Media Treatment and storyboard to develop a 30 second spot on Prismacolor by analyzing it's target market and brand values. This was part of a Full Sail class project, and does not represent any affiliation with Prismacolor or its companies

1. Media Treatment
By Kristian L. Snow

2. CREATIVE BRIEF &
DESIGN GUIDELINES

3. Brand/Company Name
PRISMACOLOR
PREMIERE®

4. Brand Description
• Prismacolor is an established high quality,
premium Fine Art brand founded in 1856.
Known most for their coloring pencils, the
brand is committed to feeding the artist’s
passions and inspirations. They currently sell
152 color variations of pencil and 200
variations of markers.

5. PRISMACOLOR
• We strive to be artist’s preferred first choice.
• We create products which are elegant, high in percieved value, and project a
sense of luxury.
• We are highly detailed, perceptive, and educated about color in all of it’s
shades, hues, and contrasts.
• We want artists to be able to focus on creating their artwork without flaws or
distractions coming from their tools.
• We are currently transitioning to also have a value in professional training of
artists online to grow with the digital age.
(Howard, 2020)
Brand Values

6. Target Market
• Middle & High School Students
• College Students
• Professional Artists & Designers
5%
6%
13%
76%
White
Black
Asian
Other
Age: 21-25
Gender: Female
Income: $24,000
Education: Studying or
Professional Art Degree
3 TYPES
These are independent thinkers who love to stay
at home reading books, design cards and listen to
instrumental music

7. 3 Words Describing The
Brand’s/Company’s Personality
•Elegant
•Quality
•Passionate
3 Words Describing What The
Brand/Company Is Not
•Fun
•Cheap
•Novice

8. Color Scheme
Primary
• #FFFFFF
Secondary Accent
• #3677BA
Background
#000000
Primary Accent
• #EDEFF2

9. Type Plan / Font
Body Text
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Etiam eget libero
sit amet justo gravida malesuada.
Phasellus varius vel erat nec euismod. Aliquam malesuada urna sed nulla
condimentum tempus. Etiam luctus iaculis ligula id scelerisque. Praesent
eget tortor condimentum, aliquam arcu vitae, porttitor nulla. Donec in
enim lacinia, condimentum lectus eu, placerat nisi.
Heading
• MORRIS SANS
• Medium
• 40pt
Subheading
• FUTURA
• Bold
• 30pt
Body
• Verdana
• Regular
• 24pt

10. Wordmark

11. Logo
•

12. MOOD BOARD, CONCEPT
& TREATMENT

13. Mood Board

14. Concept
Prismacolor’s values for Fine Art and passionate
creatives will be conveyed in an emotional, fast
paced commercial piece to further the bond between
artist and product. A large portion of Prismacolor’s
target market are fast revolving; new students enter
schools and universities while others graduate. By
providing new advertising material, we reinforce
existing relationships while building new ones to
those considering what their premiere choice for
colored pencils should be.

15. Treatment
Sound Design
Style of Music: Driving, Stinged Instrument, Classical, Tense, Buildup,
Copyright Free
Location
Abstract. An empty room, dark all around except the desk, which is
spotlighted and silouhetted.
Wardrobe
Simple gray shirt, nerdy glasses, jeans.
Casting
Caucasian woman between 25-30 years old, sophisticated look. Pale skin, no
tan. Hands should not be calloused or burly.

16. A bleached spotlight illuminates an art desk from the black void around.
Smoke seeps over the edges of the table with its piles of brushes, erasers and
other art tools. It’s all a dull gray. Deep, luminous violin music begins to play.
The profile silhouette of a human figure emerges and sits at the desk. He is
dressed simple, with glasses, and a sense of professional sophistication.
His eyes intently stare into the blank paper as his hands instinctively reach for
a generic brand color pencil on his side. We hear his thoughts echo throughout
the interaction, “Purple, Plum…” His hands flinch after passing over the choices,
and finding none to be suitable. He winces. “Ok… violet works.” He grabs the
violet pencil and begins the stroke, when the pencil SNAPS. He is agitated. Music
INTENSIFIES. He violently sweeps his arm over the art desk, knocking supplies
off as smoke furls and wisps around.
Treatment

