PRINCIPLES OF MARKETING
MKT301
Marketing Plan Guidebook
MKT301 Fall
2017 Marketing Plan Guide
2
Table of Contents
I. Introduction ..................................................................................................................... 3
II. Product Selection............................................................................................................ 3
III. The Process .............................................................................................................. 4
IV. General Requirements:............................................................................................. 4
V. Modules Warning..................................................................................................... 5
VI. Content for Written Plan: ......................................................................................... 5
The Written Plan ............................................................................................................. 5
The Presentation.............................................................................................................. 5
VI. Submission and Due Dates: .................................................................................... 6
VII. Component Requirements and Examples ............................................................ 6
Product description with feature and benefit analysis .................................................... 7
Part One - Product Description ................................................................................... 7
Part Two - Features and Benefits ................................................................................ 9
Part Three: SMART Objectives ................................................................................ 10
SWOT Analysis ............................................................................................................ 10
SWOT Action plan ................................................................................................... 11
SWOT Example ........................................................................................................ 11
Segmentation................................................................................................................. 13
Segmentation example .............................................................................................. 13
Integrated marketing communication ........................................................................... 17
Creative briefs: .............................................................................................................. 21
Examples or mock-ups .................................................................................................. 23
VI. References................................................................................................. ...
· Assignment 3 Forced Ranking and TechnologyDue Week 10 and wor.docxodiliagilby
· Assignment 3: Forced Ranking and Technology
Due Week 10 and worth 200 points
In this assignment, you will prepare a presentation in which you recommend a forced ranking performance evaluation system to the Director of Human Resources of the organization examined in Assignment 3.
(Note: You may create and / or make all necessary assumptions needed for the completion of these assignments. In your original work, you may use aspects of existing processes from either your current or a former place of employment. However, you must remove any and all identifying information that would enable someone to discern the organization[s] that you have used.)
Prepare a ten to fifteen (10-15) slide PowerPoint presentation in which you:
1. Provide a title slide (as indicated in the format requirements below).
2. Develop a forced ranking performance evaluation system to improve the overall performance of the selected organization.
3. Prioritize the pros and cons with the greatest impact on the effectiveness of the forced ranking performance evaluation system. Provide a rationale for your response.
4. Suggest three (3) key implementation steps for the forced ranking performance evaluation system.
5. Propose three (3) ways in which the selected organization could use technology as an enabler for the forced ranking performance evaluation system.
6. Provide a summary slide which addresses key points of your paper.
7. Narrate each slide, using a microphone, and indicate what you would say if you were actually presenting in front of an audience.
8. Use four (4) external sources to support your responses. Note: Wikipedia and other Websites do not qualify as academic resources.
Your assignment must follow these formatting requirements:
. Format the PowerPoint presentation with headings on each slide and relevant graphics (photographs, graphs, clip art, etc.), ensuring that the presentation is visually appealing and readable from eighteen (18) feet away. Check with your professor for any additional instructions.
. Include a title slide containing the title of the assignment, the student’s name, the professor’s name, the course title, and the date. The title slide is not included in the required slide length.
PRINCIPLES OF MARKETING
MKT301
Marketing Plan Guidebook
MKT301 Fall
2017 Marketing Plan Guide
2
Table of Contents
I. Introduction ..................................................................................................................... 3
II. Product Selection............................................................................................................ 3
III. The Process .............................................................................................................. 4
IV. General Requirements:............................................................................................. 4
V. Modules Warning.......................................................... ...
MBA Capstone Project GuidelinesThroughout your MBA program.docxARIV4
MBA Capstone Project Guidelines
Throughout your MBA program, you have worked to develop as a practitioner-scholar to meet the needs and future challenges as a business leader. Your program culminates in the capstone project, which forms the primary focus of MBA6900, the final course you will take in the program. The capstone project is intended to provide you the opportunity to demonstrate your MBA program outcomes by:
· Planning and executing the strategic and tactical elements of a comprehensive project.
· Integrating and demonstrating skills and techniques you have learned throughout the MBA program.
· Communicating project outcomes both in written form and in a formal presentation.
· Completing your MBA program with an experience that reinforces and integrates the components that have preceded it.
The following information outlines the requirements and work associated with the capstone project for MBA6028 and MBA6900.
Capstone Project Examples
Examples of project types that might be proposed to meet these requirements include but are not limited to:
· Preparation of a strategic plan for an organization.
· A strategic analysis of all or a selected part of an organization.
· Development of a case study of all or a selected part of an organization.
· Development of an intervention, such as a workshop or training activity, that is broad- based enough to demonstrate the program-level outcomes.
· Development of a consulting report on a problematic issue within an organization, provided that the issue is broad-based enough to demonstrate program-level outcomes.
You may propose other structures for the capstone project so long as you are able to identify how the proposed project satisfies the requirement of demonstrating the program-level outcomes. When choosing your topic, keep in mind that your capstone project must result in recommendations, next steps, or some other type of actionable, evidence-based take-aways for the reader or subject of the project.
Capstone Project Requirements
The capstone course project must demonstrate your achievement of the MBA program outcomes. The following table is taken from the proficient column of the final capstone grading rubric. It outlines the expectations for demonstrating each program outcome.
Program Outcome:
Proficient Column:
1. Apply foundational knowledge and an understanding of business systems,
processes, and technology within and across core disciplines.
Applies foundational knowledge (theories, models, and practices) and an understanding of core business systems, processes, and technology within and across core disciplines.
2. Integrate information across disciplines and from differing
perspectives.
Integrates most relevant supportive and conflicting information (data, insights, best
practices) across disciplines from differing primary functional perspectives individually
and holistically.
3. Think critically and analytically to
provide evidence-based solutions to business challen ...
MBA Capstone Project Guidelines Throughout your MBA progr.docxandreecapon
MBA Capstone Project Guidelines
Throughout your MBA program, you have worked to develop as a practitioner-scholar to meet the
needs and future challenges as a business leader. Your program culminates in the capstone
project, which forms the primary focus of MBA6900, the final course you will take in the program.
The capstone project is intended to provide you the opportunity to demonstrate your MBA program
outcomes by:
• Planning and executing the strategic and tactical elements of a comprehensive project.
• Integrating and demonstrating skills and techniques you have learned throughout the MBA
program.
• Communicating project outcomes both in written form and in a formal presentation.
• Completing your MBA program with an experience that reinforces and integrates the
components that have preceded it.
The following information outlines the requirements and work associated with the capstone project
for MBA6028 and MBA6900.
Capstone Project Examples
Examples of project types that might be proposed to meet these requirements include but are not
limited to:
• Preparation of a strategic plan for an organization.
• A strategic analysis of all or a selected part of an organization.
• Development of a case study of all or a selected part of an organization.
• Development of an intervention, such as a workshop or training activity, that is broad- based
enough to demonstrate the program-level outcomes.
• Development of a consulting report on a problematic issue within an organization, provided
that the issue is broad-based enough to demonstrate program-level outcomes.
You may propose other structures for the capstone project so long as you are able to identify how
the proposed project satisfies the requirement of demonstrating the program-level outcomes. When
choosing your topic, keep in mind that your capstone project must result in recommendations, next
steps, or some other type of actionable, evidence-based takeaways for the reader or subject of the
project.
Capstone Project Requirements
The capstone course project must demonstrate your achievement of the MBA program outcomes.
The following table is taken from the proficient column of the final capstone grading rubric. It
outlines the expectations for demonstrating each program outcome.
Program Outcome: Proficient Column:
1. Apply foundational knowledge and an
understanding of business systems,
processes, and technology within and
across core disciplines.
Applies foundational knowledge (theories,
models, and practices) and an understanding of
core business systems, processes, and
technology within and across core disciplines.
2. Integrate information across disciplines
and from differing perspectives.
Integrates most relevant supportive and
conflicting information (data, insights, best
practices) across disciplines from differing
primary functional perspectives individually and
holistically.
MBA Capstone Project Guidelines
...
MBA Capstone Project Guidelines Throughout your MBA pro.docxandreecapon
The document provides guidelines for an MBA capstone project. It outlines that the capstone project:
- Allows students to demonstrate their learning across the MBA program through a comprehensive project.
- Requires integrating skills and knowledge from throughout the program to plan and complete a strategic project on a real organization.
- Involves both a written report and oral presentation to communicate the project outcomes.
MBA Capstone Project Guidelines Throughout your MBA pro.docxARIV4
The document provides guidelines for an MBA capstone project. It outlines that the capstone project:
- Allows students to demonstrate their learning across the MBA program through a comprehensive project.
- Requires students to plan and execute strategic elements of a project, integrate skills learned, and communicate outcomes in a written report and presentation.
The guidelines describe the requirements for the capstone project proposal developed in the lead-up course, and the final deliverables which include a written report and oral presentation completed in the capstone course. Scoring rubrics are provided to guide students in addressing program competencies.
MKTG522 Marketing Plan Guide MKTG522 MARKETING PLAN GUIDE .docxannandleola
MKTG522 Marketing Plan Guide
MKTG522 MARKETING PLAN GUIDE
Objective
This Marketing Plan assignment gives you the opportunity to practice develop an integrated
business and marketing strategy for a product or service of your choice. This activity will make
the course "come alive" through application of the principles from the textbook, course materials
and threaded discussions. Assignments such as this also help you develop business-oriented
communication skills.
The development of this Marketing Plan is an integral part of the course, and will require several
weeks of research, critical analysis, critical thinking, and writing. Students tell us the only way to
do well on this project is to begin early and work on it consistently throughout the entire course.
You have several options when choosing a product or service for your marketing plan. Consider
choosing a new product for a new company (your own) or creating a new product for an existing
company. Perhaps you would want to do a product extension of an existing product. You might
consider a different approach to marketing an existing service. You can target consumers or
businesses. You may choose a product or service offered by your employer or your own
business, or one from another organization. Ultimately, to maximize your learning experience,
choose a product or service in which you have an interest and about which you would like to see
your product or service come to the marketplace. Make sure there is information available about
the industry and target market of the product or service you choose.
Remember that this is a Marketing Plan and not a Business Plan. You are not creating a
business, but creating the Marketing Plan for an existing product or service. Thus, your focus
should not be on the company or its products, but on how to market the product or service that
you have chosen. Provide enough background and history to put the marketing plan in
perspective. Do a comprehensive SWOT analysis with an in-depth and candid look at your
internal and external environment. Establish your goals and objectives. Analyze the information
developed, and only then begin defining your target market, and specifying the specific marketing
strategies." Do not simply report on how a company markets its goods or services. You should
instead say what type of marketing you would propose.
Your instructor will look at your Marketing Plan from the point of view of a business proposal.
Have you thought through and considered your options? Have you provided details of your
proposal? Have you looked at the entire strategy - the “big picture” - while still considering the
more operational elements that make for successful implementation? How well written and
persuasive is the plan?
Guidelines
In developing your content, try to demonstrate clarity of thinking, understanding, and application
of basic marketing principles, and creative --- but realistic -- use of mar ...
MBA 599 – Strategic Management Case Project This capsto.docxwkyra78
MBA 599 – Strategic Management Case Project
This capstone course requires each student to construct a detailed and well-thought-out analysis of a
business employing all the relevant strategic analysis tools studied in the course. This project will take the
full term to complete. It is our sincere hope that you will find this project to be the most rewarding effort in
your educational career.
Project Overview
This course is designed to help you develop strategic skills that can be used in management. The
process of strategic planning is an iterative cycle of research and analysis, ending with a series of choices
about what will be attempted and how it will be approached. The most tangible output is the strategic
planning document. The most important output is the increased understanding that the participants
acquire. Accordingly, the assessment of the final project will be heavily dependent on the quality of the
strategic thinking inside that polished report. Students that focus on the expeditious completion of the
steps may find that they have shortchanged the important and time-consuming exploration and thinking
that is necessary to create a quality strategic case. Since not all tools can tell the planner which factors
and alternatives are important to consider, the planner should pull in as much diverse information and
perspectives as possible. Additionally, you should put yourselves in the competitor’s shoes and consider
how the “game” will play out. Your homework and subsequent improvements are intended to become a
primary basis for the exploration and questioning that drives your strategic understanding and creative
ideas. In addition, it is important to test your strategic thinking and your use of analytical tools in
preparation for your final project.
Tips for Selecting an Organization
As you select an organization for your class project, it is important that you select one that is interesting,
possibly useful to you in your career, industry, or interests, and allows you to explore strategic challenges
in a meaningful way. If you select the industry in which you currently work, you must address two critical
issues: (1) integrating and clearly citing existing information. (You will need to delineate work you’ve
contributed as opposed to pre-existing information), and (2) succinctly presenting existing information
while adding new insight, analysis, and plans that substantially add to strategy development,
implementation, and/or assessment of the organization. An organization or industry you are interested in
should give you better access to information although you need to pay careful attention to the points
made above.
