The 'Apple Pay Profile 2019' report, published in March 2019, provides a comprehensive overview of Apple's mobile payment service, highlighting its growth in user adoption and increasing acceptance among merchants in various countries. It details usage statistics, competitive landscape, and market penetration, with Apple Pay ranked second among mobile payment services in-store in the USA and projected to expand internationally. The report includes insights from various regions including North America, Europe, and Asia-Pacific, obtained through secondary market research.

1. APPLE PAY PROFILE 2019
PUBLICATION DATE: MARCH 2019
PAGE 2 GENERAL INFORMATION I PAGE 3 KEY FINDINGS I PAGE 4-5 TABLE OF CONTENTS I PAGE 6 REPORT-SPECIFIC SAMPLE
CHARTS I PAGE 7 METHODOLOGY I PAGE 8 RELATED REPORTS I PAGE 9 CLIENTS I PAGE 10-11 FREQUENTLY ASKED QUESTIONS
PAGE 12 ORDER FORM I PAGE 13 TERMS AND CONDITIONS

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Apple Pay Profile 2019
Company Profile
Online Payment
Global
USA, UK, Sweden, Norway, Denmark, Russia, Turkey, Poland, Japan,
Australia, Hong Kong, Taiwan
English
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QUESTIONS
ANSWERED
IN THIS REPORT
What are the latest usage statistics on Apple Pay?
How many retailers in the USA accept Apple Pay?
What are the main features of the Apple Pay mobile wallet?
In which countries is Apple Pay available?
SECONDARY MARKET
RESEARCH
Our reports are exclusively based on secondary market research. Our researchers derive
information and data from a variety of reliable published sources and compile the data into
understandable and easy-to-use formats.
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APPLE PAY PROFILE 2019
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3. APPLE PAY SEES GROWING NUMBER OF USERS
Since its launch in 2014, Apple Pay has become one of the leading mobile payment
services in the USA. According to the yStats.com research, Apple Pay ranks second
among all mobile payment services used in-store and first among the mobile
wallets from operating equipment manufacturers (OEMs). Furthermore, with the
continuous international expansion, Apple Pay is adding new users outside of the
USA and is projected to see a double-digit growth through 2020. Some of the latest
markets entered in early 2019 include Saudi Arabia and the Czech Republic.
In addition to the rising number of users, Apple Pay is also growing its acceptance
rates among brick-and-mortar and E-Commerce merchants. In the USA, its reach
covers the top 100 retailers and nearly two-thirds of overall merchant locations,
according to latest statistics cited by yStats.com. At the same time, Apple Pay is
facing strong competition as the number of mobile wallets offered by OEMs,
banks, telecoms, merchants and other providers continues to rise.
APPLE PAY PROFILE 2019
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4. PROFILE OF APPLE PAY
 Profile of Apple Pay, February 2019
COUNTRY COVERAGE OF APPLE PAY
 Countries/Territories Supported by Apple Pay, February 2019
USAGE STATISTICS OF APPLE PAY
3.1. GLOBAL
 Number of Contactless Payment Users of Apple Pay, Samsung Pay, Google Pay and Other OEM Pay, in millions,
2018e & 2020f
3.2. NORTH AMERICA
3.2.1. USA
 Mobile Payment Apps Used for Making Payments In-Store, incl. Apple Pay, in % of In-Store Mobile Payment Users,
February 2018
 Mobile Payment Apps Used in P2P Transactions, incl. Apple Pay Cash, in % of Mobile Payment Users for P2P
Transactions, February 2018
 Number of Proximity Mobile Payment Users, by Selected Platforms, incl. Apple Pay, in millions, 2017 - 2022f
 Mobile Payment User Penetration, by Selected Platforms, incl. Apple Pay, in % of Proximity Payment Users, 2017 -
2022f
 Extent to Which Smartphone Users Eligible to Use Apple Pay, Android Pay and Samsung Pay Agree that Mobile
Wallets Could Replace Physical Wallets, in %, February 2018
 Breakdown of E-Commerce Transactions by Payment Method, incl. Apple Pay, in %, April 2018
3.3. EUROPE
3.3.1. Regional
 Breakdown of E-Commerce Transactions by Payment Method, incl. Apple Pay, in %, April 2018
 Share of Internet Users Who Say They Would Never Use Selected Payment Providers to Pay for Goods and Services
(Online or In-Store), incl. Apple Pay, in % of Internet Users, April 2018
3.3.2. UK
 Breakdown of E-Commerce Transactions by Payment Method, incl. Apple Pay, in %, April 2018
 Current and Future Use of Apple Pay, Google Pay and Samsung Pay, Compared to Debit/Credit Cards, incl. Apple Pay,
in % of Online Shoppers, by Age Group, July 2018
 Innovative Payment Methods That Millennial Online Shoppers Plan to Use in the Future, incl. Apple Pay, in % of
Millennial Online Shoppers, July 2018
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APPLE PAY PROFILE 2019
TABLE OF CONTENTS (1 OF 2)
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USAGE STATISTICS OF APPLE PAY (CONT.)