17. A box of Prismacolor slams unto the table, pushing smoke away in all
directions! He pulls one out. His thoughts: “Purple, Mulberry. Perfect”. A fast
paced sequence of transitions ensue: pencil strokes, sweeping arm movements,
frowned eyebrows, sharpening, sweat, q-tip applications, charcoal smears on his
face, and flashes of beautiful color from the art he is creating. “Vert Pomme…
Ombre… Lemon with blend of alguemarine… yes.”
Suddenly he stops and stands, dropping his pencil and taking a deep breath as
the music hits the crescendo. We see the drawing- a beautiful portrait of a
fragmented face in many colors and styles. Some fragments have vines, others
alien tech, some scarred and etc. He breathes. One last thought, “I don’t just
color.”
The PRISMACOLOR logo fades in on a white screen, with the following CTA:
“Available online and in stores | prismacolor.com | +1 234-5678”. A second,
deeper narrative voice says “Primsacolor, the leading choice of passion.” FADE TO
BLACK.
Treatment

18. A/V SCRIPT &
STORYBOARDS

19. A/V SCRIPT
SHOT
#
AUDIO / TEXT VIDEO IMAGE
1 Violin Music Begins Wide shot of the desk, the artist walks in.
2 music Silhouette of artist sitting down.
3 “Purple, No Plum….”
Bird’s eye of hand reaching for generic brand colored
pencils.
4 music ECU of artist wincing.
5 “Ok… violet works.” Bird’s eye view of hand grabbing violet.
6 pencil SNAPS CU of pencil making a bold stroke & snapping.
7 Violin Music INTENSIFIES ECU of artist, agitated!
8 music
A hand sweeps generic pencils off the table, crossing
180* line.
9 *Wooshing Effect*
Bird’s POV as high saturated Prismacolor slams on
center of desk.
10 “Vert Pomme…”
A hand reaches toward us, the artist in the BG. Smash
transitioning to shot 11.
Title of Project: Passion Meets Paper
Location: Bedroom / Dark Room
Date: Saturday 16/05/2020
A/V Script

20. A/V SCRIPT
SHOT
#
AUDIO / TEXT VIDEO IMAGE
11 music
We pull out from inside a sharpener, the pencil being
sharpened enters frame. As pencil drops on paper,
Camera zoom whips to shot 12.
12 “Some Baton Rouge”
We are looking right at the artist’s face, as he stares
intently with arms making broad strokes. A stroke crosses
in front of us, wipe-cutting to shot 13.
13 music
A profile of a hand holding a pencil enters frame, camera
locks on it as it descends unto the paper. Camera whips
down to shot 14.
14 “Lemon…”
Camera tracks a different color pencil which whips up in
the same flow of shot 13 whipping down, then drops back
unto the paper. Cam whips down to shot 15.
15 “with blend of alguemarine”
Q-tip lands on paper, camera moves angle to see what is
being blended. The hand lifts up to the face to wipe
sweat, leaving a color smear on his skin.
16 music
Tracking shot of desk, seeing all the tools. Artist is
passionate and flicking paint.
Title of Project: Passion Meets Paper
Location: Bedroom / Dark Room
Date: Saturday 16/05/2020
A/V Script

21. A/V SCRIPT
SHOT
#
AUDIO / TEXT VIDEO IMAGE
17 “yes”
CU on Artist’s eyes shifting. Reflection of colors in
glasses, glow emanating from below. Suddenly the artist
stands up and the camera dollies back to see MWS of him
at the desk.
18
“I don’t just color.”
Music cresendo
We track from behind the man’s head to see the drawing.
He walks away thinking his final thought.
19 Music
*Bonus shot. He steps back into the darkness, camera on
low angle, with light glowing from below.
20
Narrator: Primsacolor, the
leading choice of passion.
Graphic slide with logo and CTA.
Title of Project: Passion Meets Paper
Location: Bedroom / Dark Room
Date: Saturday 16/05/2020
A/V Script