Do not underestimate the degree to which you will need to be an expert in the selected industry and
related areas. It is impossible to create a strategy without understanding the terms, technologies, market
changes, and so forth in great depth. A.
MBA 599 – Strategic Management Case Project This capsto.docxtienboileau
MBA 599 – Strategic Management Case Project
This capstone course requires each student to construct a detailed and well-thought-out analysis of a
business employing all the relevant strategic analysis tools studied in the course. This project will take the
full term to complete. It is our sincere hope that you will find this project to be the most rewarding effort in
your educational career.
Project Overview
This course is designed to help you develop strategic skills that can be used in management. The
process of strategic planning is an iterative cycle of research and analysis, ending with a series of choices
about what will be attempted and how it will be approached. The most tangible output is the strategic
planning document. The most important output is the increased understanding that the participants
acquire. Accordingly, the assessment of the final project will be heavily dependent on the quality of the
strategic thinking inside that polished report. Students that focus on the expeditious completion of the
steps may find that they have shortchanged the important and time-consuming exploration and thinking
that is necessary to create a quality strategic case. Since not all tools can tell the planner which factors
and alternatives are important to consider, the planner should pull in as much diverse information and
perspectives as possible. Additionally, you should put yourselves in the competitor’s shoes and consider
how the “game” will play out. Your homework and subsequent improvements are intended to become a
primary basis for the exploration and questioning that drives your strategic understanding and creative
ideas. In addition, it is important to test your strategic thinking and your use of analytical tools in
preparation for your final project.
Tips for Selecting an Organization
As you select an organization for your class project, it is important that you select one that is interesting,
possibly useful to you in your career, industry, or interests, and allows you to explore strategic challenges
in a meaningful way. If you select the industry in which you currently work, you must address two critical
issues: (1) integrating and clearly citing existing information. (You will need to delineate work you’ve
contributed as opposed to pre-existing information), and (2) succinctly presenting existing information
while adding new insight, analysis, and plans that substantially add to strategy development,
implementation, and/or assessment of the organization. An organization or industry you are interested in
should give you better access to information although you need to pay careful attention to the points
made above.
Do not underestimate the degree to which you will need to be an expert in the selected industry and
related areas. It is impossible to create a strategy without understanding the terms, technologies, market
changes, and so forth in great depth. A.
· Assignment 3 Forced Ranking and TechnologyDue Week 10 and wor.docxodiliagilby
· Assignment 3: Forced Ranking and Technology
Due Week 10 and worth 200 points
In this assignment, you will prepare a presentation in which you recommend a forced ranking performance evaluation system to the Director of Human Resources of the organization examined in Assignment 3.
(Note: You may create and / or make all necessary assumptions needed for the completion of these assignments. In your original work, you may use aspects of existing processes from either your current or a former place of employment. However, you must remove any and all identifying information that would enable someone to discern the organization[s] that you have used.)
Prepare a ten to fifteen (10-15) slide PowerPoint presentation in which you:
1. Provide a title slide (as indicated in the format requirements below).
2. Develop a forced ranking performance evaluation system to improve the overall performance of the selected organization.
3. Prioritize the pros and cons with the greatest impact on the effectiveness of the forced ranking performance evaluation system. Provide a rationale for your response.
4. Suggest three (3) key implementation steps for the forced ranking performance evaluation system.
5. Propose three (3) ways in which the selected organization could use technology as an enabler for the forced ranking performance evaluation system.
6. Provide a summary slide which addresses key points of your paper.
7. Narrate each slide, using a microphone, and indicate what you would say if you were actually presenting in front of an audience.
8. Use four (4) external sources to support your responses. Note: Wikipedia and other Websites do not qualify as academic resources.
Your assignment must follow these formatting requirements:
. Format the PowerPoint presentation with headings on each slide and relevant graphics (photographs, graphs, clip art, etc.), ensuring that the presentation is visually appealing and readable from eighteen (18) feet away. Check with your professor for any additional instructions.
. Include a title slide containing the title of the assignment, the student’s name, the professor’s name, the course title, and the date. The title slide is not included in the required slide length.
PRINCIPLES OF MARKETING
MKT301
Marketing Plan Guidebook
MKT301 Fall
2017 Marketing Plan Guide
2
Table of Contents
I. Introduction ..................................................................................................................... 3
II. Product Selection............................................................................................................ 3
III. The Process .............................................................................................................. 4
IV. General Requirements:............................................................................................. 4
V. Modules Warning.......................................................... ...
MBA Capstone Project GuidelinesThroughout your MBA program.docxARIV4
MBA Capstone Project Guidelines
Throughout your MBA program, you have worked to develop as a practitioner-scholar to meet the needs and future challenges as a business leader. Your program culminates in the capstone project, which forms the primary focus of MBA6900, the final course you will take in the program. The capstone project is intended to provide you the opportunity to demonstrate your MBA program outcomes by:
· Planning and executing the strategic and tactical elements of a comprehensive project.
· Integrating and demonstrating skills and techniques you have learned throughout the MBA program.
· Communicating project outcomes both in written form and in a formal presentation.
· Completing your MBA program with an experience that reinforces and integrates the components that have preceded it.
The following information outlines the requirements and work associated with the capstone project for MBA6028 and MBA6900.
Capstone Project Examples
Examples of project types that might be proposed to meet these requirements include but are not limited to:
· Preparation of a strategic plan for an organization.
· A strategic analysis of all or a selected part of an organization.
· Development of a case study of all or a selected part of an organization.
· Development of an intervention, such as a workshop or training activity, that is broad- based enough to demonstrate the program-level outcomes.
· Development of a consulting report on a problematic issue within an organization, provided that the issue is broad-based enough to demonstrate program-level outcomes.
You may propose other structures for the capstone project so long as you are able to identify how the proposed project satisfies the requirement of demonstrating the program-level outcomes. When choosing your topic, keep in mind that your capstone project must result in recommendations, next steps, or some other type of actionable, evidence-based take-aways for the reader or subject of the project.
Capstone Project Requirements
The capstone course project must demonstrate your achievement of the MBA program outcomes. The following table is taken from the proficient column of the final capstone grading rubric. It outlines the expectations for demonstrating each program outcome.
Program Outcome:
Proficient Column:
1. Apply foundational knowledge and an understanding of business systems,
processes, and technology within and across core disciplines.
Applies foundational knowledge (theories, models, and practices) and an understanding of core business systems, processes, and technology within and across core disciplines.
2. Integrate information across disciplines and from differing
perspectives.
Integrates most relevant supportive and conflicting information (data, insights, best
practices) across disciplines from differing primary functional perspectives individually
and holistically.
3. Think critically and analytically to
provide evidence-based solutions to business challen ...
MBA Capstone Project Guidelines Throughout your MBA progr.docxandreecapon
MBA Capstone Project Guidelines
Throughout your MBA program, you have worked to develop as a practitioner-scholar to meet the
needs and future challenges as a business leader. Your program culminates in the capstone
project, which forms the primary focus of MBA6900, the final course you will take in the program.
The capstone project is intended to provide you the opportunity to demonstrate your MBA program
outcomes by:
• Planning and executing the strategic and tactical elements of a comprehensive project.
• Integrating and demonstrating skills and techniques you have learned throughout the MBA
program.
• Communicating project outcomes both in written form and in a formal presentation.
• Completing your MBA program with an experience that reinforces and integrates the
components that have preceded it.
The following information outlines the requirements and work associated with the capstone project
for MBA6028 and MBA6900.
Capstone Project Examples
Examples of project types that might be proposed to meet these requirements include but are not
limited to:
• Preparation of a strategic plan for an organization.
• A strategic analysis of all or a selected part of an organization.
• Development of a case study of all or a selected part of an organization.
• Development of an intervention, such as a workshop or training activity, that is broad- based
enough to demonstrate the program-level outcomes.
• Development of a consulting report on a problematic issue within an organization, provided
that the issue is broad-based enough to demonstrate program-level outcomes.
You may propose other structures for the capstone project so long as you are able to identify how
the proposed project satisfies the requirement of demonstrating the program-level outcomes. When
choosing your topic, keep in mind that your capstone project must result in recommendations, next
steps, or some other type of actionable, evidence-based takeaways for the reader or subject of the
project.
Capstone Project Requirements
The capstone course project must demonstrate your achievement of the MBA program outcomes.
The following table is taken from the proficient column of the final capstone grading rubric. It
outlines the expectations for demonstrating each program outcome.
Program Outcome: Proficient Column:
1. Apply foundational knowledge and an
understanding of business systems,
processes, and technology within and
across core disciplines.
Applies foundational knowledge (theories,
models, and practices) and an understanding of
core business systems, processes, and
technology within and across core disciplines.
2. Integrate information across disciplines
and from differing perspectives.
Integrates most relevant supportive and
conflicting information (data, insights, best
practices) across disciplines from differing
primary functional perspectives individually and
holistically.
MBA Capstone Project Guidelines
...
MBA Capstone Project Guidelines Throughout your MBA pro.docxandreecapon
The document provides guidelines for an MBA capstone project. It outlines that the capstone project:
- Allows students to demonstrate their learning across the MBA program through a comprehensive project.
- Requires integrating skills and knowledge from throughout the program to plan and complete a strategic project on a real organization.
- Involves both a written report and oral presentation to communicate the project outcomes.
MBA Capstone Project Guidelines Throughout your MBA pro.docxARIV4
The document provides guidelines for an MBA capstone project. It outlines that the capstone project:
- Allows students to demonstrate their learning across the MBA program through a comprehensive project.
- Requires students to plan and execute strategic elements of a project, integrate skills learned, and communicate outcomes in a written report and presentation.
The guidelines describe the requirements for the capstone project proposal developed in the lead-up course, and the final deliverables which include a written report and oral presentation completed in the capstone course. Scoring rubrics are provided to guide students in addressing program competencies.
MKTG522 Marketing Plan Guide MKTG522 MARKETING PLAN GUIDE .docxannandleola
MKTG522 Marketing Plan Guide
MKTG522 MARKETING PLAN GUIDE
Objective
This Marketing Plan assignment gives you the opportunity to practice develop an integrated
business and marketing strategy for a product or service of your choice. This activity will make
the course "come alive" through application of the principles from the textbook, course materials
and threaded discussions. Assignments such as this also help you develop business-oriented
communication skills.
The development of this Marketing Plan is an integral part of the course, and will require several
weeks of research, critical analysis, critical thinking, and writing. Students tell us the only way to
do well on this project is to begin early and work on it consistently throughout the entire course.
You have several options when choosing a product or service for your marketing plan. Consider
choosing a new product for a new company (your own) or creating a new product for an existing
company. Perhaps you would want to do a product extension of an existing product. You might
consider a different approach to marketing an existing service. You can target consumers or
businesses. You may choose a product or service offered by your employer or your own
business, or one from another organization. Ultimately, to maximize your learning experience,
choose a product or service in which you have an interest and about which you would like to see
your product or service come to the marketplace. Make sure there is information available about
the industry and target market of the product or service you choose.
Remember that this is a Marketing Plan and not a Business Plan. You are not creating a
business, but creating the Marketing Plan for an existing product or service. Thus, your focus
should not be on the company or its products, but on how to market the product or service that
you have chosen. Provide enough background and history to put the marketing plan in
perspective. Do a comprehensive SWOT analysis with an in-depth and candid look at your
internal and external environment. Establish your goals and objectives. Analyze the information
developed, and only then begin defining your target market, and specifying the specific marketing
strategies." Do not simply report on how a company markets its goods or services. You should
instead say what type of marketing you would propose.
Your instructor will look at your Marketing Plan from the point of view of a business proposal.
Have you thought through and considered your options? Have you provided details of your
proposal? Have you looked at the entire strategy - the “big picture” - while still considering the
more operational elements that make for successful implementation? How well written and
persuasive is the plan?
Guidelines
In developing your content, try to demonstrate clarity of thinking, understanding, and application
of basic marketing principles, and creative --- but realistic -- use of mar ...
MBA 599 – Strategic Management Case Project This capsto.docxwkyra78
MBA 599 – Strategic Management Case Project
This capstone course requires each student to construct a detailed and well-thought-out analysis of a
business employing all the relevant strategic analysis tools studied in the course. This project will take the
full term to complete. It is our sincere hope that you will find this project to be the most rewarding effort in
your educational career.
