This document discusses color theory and the emotional effects of different colors. It covers the additive and subtractive color mixing models, the color wheel, hue, shade, tint and tone. It then examines different color schemes and the feelings commonly associated with primary colors like red, orange, yellow, green, blue and purple as well as secondary colors such as pink, brown, black, white and gray. Each color is described as evoking emotions such as happiness, energy, danger, calmness, sadness, creativity, passion, enthusiasm, optimism, relaxation, earthiness, sophistication, minimalism, and professionalism.