Principles of Sustainable Marketing
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This document discusses principles of sustainable marketing. It defines sustainable marketing as meeting present needs without compromising future generations' ability to meet their own needs. The key principles discussed are: consumer-oriented marketing, which focuses on customer satisfaction; customer-value marketing, which provides customers the best cost, product, or service; innovative marketing, which markets products using new ideas; sense-of-mission marketing, where a company's mission has a broader social context; and societal marketing, which takes a society's long-term welfare into account. Examples are provided for each principle.
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Green marketing refers to promoting products or services based on their environmental benefits, such as being manufactured sustainably, containing no toxic materials, being produced from recycled materials, or being designed to be repairable. Sustainability marketing, also known as green marketing, is when companies focus on social and environmental investments as a marketing strategy in response to criticism about waste, prices, and advertising claims. Companies turn to sustainability marketing to counter negative publicity.
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Sales Promotion
Learning Objectives
Upon completing this chapter the student will be able to:
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• Distinguish between consumer and trade promotions and explain the types of tactics used in
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6
AP Photo/Franklin Reyes
Introduction Chapter 6
Pre-Test
1. Which of the following is NOT an advantage of sales promotions?
a) It is easy to measure the success of most sales promotions.
b) Sales promotions coordinate well with other IMC tactics, including online marketing
and advertising.
c) Frequent sales promotions are always good for a company’s image.
d) Sales can be kept more level throughout the year when sales promotion incentives are
offered.
2. In which type of trade promotion does a retailer receive a discount or incentive from a manu-
facturer in exchange for performing a specific function?
a) Trade incentive
b) Trade contest
c) Trade allowance
d) Trade show
3. A toothpaste promotion manager would like to see 5,000 new customers try the toothpaste
brand in March. This is an example of which type of sales promotion objective?
a) Defending current customer base
b) Obtaining product trial or repurchase
c) Targeting a specified targeted market segment
d) Increasing consumption of an established brand
Answers
1. c) Frequent sales promotions are always good for a company’s image. The correct answer
can be found in Section 6.1
2. a) Trade incentive. The correct answer can be found in Section 6.2
3. b) Obtaining product trial or repurchase. The correct answer can be found in Section 6.3
Introduction
The authors wish to thank Dr. Therese Maskulka for being a contributing co-author on this chapter.
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Sales Promotion and IMC Chapter 6
must be integrated with the sales and advertising functions. Working with the
other elements of t.
25. Intro and Product/Market Led
This document defines key marketing terms and discusses different marketing orientations. It explains that marketing is the process of identifying, anticipating, and satisfying customer needs profitably. It describes product orientation, where businesses focus on production over customer needs, and market orientation, where businesses identify customer needs through research. The advantages and disadvantages of each orientation are provided, such as the risk of product failure under product orientation if customer needs aren't met. The document also discusses niche, differentiated, and undifferentiated marketing strategies.
Career in marketing
This document discusses career options and paths for marketing professionals with an MBA specializing in marketing. It outlines several key marketing job functions including product and brand management, sales management, advertising management, market research, and retail management. For each function, it describes the core responsibilities and provides examples of potential career progression, starting in entry-level positions and advancing to management roles. The document emphasizes that marketing is a versatile field that offers opportunities in a wide range of industries and organizations.
P5
The document discusses various marketing techniques used by organizations, including market segmentation, targeting, positioning, and branding. It provides details on how Magners Cider uses these techniques. Specifically, it notes that Magners segments its market by age range, targeting 20-25 year olds. It uses branding to increase recognition and promotions both above and below the line. The location where it places its products is also important to effectively target its desired demographic.
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Transforming Digital Marketing with Top AI Tools of 2024.pdf
In today's rapidly evolving digital marketing landscape, leveraging advanced technologies is essential for achieving competitive advantage. Artificial Intelligence (AI) is at the forefront of this transformation, providing businesses with innovative tools to enhance engagement, streamline operations, and optimize strategies. This presentation covers some of the leading AI marketing tools that are revolutionizing the industry in 2024.