Project Overview
This course is designed to help you develop strategic skills that can be used in management. The
process of strategic planning is an iterative cycle of research and analysis, ending with a series of choices
about what will be attempted and how it will be approached. The most tangible output is the strategic
planning document. The most important output is the increased understanding that the participants
acquire. Accordingly, the assessment of the final project will be heavily dependent on the quality of the
strategic thinking inside that polished report. Students that focus on the expeditious completion of the
steps may find that they have shortchanged the important and time-consuming exploration and thinking
that is necessary to create a quality strategic case. Since not all tools can tell the planner which factors
and alternatives are important to consider, the planner should pull in as much diverse information and
perspectives as possible. Additionally, you should put yourselves in the competitor’s shoes and consider
how the “game” will play out. Your homework and subsequent improvements are intended to become a
primary basis for the exploration and questioning that drives your strategic understanding and creative
ideas. In addition, it is important to test your strategic thinking and your use of analytical tools in
preparation for your final project.
Tips for Selecting an Organization
As you select an organization for your class project, it is important that you select one that is interesting,
possibly useful to you in your career, industry, or interests, and allows you to explore strategic challenges
in a meaningful way. If you select the industry in which you currently work, you must address two critical
issues: (1) integrating and clearly citing existing information. (You will need to delineate work you’ve
contributed as opposed to pre-existing information), and (2) succinctly presenting existing information
while adding new insight, analysis, and plans that substantially add to strategy development,
implementation, and/or assessment of the organization. An organization or industry you are interested in
should give you better access to information although you need to pay careful attention to the points
made above.
Do not underestimate the degree to which you will need to be an expert in the selected industry and
related areas. It is impossible to create a strategy without understanding the terms, technologies, market
changes, and so forth in great depth. A.
MBA 599 – Strategic Management Case Project This capsto.docxtienboileau
MBA 599 – Strategic Management Case Project
This capstone course requires each student to construct a detailed and well-thought-out analysis of a
business employing all the relevant strategic analysis tools studied in the course. This project will take the
full term to complete. It is our sincere hope that you will find this project to be the most rewarding effort in
your educational career.
Project Overview
This course is designed to help you develop strategic skills that can be used in management. The
process of strategic planning is an iterative cycle of research and analysis, ending with a series of choices
about what will be attempted and how it will be approached. The most tangible output is the strategic
planning document. The most important output is the increased understanding that the participants
acquire. Accordingly, the assessment of the final project will be heavily dependent on the quality of the
strategic thinking inside that polished report. Students that focus on the expeditious completion of the
steps may find that they have shortchanged the important and time-consuming exploration and thinking
that is necessary to create a quality strategic case. Since not all tools can tell the planner which factors
and alternatives are important to consider, the planner should pull in as much diverse information and
perspectives as possible. Additionally, you should put yourselves in the competitor’s shoes and consider
how the “game” will play out. Your homework and subsequent improvements are intended to become a
primary basis for the exploration and questioning that drives your strategic understanding and creative
ideas. In addition, it is important to test your strategic thinking and your use of analytical tools in
preparation for your final project.
Tips for Selecting an Organization
As you select an organization for your class project, it is important that you select one that is interesting,
possibly useful to you in your career, industry, or interests, and allows you to explore strategic challenges
in a meaningful way. If you select the industry in which you currently work, you must address two critical
issues: (1) integrating and clearly citing existing information. (You will need to delineate work you’ve
contributed as opposed to pre-existing information), and (2) succinctly presenting existing information
while adding new insight, analysis, and plans that substantially add to strategy development,
implementation, and/or assessment of the organization. An organization or industry you are interested in
should give you better access to information although you need to pay careful attention to the points
made above.
Do not underestimate the degree to which you will need to be an expert in the selected industry and
related areas. It is impossible to create a strategy without understanding the terms, technologies, market
changes, and so forth in great depth. A.
Women in Innovation - Project Planning "How to Package My ProjectKTN
The aim of this workshop is to provide tools and insights focused on Questions 9 and 10 of the application. We will explore the following:
- How to break down the activities you propose to undertake over the course of the 12 months programme into costed “Work Packages”
- How to prepare a Gantt Chart, what activities to include, and how to use this as an ongoing planning and reporting tool
- What to consider if you are subcontracting, how to manage collaborators and suppliers
Here are some tips for cultivating innovation and creativity in the workplace:
- Encourage idea generation. Create opportunities for employees to brainstorm and share ideas freely without fear of criticism.
- Promote divergent thinking. Encourage thinking "outside the box" and coming up with many possible solutions rather than focusing on a single answer.
- Allow time for reflection. Give employees dedicated time and space to think creatively without distractions. Creativity often emerges during breaks or downtime.
- Foster collaboration. Bring together people from different backgrounds, functions, or departments to spark new connections and perspectives.
- Reward innovation. Recognize and reward innovative ideas and behaviors to motivate continued creativity.
-
OL 421 Midway Company Performance Summary Guidelines and Rub.docxcherishwinsland
The document provides guidelines for an OL 421 capstone project consisting of two components: 1) an executive summary analyzing the progression of the student's company from Capsim simulation rounds 1 through 3; and 2) a reflection on business communication skills, collaboration, and the capstone experience. The executive summary must include sections on company progress, current situation (SWOT analysis), future plans, challenges, and global expansion considerations. The reflection addresses skills practiced in the capstone and business core courses. Students are assessed on demonstrating business concepts through both components.
MBA 705 Milestone One Guidelines and Rubric Overview.docxARIV4
MBA 705 Milestone One Guidelines and Rubric
Overview: For the capstone assessment, you will create a business implementation plan and audiovisual presentation for the product, service, or idea you have
been developing throughout your MBA coursework.
In Milestone One, you will submit the justification for your idea or concept. You will connect entrepreneurship or intrapreneurship with organization change and
survival. This milestone lays the foundation for the rest of the project by outlining the justification of an idea or concept. Ultimately, the justification in this
milestone will provide much of the reasoning that decision makers will use to determine if they will fund your idea or concept.
Critical Elements:
Rationale: Lay out the rationale for the idea or concept.
Problem or Opportunity: Identify the problem or opportunity that the idea or concept addresses.
Market: Analyze the market for the product or service.
Competition: Analyze the key features that set the product or service apart from the competition.
Company: Explain how the concept fits with the mission, vision, and priorities of the company implementing the product or service.
Innovation: Discuss how or why the product or service is innovative.
Guidelines for Submission: Your draft must contain all of the elements listed above. It should be 5 to 8 pages in length (excluding the title page and references)
using 12-point Times New Roman font, with one-inch margins. You may include summary pictures, charts, graphs, or other explanatory diagrams as needed to
successfully explain the concept and implementation, but should use appendices for detailed supporting documentation. Your paper should follow APA
guidelines. You must include at least 5 scholarly sources. Cite your sources within the text of your paper and on the reference page.
Instructor Feedback: This activity uses an integrated rubric in Blackboard. Students can view instructor feedback in the Grade Center. For more information,
review these instructions.
Critical Elements Proficient (100%) Not Proficient (0%) Value
Main Elements Includes most of the main elements Does not include any of the main elements 15
Critical Thinking Provides logical conclusions and defends with
examples
Does not provide logical conclusions 15
Rationale Provides rationale and thoroughly defends it Does not provide rationale 10
Problem or Opportunity Identifies the problem or opportunity and
includes a detailed description of how the idea
or concept addresses the problem or
opportunity
Does not discuss the problem or opportunity 10
Market Analyzes the market for the product or service
and quantifies market size
Does not analyze market for product or
service
10
http://snhu-media.snhu.edu/files/production_documentation/formatting/rubric_feedback_instructions_student.pdf
Competition Analyzes key features, outlines how these
meet unmet customer needs, and explains
ho ...
Dear students, get fully solved assignments by professionals
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MGT 3302, Introduction to Project Management 1 Cou.docxpoulterbarbara
MGT 3302, Introduction to Project Management 1
Course Learning Outcomes for Unit VIII
Upon completion of this unit, students should be able to:
1. Describe the components of a basic project schedule.
2. Discuss project management as a series of activities and tasks.
3. Explain how the project triple constraint is used to manage a project.
4. Develop a project plan.
4.1 Prepare a polished version of a simple project plan.
5. Analyze factors impacting control of project costs.
6. Summarize project management techniques.
6.1 Describe project closing techniques.
7. Examine project teams.
Course/Unit
Learning Outcomes
Learning Activity
1 Unit VIII Course Project
2 Unit VIII Course Project
3 Unit VIII Course Project
4.1
Unit Lesson
Chapter 9, pp. 304–317
Unit VIII Course Project
5 Unit VIII Course Project
6.1
Unit Lesson
Chapter 9, pp. 304–317
Unit VIII Course Project
7 Unit VIII Course Project
Required Unit Resources
Chapter 9: Closing the Project, pp. 304–317
Unit Lesson
In this unit, we discuss the activities needed to occur once we terminate a project. The termination could be
because we successfully completed all of the work and handed the deliverables to the customer, or there
could be reasons why we need to terminate the project early.
Project Closing
All planned projects should have an endpoint. Having an absolute end is a part of the definition of what a
project is. Once all of the work activities have been completed and the deliverables have been accepted, then
it is time to close out the project. Many times, the project manager (PM) will not do the closing activities. The
UNIT VIII STUDY GUIDE
Project Closeout
MGT 3302, Introduction to Project Management 2
UNIT x STUDY GUIDE
Title
organization may not require closing activities, or closing activities may not be considered a necessity. In
some cases, the PM is ready to move on to the next project. However, the importance of closing project
activities cannot be understated.
What are some of the activities needed when closing a project?
While the project deliverables should have been delivered and accepted, in some cases, final project reports
have not been created. These final reports may or may not be considered as being a part of the final
deliverables. For example, deliverable reports might include results of testing or quality reports.
Reports that are a part of project closing might include a report of project changes, a communication log, a
risk assessment matrix, or lessons learned. These types of reports would need to be organized and archived
with all of the project information for future reference.
A part of closing activities would include making final payments to vendors and suppliers. Also, any monies
owed to the organization would need to be collected. This is referred to as an accounting closeout. Team
members would need to be recognized and .
MBA 705 Final Project Guidelines and Rubric Overview AbramMartino96
MBA 705 Final Project Guidelines and Rubric
Overview
For the capstone assessment, you will create a business implementation plan and audiovisual presentation for the product, service, or idea you have been
developing throughout your MBA coursework. You will be assessed through two artifacts. The first will be a business implementation plan, detailing the concept
and proposed implementation for potential investors or senior managers. The second artifact will be an audiovisual presentation designed to pitch the concept
(including implementation) to the same audience.
To effectively respond to the demands of a rapidly evolving business environment, today’s business managers need to possess a solid grounding in the theory,
best practices, and approaches that drive internal decision-making as well as the various external factors that can impact business choices. Perhaps no function
encompasses as many of these critical skills as ushering a new business idea, product, or service from initial conception to implementation. Throughout your
MBA coursework, you have been working to develop a business concept (product, service, or idea), considering the different elements that impact decision
making and creating a business plan for moving the concept forward successfully. As the final step in your journey toward your Master of Business Administration
degree, your capstone will bring all that work to the doorstep of implementation through the creation of a business implementation plan and an audiovisual
presentation designed to present the idea to potential investors or senior managers. You will integrate the knowledge and skills you have developed in previous
coursework and over the duration of the term with the goal of having a “ready to launch” project that you can present to an employer or potential financial
backer moving forward.
The capstone project is composed of two components. The first is a business implementation plan detailing your concept and its proposed implementation for
potential investors or senior managers. This plan should show potential supporters that you have done your homework and assure them that you have covered
all the details necessary to ensure that their money and/or time will be well invested. The second component, an audiovisual presentation (such as a webcam
recording or PowerPoint presentation with audio), will allow you to design and practice your “pitch.” In it, you will briefly present the key features of your
concept (including implementation) with an eye toward convincing busy business executives and potential investors to support your idea. Because many MBA
programs end with the creation of a business plan, your ability to take the next step in planning for implementation will give you an important advantage both in
gaining support for your project and in showcasing your ability to think through all phases of a project.
Evaluation of Capstone
This capstone will be assessed somewhat ...
FIN 375 Effective Communication - snaptutorial.comdonaldzs14
For more classes visit
www.snaptutorial.com
FIN 375 Week 1 My Future Business Opportunity
FIN 375 Week 2 Individual Financial Ratios (Moserk Company's)
Learning PlanOverviewThe Learning Plan is part of the academ.docxsmile790243
Learning Plan
Overview
The Learning Plan is part of the academic programme of work you are required to complete for Co-operative Education.
It is designed to ensure that you have goals and objectives planned for what you want to achieve from your Co-operative Education Placement and to provide you with a solid foundation for the rest of the academic programme.
Please note that throughout your Learning Plan you must:
apply concepts, models, frameworks, theories and/or technical competencies from your major, and other areas of study
use authoritative sources
provide in-text references in APA (6th ed.)
include a Reference List with the full reference (APA 6th ed.)
