This document discusses privacy and mobile apps, outlining data protection requirements for app developers. It notes the complexity of the app landscape with multiple parties involved, including app developers, owners, stores, operating systems and third parties. Guidelines are needed to provide clarity on how privacy requirements can be implemented pragmatically and enforced. The objective is to have an ongoing dialogue with members about feasibility and continuously adapting guidelines to new legislation.

1. Privacy and mobile apps :
Agoria FAQ’s
workshop Mobile App Policy
Guidelines - 4/11/2013

2. Data protection requirements
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Transparency requirements about
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Base of processing
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who collects
what is collected and
purposes of processing
to whom it is transmitted
free & informed consent
necessary for offering of the service
Data minimisation and purpose limitation
Security measures
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3. Complexity
1. A lot of parties involved (with sometimes shared responsabilities)
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App Developers
App owners
App stores
Operating systems & device manufacturers
Third parties (advertisement)
2. Difficult legislative environment as discussion on EU level
3. Towards extended powers of privacy authorities
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4. Guidelines in the format of FAQ
1. Guidelines needed as no clear view on
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how the requirements can be pragmatically implemented
How the privacy authority enforces.
2. Important to be open for dialogue as a sector
3. Based on experience with member companies
4. Objective : continuous dialogue with our members
about the feasibility and practical implementation of the
guidelines also forward looking and taking into account
new legislative developments (for example regarding
the draft regulation on data protection).
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5. Examples
1. Which is the applicable legislation on the processing of
data by means of apps ?
2. Differences between EU-legislation , Belgian legislation
and US-legislation
3. Which obligations have to be respected by which party
involved in the app development landscape?
4. Beste Practices for parties involved in the app
development landscape
5. Special requirements regarding apps for children
6. Rules regarding the use of cookies
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