22. Storyboards
Location: Bedroom
Props/Wardrobe: grey shirt, glasses
Art tools, picture (stage 3), coffee,
smoke, table.
Notes: Two light sources
Music/FX: Violin music BEGINS
Shot: #1
Production Name: Passion Meets Paper
Action: Smoke is slowly seeping off the table. The artist emerges from the
darkness. He sits down.
Camera Movement: Tripod
Dialogue: None
Shot Size: WS
Video

23. Storyboards
Location: Bedroom
Props/Wardrobe: grey shirt, glasses
Art tools, picture (stage 3), coffee,
smoke, table.
Notes:
Music/FX: violin continues
Shot: #2
Action: The artist sits down, a circular backlight creates a silouhette. We can’t
make out who it is though. He stares at the picture while reaching his hands towards
the tools.
Camera Movement: Tripod
Dialogue: The exact Spoken/Written Text or audio that will play during this shot
Shot Size: MS
Video
Production Name: Passion Meets Paper

24. Storyboards
Location: Bedroom
Props/Wardrobe: generic colored pencils,
grey shirt, glasses, Art tools, picture
(blank), coffee, smoke, table.
Notes:
Music/FX: violin continues
Shot: #3
Action: The artist passes his hand over the pencils, but when he notices the color
he wants isn’t there, he hesitates.
Camera Movement: Tripod
Dialogue: “Purple, No Plum….”
Shot Size: MWS
Video
Production Name: Passion Meets Paper

25. Storyboards
Location: Bedroom
Props/Wardrobe: grey shirt, glasses,
sweat, smoke, generic colored pencils
Notes: Keep shadows strong
Music/FX: violin continues
Shot: #4
Production Name: Passion Meets Paper
Action: Close up of the artist cringing as he realizes it’s not the exact color he
wants. Heavy shadows keep it hard still to see the person
Camera Movement: Tripod
Dialogue: “ok.”
Shot Size: ECU
Video

26. Storyboards
Location: Bedroom
Props/Wardrobe:
Art tools, picture (blank), coffee, smoke,
table, generic colored pencils.
Notes:
Music/FX: violin continues
Shot: #5
Action: Birds eye view of artist’s hand reaching over and grabbing violet.
Camera Movement: Tripod
Dialogue: “violet works.”
Shot Size: MS
Video
Production Name: Passion Meets Paper

27. Storyboards
Location: Bedroom
Props/Wardrobe: grey shirt, glasses
Art tools, picture (stage 3), coffee,
smoke, table.
Notes:
Music/FX: violin continues. SNAP noise
Shot: #6
Action: A bold, broad stroke is made with the violet pencil, but it SNAPS.
Camera Movement: Tripod. Jolt when pencil breaks.
Dialogue: music
Shot Size: CU
Video
Production Name: Passion Meets Paper

28. Storyboards
Location: Bedroom
Props/Wardrobe: grey shirt, glasses
Art tools, picture (stage 3), coffee,
smoke, table.
Notes:
Music/FX: violin music INTENSIFIES
Shot: #7
Action: Artist frowns, a clear crease in his eyebrows.
Camera Movement: Tripod
Dialogue: music
Shot Size: ECU
Video
Production Name: Passion Meets Paper

29. Storyboards
Location: Bedroom
Props/Wardrobe: grey shirt, glasses
Art tools, baby powder for dust, coffee,
smoke, table.
Notes: SLOW MOTION if possible!
Music/FX: Violin Music
Shot: #8
Action: The artist stands up, and uses his right hand to reach the far end of the
table, and swipe left. Colored pencils go flying, along with bits of dust, shavings and
smoke. The camera is switching 180* rule now, from artist on the right to on the left.
Camera Movement: Camera tracks left at an angle around the table. SLOW MOTION.
Dialogue: music
Shot Size: WS
Video
Production Name: Passion Meets Paper