Throughout Co-operative Education you will be focusing on how you are achieving the BBus Learning Goals set out below:
Learning Goal 1:Be self-directed, reflective learners
Learning Goal 2: Be knowledgeable in their major field(s) of study
Learning Goal 3:Be critical enquirers and creative problem solvers
Learning Goal 4: Be able to make business decisions that take into account social, ethical, environmental and global dimensions
Learning Goal 5:Be able to work effectively with others
Learning Goal 6:Be effective communicators
Learning Goal 7: Be connected to business
The Learning Plan is the first stage of the assessment programme that culminates in an Oral Brief and Final Report. In the Co-operative Education assessments you will critically reflect on, analyse and evaluate your development throughout the Co-operative Education Placement and work on a topic which will form the basis of your Co-operative Education Final Report.
Instructions for completing this document
You are required to address all of the points in each of the sections. You may either answer each point individually or you may choose to respond to all points in the one discussion using paragraphs with appropriate headings and sub-headings.
Note: Do not delete any of the information or instructions from the template
Co-operative Education Learning Plan Checklist
Completed each section.
APA referencing and in-text citations.
Job description attached.
Research topic is focused towards the use of authoritative secondary resources.
Theories, concepts, frameworks introduced throughout.
Two personal goals included.
Personality test completed.
Personal SWOT completed.
Spellchecked and proof read document.
------------------------------------------------------------------------------------------------------------------------------------
A.Your Co-operative Education Role: being knowledgeable in your major field(s) of study by demonstrating the application of knowledge from your major(s) to your Co-operative Education Placement
The aim of Section A is as follows:
To introduce the reader to your placement organisation as well as the specific role you will have
To examine how the role and tasks you will be doing might draw on theory ...
This document outlines a project plan for Learn. Live. Be to launch a new female leadership coaching program. The plan includes developing a business launch strategy, creating marketing materials, defining the program structure, developing a sales model and customer retention plan, and creating a project schedule and budget. The scope is focused on preparing tools and assets to help the client successfully launch the program. Risks are identified around Covid impacts and participant withdrawal. Quality will be managed through participant feedback loops and program metrics.
1 BUS B899F Assignment 1 Date due 28 November 2019.docxjeremylockett77
1
BUS B899F Assignment 1
Date due: 28 November 2019 (Thursday) 5 December 2019
Weighting: 5% of the total marks for this course
Length: You are advised to write no more than 3,000 words for this assignment.
Important note:
a. As a mechanism to maintain academic integrity, students are required to
submit both hard and soft copies of their assignments as below:
i. Submission of soft copy
Students should upload the Originality Report, which is downloaded after
processing by the Turnitin, to the OLE of the course by 6:00 pm on the
submission due date. The Originality Report uploaded to the OLE should
be in pdf format, contains the content of the student’s assignment, the
results of an originality check with highlight of matching text. The user
guide of Turnitin is available on the OLE for reference.
Students should upload a soft copy of the assignment to the OLE of the
course by 5:00 pm on the submission due date. Files uploaded to the OLE
should be prepared in Microsoft Word. Please refer to the quick start
guide for submission of assignments to Turnitin.
ii. Submission of hard copy
Students should put a hard copy of the Turnitin Originality Report, in the
collection box on 8/F in Block A or 7/F in Block B by 6:00 pm on the
assignment due date.
iii. 10% of the marks awarded to the assignment will be deducted for each
day it is overdue until both hard and soft copies are submitted the soft
copy is submitted.
Students are allowed to upload their work in Turnitin once per
assignment. Please don’t upload the work to Turnitin in the last minutes
as it takes time to generate the Originality Report. Students must ensure
that the content of both the hard and soft copy are identical. In case of
discrepancies between the two copies, only the hard copies of your
assignment with the Turnitin Originality Report will be graded and
returned.
b. Please include a word count at the end of your assignment. Please note that
the tutor is given the discretion to deduct marks for exceeding the word limit
2
or to disregard the content after the word limit is reached.
3
Tasks: (100 marks)
Before you write this assignment, please consider some issues relating to
business ideas, including formulating a business idea; exploring and clarifying
the possible problems associated with the idea; and evaluating the idea.
This assignment should include business proposal sections 2-4 (see the appendix
for details):
1. Introduction, including the reader to your business idea and preview of
content of the proposal; (20 marks)
2. Company overview, including company profile/proposed organization, and
the mission, vision and goals of the business; (30 marks)
3. Proposed business, including purposes and values of the business, proposed
product/service, target customer, core competences for achieving the
business goals etc. (50 marks)
Points of Ad ...
Course Project:
Integrated Marketing Communications (IMC) Plan
Let’s Begin…
When one looks at Integrated Marketing Communications (IMC), one should see more than “advertising.” An IMC approach is where the marketer truly recognizes the importance of creating that “one, clear, consistent” message that most effectively delivers the vital message that communicates to the target market.
The marketer wants to MEASURE how effectively that MESSAGE is recalled and remembered by the target audience. Remember this sentence – it is key to your IMC Plan that you will develop and submit in Week SEVEN.
When one looks at the PROMOTION “P” (also called the COMMUNICATION “C”), there are several components from which the marketer selects to communicate their message. Along with advertising, the marketer also blends – as appropriate – the elements of public relations, sales promotion, direct marketing, and personal selling. Each of these promotional tools helps to communicate and reinforce that IMC message.
Thus, you need an IMC message. It should be short and punchy… and create ‘rememberability’ in the mind of target market. Some even call it “positioning,” a situation in which the BRAND means ‘something’ in the consumer’s mind. Many of the slogans that you see advertised are, in fact, the IMC message of that company.
Below, the instructor ‘walks you through’ key content information that will help you craft that effective IMC message and an IMC Plan that supports a marketing BRAND initiative.
It is important to realize that you are NOT creating a Marketing Plan – rather, you are focused on what would be a sub-set of that Marketing Plan, i.e., the Integrated Marketing Communications (IMC) Plan.
OBJECTIVES of your IMC Plan Course Project
The first task is to determine a product or service for which your IMC Plan will be created. At the end of Week ONE, you will have submitted via the Dropbox your first assignment, using the template found in DOC SHARING. Here you will let your instructor know what you have chosen. Your instructor will reply back within 48 hours – if not sooner – to let each class member know of his support for your topic or, in a few cases, a suggestion to revisit your topic and to choose an alternative.
Once that support has been provided by your instructor, you are ready to begin the serious work of developing your Integrated Marketing Communications (IMC) Plan.
Key Things to Consider…
It is important to your instructor that you not look at your IMC Plan course project as ‘busy work’. For this reason, select a product or a service about which you have passion and interest. Because you will be living and sleeping with this IMC Plan for the next several weeks, your instructor wants this to be a positive learning experience for you.
The first step is to select a product or service. It could be a product or service that you would like to bring to market. Yes, become an entrepreneur! It might be an IMC Plan for a local retail store in.
Module Handbook Introduction to Digital Marketing Neil Kelley
This document provides information about the Introduction to Digital Marketing module taken at Leeds Business School. It includes details about the module aims, learning outcomes, activities, assessments and weekly schedule. The module is designed to introduce students to key digital marketing concepts and tools through lectures, tutorials using Mimic Pro digital marketing simulation software, and directed private study. Students will develop skills in areas like search engine marketing, email marketing, and analytics. Assessment includes an individual reflection and a group project using Mimic Pro to simulate digital marketing decisions.
The document outlines GoCrackIt's Summer Internship Excellence Program (SIEP), which provides mentoring and training to help students convert their summer internships into post-graduate offers (PPOs). The program includes online quizzes, mentoring calls, and success stories from past participants to help interns develop high-impact work, networking skills, and presentations to impress their companies. The goal is to help students maximize their internship experiences and achieve PPOs or pre-placement offers.
This document provides information about the Media Planning Project module taken at Leeds Business School. It outlines the module aims, learning outcomes, schedule, resources, and assessments. The main assessment is a 4,000 word Advertising Research and Media Planning Portfolio, which includes evaluating media channel options, a 9 square storyboard, a media plan proposal for a client, a budget breakdown, and schedule. It is worth 70% of the module grade. A 10 minute presentation submitted with the portfolio is also required. The module uses lectures, seminars, directed reading, and online resources to teach media planning concepts and have students apply the learning to a real client brief.
This document contains solved assignments for various courses in the MBA program of IGNOU for the January 2019 term. It provides questions and answers for 10 courses covering topics like management functions, human resource management, economics, accounting, marketing, information systems, quantitative analysis, managerial economics, organizational design and change, and strategic management. Students need to submit the completed assignments by 30th April 2019. The document also provides contact details to get solved assignments or guidance on the assignments.
The document provides guidelines for a business project that requires students to develop a business plan and presentation for a new business idea. Students must conduct feasibility analysis interviews, complete a first screen analysis of the idea, and write a 3500-word business plan following an outlined structure. This includes sections on industry analysis, company description, market analysis, economics, marketing plan, operations plan, management team, schedule, and financial projections. Students will submit their written business plan and presentation slides and present their idea to receive a grade based on their knowledge of concepts and writing skills.
You might find that using analysis tools to analyze internal .docxMargaritoWhitt221
You might find that using analysis tools to analyze internal
and external environments is an effective way of analyzing the
chosen capstone organization. If you need to learn more
about these types of analysis tools, check out the resources
below.
Internal Analysis Tools
• tutor2u. (2016). PESTLE (PEST) analysis
explained [Video]. YouTube. https://www.youtube.com/
watch?v=sP2sDw5waEU
• SmartDraw. (n.d.). SWOT analysis. https://
www.smartdraw.com/swot-analysis/
• SWOT Framework.
External Analysis Tools
• Applying VRIO and PESTLE.
• PESTLE Analysis. (n.d.). What is PESTLE analysis? A
tool for business analysis. http://pestleanalysis.com/what-
is-pestle-analysis/
• Study.com. (n.d.). What is PESTLE analysis? Definition
and examples. https://study.com/academy/lesson/what-
is-pestle-analysis-definition-examples.html
• Management & Finance1 TU Delft. (2016). The five
competitive forces that shape strategy [Video]. YouTube.
https://www.youtube.com/watch?v=mYF2_FBCvXw
Use these resources as you see appropriate:
• Research Guide – MBA
https://www.youtube.com/watch?v=sP2sDw5waEU
https://www.youtube.com/watch?v=sP2sDw5waEU
https://www.youtube.com/watch?v=sP2sDw5waEU
https://www.smartdraw.com/swot-analysis/
http://media.capella.edu/CourseMedia/MBA5006/GuidedPath/SWOTFramework/wrapper.asp
http://media.capella.edu/CourseMedia/MBA5006/GuidedPath/ApplyVRIOandPESTLE/wrapper.asp
http://pestleanalysis.com/what-is-pestle-analysis/
http://pestleanalysis.com/what-is-pestle-analysis/
https://study.com/academy/lesson/what-is-pestle-analysis-definition-examples.html
https://study.com/academy/lesson/what-is-pestle-analysis-definition-examples.html
https://www.youtube.com/watch?v=mYF2_FBCvXw
https://www.youtube.com/watch?v=mYF2_FBCvXw
https://www.youtube.com/watch?v=mYF2_FBCvXw
https://capellauniversity.libguides.com/MBA
• This research guide was custom created to help
MBA learners. If you are feeling a bit lost on where
to start, this would be a good starting point.
• James, N. (2007). Writing at work: How to write clearly,
effectively and professionally. Crows Nest, Australia:
Allen & Unwin.
• Use this as a general writing handbook. For
example, there are chapters on tone, grammar,
punctuation, style, et cetera.
https://capella.skillport.com/skillportfe/custom/login/saml/login.action?courseaction=launch&assetid=_ss_book:25059
https://capella.skillport.com/skillportfe/custom/login/saml/login.action?courseaction=launch&assetid=_ss_book:25059
1
MBA Capstone Project Description
MBA Capstone Project Description
Throughout your MBA program, you have worked to develop as a business professional and
prepare to meet future challenges as a business leader. Your program culminates in the
capstone project, which forms the primary focus of MBA-FPX5910, the final course you will take
in the program. The capstone project is intended to provide you the opportunity to demonstrate
your MBA program outcomes by:
• Planning and executing .
(U) WHAT INSIGHTS ARE DERIVED FROM OPERATION ANACONDA IN REGARDS TMoseStaton39
(U) WHAT INSIGHTS ARE DERIVED FROM OPERATION ANACONDA IN REGARDS TO THE NCO COMMON CORE COMPENTENCY (NCOCCC) OF OPERATIONS?
