This document discusses electronic and mobile commerce. It begins by wrapping up a discussion of information systems in organizations and how they progress from cost reduction to competitive advantage to performance-based management. It then defines electronic commerce as conducting business electronically over computer networks. The document outlines different types of electronic commerce including business-to-business, business-to-consumer, and consumer-to-consumer. It also defines mobile commerce and provides examples of popular mobile commerce applications. Advantages of electronic and mobile commerce discussed include improved infrastructure, electronic payment systems, and increased access to information.

1. Electronic and Mobile Commerce
INFORMATION SYSTEMS CONCEPT (IS184102)
Fall Semester 2019/2020

2. Agenda
• Wrap up: Information Systems in an Organization
• Types of e-Government
• What electronic commerce is?
• What mobile commerce is?
• Suggested materials for further discussion

3. Wrap up: Information Systems in
an Organization

4. Various Organization Sectors

5. Three stages in the
business use of
information systems
Cost reduction and productivity
Competitive advantage
Performance-based management

6. Productivity
• A measure of output achieved divided by input
required
• Higher level of output for a given level of input means
greater productivity
• Lower level of output for a given level of input means
lower productivity
• Productivity = (Output / Input) × 100%

7. Competitive Advantage
• Significant and (ideally) long-term benefit to a
company over its competition
• Can result in higher-quality products, better customer
service, and lower costs

8. Performance-Based Information Systems
• Companies carefully consider both strategic
advantage and costs.
• They use productivity, return on investment (ROI), net
present value, and other measures of performance to
evaluate the contributions their information systems
make to their businesses.

9. CLASS ACTIVITIES: Tech Companies Quiz (1)

10. Goals:
Able to identify tech companies
CLASS ACTIVITIES: Tech Companies Quiz (2)
Materials:
✓ Cellphone
✓ https://www.britannica.com/quiz/tech-companies
Time:
10-15 minutes

11. Getting Started:
1. Open the following link :
https://www.britannica.com/quiz/tech-companies
2. Login with your Gmail account (at the top right-hand
side of the page)
3. When you’re ready, start the quiz
4. When you’ve finished, self report your quiz to mas Fio.
CLASS ACTIVITIES: Tech Companies Quiz
(3)

12. CLASS ACTIVITIES: Tech Companies Quiz
(4)

13. Types of E-government

14. e-Government
• Use of information and communications technology to:
• Simplify the sharing of information
• Speed formerly paper-based processes
• Improve the relationship between citizen and government
• Forms of e-Government
• Government-to-consumer (G2C)
• Government-to-business (G2B)
• Government-to-government (G2G)

15. Surabaya Single Windows: G2B, G2C

16. Intro to SSW Surabaya
Source: https://www.youtube.com/watch?v=0-he-Xv4vJ0

17. Government Resource Management
Systems (GRMS) Surabaya: G2G

18. Intro to GRMS Surabaya
Source: https://www.youtube.com/watch?v=0-he-Xv4vJ0

19. What electronic commerce is?

20. What is e-commerce?
Source: https://www.youtube.com/watch?v=GiTY8QPnqOI

21. Why Learn About Electronic and Mobile
Commerce?
• Electronic and mobile commerce and enterprise
systems:
Have transformed many areas of our lives and careers
• One fundamental change has been:
The manner in which companies interact with their
suppliers, customers, government agencies, and other
business partners

22. An Introduction to Electronic Commerce
• Electronic commerce:
Conducting business activities electronically over computer
networks
• Business activities that are strong candidates for
conversion to e-commerce:
• Paper-based
• Time-consuming
• Inconvenient for customers

23. Types of Electronic and Mobile Commerce
(By Interaction)
• Pure e-commerce
• Partial e-commerce (Click & Mortar)
• Brick & Mortar
Source: https://retailnext.net/en/blog/6-fundamental-differences-between-e-commerce-brick-and-mortar-stores/

24. Types of Electronic
and Mobile Commerce
(By Interaction)
Business-to-Business (B2B)
Business-to-Customer (B2C)
Customer-to-Customer (C2C)

25. Business-to-Business (B2B)
E-Commerce
• Subset of e-commerce
• All the participants are organizations
• Useful tool for connecting business partners in a
virtual supply chain to cut resupply times and reduce
costs

26. Alibaba.com: the largest B2B

27. Business-to-Consumer (B2C)
E-Commerce
• Form of e-commerce in which customers deal
directly with an organization and avoid
intermediaries
• Disintermediation:
The elimination of intermediate organizations between the
producer and the consumer

28. AlibabaTmall.com: B2C

29. Consumer-to-Consumer (C2C)
E-Commerce
• Subset of e-commerce that involves consumers selling
directly to other consumers
• Popular sites:
• Bidzcom, Craigslist, eBid, Kijiji
• ePier, Ibidfree, Ubid, andTradus
• Etsy is a C2CWeb site that:
• Specializes in the buying and selling of handmade and vintage
items
• Facilitates sales worth more than $10 to $13 million each month

30. AlibabaTaobao.com: C2C

31. What mobile commerce is?

32. Mobile Commerce
• Mobile commerce (m-commerce) relies on the use of
wireless devices
• The Internet Corporation for Assigned Names and
Numbers (ICANN):
Created a .mobi domain to help attract mobile users to the
Web

33. Mobile Commerce in Perspective
• The market for m-commerce in North America:
Maturing much later than in Western Europe and Japan
• M-commerce spending in the United States:
Grew from $369 million in sales in 2008 to $1.2 billion in 2009
• M-commerce will succeed only if it provides users with
real benefits

34. M-commerce/E-commerce:Tokopedia
(B2C and C2C)

35. Model of electronic exchange

36. Advantages of Electronic and Mobile
Commerce

37. E-Commerce and M-Commerce
Technology Infrastructure

38. Electronic Payment Systems

39. Electronic Payment Systems (continued)
• P-Card:
• Credit card used to streamline the traditional purchase
order and invoice payment processes
• Payments using cell phones:
• Available options:
• Payments linked to your bank account
• Payments added to your phone bill

42. INDIVIDUAL ASSIGNMENT
Types: IS Diary – O4
Topics: E-commerce
How to:
1. Read the case study on Wayfair.com
2. Browse Wayfair.com website
3. Answer the following questions:
a) List 3 (three) strategies that Wayfair can apply to increase visitors using its e-commerce portal!
4. Update your SWAY before the next meeting starts!

43. Wayfair.com case study on CRO

44. Suggested References for
Further Discussions

45. Recommended sources of learning
• [ARTICLE] Electronic Commerce (e-commerce)
https://www.investopedia.com/terms/e/ecommerce.asp
• [VIDEO] E-commerceAndThe Future Of Shopping I Fortune
https://www.youtube.com/watch?v=WT8YeoiYG1s
• [VIDEO]The future of commerce, from ancient Rome to virtual reality |
MORGAN LINTON |TEDxRoma
https://www.youtube.com/watch?v=nyAcQuFWRuU

46. Source: Stair, R. and Reynolds, G. 2010. Fundamentals of Information Systems, 6e
What Next?
What are Enterprise Systems

47. Useful readings
• Information Concepts (pp. 309)
Ralph Stair, and George Reynolds. (2010). Part 3 :
Business Information Systems, Chapter 8: Electronic
and Mobile Commerce

49. anisah@is.its.ac.id
check our annual conferences at www.isico.info | www.sesindo.org
DEPARTMENT OF INFORMATION SYSTEMS | INSTITUT TEKNOLOGI SEPULUH NOPEMBER