PRODUCT: Bizzo jacket is a product of innovative of idea for busy people who is mostly travelling and doesn’t have time for laundry everywhere they go. We are insured, licensed and provide warranties for our jacket. As our motto is “Travel Without Luggage” this jacket goes with your everyday look. Main feature of Bizzo jacket is, it is made from Marino wool which is naturally long and helps in making strong fiber. This garment is naturally soft, super comfortable to all skin types. It can be worn fortnight or more without washing as this wool is naturally odor resistant. Bizzo jacket provides these following main features: · Jacket is water resistant and stain resistant. · It keeps you warm for any extreme cool and wet weather conditions. · Because of the natural crimp, it increases the loft which makes garment warmer. · It also helps you keep cool when it’s hot. · Color changing technology with an optic lens attached to jacket. So, you can wear any color you want every day. · Even though you don’t have to wash it on a regular basis, but when you have to, it can be washable in cool and warm water and also machine washable. PRICE: Bizzo jackets will be sold for a suggested retail price of $800. We believe that we have a product quality, feature advantages, new technology and high-quality wool encouraging the use of a price exceeding our competitors icebreaker and smart wool. This pricing strategy coupled with our efficient production methods, aids in achieving our relatively high market share for a new product entry. PLACE: We will introduce Bizzo jackets in north America within the first year sell to the national market. In this first year of the product launch we distribution channel of selling through intermediaries nationwide covering ___ percent of the jacket sales, we will limit our potential if we restrict our distribution to specific regional markets. Although, we do not have any exclusive stores for now, our distribution cover jackets ____ percent of locations all over Canada. We will use current normal distributors markups. PROMOTION: A sales trainer will be hired to train the sales force for the new product line. This will be within our sales support budget of $_____ based on average salary and benefit cost of $_____ for each position. As this is a new brand, our consumers don’t know about our brand; therefore, we have to advertise more aggressively than our competitors to achieve brand awareness. We promote our Bizzo jackets through: · Social media (Instagram, Twitter, Facebook etc.,) · Television advertisements · Print media · Sales promotion MARKET SEGMENTATION: We broke down the market into 4 segments, they are: · Demographic segment · Geographic segment · Psychographic segment · Behavioral segment Demographic segmentation: It is done on the basis of: · Age · Gender · Income · Social class Geographic segmentation: Bizzo jackets target country is Canada right now. Some provinces in Canada have extreme cold weather ...

1. PRODUCT:
Bizzo jacket is a product of innovative of idea for busy people
who is mostly travelling and doesn’t have time for laundry
everywhere they go. We are insured, licensed and provide
warranties for our jacket.
As our motto is “Travel Without Luggage” this jacket goes with
your everyday look.
Main feature of Bizzo jacket is, it is made from Marino wool
which is naturally long and helps in making strong fiber. This
garment is naturally soft, super comfortable to all skin types. It
can be worn fortnight or more without washing as this wool is
naturally odor resistant.
Bizzo jacket provides these following main features:
· Jacket is water resistant and stain resistant.
· It keeps you warm for any extreme cool and wet weather
conditions.
· Because of the natural crimp, it increases the loft which makes
garment warmer.
· It also helps you keep cool when it’s hot.
· Color changing technology with an optic lens attached to
jacket. So, you can wear any color you want every day.
· Even though you don’t have to wash it on a regular basis, but
when you have to, it can be washable in cool and warm water
and also machine washable.
PRICE:
Bizzo jackets will be sold for a suggested retail price of $800.
We believe that we have a product quality, feature advantages,
new technology and high-quality wool encouraging the use of a
price exceeding our competitors icebreaker and smart wool.
This pricing strategy coupled with our efficient production
methods, aids in achieving our relatively high market share for
a new product entry.

