This document analyzes the poster for the film "The Crazies". It discusses several design elements of the poster and how they appeal to audiences and convey information about the film. The poster uses common horror film conventions like a dark color scheme and ominous imagery to set the tone and genre. It depicts a young girl in a gas mask to symbolize vulnerability and threat of infection, leaving the audience wanting to know more without revealing too much of the plot. Overall the poster piques audience interest through cryptic hints and ambiguity rather than explicit details.

1. Print Analysis
Paranormal Activity 2
&
The Crazies

2. The poster is split into three
parts.
Taglines main image, title.
The genre of the movie
is clear horror.
The taglines indicated
to the the audience
that it is something to
wait for. There is no
formal release date
which also tells the
audience to keep their
eyes open
The audience of this movie
would be teen/young adult.
The black background has
been used throughout.
Sticking to the codes and
conventions of horror
movies. Using less bright
colours and more darks,
like what has been used
here, with the reds black
and white colour scheme
The image is in the
middle of the poster
which attracts the
audience instantly. It is
of a shot from the
movie. Giving
information to the
audience of the location
of the movie and some
characters involved. Its
also sticks to the codes
and conventions, the
use of the young child,
the use of the
vulnerable in a horror
film is very popular.
As there is no release date it
may make the audience to go
online and check out the
webpage for more
information.
The image leaves the viewer
wondering what will happen.
The door is open slightly with
a dog guarding it. this leaves
the audience wanting to
watch. The use of night vision
suggests to the audience that
it is filmed with home filming
equipment. Which makes it
look more realistic and scary
The title is positioned in the
lower half of the poster.
Standing out against the main
image and the bold black
background. The vibrant red
makes it
The quotation shows that it has
already been a success before
general release.
It doesn't’t give much away which
is a good technique everything
leaves the viewer want to find out
more. “most anticipated” is a good
way to describe it. People want to
know what happens. This could be
described as the unique selling
point.

3. There is a tagline, which
reads “insanity is
infectious. This indicates
immediately to the
audience that there will
be something todo with
infection in the story.
This also shows the
genre of the movie.
The use of the young girl,
goes inline with the codes
and conventions of horror
films. Usings characters
witch are helpless
vulnerable
The child is also wearing
a gas mask to protect
her from the infection.
This could be associated
with fear to the
audience.
The image shows a street in the
town, with dark clouds hanging
above it. Suggesting to the
audience that there is something
wrong with the town. You can see
that in the very background the
clouds have gone and it very light.
Showing that the danger is only in
one area. it shows the isolation of
the horror. And showing that the
safety is out of reach for the
characters.
The young girl is looking directly at the
camera. Showing that she may be looking
at the audience. Which makes the
audience feel like they are there
themselves.
The young girl may also be
seen to the audience as a
survivor.
The release date has been incorporated
into the theme of the movie. The use of the
sign is like a police caution sign telling
people to stay away. The use of language
like “catch” as if it is like the infection.
This poster leaves
everything to the
audiences
imagination. It
doesn't’t reveal
anything, and
doesn't’t use any of
the characters in the
film.