The Process Communication Model (PCM), created by Dr. Taibi Kahler, is a communication tool that helps individuals understand themselves and others through six distinct personality types. Developed initially for NASA in astronaut selection, PCM has been widely implemented in various sectors for enhancing relationships, conflict management, and team performance. Over one million users across 38 countries have benefited from its structured approach to improve communication and predict behavior in personal and professional settings.

1. Introducing
“If you want them to listen, speak their language”
Dr. Taibi Kahler, creator of PCM
PCM is a complete tool kit for managing communication based on an award-winning theory and developed for use by NASA in
astronaut selection and team building. The model has been used by over 1 million people in 38 countries.
“How would you feel if you could truly understand the people around you just by hearing how and what they speak?”
Magda Tabac
Certified Trainer, Process Communication Model ©
Phone: +44 (0) 7500 88 39 54
Email: hello@magdatabac.com
Website: www.magdatabac.com

2. Process Communication Model®
More than 45 years of continuous evolution and development
1978
1981
1972
In 1978, Dr Terry McGuire, Lead Psychiatrist for Manned
Spaceflight at NASA, asked Dr Kahler to sit in on astronaut
selection interviews. Dr McGuire stated that Kahler‟s „process‟
approach revealed as much about a candidate in 10 minutes
as a „content‟ interview of several hours
As news of Dr Kahler’s work spread, a number of CEOs saw value in
the concepts and asked that they be translated into management
terms. Meeting this demand was the catalyst in Dr Kahler’s decision
to expand into the commercial world in 1981
PCM originated from a clinical model developed in 1972 by Dr
Taibi Kahler, internationally recognised clinical psychologist from the
United States. His work focuses on the „how‟ of communication
between people. His research and its publication led to him receiving
the 1977 Eric Berne Memorial Scientific Award for the most important
scientific discovery of the year in his field of psychology
NASA becomes involved
PCM for everyone
Clinical beginnings
TODAY
The principles of PCM are used for improving personal
relationships, for employment selection and placement, for
motivating sales and service teams, for conflict management and
for improving safety in high risk and life-critical environments.
Over 1 million people from 38 countries and in 18 different
languages have now experienced PCM
Worldwide presence
Diagram design © Copyright Showeet.com
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3. Process Communication Model ©
Learn the skills to observe, analyse and adjust behaviour through effective interaction
Main perception – how they mentally perceive and interpret the world. This
will dramatically increase your ability to adapt your language, arguments and
interaction style
Management style – when working with others, at home or in the office,
what management approach comes most natural to them and what is least
natural
Psychological needs - what truly matters to them and what drives them.
This will increase your relating skills, up your negotiation and help you make
better proposals
Distress sequences – PCM will help you to anticipate (being able to observe
it even before they are aware of it) and defuse the destructive behaviours of
the people you interact with
In business and in personal life, being able to accurately “read” the person you are interacting with is vital. With PCM, you will…
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Here are some of the things you will be able to assess
about others using PCM in under 1 hour of interaction
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Learn to understand your own
behaviour and why you respond in
a particular way to certain
situations
Learn the skills that will allow you
to observe and decode others‟
behaviour
You will understand where they‟re coming from,
recognise when they are under pressure and predict
and identify the onset of disruptive behaviour
Diagram design © Copyright Showeet.com
An instant assessment & profiling tool 3

4. • According to PCM, individual personality structure is composed of six types of personality
• Each of us has all six of the personality types defined by Kahler in differing orders and strengths, in a
personality condominium, in which a person’s “Base” personality type is the ground floor: the easiest and most
accessible, and thus, the most developed personality type in us, with the strongest influence on our behaviour. The
weakest and least accessible personality is the sixth floor
• Each participant to the PCM training will receive their own Personality Inventory Report, thus being able to
analyse and understand their own personality condominium
• The six personality types are: Thinker, Persister, Harmonizer, Imaginer, Rebel and Promoter. They were
identified statistically, then correlated with these main characteristics:
Process Communication Model ©
Types of Personality
ThinkerPersonality Type
Characteristics
• Exceptional organiser
• Very detailed planner
• Values facts and data
• Views the world by
identifying and
categorising people and
things
• Structures their ideas
logically and explain
them quickly and clearly
Persister
• See the world through
the filter of their values,
standards and belief
systems
• Values trust, loyalty and
commitment
• Often admired for their
moral conduct / ethics
• Willing to express
his/her opinion and to
hear others
Harmonizer
• Warm, compassionate
• Sees the world through
the filter of feelings
about people and
situations
• Values relationships,
family and friendship
• Brings empathy and
harmony into
relationships, being the
glue that unites teams
Imaginer
• Introspective and
imaginative
• Values direction
• Views the world by
reflecting about what is
happening
• Prizes privacy, their own
space
• Observe themselves
and think about life and
all possible scenarios
Rebel
• Very creative
• Finds solutions in
situations when others
see only problems
• Values fun
• Views the world by
reacting to people and
situations with likes and
dislikes
• Prizes spontaneity and
creativity.
Promoter
• Charming and likeable
• Values initiative
• Perceives the world by
making things happen.
• Prizes adaptability and
self-sufficiency;
• Resourceful and able to
find solutions in every
situation, as well as to
get back on their feet
after any setback