The NCOCCC of Operations is a combination of operational skill sets that, when mastered by senior leaders can save lives and ensure effective unified action. Some of its key tenets include: Large-scale combat operations; understanding operational and mission variables; resolving complex, ill-structured problems with the use of Mission Command; and understanding how to integrate the different branches of the military into successful joint operations (Department of the Army [DA], 2020, pp. 2-3). This final principle of conducting joint operations becomes increasingly important as contemporary conflicts continue to venture further into the realm of multi-domain warfare (Marr, 2018, pp. 10-11). In order to execute such a complex task, Joint Force Commanders (JFC) must “integrate, synchronize, and direct joint operations” through the use of seven Joint Functions (Joint Chiefs of Staff [JCS], 2017, p. III-1). One of these functions, Command and Control, is how the JFC directs the forces toward accomplishment of the mission, and its essential task is to “Communicate and ensure the flow of information across the staff and joint force” (JCS, 2017, p. III-2). This task is critical to the creation of a shared understanding, which allows the separate branches to work seamlessly together toward a common goal. The absence of this unifying component hinders missions and increases casualties. In Operation ANACONDA, JFC Major General (MG) Hagenbeck failed to create such a shared understanding with his subordinate Air Force assets, which contributed to increasing the amount of casualties his forces incurred. Although the warning order was published on 6 January, MG Hagenbeck did not notify the Combined Force Air Component Commander of Operation ANACONDA until 23 February, just days before the operation began (Fleri et al., 2003). This failure to ensure the flow of information across the joint force, caused downstream effects in planning and preparation that led to diminished air support during the initial stages of the operation. As noted by Lambeth (2005) in his comprehensive analysis, “because so little air support had been requested…coalition troops entered the fight virtually unprotected by any preparatory and suppressive fire” (pp. 204-205). Operation Anaconda provides a clear case of how proficiency in the realm of Operations can result in fewer U.S. casualties.
M451: Decisive Action
Case Study Defense Support of Civil Authorities
1. Scenario
Good morning, welcome to VNN -- local officials are celebrating this morning as a new industrial
park is being christened in our community, there’s a ribbon-cutting scheduled for 10am this
morning. Officials say the new Hampton Industrial Park will bring millions of dollars of new tax
revenues and thousands of new jobs to state and local communities. But a group of activi ...
(Remarks)Please keep in mind that the assiMoseStaton39
(Remarks)
Please keep in mind that the assignment states, "Each of your sections’ content must be at least one full page in length, in Times New Roman 12-pt. font, double-spaced, with 1” margins." When you turn something in that is about half of the required length, you take a bit of a double hit. The first hit is for not meeting minimum expectations for the assignment. The second hit is for not going into as much detail as needed to get a high grade. I can see that you are ahead on the sections. That is not a problem as those have not been graded yet. However, understand that as is, they will also have significant point deductions.
1
4
A Pollution Prevention Plan (P3) Pre-Assessment Study
[Student name here…remove brackets]
Columbia Southern University
ENV 4301: Pollution Prevention
[Instructor name here…remove brackets]
[Date here…remove brackets]
Abstract
Block one full paragraph (no indenting the first line or any subsequent lines). Provide one full sentence here for each unit as you complete a level 1 heading section, describing what material or calculations were presented in that section. By the time the Unit VII material is complete, you will have six or seven sentences in this abstract (one for each unit, for Units II–VII).
Pollution Prevention Plan (P3) Pre-Assessment Study
General Operational Characteristics
Start typing here for Unit II in non-italicized font (despite the different font types and sizes allowed with APA 7th edition, please stay in Times New Roman 12-pt. font for this document, since this template is already in that font and size), citing with
CSU APA Citation Guide p. 6 styled citations to defend what you state as fact.
Potential Ecological Health Impacts
Fill this in for Unit II. Remove each blank section before submittal in each unit.
Potential Human Health Impacts
Fill this in for Unit III.
Potential Societal Health Impacts
Fill this in for Unit IV.
Risk Assessment and Regulatory Requirements
Fill this in for Unit V.
Pollution Prevention Technologies
Fill this in for Unit VI.
Engineering Opportunities for Pollution Prevention
Fill this in for Unit VII.
References
Brusseau, M. L., Pepper, I. L., & Gerba, C. P. (2019).
Environmental and pollution science (3rd ed.). Academic Press. https://online.vitalsource.com/#/books/9780128147207
List additional references here alphabetically (you may need to list some before the textbook reference). Be sure to double-space and use a hanging indent for each subsequent line in each reference entry, formatting according to CSU APA Citation Guide pp. 8–11.
1
4
A Pollution Prevention Plan (P4) Pre-Assessment Study
Abstract
This undertaking essentially entails a Pre-Assessment study on behalf of the board of directors at ABC Agriculture Production Inc; it explores the general operational characteristics, potential ecological health effects, potential human health impacts, potential societal health impacts, risk ...
More Related Content
Similar to PRINCIPLES OF MARKETING MKT301 Marketin
Women in Innovation - Project Planning "How to Package My ProjectKTN
The aim of this workshop is to provide tools and insights focused on Questions 9 and 10 of the application. We will explore the following:
- How to break down the activities you propose to undertake over the course of the 12 months programme into costed “Work Packages”
- How to prepare a Gantt Chart, what activities to include, and how to use this as an ongoing planning and reporting tool
- What to consider if you are subcontracting, how to manage collaborators and suppliers
Here are some tips for cultivating innovation and creativity in the workplace:
- Encourage idea generation. Create opportunities for employees to brainstorm and share ideas freely without fear of criticism.
- Promote divergent thinking. Encourage thinking "outside the box" and coming up with many possible solutions rather than focusing on a single answer.
- Allow time for reflection. Give employees dedicated time and space to think creatively without distractions. Creativity often emerges during breaks or downtime.
- Foster collaboration. Bring together people from different backgrounds, functions, or departments to spark new connections and perspectives.
- Reward innovation. Recognize and reward innovative ideas and behaviors to motivate continued creativity.
-
OL 421 Midway Company Performance Summary Guidelines and Rub.docxcherishwinsland
The document provides guidelines for an OL 421 capstone project consisting of two components: 1) an executive summary analyzing the progression of the student's company from Capsim simulation rounds 1 through 3; and 2) a reflection on business communication skills, collaboration, and the capstone experience. The executive summary must include sections on company progress, current situation (SWOT analysis), future plans, challenges, and global expansion considerations. The reflection addresses skills practiced in the capstone and business core courses. Students are assessed on demonstrating business concepts through both components.
MBA 705 Milestone One Guidelines and Rubric Overview.docxARIV4
MBA 705 Milestone One Guidelines and Rubric
Overview: For the capstone assessment, you will create a business implementation plan and audiovisual presentation for the product, service, or idea you have
been developing throughout your MBA coursework.
In Milestone One, you will submit the justification for your idea or concept. You will connect entrepreneurship or intrapreneurship with organization change and
survival. This milestone lays the foundation for the rest of the project by outlining the justification of an idea or concept. Ultimately, the justification in this
milestone will provide much of the reasoning that decision makers will use to determine if they will fund your idea or concept.
Critical Elements:
Rationale: Lay out the rationale for the idea or concept.
Problem or Opportunity: Identify the problem or opportunity that the idea or concept addresses.
Market: Analyze the market for the product or service.
Competition: Analyze the key features that set the product or service apart from the competition.
Company: Explain how the concept fits with the mission, vision, and priorities of the company implementing the product or service.
Innovation: Discuss how or why the product or service is innovative.
Guidelines for Submission: Your draft must contain all of the elements listed above. It should be 5 to 8 pages in length (excluding the title page and references)
using 12-point Times New Roman font, with one-inch margins. You may include summary pictures, charts, graphs, or other explanatory diagrams as needed to
successfully explain the concept and implementation, but should use appendices for detailed supporting documentation. Your paper should follow APA
guidelines. You must include at least 5 scholarly sources. Cite your sources within the text of your paper and on the reference page.
Instructor Feedback: This activity uses an integrated rubric in Blackboard. Students can view instructor feedback in the Grade Center. For more information,
review these instructions.
Critical Elements Proficient (100%) Not Proficient (0%) Value
Main Elements Includes most of the main elements Does not include any of the main elements 15
Critical Thinking Provides logical conclusions and defends with
examples
Does not provide logical conclusions 15
Rationale Provides rationale and thoroughly defends it Does not provide rationale 10
Problem or Opportunity Identifies the problem or opportunity and
includes a detailed description of how the idea
or concept addresses the problem or
opportunity
Does not discuss the problem or opportunity 10
Market Analyzes the market for the product or service
and quantifies market size
Does not analyze market for product or
service
10
http://snhu-media.snhu.edu/files/production_documentation/formatting/rubric_feedback_instructions_student.pdf
Competition Analyzes key features, outlines how these
meet unmet customer needs, and explains
ho ...
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MGT 3302, Introduction to Project Management 1 Cou.docxpoulterbarbara
MGT 3302, Introduction to Project Management 1
Course Learning Outcomes for Unit VIII
Upon completion of this unit, students should be able to:
1. Describe the components of a basic project schedule.
2. Discuss project management as a series of activities and tasks.
3. Explain how the project triple constraint is used to manage a project.
4. Develop a project plan.
4.1 Prepare a polished version of a simple project plan.
5. Analyze factors impacting control of project costs.
6. Summarize project management techniques.
6.1 Describe project closing techniques.
7. Examine project teams.
Course/Unit
Learning Outcomes
Learning Activity
1 Unit VIII Course Project
2 Unit VIII Course Project
3 Unit VIII Course Project
4.1
Unit Lesson
Chapter 9, pp. 304–317
Unit VIII Course Project
5 Unit VIII Course Project
6.1
Unit Lesson
Chapter 9, pp. 304–317
Unit VIII Course Project
7 Unit VIII Course Project
Required Unit Resources
Chapter 9: Closing the Project, pp. 304–317
Unit Lesson
In this unit, we discuss the activities needed to occur once we terminate a project. The termination could be
because we successfully completed all of the work and handed the deliverables to the customer, or there
could be reasons why we need to terminate the project early.
Project Closing
All planned projects should have an endpoint. Having an absolute end is a part of the definition of what a
project is. Once all of the work activities have been completed and the deliverables have been accepted, then
it is time to close out the project. Many times, the project manager (PM) will not do the closing activities. The
UNIT VIII STUDY GUIDE
Project Closeout
MGT 3302, Introduction to Project Management 2
UNIT x STUDY GUIDE
Title
organization may not require closing activities, or closing activities may not be considered a necessity. In
some cases, the PM is ready to move on to the next project. However, the importance of closing project
activities cannot be understated.
What are some of the activities needed when closing a project?
While the project deliverables should have been delivered and accepted, in some cases, final project reports
have not been created. These final reports may or may not be considered as being a part of the final
deliverables. For example, deliverable reports might include results of testing or quality reports.
Reports that are a part of project closing might include a report of project changes, a communication log, a
risk assessment matrix, or lessons learned. These types of reports would need to be organized and archived
with all of the project information for future reference.
A part of closing activities would include making final payments to vendors and suppliers. Also, any monies
owed to the organization would need to be collected. This is referred to as an accounting closeout. Team
members would need to be recognized and .
MBA 705 Final Project Guidelines and Rubric Overview AbramMartino96
MBA 705 Final Project Guidelines and Rubric
Overview
For the capstone assessment, you will create a business implementation plan and audiovisual presentation for the product, service, or idea you have been
developing throughout your MBA coursework. You will be assessed through two artifacts. The first will be a business implementation plan, detailing the concept
and proposed implementation for potential investors or senior managers. The second artifact will be an audiovisual presentation designed to pitch the concept
(including implementation) to the same audience.
To effectively respond to the demands of a rapidly evolving business environment, today’s business managers need to possess a solid grounding in the theory,
best practices, and approaches that drive internal decision-making as well as the various external factors that can impact business choices. Perhaps no function
encompasses as many of these critical skills as ushering a new business idea, product, or service from initial conception to implementation. Throughout your
MBA coursework, you have been working to develop a business concept (product, service, or idea), considering the different elements that impact decision
making and creating a business plan for moving the concept forward successfully. As the final step in your journey toward your Master of Business Administration
degree, your capstone will bring all that work to the doorstep of implementation through the creation of a business implementation plan and an audiovisual
presentation designed to present the idea to potential investors or senior managers. You will integrate the knowledge and skills you have developed in previous
coursework and over the duration of the term with the goal of having a “ready to launch” project that you can present to an employer or potential financial
backer moving forward.
The capstone project is composed of two components. The first is a business implementation plan detailing your concept and its proposed implementation for
potential investors or senior managers. This plan should show potential supporters that you have done your homework and assure them that you have covered
all the details necessary to ensure that their money and/or time will be well invested. The second component, an audiovisual presentation (such as a webcam
recording or PowerPoint presentation with audio), will allow you to design and practice your “pitch.” In it, you will briefly present the key features of your
concept (including implementation) with an eye toward convincing busy business executives and potential investors to support your idea. Because many MBA
programs end with the creation of a business plan, your ability to take the next step in planning for implementation will give you an important advantage both in
gaining support for your project and in showcasing your ability to think through all phases of a project.
