The document outlines a goal, problems, and solutions for increasing sales of the Toyota Prius hybrid electric vehicle. The goal is to increase Prius sales by 100% in one year. The problems identified are: 1) misperceptions about hybrid technology, 2) lack of features matching customer wants, and 3) unattractive Prius design. The proposed solutions are: 1) educate customers and salespeople about hybrids, 2) create incentives and promotions to raise environmental awareness, and 3) redesign the Prius to look like an SUV.