2. PLACE:
We will introduce Bizzo jackets in north America within the
first year sell to the national market. In this first year of the
product launch we distribution channel of selling through
intermediaries nationwide covering ___ percent of the jacket
sales, we will limit our potential if we restrict our distribution
to specific regional markets. Although, we do not have any
exclusive stores for now, our distribution cover jackets ____
percent of locations all over Canada. We will use current
normal distributors markups.
PROMOTION:
A sales trainer will be hired to train the sales force for the new
product line. This will be within our sales support budget of
$_____ based on average salary and benefit cost of $_____ for
each position. As this is a new brand, our consumers don’t know
about our brand; therefore, we have to advertise more
aggressively than our competitors to achieve brand awareness.
We promote our Bizzo jackets through:
· Social media (Instagram, Twitter, Facebook etc.,)
· Television advertisements
· Print media
· Sales promotion
MARKET SEGMENTATION:
We broke down the market into 4 segments, they are:
· Demographic segment
· Geographic segment
· Psychographic segment
· Behavioral segment
Demographic segmentation:
It is done on the basis of:
· Age
· Gender

3. · Income
· Social class
Geographic segmentation:
Bizzo jackets target country is Canada right now. Some
provinces in Canada have extreme cold weather conditions. So,
we broke down the market into:
· Provinces
· States
· Cities
Psychographic segmentation:
To analyze the psyche of people from Canada we divide the
consumers according to their:
· Interests
· Lifestyle
· Attitude
· Opinions
· Values
Behavioral segmentation:
Total market is divided into smaller groups based on consumer
buying behavior like:
· Usage frequency
· Brand loyalty
· Wants and needs
· Occasion of purchase

4. REFERENCES
https://www.mbaskool.com/business-concepts/marketing-and-
strategy-terms/2542-behavioral-segmentation.html
REPORT ON LAUNCHING OF NEW PRODUCT THE BIZZO
HOODIE
NEW YORK INSTITUTION OF TECHNOLOGY

5. Topic: Report on Launching of the Bizzo Hoodie
Submitted To: Gary Bizzo
Submitted by: Sai Eshwari Patha
Samskruthi Dosapati
Date :
Content of Marketing Plan
Part 1: Dedication
Part 2: Acknowledgment
Part 3: Executive Summary
Part 4: Introduction
a) Vision Statement
b) Mission Statement
c) Company
d) Product
Part 5: Analysis
a) Current Market Situation
b) Objectives
c) SWOT Analysis
d) Market Survey
e) Marketing Strategy
f) Basis of Segmentation
g) Targeting
h) Market Mix

6. Part 6: Implementation and Control
a) Budgeting
b) Action Programs
Part 7: Annexes’
a) Customer Feedback Survey
Respected Sir,
We are pleased to submit our report on the launching of a new
hoodie “ The Bizzo Hoodie” to you. We have tried our best to
come up to your mark by providing unique ideas and elegant
presentation. We are thankful to you for giving us an
opportunity to survey, analyze and enhance our knowledge.
Acknowledgment:
Executive Summary:
This report explains the marketing plan for launching a new
hoodie named “ The Bizzo Hoodie”. This product has been made
by _______________ company and is approved from Ministry
of ____________. At the very beginning of the report, we
explained the vision and mission statement of the company. The
hoodie will be introduced in the market with the help of various
promotional displays, advertisements and distribution samples
to the general public. This report examines that this product
initially launches in Vancouver domestic market. The study
includes both primary and secondary research. The primary
study focuses on a survey of the competitors and the likings and
dislikings of people. Through this strategy, the company can
penetrate the market and ca attract bulk of customers.
For this purpose we have conducted a SWOT analysis of the
company to see the company’s strengths, weaknesses,
opportunities and threats. Then we have explained the purposes,
benefits, and objectives of the product. Then we have made the
marketing mix strategy of the product. we have divided the
market into segments and decide to target frequent travelers.
we have also paid special attention to the packaging, color and

7. price of the product. We have decided to place my product in
the Vancouver market, We will also promote the product
through electronic media, cable and outdoor sources. We have
also conducted a customer feedback survey to know the opinion
of the public about our product and develop accordingly.
INTRODUCTION TO THE BIZZO HOODIE
Company’s vision statement:
“Travel the world without the luggage”
Company’s mission statement:
In a world dominated by fast-fashion, we’ve slowed things
down. We produce timeless, versatile pieces that have you
looking great in any situation and can be worn for weeks on end
without needing a wash. Bizzo Hoodie will declutter your life,
allow you to travel lighter than ever, and focus on the things
that actually matter. Behind every simple piece we create are
there three extraordinary benefits - Simplicity, Versatility and
Performance.
THE BIZZO HOODIE BUSINESS IN VANCOUVER MARKET:
Bizzo hoodie will commence its business in the Vancouver
market from January 2020. The factory will be built in the 3o
canal area of land in the Industrial Area of the city.
The factory is expected to match the demands of the product.
We have ensured the installation of modern, sophisticated and
efficient equipment conforming to the very latest standards of
“Goods manufacturing Practices”.
INTRODUCTION TO “THE BIZZO HOODIE”
Given the high cost of airline bag fees, it’s no surprise that a
recent survey from Airfarewatchdog found that only 15 % of