Evaluation of Capstone
This capstone will be assessed somewhat ...
FIN 375 Effective Communication - snaptutorial.comdonaldzs14
For more classes visit
www.snaptutorial.com
FIN 375 Week 1 My Future Business Opportunity
FIN 375 Week 2 Individual Financial Ratios (Moserk Company's)
Learning PlanOverviewThe Learning Plan is part of the academ.docxsmile790243
Learning Plan
Overview
The Learning Plan is part of the academic programme of work you are required to complete for Co-operative Education.
It is designed to ensure that you have goals and objectives planned for what you want to achieve from your Co-operative Education Placement and to provide you with a solid foundation for the rest of the academic programme.
Please note that throughout your Learning Plan you must:
apply concepts, models, frameworks, theories and/or technical competencies from your major, and other areas of study
use authoritative sources
provide in-text references in APA (6th ed.)
include a Reference List with the full reference (APA 6th ed.)
Throughout Co-operative Education you will be focusing on how you are achieving the BBus Learning Goals set out below:
Learning Goal 1:Be self-directed, reflective learners
Learning Goal 2: Be knowledgeable in their major field(s) of study
Learning Goal 3:Be critical enquirers and creative problem solvers
Learning Goal 4: Be able to make business decisions that take into account social, ethical, environmental and global dimensions
Learning Goal 5:Be able to work effectively with others
Learning Goal 6:Be effective communicators
Learning Goal 7: Be connected to business
The Learning Plan is the first stage of the assessment programme that culminates in an Oral Brief and Final Report. In the Co-operative Education assessments you will critically reflect on, analyse and evaluate your development throughout the Co-operative Education Placement and work on a topic which will form the basis of your Co-operative Education Final Report.
Instructions for completing this document
You are required to address all of the points in each of the sections. You may either answer each point individually or you may choose to respond to all points in the one discussion using paragraphs with appropriate headings and sub-headings.
Note: Do not delete any of the information or instructions from the template
Co-operative Education Learning Plan Checklist
Completed each section.
APA referencing and in-text citations.
Job description attached.
Research topic is focused towards the use of authoritative secondary resources.
Theories, concepts, frameworks introduced throughout.
Two personal goals included.
Personality test completed.
Personal SWOT completed.
Spellchecked and proof read document.
------------------------------------------------------------------------------------------------------------------------------------
A.Your Co-operative Education Role: being knowledgeable in your major field(s) of study by demonstrating the application of knowledge from your major(s) to your Co-operative Education Placement
The aim of Section A is as follows:
To introduce the reader to your placement organisation as well as the specific role you will have
To examine how the role and tasks you will be doing might draw on theory ...
This document outlines a project plan for Learn. Live. Be to launch a new female leadership coaching program. The plan includes developing a business launch strategy, creating marketing materials, defining the program structure, developing a sales model and customer retention plan, and creating a project schedule and budget. The scope is focused on preparing tools and assets to help the client successfully launch the program. Risks are identified around Covid impacts and participant withdrawal. Quality will be managed through participant feedback loops and program metrics.
1 BUS B899F Assignment 1 Date due 28 November 2019.docxjeremylockett77
1
BUS B899F Assignment 1
Date due: 28 November 2019 (Thursday) 5 December 2019
Weighting: 5% of the total marks for this course
Length: You are advised to write no more than 3,000 words for this assignment.
Important note:
a. As a mechanism to maintain academic integrity, students are required to
submit both hard and soft copies of their assignments as below:
i. Submission of soft copy
Students should upload the Originality Report, which is downloaded after
processing by the Turnitin, to the OLE of the course by 6:00 pm on the
submission due date. The Originality Report uploaded to the OLE should
be in pdf format, contains the content of the student’s assignment, the
results of an originality check with highlight of matching text. The user
guide of Turnitin is available on the OLE for reference.
Students should upload a soft copy of the assignment to the OLE of the
course by 5:00 pm on the submission due date. Files uploaded to the OLE
should be prepared in Microsoft Word. Please refer to the quick start
guide for submission of assignments to Turnitin.
ii. Submission of hard copy
Students should put a hard copy of the Turnitin Originality Report, in the
collection box on 8/F in Block A or 7/F in Block B by 6:00 pm on the
assignment due date.
iii. 10% of the marks awarded to the assignment will be deducted for each
day it is overdue until both hard and soft copies are submitted the soft
copy is submitted.
Students are allowed to upload their work in Turnitin once per
assignment. Please don’t upload the work to Turnitin in the last minutes
as it takes time to generate the Originality Report. Students must ensure
that the content of both the hard and soft copy are identical. In case of
discrepancies between the two copies, only the hard copies of your
assignment with the Turnitin Originality Report will be graded and
returned.
b. Please include a word count at the end of your assignment. Please note that
the tutor is given the discretion to deduct marks for exceeding the word limit
2
or to disregard the content after the word limit is reached.
3
Tasks: (100 marks)
Before you write this assignment, please consider some issues relating to
business ideas, including formulating a business idea; exploring and clarifying
the possible problems associated with the idea; and evaluating the idea.
This assignment should include business proposal sections 2-4 (see the appendix
for details):
1. Introduction, including the reader to your business idea and preview of
content of the proposal; (20 marks)
2. Company overview, including company profile/proposed organization, and
the mission, vision and goals of the business; (30 marks)
3. Proposed business, including purposes and values of the business, proposed
product/service, target customer, core competences for achieving the
business goals etc. (50 marks)
Points of Ad ...
Course Project:
Integrated Marketing Communications (IMC) Plan
Let’s Begin…
When one looks at Integrated Marketing Communications (IMC), one should see more than “advertising.” An IMC approach is where the marketer truly recognizes the importance of creating that “one, clear, consistent” message that most effectively delivers the vital message that communicates to the target market.
The marketer wants to MEASURE how effectively that MESSAGE is recalled and remembered by the target audience. Remember this sentence – it is key to your IMC Plan that you will develop and submit in Week SEVEN.
When one looks at the PROMOTION “P” (also called the COMMUNICATION “C”), there are several components from which the marketer selects to communicate their message. Along with advertising, the marketer also blends – as appropriate – the elements of public relations, sales promotion, direct marketing, and personal selling. Each of these promotional tools helps to communicate and reinforce that IMC message.
Thus, you need an IMC message. It should be short and punchy… and create ‘rememberability’ in the mind of target market. Some even call it “positioning,” a situation in which the BRAND means ‘something’ in the consumer’s mind. Many of the slogans that you see advertised are, in fact, the IMC message of that company.
Below, the instructor ‘walks you through’ key content information that will help you craft that effective IMC message and an IMC Plan that supports a marketing BRAND initiative.
It is important to realize that you are NOT creating a Marketing Plan – rather, you are focused on what would be a sub-set of that Marketing Plan, i.e., the Integrated Marketing Communications (IMC) Plan.
OBJECTIVES of your IMC Plan Course Project
The first task is to determine a product or service for which your IMC Plan will be created. At the end of Week ONE, you will have submitted via the Dropbox your first assignment, using the template found in DOC SHARING. Here you will let your instructor know what you have chosen. Your instructor will reply back within 48 hours – if not sooner – to let each class member know of his support for your topic or, in a few cases, a suggestion to revisit your topic and to choose an alternative.
Once that support has been provided by your instructor, you are ready to begin the serious work of developing your Integrated Marketing Communications (IMC) Plan.
Key Things to Consider…
It is important to your instructor that you not look at your IMC Plan course project as ‘busy work’. For this reason, select a product or a service about which you have passion and interest. Because you will be living and sleeping with this IMC Plan for the next several weeks, your instructor wants this to be a positive learning experience for you.
The first step is to select a product or service. It could be a product or service that you would like to bring to market. Yes, become an entrepreneur! It might be an IMC Plan for a local retail store in.
Module Handbook Introduction to Digital Marketing Neil Kelley
This document provides information about the Introduction to Digital Marketing module taken at Leeds Business School. It includes details about the module aims, learning outcomes, activities, assessments and weekly schedule. The module is designed to introduce students to key digital marketing concepts and tools through lectures, tutorials using Mimic Pro digital marketing simulation software, and directed private study. Students will develop skills in areas like search engine marketing, email marketing, and analytics. Assessment includes an individual reflection and a group project using Mimic Pro to simulate digital marketing decisions.
The document outlines GoCrackIt's Summer Internship Excellence Program (SIEP), which provides mentoring and training to help students convert their summer internships into post-graduate offers (PPOs). The program includes online quizzes, mentoring calls, and success stories from past participants to help interns develop high-impact work, networking skills, and presentations to impress their companies. The goal is to help students maximize their internship experiences and achieve PPOs or pre-placement offers.
This document provides information about the Media Planning Project module taken at Leeds Business School. It outlines the module aims, learning outcomes, schedule, resources, and assessments. The main assessment is a 4,000 word Advertising Research and Media Planning Portfolio, which includes evaluating media channel options, a 9 square storyboard, a media plan proposal for a client, a budget breakdown, and schedule. It is worth 70% of the module grade. A 10 minute presentation submitted with the portfolio is also required. The module uses lectures, seminars, directed reading, and online resources to teach media planning concepts and have students apply the learning to a real client brief.
This document contains solved assignments for various courses in the MBA program of IGNOU for the January 2019 term. It provides questions and answers for 10 courses covering topics like management functions, human resource management, economics, accounting, marketing, information systems, quantitative analysis, managerial economics, organizational design and change, and strategic management. Students need to submit the completed assignments by 30th April 2019. The document also provides contact details to get solved assignments or guidance on the assignments.
The document provides guidelines for a business project that requires students to develop a business plan and presentation for a new business idea. Students must conduct feasibility analysis interviews, complete a first screen analysis of the idea, and write a 3500-word business plan following an outlined structure. This includes sections on industry analysis, company description, market analysis, economics, marketing plan, operations plan, management team, schedule, and financial projections. Students will submit their written business plan and presentation slides and present their idea to receive a grade based on their knowledge of concepts and writing skills.
You might find that using analysis tools to analyze internal .docxMargaritoWhitt221
You might find that using analysis tools to analyze internal
and external environments is an effective way of analyzing the
chosen capstone organization. If you need to learn more
about these types of analysis tools, check out the resources
below.
Internal Analysis Tools
• tutor2u. (2016). PESTLE (PEST) analysis
explained [Video]. YouTube. https://www.youtube.com/
watch?v=sP2sDw5waEU
• SmartDraw. (n.d.). SWOT analysis. https://
www.smartdraw.com/swot-analysis/
• SWOT Framework.
External Analysis Tools
• Applying VRIO and PESTLE.
• PESTLE Analysis. (n.d.). What is PESTLE analysis? A
tool for business analysis. http://pestleanalysis.com/what-
is-pestle-analysis/
• Study.com. (n.d.). What is PESTLE analysis? Definition
and examples. https://study.com/academy/lesson/what-
is-pestle-analysis-definition-examples.html
• Management & Finance1 TU Delft. (2016). The five
competitive forces that shape strategy [Video]. YouTube.
https://www.youtube.com/watch?v=mYF2_FBCvXw
Use these resources as you see appropriate:
• Research Guide – MBA
https://www.youtube.com/watch?v=sP2sDw5waEU
https://www.youtube.com/watch?v=sP2sDw5waEU
https://www.youtube.com/watch?v=sP2sDw5waEU
https://www.smartdraw.com/swot-analysis/
http://media.capella.edu/CourseMedia/MBA5006/GuidedPath/SWOTFramework/wrapper.asp
http://media.capella.edu/CourseMedia/MBA5006/GuidedPath/ApplyVRIOandPESTLE/wrapper.asp
http://pestleanalysis.com/what-is-pestle-analysis/
http://pestleanalysis.com/what-is-pestle-analysis/
https://study.com/academy/lesson/what-is-pestle-analysis-definition-examples.html
https://study.com/academy/lesson/what-is-pestle-analysis-definition-examples.html
https://www.youtube.com/watch?v=mYF2_FBCvXw
https://www.youtube.com/watch?v=mYF2_FBCvXw
https://www.youtube.com/watch?v=mYF2_FBCvXw
https://capellauniversity.libguides.com/MBA
• This research guide was custom created to help
MBA learners. If you are feeling a bit lost on where
to start, this would be a good starting point.
• James, N. (2007). Writing at work: How to write clearly,
effectively and professionally. Crows Nest, Australia:
Allen & Unwin.
