stanford Graduate School of Business 20 Slack: www.slack.com/apps

21. Stanford Graduate School of Business Caller Zen + Slack: www.callerzen.com

22. Stanford Graduate School of Business Xero: www.xero.com • Accounting • Payroll • Taxes • Invoices • Expenses • Starts $7/mo

23. Stanford Graduate School of Business AngelList: www.angel.co • Fundraising • Hiring • Networking • Free to post jobs

24. Stanford Graduate School of Business 24 2. Project Management Project Task Management Issue/Error Tracking File Management

25. Stanford Graduate School of Business Trello: www.trello.com

26. Stanford Graduate School of Business Codebase: www.codebasehq.com

27. Stanford Graduate School of Business Honeybadger + Slack: www.honeybadger.io

28. Stanford Graduate School of Business 28 3. CRM: Customer Relationship Management Telephony Support Systems Email Support Systems Sales Marketing

29. Stanford Graduate School of Business Desk: www.desk.com

30. Stanford Graduate School of Business Desk: www.desk.com/apps

31. Stanford Graduate School of Business Caller Zen + Desk

32. Stanford Graduate School of Business Cloud-based Servers 32 4. Website / Domain Management Simple Website Builders

33. Stanford Graduate School of Business Webflow: www.webflow.com

34. Stanford Graduate School of Business GoDaddy: www.godaddy.com

35. Stanford Graduate School of Business Analytics Testing Payments 35 5. Metrics Management

36. Stanford Graduate School of Business Amplitude: www.amplitude.com

37. Stanford Graduate School of Business Loader: www.loader.io

38. Stanford Graduate School of Business Braintree: www.braintreepayments.com

39. T4NT: TECH 4 NON-TECH SERIES Startup Toolkit Products to build, manage, and grow your startup Alex De Simone Founder, Caller Zen & Jobr MS ME‘11, MBA ’16 alexds@stanford.edu Stanford Graduate School of Business January 14, 2015 39

Editor's Notes

Time: 4min Bit about myself: Stanford in 2009, MS in ME Accenture as a consultant Coding with colleague Moovweb as mobile dev Apply to gsb, got in, left Moov Started Jobr, launched and raised $ and hired team Came to GSB, now customer support software Caller Zen
Time: 1min Is your product fundamentally a technology product? Examples: Apple – computers Cisco – networking equipment Vmware – server virtualization Palo Alto Networks – firewall Tableau – data visualization tool. How many of you have heard of Tableau btw? $6B market cap founded by Stanford team in 2003 – Prof. Pat Hanrahan, his PhD student Chris Stolte, and GSB student Christian Chabot. Impossible Foods
Time: 0.5min What type of startup are you building?
Time: 0.5min What type of startup are you building?
Time: 0.5min What type of startup are you building?
Time: 2min What type of startup are you building?
Time: 2min
Time: 2min
Time: 2min Backend ties into all of these Common stereotype is iPhone app, Android app. In reality, the def of an application is much broader. Microsoft Word is an app, video games are apps, tamagotchis (which you might remember from the 90s) include both a device and an app that runs within it.
Time: 2min
Time: 2min Common stereotype is iPhone app, Android app. In reality, the def of an application is much broader. Microsoft Word is an app, video games are apps, tamagotchis (which you might remember from the 90s) include both a device and an app that runs within it.
Time: 2min
Time: 2min
Time: 0.5min What type of startup are you building?
Time: 2min
Time: 2min
Time: 2min
Time: 2min
Time: 2min
Time: 2min
Time: 2min
Time: 2min
Time: 4min Bit about myself: Stanford in 2009, MS in ME Accenture as a consultant Coding with colleague Moovweb as mobile dev Apply to gsb, got in, left Moov Started Jobr, launched and raised $ and hired team Came to GSB, now customer support software Caller Zen

Startup Toolkit by Alex De Simone

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Editor's Notes