8. travelers prefer to check luggage. We want to take it one step
further: no suitcases at all. We have created merino wool travel
hoodie that can be worn not just one or two days in a row, but
up to a dozen or more days. Our clothing is designed to be warm
and versatile without a sporty look — but most importantly, it’s
designed to repel odor and sweat while maintaining its shape for
day after day of wear across a variety of situations. We want
travelers to pack only a few items of clothing during travel and
carry just a backpack.
Our ultralight hoodie made from nature's most high-
performance technical fabric – Merino wool. Here's why The
Compact Travel Hoodie will be the best hoodie you've ever
traveled with.
Slogan:
“Travel the world without luggage”
How is it made:
Our hoodie is mainly made of a Merino Wool. Merino wool is a
fabric commonly used to create performance gear for outdoor
sports, as it dries quickly and naturally traps body heat. Since it
insulates best when snug, it’s often used for cold-weather socks,
base layers, long underwear, and fitted athletic shirts. Our
clothing is designed as a comapct travel clothing for frequent
travelers. We want travelers to pack only a few items of
clothing during travel and carry just a backpack.
Not all wool is created equal. Our superfine, premium Merino
wool has been specifically developed to stand up to the rigors of
travel and everyday life. This is fabric designed to take you
places. Accept no substitutes.
From the yarn to the fabric, to the final cut and stitch - every
production detail is meticulously chosen, implemented and
tested to ensure our clothing can stand up to the rigors of travel
and continual use.
Current Market Situation:

9. Objectives:
Following are some of the objectives of the comapny:
SWOT Analysis:
Strength
Weakness
Opportunity
Threat
Competitive review:
Bizzo Jacket’s Competitors:
The competitors for Bizzo Jacket are more than 3 they are:
· Icebreaker
· Smartwool
· Minus 33
· Ridge Merino
Ice breaker and Smartwool are the biggest competitors for Bizzo
jackets among all. They have loyal customers over the years
because they have been in the market for more than two
decades. Bizzo jackets’ first purpose is to compete with the
competitors having large market share.
The Main competitors are :
Product:
Merino 250 Sport Full-Zip Jacket is a product of Smartwool.
Qualities:
· Durable water repellent (DWR) coating in targeted zones helps
increase durability and protection against the elements
· Flatlock seam construction helps guard against chafing
· Zippered hand pockets
· Interlock knit; 56% merino wool/44% polyester lining
· Regular fit
· Large promotion and market coverage

10. · Available in two colors (Black, Deep Navy
Price:
Price of this jacket ranges from $300 - $350 depending on the
color, size and availability.
Place:
Smartwool is an American company founded by Peter and Patty
Duke in Steamboat Springs, Colorado in 1994. It has 55% of
market share and is spread across America and Canada.
Promotion:
They promote their product through
· Electronic Media
· Print media
· FM radio
· Sales promotions
Product:
Merinoloft stratus transcend hooded jacket is a product of
icebreaker.
Qualities:
· Waterproof and breathable 2-layer stretch shell
· Fully seam sealed
· Reverse coil center front zip with chin guard and interior
storm flap
· 70g MerinoLOFT™ insulation
· Interior lined with 100% merino wool jersey fabric
· Set-in sleeve with raglan back for mobility
· Available in just black color and in all sizes
Price:
Price of this jacket ranges from $550-$600 depending on the
size and availability.
Place:

11. Icebreaker brand headquartered in Auckland, New Zealand.
Icebreaker began selling its products in New Zealand, followed
by Australia. The company has been growing in Europe and
acquiring its distributors there and now supplies its clothing to
more than 4,700 stores in 50 countries including Canada.
Promotion:
They promote their product through
· Electronic Media
· Print media
· FM radio
· Sales promotions
· Ecommerce websites