5. After the PCM © seminar you‟ll have the skills to…
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Observe and decode behaviour, because you‟ll be able to hear what others are saying
Predict and identify the onset of disruptive behaviour
Be a dynamic leader by communicating effectively
Motivate yourself and others
Detect and correct miscommunication before it creates a problem
Find out why conflicts have escalated
Respond quickly to diffuse tricky situations
Invite others back into positive communication and behaviour
As part of the seminar workbooks, you’ll receive your own individual Profile report.
The workbooks will assist you when working with the Process Communication Model® well
beyond the seminars and will strengthen your communication skills.
You will be able to apply what you learn instantly. While it may take some time to master all
aspects of PCM and be confident to apply it on a daily basis, excellence will come with
perseverance.
Management
&
Leadership
Sales,
Negotiation
and
Customer Care
Conflict
Resolution &
Stress
Management
Public
Speaking
&
Communication
Education
&
Training
Team
Building
&
Cohesion
Recruitment
&
Staff Retention
Coaching
&
Self
Discovery
… in a large variety of environments

6. Process Communication Model ©
Differentiators and tangible results
Differentiators: why PCM and not other model?
• It predicts behaviour and provides personalised solutions
for:
 Managing distress and resolving conflict
 Increasing motivation
 Effective communication and connection
• It accurately predicts how people will react in distress and
teaches what we can do to help them
• It is a dynamic model; takes into account the fact that people
change and you’ll understand why and how they change
It has a clear structure & ease in understanding – the core
PCM concepts can be taught in just 3 days of training
Offers Immediate Return on Investment – even if it takes time
to fully internalize all the model’s concepts, people who undergo
PCM training confirm tangible results even before the 3 day
training is completed.
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Measurable results
Great training should be judged by its impact.
A three-year global study by Indiana State University on the PCM
training impact in six different countries showed significant,
lasting positive impact for participants:
 Personal relationships – 60% improvement
 Work relationships – 63% improvement
 Leadership skills – 61% improvement
 Team performance – 62% improvement
 Soft skills – significant increases in personal efficacy
that lasted even six weeks post training
 Recommendation – 96% of participants would
recommend PCM to others
 Comparison to other models – 95% of our own
training participants rate PCM as superior to any other
model of communication and individual differences
they’ve experienced.

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Process Communication Model ©
Feedback on PCM
PCM © Created by Taibi Kahler, PhD / Delivered by Magda Tabac, Certified PCM Trainer/ +44.7500.88.3954 / hello@magdatabac.com/ www.magdatabac.com
“Taibi Kahler is a genius. He
knows more about personality
dynamics than anyone I know in
the world” - Bill Clinton, 42nd
President of the United States
“PCM, both with NASA and in daily activity has
become for me like MacGyver’s Swiss army
knife, always with me and endlessly useful” - Dr.
Terence McGuire NASA’s former Lead
Psychiatrist for Manned Space Flight
“My PCM experience was hugely useful in
helping me manage the film making
journey over six years. It's been such a
valuable tool!” - Katherine Sarafian,
PIXAR Animation Studios Producer and
Certified PCM Trainer
“Self awareness is so important and so rare nowadays and PCM gives you
excellent tools for getting to know yourself and the ones around you better,
to understand how each of us could communicate better, to identify the
signs of distress and to tackle them timely and effectively. After PCM, I feel
I am significantly better equipped for my job as a recruiter and for my life in
general” - Mihaela Maiug, HR Specialist, EUROPOL
“PCM is an exact science, logical and clear, yet still magical. My fascination with the Process
Communication Model also comes from it’s domains of application. I feel and believe that it
brings great value in any activity that requires communication […]. How would you feel if you
could truly understand the people around you just by hearing how and what they speak?” -
Delia Soare, Director Consumer Markets, Vodafone Romania

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Magda is a certified trainer in the Process Communication Model ®
Previous to this, Magda gained over twelve years of experience in multinational organisations in Germany, Brazil, Romania and
the United Kingdom. She started her career working in strategy consulting and continued with roles in commercial strategy and
planning, customer experience and employee engagement. During her last seven years in the corporate environment, she
acquired a broad expertise in recruiting, training and coaching, assisting people to develop in order to reach their full potential.
While most of her professional career was very much focused on numbers, analysis and strategies, she has nurtured the
“human-side” of her work by being a volunteer trainer and coach. She has made it her focus to work with people, to understand
them and help them reach the life they want according to their dreams and values.
About Magda Tabac
Certified Process Communication Model © Trainer
“Magda is a through and through Harmonizer, so you know she will do everything in her power the make everybody in the class feel comfortable at all
times ,and a Thinker, so you know that everything will be organized to perfection and all the info provided will be relevant, to the point, and the
examples offered will help you in understanding and applying all PCM concepts” - Mihaela Maiug, HR Specialist, EUROPOL, The Netherlands
“Magda manages to create a friendly and relaxed atmosphere, while keeping everybody focused on the subject
presented. She is fresh and authentic, open and ready to answer all our questions, carefully addressing each need
of her audience. Her previous experience in the business environment has been a treasure of relevant examples
for me, as I could clearly see she was understanding our business reality and offering top-notch advice” - Cristina
Goanță, Business Analyst, iD Mobile, United Kingdom
“This was a captivating experience! Eloquent, full of “Aha!” moments, well structured, easy to understand and assimilate. Magda kept us interested
with many relevant examples to better understand the concepts. She managed to create an engaging environment and I’m already seeing how PCM
will help me to better support my team, but also in my personal life” – Laura Nae, Business Development Director, Pharmexon Consulting, Czech Rep.
PCM © Created by Taibi Kahler, PhD / Delivered by Magda Tabac, Certified PCM Trainer/ +44.7500.88.3954 / hello@magdatabac.com/ www.magdatabac.com