30. Storyboards
Location: Bedroom
Props/Wardrobe: Art tools, picture
(blank), coffee, smoke, table, Prismacolor
pencils.
Notes:
Music/FX: violin music. SWOOSH sound
Shot: #9
Action: Box of Prismacolor lands on the center of the table. Smoke flies out of the
way.
Camera Movement: Tripod
Dialogue: music.
Shot Size: WS
Video
Production Name: Passion Meets Paper

31. Storyboards
Location: Bedroom
Props/Wardrobe: grey shirt, glasses
Notes:
Music/FX: violin music
Shot: #10
Action: Artist stares at the camera, and lunges his left hand to engulf it entirely in
black.
Camera Movement: Tripod
Dialogue: “Vert Pomme…”
Shot Size: MS
Video
Production Name: Passion Meets Paper

32. Storyboards
Location: Bedroom
Props/Wardrobe: Sharpener,
Prismacolor pencils, smoke, table, paper
(blank).
Notes:
Music/FX: violin music
Shot: #11
Action: Camera comes out of center of sharpener. A hand holding the pencil which
was sharpened enters on the left side. Camera then tracks that pencil as it hits the
paper. Though the pencil hits the paper, the camera keeps going into the paper.
Camera Movement: Handheld
Dialogue: The exact Spoken/Written Text or audio that will play during this shot
Shot Size: CU
Video
Production Name: Passion Meets Paper

33. Storyboards
Location: Bedroom
Props/Wardrobe: grey shirt, glasses
Art tools, Prismacolor pencil coffee,
smoke, table.
Notes:
Music/FX: violin music
Shot: #12
Action: Low angle view as artist works on strokes to the paper. He strokes over the
camera, causing a smash transition to the next shot.
Camera Movement: Zoom out in the beginning, to complete transition from shot 12.
Dialogue: “Vert Pomme…”
Shot Size: MS
Video
Production Name: Passion Meets Paper

34. Storyboards
Location: Bedroom
Props/Wardrobe: Prismacolor pencil,
Art tools, picture (stage 1), coffee,
smoke, table.
Notes:
Music/FX: violin music
Shot: #13a
Action: It appears all black, then a hand emerges from the left. The camera locks
unto the hand, and follows it down as it hits the paper as seen in shot 13b. The
acceleration starts slow, and speeds up.
Camera Movement: Handheld tracking Prismacolor pencil
Dialogue: music
Shot Size: MS
Video
Production Name: Passion Meets Paper

35. Storyboards
Location: Bedroom
Props/Wardrobe: Prismacolor pencil,
Art tools, picture (stage 1), coffee,
smoke, table.
Notes:
Music/FX: violin music
Shot: #13b
Action: The camera is tracking the hand as it hits the paper. The acceleration starts
slow, and speeds up.
Camera Movement: Handheld tracking Prismacolor pencil
Dialogue: music
Shot Size: MS
Video
Production Name: Passion Meets Paper

36. Storyboards
Location: Bedroom
Props/Wardrobe: Prismacolor pencil,
Art tools, picture (stage 1), coffee,
smoke, table.
Notes:
Music/FX: violin music
Shot: #14a
Action: A pencil lifts up, but the shot is upside down, allowing the shot to continue
its momentum from the previous shot. Continues in shot 14b
Camera Movement: Handheld, tracking the hand
Dialogue: music
Shot Size: MS
Video
Production Name: Passion Meets Paper

37. Storyboards
Location: Bedroom
Props/Wardrobe: Prismacolor pencil,
Art tools, picture (stage 1), coffee,
smoke, table.
Notes:
Music/FX: violin music
Shot: #14b
Action: The hand holding a prismacolor pencil slows to a stop once it reaches the
top, and starts descending back on the paper.
Camera Movement: Handheld, tracking the hand
Dialogue: music
Shot Size: MS
Video
Production Name: Passion Meets Paper

38. Storyboards
Location: Bedroom
Props/Wardrobe: Prismacolor pencil,
Art tools, picture (stage 2), coffee,
smoke, table.
Notes:
Music/FX: violin music.
Shot: #14c
Action: The hand lands on the paper, in continuation from the previous shot. The
camera keeps going with the flow, transitioning us to the next shot.
Camera Movement: Handheld, tracking the hand
Dialogue: “Lemon…”
Shot Size: MS
Video
Production Name: Passion Meets Paper