Slide 1: Introduction to AI in Marketing
• Overview of AI’s impact on digital marketing
• Importance of integrating AI tools in marketing strategies
Slide 2: HubSpot’s AI Features
• Predictive lead scoring
• AI-driven content recommendations
• Enhancing customer relationship management
Slide 3: OpenAI’s ChatGPT
• Human-like text generation for chatbots
• Real-time customer support solutions
• Improving customer engagement and satisfaction
Slide 4: Marketo’s AI Capabilities
• Automated email marketing
• Predictive content and customer segmentation
• Personalized marketing for increased conversions
Slide 5: Mailchimp’s AI-Powered Campaigns
• Predictive email sending times
• AI for personalized product recommendations
• Optimizing email marketing effectiveness
Slide 6: Canva’s AI Design Tools
• AI-powered design suggestions
• Access to current design trends
• Simplifying the creation of professional marketing materials
Slide 7: Hootsuite’s AI-Enhanced Social Media Tools
• AI-driven analytics for social media management
• Optimal posting times based on audience insights
• Enhancing social media strategy with data-driven decisions
Slide 8: Conclusion
• Recap of the benefits of AI marketing tools
• The importance of adopting AI technologies in marketing
• Call to explore our blog on Best AI Marketing Tools for more insights
These AI marketing tools are essential for businesses that want to harness the power of AI to enhance their marketing efforts. By adopting these technologies, companies can achieve more personalized customer interactions, efficient operations, and improved marketing outcomes.
For an in-depth understanding of how these AI marketing tools can transform your marketing approach, please visit our blog on Best AI Marketing Tools.
Digital Marketing Company in India - DIGI Brooks
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一比一原版美国加利福尼亚大学旧金山分校毕业证如何办理
原版一模一样【微信：741003700 】【美国加利福尼亚大学旧金山分校毕业证成绩单】【微信：741003700 】学位证，留信认证（真实可查，永久存档）原件一模一样纸张工艺/offer、雅思、外壳等材料/诚信可靠,可直接看成品样本，帮您解决无法毕业带来的各种难题！外壳，原版制作，诚信可靠，可直接看成品样本。行业标杆！精益求精，诚心合作，真诚制作！多年品质 ,按需精细制作，24小时接单,全套进口原装设备。十五年致力于帮助留学生解决难题，包您满意。
本公司拥有海外各大学样板无数，能完美还原。
1:1完美还原海外各大学毕业材料上的工艺：水印，阴影底纹，钢印LOGO烫金烫银，LOGO烫金烫银复合重叠。文字图案浮雕、激光镭射、紫外荧光、温感、复印防伪等防伪工艺。材料咨询办理、认证咨询办理请加学历顾问Q/微741003700
【主营项目】
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四.办理各国各大学文凭(一对一专业服务,可全程监控跟踪进度)
如果您处于以下几种情况：
◇在校期间，因各种原因未能顺利毕业……拿不到官方毕业证【q/微741003700】
◇面对父母的压力，希望尽快拿到；
◇不清楚认证流程以及材料该如何准备；
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留信网认证的作用:
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2:同时对留学生所学专业登记给予评定
3:国家专业人才认证中心颁发入库证书
4:这个认证书并且可以归档倒地方
5:凡事获得留信网入网的信息将会逐步更新到个人身份内，将在公安局网内查询个人身份证信息后，同步读取人才网入库信息
6:个人职称评审加20分
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8:在国家人才网主办的国家网络招聘大会中纳入资料，供国家高端企业选择人才
办理美国加利福尼亚大学旧金山分校毕业证【微信：741003700 】外观非常简单，由纸质材料制成，上面印有校徽、校名、毕业生姓名、专业等信息。
办理美国加利福尼亚大学旧金山分校毕业证【微信：741003700 】格式相对统一，各专业都有相应的模板。通常包括以下部分：
校徽：象征着学校的荣誉和传承。
校名:学校英文全称
授予学位：本部分将注明获得的具体学位名称。
毕业生姓名：这是最重要的信息之一，标志着该证书是由特定人员获得的。
颁发日期：这是毕业正式生效的时间，也代表着毕业生学业的结束。
其他信息：根据不同的专业和学位，可能会有一些特定的信息或章节。
办理美国加利福尼亚大学旧金山分校毕业证【微信：741003700 】价值很高，需要妥善保管。一般来说，应放置在安全、干燥、防潮的地方，避免长时间暴露在阳光下。如需使用，最好使用复印件而不是原件，以免丢失。
综上所述，办理美国加利福尼亚大学旧金山分校毕业证【微信：741003700 】是证明身份和学历的高价值文件。外观简单庄重，格式统一，包括重要的个人信息和发布日期。对持有人来说，妥善保管是非常重要的。
Advanced Storytelling Concepts for Marketers
Every marketer knows you’re supposed to tell a story, but do you know how to tell a story? Do you know why you’re supposed to tell a story? Do you even truly know what a story is? While many marketing presentations emphasize the value of mythic storytelling, the nuts and bolts of actually constructing a story are never explored.