• Use this as a general writing handbook. For
example, there are chapters on tone, grammar,
punctuation, style, et cetera.
https://capella.skillport.com/skillportfe/custom/login/saml/login.action?courseaction=launch&assetid=_ss_book:25059
https://capella.skillport.com/skillportfe/custom/login/saml/login.action?courseaction=launch&assetid=_ss_book:25059
1
MBA Capstone Project Description
MBA Capstone Project Description
Throughout your MBA program, you have worked to develop as a business professional and
prepare to meet future challenges as a business leader. Your program culminates in the
capstone project, which forms the primary focus of MBA-FPX5910, the final course you will take
in the program. The capstone project is intended to provide you the opportunity to demonstrate
your MBA program outcomes by:
• Planning and executing .
Similar to PRINCIPLES OF MARKETING MKT301 Marketin (20)
(U) WHAT INSIGHTS ARE DERIVED FROM OPERATION ANACONDA IN REGARDS TMoseStaton39
(U) WHAT INSIGHTS ARE DERIVED FROM OPERATION ANACONDA IN REGARDS TO THE NCO COMMON CORE COMPENTENCY (NCOCCC) OF OPERATIONS?
The NCOCCC of Operations is a combination of operational skill sets that, when mastered by senior leaders can save lives and ensure effective unified action. Some of its key tenets include: Large-scale combat operations; understanding operational and mission variables; resolving complex, ill-structured problems with the use of Mission Command; and understanding how to integrate the different branches of the military into successful joint operations (Department of the Army [DA], 2020, pp. 2-3). This final principle of conducting joint operations becomes increasingly important as contemporary conflicts continue to venture further into the realm of multi-domain warfare (Marr, 2018, pp. 10-11). In order to execute such a complex task, Joint Force Commanders (JFC) must “integrate, synchronize, and direct joint operations” through the use of seven Joint Functions (Joint Chiefs of Staff [JCS], 2017, p. III-1). One of these functions, Command and Control, is how the JFC directs the forces toward accomplishment of the mission, and its essential task is to “Communicate and ensure the flow of information across the staff and joint force” (JCS, 2017, p. III-2). This task is critical to the creation of a shared understanding, which allows the separate branches to work seamlessly together toward a common goal. The absence of this unifying component hinders missions and increases casualties. In Operation ANACONDA, JFC Major General (MG) Hagenbeck failed to create such a shared understanding with his subordinate Air Force assets, which contributed to increasing the amount of casualties his forces incurred. Although the warning order was published on 6 January, MG Hagenbeck did not notify the Combined Force Air Component Commander of Operation ANACONDA until 23 February, just days before the operation began (Fleri et al., 2003). This failure to ensure the flow of information across the joint force, caused downstream effects in planning and preparation that led to diminished air support during the initial stages of the operation. As noted by Lambeth (2005) in his comprehensive analysis, “because so little air support had been requested…coalition troops entered the fight virtually unprotected by any preparatory and suppressive fire” (pp. 204-205). Operation Anaconda provides a clear case of how proficiency in the realm of Operations can result in fewer U.S. casualties.
M451: Decisive Action
Case Study Defense Support of Civil Authorities
1. Scenario
Good morning, welcome to VNN -- local officials are celebrating this morning as a new industrial
park is being christened in our community, there’s a ribbon-cutting scheduled for 10am this
morning. Officials say the new Hampton Industrial Park will bring millions of dollars of new tax
revenues and thousands of new jobs to state and local communities. But a group of activi ...
(Remarks)Please keep in mind that the assiMoseStaton39
(Remarks)
Please keep in mind that the assignment states, "Each of your sections’ content must be at least one full page in length, in Times New Roman 12-pt. font, double-spaced, with 1” margins." When you turn something in that is about half of the required length, you take a bit of a double hit. The first hit is for not meeting minimum expectations for the assignment. The second hit is for not going into as much detail as needed to get a high grade. I can see that you are ahead on the sections. That is not a problem as those have not been graded yet. However, understand that as is, they will also have significant point deductions.
1
4
A Pollution Prevention Plan (P3) Pre-Assessment Study
[Student name here…remove brackets]
Columbia Southern University
ENV 4301: Pollution Prevention
[Instructor name here…remove brackets]
[Date here…remove brackets]
Abstract
Block one full paragraph (no indenting the first line or any subsequent lines). Provide one full sentence here for each unit as you complete a level 1 heading section, describing what material or calculations were presented in that section. By the time the Unit VII material is complete, you will have six or seven sentences in this abstract (one for each unit, for Units II–VII).
Pollution Prevention Plan (P3) Pre-Assessment Study
General Operational Characteristics
Start typing here for Unit II in non-italicized font (despite the different font types and sizes allowed with APA 7th edition, please stay in Times New Roman 12-pt. font for this document, since this template is already in that font and size), citing with
CSU APA Citation Guide p. 6 styled citations to defend what you state as fact.
Potential Ecological Health Impacts
Fill this in for Unit II. Remove each blank section before submittal in each unit.
Potential Human Health Impacts
Fill this in for Unit III.
Potential Societal Health Impacts
Fill this in for Unit IV.
Risk Assessment and Regulatory Requirements
Fill this in for Unit V.
Pollution Prevention Technologies
Fill this in for Unit VI.
Engineering Opportunities for Pollution Prevention
Fill this in for Unit VII.
References
Brusseau, M. L., Pepper, I. L., & Gerba, C. P. (2019).
Environmental and pollution science (3rd ed.). Academic Press. https://online.vitalsource.com/#/books/9780128147207
List additional references here alphabetically (you may need to list some before the textbook reference). Be sure to double-space and use a hanging indent for each subsequent line in each reference entry, formatting according to CSU APA Citation Guide pp. 8–11.
1
4
A Pollution Prevention Plan (P4) Pre-Assessment Study
Abstract
This undertaking essentially entails a Pre-Assessment study on behalf of the board of directors at ABC Agriculture Production Inc; it explores the general operational characteristics, potential ecological health effects, potential human health impacts, potential societal health impacts, risk ...
(This is provided as an example of the paper layout and spacMoseStaton39
This document provides an outline and instructions for a business report on improving the hiring process at Maryland Technology Consultants (MTC). The report should include: an introduction explaining the context and purpose of the report; an analysis of how improving hiring supports MTC's business strategy and competitive advantage; objectives and metrics for strategic goals; how decision-making roles would use information from the new system; and a process analysis of the current and improved hiring processes. The report should follow APA style guidelines and include references.
(Student Name)Date of EncounterPreceptorClinical SiteClMoseStaton39
(Student Name)
Date of Encounter:
Preceptor/Clinical Site:
Clinical Instructor: Grivel J. Hera Gomez APRN, FNP-C
Soap Note # ____ Main Diagnosis ______________
PATIENT INFORMATION
Name:
Age:
Gender at Birth:
Gender Identity:
Source:
Allergies:
Current Medications:
·
PMH:
Immunizations:
Preventive Care:
Surgical History:
Family History:
Social History:
Sexual Orientation:
Nutrition History:
Subjective Data:
Chief Complaint:
Symptom analysis/HPI:
The patient is …
Review of Systems (ROS)
CONSTITUTIONAL:
NEUROLOGIC:
HEENT:
RESPIRATORY:
CARDIOVASCULAR:
GASTROINTESTINAL:
GENITOURINARY:
MUSCULOSKELETAL:
SKIN:
Objective Data:
VITAL SIGNS:
GENERAL APPREARANCE:
NEUROLOGIC:
HEENT:
CARDIOVASCULAR:
RESPIRATORY:
GASTROINTESTINAL:
MUSKULOSKELETAL:
INTEGUMENTARY:
ASSESSMENT:
Main Diagnosis
(Include the name of your Main Diagnosis along with its ICD10 I10. (Look at PDF example provided) Include the in-text reference/s as per APA style 6th or 7th Edition.
Differential diagnosis (minimum 3)
-
-
-
PLAN:
Labs and Diagnostic Test to be ordered (if applicable)
· -
· -
Pharmacological treatment:
-
Non-Pharmacologic treatment:
Education (provide the most relevant ones tailored to your patient)
Follow-ups/Referrals
References (in APA Style)
Examples
Codina Leik, M. T. (2014). Family Nurse Practitioner Certification Intensive Review (2nd ed.).
ISBN 978-0-8261-3424-0
Domino, F., Baldor, R., Golding, J., Stephens, M. (2010). The 5-Minute Clinical Consult 2010
(25th ed.). Print (The 5-Minute Consult Series).
(Student Name)
Date of Encounter:
Preceptor/Clinical Site:
Clinical Instructor: Dr. David Trabanco DNP, APRN, AGNP-C, FNP-C
Soap Note # Main Diagnosis ( Exp: Soap Note #3 DX: Hypertension)
PATIENT INFORMATION
Name: Mr. DT
Age: 68-year-old
Gender at Birth: Male
Gender Identity: Male
Source: Patient
Allergies: PCN, Iodine
Current Medications:
· Atorvastatin tab 20 mg, 1-tab PO at bedtime
· ASA 81mg po daily
· Multi-Vitamin Centrum Silver
PMH: Hypercholesterolemia
Immunizations: Influenza last 2018-year, tetanus, and hepatitis A and B 4 years ago.
Preventive Care: Coloscopy 5 years ago (Negative)
Surgical History: Appendectomy 47 years ago.
Family History: Father- died 81 does not report information
Mother-alive, 88 years old, Diabetes Mellitus, HTN
Daughter-alive, 34 years old, healthy
Social History: No smoking history or illicit drug use, occasional alcoholic beverage consumption on social celebrations. Retired, widow, he lives alone.
Sexual Orientation: Straight
Nutrition History: Diets off and on, Does not each seafood
Subjective Data:
Chief Complaint: “headaches” that started two weeks ago
Symptom analysis/HPI:
The patient is 65 years old male who complaining of episodes of headaches and on 3 different occasions blood pressure was measured, which was high (159/100, 158/98 and 160/100 respectively). Patient noticed the problem started two weeks ago and somet ...
(TITLE)Sung Woo ParkInternational American UniversityFINMoseStaton39
(TITLE)
Sung Woo Park
International American University
FIN 500: Financial management
Vahick Yedgarian, Ph.D., J.D., M.B.A., M.S.
April 15th, 2021
TITLE
According to the market analysis of Walmart, the retail firm is considered an unstoppable retail force. It is ranked as the first or number retail firm and the largest business organization in revenue and employee size. The company's total number of employees is estimated to be 2.2 million employees across its different stores. Apart from the retail business line, it also undertakes wholesale business activities (Tan, 2017). It provides all types of assortment merchandise as well as services for affordable costs. In this research paper, the main objective is to undertake a cash flow analysis statement of Walmart and its Relevance to its investors (Tan, 2017).
A cash flow statement is an important financial statement. A cash flow statement is understood as the financial statement that summarizes the financial or cash amounts. It is a summary of the amount in cash and cash equivalents (Murphy, 2021). In other words, it reflects the amount of cash entering and leaving an organization. The cash flow statement provides measures of a company’s financial strength and reflects its position in terms of revenue (Murphy, 2021). Besides, it helps investors to make the right financial decision.
The cash flow statement is an important financial document to investors. Investors always have a trait of looking at how a company is performing by evaluating the progress, the trends among other issues, and deciding whether to invest in the company. Investment decision-making in an in-depth analysis is usually achieved by looking at the cash flow performance based on an analysis of different elements of the statement.
The cash flow statement for Walmart is an important document to its investors. The cash flow statement of Walmart is an important measure of the profitability of the company. Besides, it provides investors with a clear picture and future projection outlook of how the company will be. Based on the analysis of the company’s cash flow statement company has been recording high levels of revenue over the past few years. As a result, it has been ranked as the largest company in terms of revenue collected. Such a specific entity of the company is a clear reflection that Walmart is indeed a profitable firm in profitability (Tan, 2017). Hence, it is a clear reflection to the investors that the company is making money instead of losses. For instance, over the past few years, the company has recorded a revenue increment and stability. The economic analysis measures the company revenue growth in terms of net sales changes to be 7.2% (WMT | Walmart Inc. Annual Cash Flow Statement | Market Watch. Market Watch, 2021). Such a growth rate is indeed admirable and attractive to investors searching for companies to invest in. The company's revenue level is a general overview and clear or direct instant and r ...
(Student Name) UniversityDate of EncounterPreceptorCliniMoseStaton39
(Student Name)
University
Date of Encounter:
Preceptor/Clinical Site:
Clinical Instructor:
Soap Note # Main Diagnosis ( Exp: Soap Note #3 DX: Hypertension)
PATIENT INFORMATION
Name: Mr. DT
Age: 68-year-old
Gender at Birth: Male
Gender Identity: Male
Source: Patient
Allergies: PCN, Iodine
Current Medications:
· Atorvastatin tab 20 mg, 1-tab PO at bedtime
· ASA 81mg po daily
· Multi-Vitamin Centrum Silver
PMH: Hypercholesterolemia
Immunizations: Influenza last 2018-year, tetanus, and hepatitis A and B 4 years ago.
