Questions Covered in the report: - How does the pandemic affect the B2C E-Commerce market in Argentina? - What is the impact of the COVID-19 on B2C E-Commerce sales in this country? - What is the share of new online shoppers in Argentina emerging during the pandemic? - Which digital activities were tried for the first time since the outbreak in Argentina? - Which top 3 E-Commerce websites were visited the most in Argentina during COVID-19? Full report here: https://bit.ly/3Fu7gO9

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GENERAL METHODOLOGY OF MARKET REPORTS
Secondary Market Research
 The reports are compiled based on secondary market research. Secondary research is information gathered from previously published sources. Our reports are
based on information and data acquired from national and international statistical offices, industry and trade associations, business reports, business and
company databases, journals, company registries, news portals and many other reliable sources. By using various sources we ensure maximum objectivity for
reported data. As a result, companies gain a precise and unbiased impression of the market situation.
 Cross referencing of data is conducted in order to ensure validity and reliability.
 The source of information and its release date are provided on every chart. It is possible that the information contained in one chart is derived from several
sources. If this is the case, all sources are mentioned on the chart.
 The reports include mainly data from the last 12 months prior to the date of report publication. Exact publication dates are mentioned in every chart.
Definitions
 The reports take into account a broad definition of B2C E-Commerce, which might include mobile commerce. As definitions may vary among sources, exact
definition used by the source (if available) is included at the bottom of the chart.
Chart Types
 Our reports include text charts, pie charts, bar charts, rankings, line graphs and tables. Every chart contains an Action Title, which summarizes the main
idea/finding of the chart and a Subtitle, which provides necessary information about the country, the topic, units or measures of currency, and the applicable time
period(s) to which the data refers. With respect to rankings, it is possible that the summation of all categories amounts to more than 100%. In this case, multiple
answers were possible, which is noted at the bottom of the chart.
Report Structure
 Reports are comprised of the following elements, in the following order: Cover page, preface, legal notice, methodology, definitions, table of contents,
management summary (summarizing main information contained in each section of report) and report content (divided into sections and chapters). When
available, we also include forecasts in our report content. These forecasts are not our own; they are published by reliable sources. Within Global and Regional
reports, we include all major developed and emerging markets, ranked in order of importance by using evaluative criteria such as sales figures.
Notes and Currency Values
 If available, additional information about the data collection, for example the time of survey and number of people surveyed, is provided in the form of a note. In
some cases, the note (also) contains additional information needed to fully understand the contents of the respective data.
 When providing information about amounts of money, local currencies are most often used. When referencing currency values in the Action Title, the EUR
values are also provided in brackets. The conversions are made using the average currency exchange rate for the respective time period. Should the currency
figure be in the future, the average exchange rate of the past 12 months is used.

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METHODOLOGY OF THE CURRENT REPORT
Report Coverage
 The report covers the impact of the coronavirus (COVID-19) pandemic on B2C E-Commerce and online payments in Argentina.
Report Structure
 The report starts with an overview, highlighting the overall impact of COVID-19 on B2C E-Commerce development in the respective country.
 Next, the “Sales & Shares” section covers the development of E-Commerce sales prior to the outbreak and the changes in the first months since the start of the
pandemic.
 The “Users & Shoppers” section provides information on the Internet penetration and online shopper penetration in the country amid the pandemic.
 Afterwards, the section “Products & Verticals” shows the leading product categories purchased online before and during COVID-19.
 The next section, “Payment”, covers the payment methods most used by online shoppers before the outbreak, and the impact of the pandemic on online
payment adoption.
 The “Delivery” section provides information related to delivery in E-Commerce.
 Finally, the “Players” section includes information about the leading E-Commerce companies in the country and the impact of the Coronavirus on their website
traffic.

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DEFINITIONS
 COVID-19 / CORONAVIRUS
an infectious disease triggered by an intense acute respiratory sickness. COVID-19 was first identified at the end of
2019 in Wuhan, China, and spread worldwide, becoming known as the coronavirus pandemic.
 B2C E-COMMERCE
the sale of products (and services) through electronic transactions via the Internet from businesses to consumers
(B2C). A broader definition of retail E-Commerce applied by some sources also includes consumer-to-consumer
(C2C) sales.
 E-COMMERCE SALES
the total sales generated either on the E-Commerce market in a certain country or region, or the total sales
generated through E-Commerce by a player on the market.
 ONLINE SHOPPERS the total number of inhabitants in a certain country or region that participates in B2C E-Commerce.
 ONLINE PAYMENT
transfer of money made over the Internet following a consumer’s payment command, includes payments for
product and service purchased in B2C E-Commerce and M-Commerce.
 E-WALLET/DIGITAL WALLET
a prepaid digital account, allowing users to store money and use it in online or mobile transactions. The examples
of E-Wallets or digital wallets include Alipay and PayPal.
 E-COMMERCE MARKETPLACE
platforms where third-party merchants (B2C) or individuals (C2C) can sell their digital or physical products online
whereas the marketplace operator acts as an intermediary.
The following expressions and definitions are used in this market report*:
Note: *the definitions used by the original sources might differ from the ones stated on this chart; the exact definition used by each source, where available, is included on the respective
charts