The goal of marketing may be to achieve specific KPIs that drive sales, which is very objective, but the top of the marketing funnel requires a softer approach. In our data-driven results-oriented fast-paced world, marketers must quantify results, but those results will never be achieved unless prospects are first approached with humanity.
There is a common misunderstanding that the so-called “soft skills” of marketing such as language and art are unmeasurable and subjective, but while the objective measures of market research are merely 100 years old, the rules of aesthetics have been perfected over the last 2,500 years.
Great story construction is a skill that requires significant knowledge and practice. This presentation will be a review of the ancient art of story construction.
We will discuss:
• Rhetoric – The art of effective communication
• The Socratic Method – You cannot teach, but you can persuade people to learn
• Plato’s Cave – You sell products, but you market ideas
• Aristotle’s Six Dramatic Elements – The secret recipe for marketing stories
This is for senior marketers who are tasked with creating effective narratives or guiding others in the process. By the end of the session, attendees will have gained the knowledge needed to work storytelling into all phases of the buyer’s journey.
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#Assemble #Integrity #Transformation #Initiative
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“Add to Calendar” link generator tools allow users to create links that add events directly to digital calendars like Google Calendar, Apple Calendar, and Outlook.
These tools simplify event scheduling by generating short URLs or QR codes that, when clicked or scanned, automatically insert event details into a user’s calendar.
They are ideal for streamlining the promotion of events in emails, websites, and social media, enhancing engagement and ensuring attendees don’t miss important dates.
These tools are designed to cater to diverse needs, from personal event planning to professional event promotion, ensuring your attendees can easily add events to their preferred calendar.
Cal.et is a versatile and user-friendly tool that allows you to create “Add to Calendar” links for seamless event scheduling and promotion.
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As we advance further into the digital age, artificial intelligence (AI) continues to evolve, shaping various industries and aspects of our daily lives. The advancements in AI for 2024 promise significant transformations across multiple sectors. From agentic AI and open-source AI to AI-powered cybersecurity and sustainability, these trends highlight the growing influence of AI on our world. By staying informed and embracing these trends, businesses and individuals can harness the power of AI to innovate and thrive.
This article explores the top 10 AI trends to watch in 2024, providing an overview, impact, and examples of each trend.
Top 10 AI Trends to Watch in 2024
Trend 1: Agentic AI
Overview of Agentic AI
Agentic AI represents a fundamental shift in artificial intelligence. These AI systems are designed to comprehend complex workflows and pursue difficult objectives autonomously, with minimal human assistance. Essentially, agentic AI functions similarly to human employees, understanding intricate contexts and instructions in normal language, defining goals, deducing subtasks, and adapting actions to changing circumstances.
Impact of Agentic AI
Agentic AI has the potential to drastically alter organizational roles, procedures, and relationships. AI assistants with advanced thinking and planning capabilities can perform tasks previously managed by humans. This shift enhances productivity by fully automating complex processes, freeing workers from repetitive tasks to focus on more critical activities. The ability to adapt quickly to changing circumstances ensures continuous operational improvements.
Examples and Use Cases of Agentic AI
Autonomous Vehicles: Self-driving cars use agentic AI to navigate roads, interpret traffic signals, and make real-time decisions to ensure passenger safety.
Smart Home Devices: AI-powered home assistants, like smart thermostats and security systems, operate autonomously to optimize energy usage and enhance security.
Customer Service Bots: Advanced chatbots handle complex customer queries, provide solutions, and escalate issues to human agents when necessary.