3.3. EUROPE (CONT.)
3.3.3. Sweden
 Payment Methods Used and Preferred in Online and Mobile Shopping, incl. Apple Pay, in % of Online Shoppers, Q2
2018
3.3.4. Norway
 Payment Methods Used and Preferred in Online and Mobile Shopping, incl. Apple Pay, in % of Online Shoppers, Q2
2018
3.3.5. Denmark
 Payment Methods Used and Preferred in Online and Mobile Shopping, incl. Apple Pay, in % of Online Shoppers, Q2
2018
3.3.6. Russia
 Online Payment Services Used to Pay for Products and Services Online, incl. Apple Pay, in % of Internet Users in
Large Cities, 2017 & 2018
 Share of Apple Pay, Samsung Pay and Android Pay Users, by Age Group and Total, incl. Apple Pay, in % of Internet
Users in Large Cities, 2018
3.3.7 Turkey
 Breakdown of E-Commerce Transactions by Payment Method, incl. Apple Pay, in %, April 2018
3.3.8 Poland
 Payment Methods Used in E-Commerce, incl. Apple Pay, in % of Online Shoppers, 6 Months to November 2018
 Payment Methods Used in M-Commerce, incl. Apple Pay, in % of Mobile Shoppers, 6 Months to November 2018
3.4. ASIA-PACIFIC
3.4.1. Japan
 Top 10 Mobile Payment Services Used, incl. Apple Pay, in % of Mobile Payment Users, June 2018
3.4.2. Australia
 Breakdown of E-Commerce Transactions by Payment Method, incl. Apple Pay, in %, April 2018
 Top Mobile Payment Services Used to Pay In-Store, incl. Apple Pay, in % of Respondents, 2017 & 2018
3.4.3. Hong Kong
 Breakdown of Main Mobile Wallets Used, incl. Apple Pay, in % of Mobile Payment Users, January 2018
3.4.4. Taiwan
 Breakdown of Most Used Mobile Payment Services, incl. Apple Pay, in % of Mobile Payment Users, Q3 2018
APPLE PAY PROFILE 2019
TABLE OF CONTENTS (2 OF 2)
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APPLE PAY PROFILE 2019
REPORT-SPECIFIC SAMPLE CHARTS
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7. GENERAL METHODOLOGY OF OUR MARKET REPORTS
Secondary Market Research
 The reports are compiled based on secondary market research.
Secondary research is information gathered from previously published
sources. Our reports are solely based on information and data acquired
from national and international statistical offices, industry and trade
associations, business reports, business and company databases,
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obtained data. As a result, companies gain a precise and unbiased
impression of the market situation.
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validity and reliability.
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every chart. It is possible that the information contained in one chart is
derived from several sources. If this is the case, all sources are mentioned
on the chart.
 The reports include mainly data from the last 12 months prior
to the date of report publication. Exact publication dates are mentioned in
every chart.
Definitions
 The reports take into account a broad definition of B2C E-
Commerce, which might include mobile commerce. As definitions may
vary among sources, exact definition used by the source (if available) is
included at the bottom of the chart.
