Establishing transparency and building trust provide an opportunity to develop greater, more meaningful relationships with data subjects i.e people, customers, colleagues... in turn this can lead to more effective and valuable services that help transform organisations. A "Privacy by design" approach can help achieve this but it doesn't happen by accident and transformation doesn't occur over night. So a deliberate approach that looks beyond May 2018 and compliance is required. Presentation to representatives from the technology and Local Government sectors at TechUK, the UK's trade association for the technology.