39. Storyboards
Location: Bedroom
Props/Wardrobe: grey shirt, glasses
Art tools, picture (stage 2), coffee,
smoke, table.
Notes:
Music/FX:
Shot: #15
Action: In detail describe what is happening within this scene
Camera Movement: Handheld, camera bounces up in response to previous shot,
then it slowly pedestals up while tilting down to see what the artist is blending.
Dialogue: “with blend of alguemarine”
Shot Size: MS
Video
Production Name: Passion Meets Paper

40. Storyboards
Location: Bedroom
Props/Wardrobe: grey shirt, glasses
Art tools, picture (stage 3), coffee,
smoke, table, paints.
Notes:
Music/FX: violin music
Shot: #16
Action: As camera trucks left, the artist is working more ferociously. He is spraing
paint blobs across the paper with a paintbrush.
Camera Movement: Trucks left
Dialogue:
Shot Size: WS
Video
Production Name: Passion Meets Paper

41. Storyboards
Location: Bedroom
Props/Wardrobe: grey shirt, glasses
Art tools, picture (stage 3), coffee,
smoke, table.
Notes:
Music/FX: violin music
Shot: #17a
Action: The artist is making some last touches, the reflection of the artwork and
his hands can be seen in his glasses. After a few seconds, the camera quickly pans
back to reveal 17b.
Camera Movement: Handheld zoom out.
Dialogue: music
Shot Size: CU to WS
Video
Production Name: Passion Meets Paper

42. Storyboards
Location: Bedroom
Props/Wardrobe: grey shirt, glasses
Art tools, picture (stage 3), coffee,
smoke, table.
Notes:
Music/FX: violin music
Shot: #17b
Action: The artist is making some last touches, the reflection of the artwork and
his hands can be seen in his glasses. After a few seconds, the camera quickly pans
back to reveal 17b.
Camera Movement: Handheld zoom out.
Dialogue: music
Shot Size: CU to WS
Video
Production Name: Passion Meets Paper

43. Location: Bedroom
Props/Wardrobe: grey shirt, glasses
Art tools, picture (stage 3), coffee,
smoke, table.
Notes:
Music/FX:
Shot: #19
Action: Artist looks at his painting, and slowly walks away
Camera Movement: Tripod, possibly handheld.
Dialogue: “I don’t just color”
Shot Size: WS
Video
Production Name: Passion Meets Paper
Storyboards

44. Storyboards
Location: N/A
Props/Wardrobe: N/A
Notes: Graphic slide
Music/FX: Violin music on low
Shot: #20
Action: Logo and CTA slowly fade in from black.
Camera Movement: N/A
Dialogue: “Primsacolor, the leading choice of passion.”
Shot Size: N/A
Video
Production Name: Passion Meets Paper

45. VIDEO

46. Video Title: Color with Passion
Video Description: An artist uses Prismacolor pencils to express his inner passion.
Tags/Keywords: Prismacolor, passion, artist, art, drawing, colored pencils, professional
Link: https://www.youtube.com/watch?v=NpfY-ohaXZA&feature=youtu.be
Final Video

47. References
@brucemars (n.d.) Woman holding paint brush [Photo]. Retrieved from https://
unsplash.com/photos/hE8Mog4qK4Y
Cai, K. (2016). Prismacolor. Retrieved from https://www.kuicaidesign.com/
prismacolor
Data USA (2018). Artists & related workers. Retrieved from https://datausa.io/
profile/soc/artists-related-workers#education
Howard, E (n.d.). Prismacolor writing instruments - Evan Howard. Retrieved
from https://evanhoward.com/portfolio-posts/prismacolor-writing-instruments/
Prismacolor (2020). Home. Retrieved from prismacolor.com
REDPIXEL (n.d.). New ideas creativity and different innovative solution.
Retrieved from https://stock.adobe.com/images/new-ideas-creativity-and-
different-innovative-solution/321829661?prev_url=detail