Chart Types
 Our reports include text charts, pie charts, bar charts, rankings,
line graphs and tables. Every chart contains an Action Title, which
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refers. With respect to rankings, it is possible that the summation of all
categories amounts to more than 100%. In this case, multiple answers were
possible, which is noted at the bottom of the chart.
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sections and chapters). When available, we also include forecasts in our
report content. These forecasts are not our own; they are published by
reliable sources. Within Global and Regional reports, we include all major
developed and emerging markets, ranked in order of importance by using
evaluative criteria such as sales figures.
Notes and Currency Values
 If available, additional information about the data collection, for
example the time of survey and number of people surveyed, is provided in
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 When providing information about amounts of money, local
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Action Title, the EUR values are also provided in brackets. The conversions
are always made using the average currency exchange rate for the
respective time period. Should the currency figure be in the future, the
average exchange rate of the past 12 months is used.
METHODOLOGY OF OUR APPLE PAY PROFILE 2019
Profile Coverage
 The current profile is devoted to Apple Pay, a mobile wallet
service. For the purpose of this report, a mobile wallet is defined as a
software solution that enables consumers to store payment credentials,
such as credit or debit card information, and use the stored credentials to
pay digitally for transactions made in-store, online or via mobile. Mobile
wallets are installed on mobile devices which are used to complete
payments.
Profile Structure
 This profile is structured as described below.
 The first section of the profile contains a general overview of the
mobile wallet. It includes information about the launch date, a brief service
description and availability, information about revenue and transaction
volume, and a digest of recent important news.
 An overview of countries where the mobile wallet is available is
included in the next section.
 The last section provides information related to adoption and
usage of the mobile wallet. The information is grouped by regions and is
based on published sources such as consumer surveys, merchant surveys
and industry estimates.
APPLE PAY PROFILE 2019
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8. Global Mobile Payment Methods 2019 March 2019 € 1,950
Global Online Payment Methods 2019 March 2019 € 2,950
Global Alternative Online Payment Methods 2019 March 2019 € 1,950
North America Online Payment Methods 2019 February 2019 € 1,950
Latin America Online Payment Methods 2019 February 2019 € 1,950
Europe Online Payment Methods 2019 February 2019 € 1,950
Asia-Pacific Online Payment Methods 2019
Middle East and Africa Online Payment Methods 2019
February 2019
February 2019
€ 1,950
€ 1,950
Global M-Commerce 2018 December 2018 € 1,450
Asia-Pacific M-Commerce 2018 November 2018 € 750
Europe M-Commerce 2018 November 2018 € 750
North America B2C E-Commerce Market 2018 November 2018 € 950
Latin America B2C E-Commerce Market 2018 November 2018 € 1,950
MENA B2C E-Commerce Market 2018 June 2018 € 2,950
Europe B2C E-Commerce Market 2018 September 2018 € 3,950
Asia-Pacific B2C E-Commerce Market 2018 June 2018 € 3,950
Southeast Asia B2C E-Commerce Market 2018 May 2018 € 1,950
Africa B2C E-Commerce Market 2018 March 2018 € 1,950
Global B2B E-Commerce Market 2018 September 2018 € 1,950
Global B2B Payment Trends 2018 October 2018 € 950
Global Omnichannel Commerce Trends 2018 December 2018 € 950
Global Digital Gaming Market 2019 January 2019 € 1,450
Global Clothing B2C E-Commerce 2018 December 2018 € 2,950
Global B2C E-Commerce Delivery 2018 December 2018 € 1,950
Global Consumer Electronics B2C E-Commerce 2018
Global Online Travel Market 2018
Global Online Airline Booking Market 2018
Global Online Accommodation Booking Market 2018
November 2018
October 2018
October 2018
November 2018
€ 1,950
€ 1,950
€ 950
€ 950
h
UPCOMING RELATED REPORTS
REPORT
PUBLICATION
DATE
PRICE*
Google Pay Profile 2019 March 2019 € 450
Samsung Pay Profile 2019 March 2019 € 450
APPLE PAY PROFILE 2019
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