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TABLE OF CONTENTS (1 OF 2)
1. Management Summary
2. Overview
• Overview of COVID-19 Impact on B2C E-Commerce Market, June 2020
3. Impact on B2C E-Commerce Sales & Shares
• Retail E-Commerce Sales, in ARS billion, by B2C and C2C, 2014 – 2019
• B2C E-Commerce Sales, in USD billion, in % Year-on-Year Change, 2016-2022f
• B2C E-Commerce Share of Total Retail Sales, in %, 2019
• E-Commerce Growth in Sales, Orders, and Items Purchased, in %, April 2020 vs. Monthly Average for January-March 2020
• Perceived COVID-19 Impact On E-Commerce Sales, in % of Retail & Wholesale Companies, May 2020
4. Impact on Online Shoppers
• Information Technology Penetration, by Internet, Computer and Mobile Phone, in % of Individuals, by Age Group, Q4 2018 & Q4 2019
• Breakdown of Frequency of Shopping Online, in % of Online Shoppers, October 2019
• Top 5 Drivers of Online Shopping, in % of Online Shoppers, 2019
• Perceived Disadvantages of Online Shopping, in % of Online Shoppers, 2019
• Share of Consumers Shopping Online In Order To Avoid Going To Stores, in %, March 12-13 and March 20-21, 2020
• Breakdown of Changes in Frequency of Buying Online Due To COVID-19, in % of Online Shoppers, March 2020
• Share of New Online Shoppers Who Bought Online For The First Time During COVID-19 And Who Would Continue Buying Online, in %,
March 2020
• New Buyers’ Share of E-Commerce Orders, in %, April 2020
5. Impact on B2C E-Commerce Product Segments & Online Verticals
• B2C E-Commerce Sales by Product Categories, in ARS billion, 2016 - 2019
• E-Commerce Sales Growth, by Selected Merchant Categories, in %, April 2020 vs. Monthly Average for January-March 2020
• Online Sales of Supermarkets, in ARS million, and Year-on-Year Change, in %, January-April 2020
• Online Share of Total Supermarket Sales, in %, January 2020 - April 2020
• Selected Digital Activities Conducted More Often Or Tried For the First Time Since the COVID-19 Outbreak, in % of Adults, May 2020

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TABLE OF CONTENTS (2 OF 2)
6. Impact on Online Payment
• Breakdown of Payment Methods Preferred in E-Commerce, in %, 2019
• Payment Methods Used in E-Commerce, in % of Online Shoppers, July 2019
• Preferred Two-Factor Payment Authentication Options During Online Shopping, in % of Online Shoppers, July 2019
• Proximity Mobile Payment User Penetration, in % of Smartphone Users, 2019
• Selected Mobile Payment Apps Used, incl. Penetration, in % of Devices, and Active Users, in % of All Users, July 2019
• Breakdown of Consumer Expectations Regarding The Use of Online Payment Methods Post-COVID-19 Outbreak, in %, April 2020
• Share of Retail & Wholesale Companies Who Introduced New Payment Methods During COVID-19, May 2020
7. Impact on B2C E-Commerce Delivery
• Breakdown of E-Commerce Shipments, by Delivery Time, in %, 2018 & 2019
8. Impact on B2C E-Commerce Players
• Share of Retail and Wholesale Companies Who Had an E-Commerce Channel During The Pandemic, in %, May 2020
• Top 3 E-Commerce Websites, by Total Visits, in millions, March 2020 & May 2020
• Top 9 Supermarket Websites, by Unique Visitors, in thousands, February 2020 & March 2020

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3.
4.
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6.
7.
8.
Management Summary
Overview
Sales & Shares
Users & Shoppers
Products & Verticals
Payment
Delivery
Players
9 – 11
12 – 13
14 – 19
20 – 28
29 – 34
35 – 42
43 – 44
45 – 48
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I shopped frequently online
already
16%
I bought online
once/sometimes, but
increased now
53%
I bought online for the first
time
31%
Among shoppers in Argentina who bought online amid the COVID-19
outbreak in March 2020, 31% did so for the first time.
Argentina: Breakdown of Changes in Frequency of Buying Online Due To COVID-19, in % of Online
Shoppers, March 2020
Survey: based on a survey of 440 shoppers, conducted between 20 and 21 March; question asked: “What changes in habits did you incorporate or plan to incorporate after the
spread of the Coronavirus (COVID-19)?“; the base of respondents to this question was 167
Source: Kantar, May 2020

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5%
3%
14%
12%
9%
15%
18%
18%
25%
20%
28%
49%
39%
3%
6%
3%
7%
13%
7%
5%
13%
7%
15%
17%
7%
20%
0% 20% 40% 60%
Meal-Kit Delivery
Telemedicine for Mental or Physical Health
Watching Online Video Gaming
Wellness App
TikTok
Grocery Delivery
Restaurant Delivery
Online Fitness
Playing Online Games
Videoconferencing: Professional
Remote Learning For Myself Or Kids
Online Streaming
Video Chat: Personal
Using More Just Started Using
in % of Adults
Since the COVID-19 outbreak in 2020, 49% of Argentina’s adults
watched online streaming more, and 7% used it for the first time.
Argentina: Selected Digital Activities Conducted More Often Or Tried For the First Time Since the COVID-19
Outbreak, in % of Adults, May 2020
Survey: based on a survey of 1,014 respondents, representative of the general population aged 18+, conducted in May 1-4, 2020; questions asked: “Have you used or done any of the following since the
COVID-19 situation started? If yes: Which best describes when you have done or used each of these items?” The figures on the graph represent the following answers: “Using more since COVID-
19 started” and “Just started using since COVID-19 started”
Source: McKinsey, May 2020

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