Design Thinking is a process that focuses on prototyping experiences to understand stakeholder needs and communicate value. It involves listening to stakeholders, developing ideas and prototypes, gathering feedback through demonstrations, and repeating until the right solution emerges. Prototyping from the beginning can help market products and services that are difficult to sample freely by better conveying what the experience will be like.

1. Take Aways
●
Focusing on prototypes helps create marketing
material
●
Descriptions of stakeholders are helpful to
understand needs
●
Design Thinking is a process. The quality of
design and thinking depends on the people
involved

2. 1. Listen to & Watch Stakeholders

3. 2. Ideas
? ?
??
?
?
?
? ?
??
?
?
?
? ?
??
?
?
?
? ?
??
?
?
?
? ?
?
?
?`
?
?
?
?
??
?
?
?

4. 3. Prototype
?

5. 4. Show & Tell, Watch & Listen

6. Repeat
?

7. How to Apply
●
Many products & services are difficult to allow
free samples.
●
Thinking about how to prototype experiences
from the beginning will help communicate the
value better.