Trend 2: Open Source AI
Overview of Open Source AI
Open-source AI involves freely available source code, encouraging developers to collaborate, use, adapt, and share AI technology. This openness fosters innovation and speeds up the development of practical AI solutions across various sectors, including healthcare, finance, and education.
Impact of Open Source AI
The collaborative nature of open-source AI promotes transparency and facilitates continuous improvement, leading to feature-rich, reliable, and modular solutions. These platforms enable the creation of applications such as real-time fraud detection, medical image analysis, personalized recommendations, and customized learning experiences.
Examples and Use Cases of Open Source AI
TensorFlow: An open-source machine learning framework by Google, widely used for building and deploying AI models.
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Principles of Sustainable Marketing
- 1. PRINCIPLES OF SUSTAINABLE MARKETING Tasmon Islam Army IBA, Sylhet 3/5/2020 1 Tasmon Islam
- 2. Content What is Sustainable Marketing ? Sustainable marketing principles. 3/5/2020 2 Tasmon Islam
- 3. Sustainable Marketing: • Sustainable marketing is an aspect of the larger field of sustainable community development that meets the needs of the present without compromising the ability of future generations to meet their own needs. Two Movements: a) Consumerism b) Environmentalism 3/5/2020 3 Tasmon Islam
- 4. Sustainable Marketing Principles: 1. Consumer-oriented Marketing 2. Customer-value Marketing 3. Innovative Marketing 4. Sense-of-mission Marketing 5. Societal Marketing 3/5/2020 4 Tasmon Islam
- 5. Consumer-oriented Marketing • Focuses on the internal and external need of a business’s customer. • Monitors standards of customer satisfaction. • Strives to meet the clientele’s needs and expectations related to the service. Benefits; A firm can achieve marketing goals by concentrating on consumer satisfaction. Those companies or firms achieve better marketing performance. 3/5/2020 5 Tasmon Islam
- 6. Consumer-oriented marketing Example : There are many companies who followed consumer oriented marketing process. Nestle Bangladesh ltd. Is an example of consumer oriented company. They are very much conscious of satisfying the wants needs and demands of it’s consumers. 3/5/2020 6 Tasmon Islam
- 7. Customer-value marketing • The difference between what a customer gets from a product, and what they have to give in order to get it. There are three ways a company can establish customer value to its customer base: 3/5/2020 7 Tasmon Islam
- 8. Customer-value marketing a) Provide the customer with the best cost. b) Provide the customer with the best product. c) Provide the customer with the best service Modern marketing concept- Customer oriented orga. chart 3/5/2020 8 Tasmon Islam
- 9. Customer-value marketing Example: There are many companies in the world which are customer oriented. Among them Apple, Toyota motor corporation, Google, Southeast airlines company are very well known for their customer service. 3/5/2020 9 Tasmon Islam
- 10. Innovative Marketing It’s a process where a product is marketed to the target group by the help of ideas and process which were not used earlier. It can be done through changes in the product design, launching the product in unique place, uniquely pricing the product. For example, Amazon was the first established online bookseller. Shortly thereafter, companies like Barnes and Noble started selling books online as well. 3/5/2020 10 Tasmon Islam
- 11. Innovative Marketing Why do we need Marketing innovation: Steady decline in sales volume or revenue. Steady decline in profitability and return on investment. Products or services offered are essentially commodities with very little differentiation. Price competition dominates sales activity etc. 3/5/2020 11 Tasmon Islam
- 12. Sense-of-mission marketing An organization must define its mission in such away that it has a broader social context rather than being merely product oriented. Example: The mission of outdoor gear and apparel maker Patagonia might be, “to sell cloths and outdoor equipment”. Patagonia states its mission more broadly, as one of producing the highest quality products while doing the least harm to the environment. 3/5/2020 12 Tasmon Islam
- 13. Societal Marketing Marketing that takes into society’s long term welfare The marketing of a social or charitable cause, such as an environmental campaign. 3/5/2020 13 Tasmon Islam
- 14. Societal Marketing Example: Body shop is a cosmetic company found by ANITA RODDICK. The company uses only plant based materials for its products. It is against animal testing, supports community trade, active self esteem, defend human rights, and overall protection of the planet. Thus Body shop is following the concept of Societal marketing. 3/5/2020 14 Tasmon Islam