Preventive Care: Coloscopy 5 years ago (Negative)
Surgical History: Appendectomy 47 years ago.
Family History: Father- died 81 does not report information
Mother-alive, 88 years old, Diabetes Mellitus, HTN
Daughter-alive, 34 years old, healthy
Social History: No smoking history or illicit drug use, occasional alcoholic beverage consumption on social celebrations. Retired, widow, he lives alone.
Sexual Orientation: Straight
Nutrition History: Diets off and on, Does not each seafood
Subjective Data:
Chief Complaint: “headaches” that started two weeks ago
Symptom analysis/HPI:
The patient is 65 years old male who complaining of episodes of headaches and on 3 different occasions blood pressure was measured, which was high (159/100, 158/98 and 160/100 respectively). Patient noticed the problem started two weeks ago and sometimes it is accompanied by dizziness. He states that he has been under stress in his workplace for the last month. Patient denies chest pain, palpitation, shortness of breath, nausea or vomiting.
Review of Systems (ROS)
CONSTITUTIONAL: Denies fever or chills. Denies weakness or weight loss. NEUROLOGIC: Headache and dizziness as describe above. Denies changes in LOC. Denies history of tremors or seizures.
HEENT: HEAD: Denies any head injury, or change in LOC. Eyes: Denies any changes in vision, diplopia or blurred vision. Ear: Denies pain in the ears. Denies loss of hearing or drainage. Nose: Denies nasal drainage, congestion. THROAT: Denies throat or neck pain, hoarseness, difficulty swallowing.
RESPIRATORY: Patient denies shortness of breath, cough or hemoptysis.
CARDIOVASCULAR: No chest pain, tachycardia. No orthopnea or paroxysmal nocturnal
dyspnea.
GASTROINTESTINAL: Denies abdominal pain or discomfort. Denies flatulence, nausea, vomiting or
diarrhea.
GENITOURINARY: Denies hematuria, dysuria or change in urinary frequency. Denies difficulty starting/stopping stream of urine or incontinence.
MUSCULOSKELETAL: Denies falls or pain. Denies hearing a clicking or snapping sound.
SKIN: No change of coloration such as cyanosis or jaundice, no rashes or pruritus.
Objective Data:
VITAL SIGNS: Temperature: 98.5 °F, Pulse: 87, BP: 159/92 mmhg, RR 20, PO2-98% on room air, Ht- 6’4”, Wt 200 lb, BMI 25. Report pain 2/10.
GENERAL APPREARANCE: The patient is alert and oriented x 3. No acute distress noted. NEUROLOGIC: Alert, CNII-XII grossly intact, oriented to person, ...
(Student Name)Miami Regional UniversityDate of EncounterMoseStaton39
(Student Name)
Miami Regional University
Date of Encounter:
Preceptor/Clinical Site:
Clinical Instructor: Patricio Bidart MSN, APRN, FNP-C
Soap Note # ____ Main Diagnosis ______________
PATIENT INFORMATION
Name:
Age:
Gender at Birth:
Gender Identity:
Source:
Allergies:
Current Medications:
·
PMH:
Immunizations:
Preventive Care:
Surgical History:
Family History:
Social History:
Sexual Orientation:
Nutrition History:
Subjective Data:
Chief Complaint:
Symptom analysis/HPI:
The patient is …
Review of Systems (ROS) (This section is what the patient says, therefore should state Pt denies, or Pt states….. )
CONSTITUTIONAL:
NEUROLOGIC:
HEENT:
RESPIRATORY:
CARDIOVASCULAR:
GASTROINTESTINAL:
GENITOURINARY:
MUSCULOSKELETAL:
SKIN:
Objective Data:
VITAL SIGNS:
GENERAL APPREARANCE:
NEUROLOGIC:
HEENT:
CARDIOVASCULAR:
RESPIRATORY:
GASTROINTESTINAL:
MUSKULOSKELETAL:
INTEGUMENTARY:
ASSESSMENT:
(In a paragraph please state “your encounter with your patient and your findings ( including subjective and objective data)
Example : “Pt came in to our clinic c/o of ear pain. Pt states that the pain started 3 days ago after swimming. Pt denies discharge etc… on examination I noted this and that etc.)
Main Diagnosis
(Include the name of your Main Diagnosis along with its ICD10 I10. (Look at PDF example provided) Include the in-text reference/s as per APA style 6th or 7th Edition.
Differential diagnosis (minimum 3)
-
-
-
PLAN:
Labs and Diagnostic Test to be ordered (if applicable)
· -
· -
Pharmacological treatment:
-
Non-Pharmacologic treatment:
Education (provide the most relevant ones tailored to your patient)
Follow-ups/Referrals
References (in APA Style)
Examples
Codina Leik, M. T. (2014). Family Nurse Practitioner Certification Intensive Review (2nd ed.).
ISBN 978-0-8261-3424-0
Domino, F., Baldor, R., Golding, J., Stephens, M. (2010). The 5-Minute Clinical Consult 2010
(25th ed.). Print (The 5-Minute Consult Series).
Nutrition and Diet.
Semester:
Spring
Course:
MSN6150C Advanced Practice Pediatrics
Preceptor:
REYES-CHOUZA, CARLOS
Clinical Site:
IDEAL MEDICAL CENTER
Setting Type:
Patient Demographics
Age:
12 years
Race:
Black or African American
Gender:
Male
Insurance:
Medicaid
Referral:
No referral
Clinical Information
Time with Patient:
25 minutes
Consult with Preceptor:
15 minutes
Type of Decision-Making:
Moderate complexity
Reason for Visit:
New Consult
Chief Complaint:
Felling pressure behaving my eyes
Type of HP:
Detailed
Social Problems Addressed:
Sanitation/Hygiene
Emotional
Prevention
Procedures/Skills (Observed/Assisted/Performed)
Physical Assessment - Physical Assessment (Perf)
General Skills - Vital Signs (Perf)
ICD-10 Diagnosis Codes
#1 -
J01.10 - ACUTE FRONTAL SINUSITIS, UNSPECIFIED
CPT Billing Codes
#1 -
99214 - OFFICE/OP VISIT, EST PT, MEDICALLY APPROPRIATE HX/EXAM; MODERATE LEVEL MED DECISION; 30-39 MIN
Birth & Delivery
Medications
# OTC Drugs taken regularly:
0
# Prescriptions currently pre ...
(Student Name)Miami Regional UniversityDate of EncounterPMoseStaton39
(Student Name)
Miami Regional University
Date of Encounter:
Preceptor/Clinical Site:
Clinical Instructor: Dr. David Trabanco DNP, APRN, AGNP-C, FNP-C
Soap Note #1 DX: Allergic Rhinitis
PATIENT INFORMATION
Name: Ms. JD
Age: 23-year-old
Gender at Birth: Female
Gender Identity: Female
Source: Patient
Allergies: NKDA
Current Medications:
· Cetirizine 10mg/d
· Mucinex-D
PMH:
Immunizations: Tetanus.
Preventive Care: No history.
Surgical History: No history of surgery.
Family History: Father- alive, 60 years old, healthy.
Mother-alive, 54 years old, HTN, hyperlipidemia.
Sister-alive, 20 years old, Asthma.
Social History: Denies alcohol, tobacco or illicit drugs use. College student, lives alone in campus hostels. Physically active and occasionally does exercise.
Sexual Orientation: Active
Nutrition History: Eats balance diet but avoids excessive junk food.
Subjective Data:
Chief Complaint: “stuffy nose” that has lasted for two weeks.
Symptom analysis/HPI:
Ms. JD is a 23-year-old patient who presents with complaints of a stuffy nose, rhinorrhea, congestion and sneezing. She reports a spontaneous start of the symptoms that have remained consistent. Indicates no particular aggravating symptoms but reports higher severity of the symptoms in the morning. She complains of a sore throat and itchy eyes. She reports an all-day clear runny nose. She indicates consistent outdoor handball practice routine. She reports using Cetirizine and Mucinex-D which do not help. She denies vision or taste changes. She denies fever or chills. Denies diagnosis with allergies.
Review of Systems (ROS)
CONSTITUTIONAL: Denies change in weight, fatigue, fever, night sweats or chills. NEUROLOGIC: Denies seizure, numbness or blackout.
HEENT: HEAD: Denies headache. Eyes: Reports itchy eyes. Denies vision change. Ear: Denies hearing loss, pain or discharge. Nose: Admits stuffiness, nasal congestion and clear discharge. Denies nose bleeds. THROAT: Reports a sore throat.
RESPIRATORY: Patient denies breathing difficulties, cough, wheezing, TB, pneumonia.
CARDIOVASCULAR: No palpitations or chest pain. No edema, PND or orthopnea.
GASTROINTESTINAL: Denies nausea, abdominal pains, vomiting and diarrhea. Denies ulcers hx.
GENITOURINARY: Denies change in urine color, urgency and frequency. Regular menses cycle. Denies ovulation pain. Denies hematuria and dysuria.
MUSCULOSKELETAL: Denies back and joint pains or stiffness.
SKIN: No skin rashes or lesions.
Objective Data:
VITAL SIGNS: Temperature: 36.7 °C, Pulse: 78, BP: 119/87 mmHg, RR 20, PO2-97% on room air, Ht- 1.60m, Wt 67kg, BMI 26.
GENERAL APPREARANCE: Healthy appearing. Alert and oriented x 3. No acute distress. Well-groomed and responds appropriately.
NEUROLOGIC: Alert, oriented, posture erect, clear speech. gait. to person, place, and time.
HEENT: Head: Normocephalic, atraumatic, symmetric, non-tender. Maxillary sinuses mild tenderness. Eyes: Bilateral conjunctival inject ...
(Monica)Gender rarely shapes individual experience in isolation buMoseStaton39
(Monica)Gender rarely shapes individual experience in isolation but is instead linked to other social statuses in the effects it has on our lives. The gender distinction reflects what we see as appropriate “masculine” or “feminine.” For example, some societies expect men to be more aggressive and competitive and women to be emotionally nurturing. I was playing with dolls one day and was playing with two dolls: a female doll and a male doll. Upon passing by, an uncle of mine saw me playing with my toys and frowned. When I asked what was wrong, he seemed uncomfortable. In this statement, he suggested that girls should act like girls and play with girlie things, while boys should play with boy things, including boy dolls. The family experiences that taught me about gender and gender roles are vividly in my memory. Throughout my childhood, my mother and father stressed how essential it is for me to understand and know that I am a girl, and I should always act and carry myself accordingly.
I found conversations like that to be overly exaggerated at the time, but I subsequently understood why my parents did what they did. We were a family of six, with five girls and one boy. As a child, my parents, specifically my mother, stressed what clothing the girls wore. Our mother was always careful not to let us wear anything provocative, and we were to get married and have our own families. Girls are often told that it's alright to cry because girls cry, and if I was a boy, I'd be made to suck it up and deal with it. In addition, my mother taught me that women nurture and that we take care of the home, including cooking, cleaning, and taking care of the children. As girls, we could not play any sports that were deemed "too rough" or to be performed by boys. From a young age, we chose professional careers. All these careers involved female dominating industries, such as nursing, teaching, caretaking, and hairdressing. They all contributed to the construction of my gender.
Multiple ways are available to conceptualize gender; essentialists see it as a binary division, which classifies you as male or female at birth. In contrast, mainstream social scientists take a constructionist approach to gender. Page 242 argues that gender is a constructed concept that has been shaped through culture and history. Finally, people internalize the social expectations they are introduced to.(Ferris & Stein, 2020) (Links to an external site.)
Resources
Ferris, T., & Stein, J. (2020). Chapter 9/ Page 242. In The Real World: An Introduction to Sociology (7th ed., pp. 236–242). essay, W.W. Norton.
...
(Monica) A summary of my decision-making process starts with flippMoseStaton39
(Monica) A summary of my decision-making process starts with flipping through ads to find a job, I was concerned with what companies offered for pay, the type of work I would be doing, and how long would the job last. There were a few companies that were only looking to hire temporarily and again not an ideal situation if I am already concerned with having a steady income. Between the three ads, Office temp, a server at a restaurant making $2.13hr plus tips with hours varying, and a warehouse position, starting at $14Hr with hours from 12 pm to 7 pm. I chose to pick the warehouse position since it offers the most money and a set schedule. Continuing with the simulation, my monthly take-home pay after taxes is $1,224, making my weekly pay only $306. Ideally $1,224 is not enough funds to help sustain a family, barely one person. During this time, I have to pick my insurance, which is a requirement through the Affordable Care Act. Luckily my child is covered and I picked the cheapest plan that I could afford, the bronze plan and it costs $303 a month, which averages to almost $76 a paycheck. I have to ensure I have a place to live, paying rent over $720 and traveling puts my monthly rental and traveling costs at more than 800 dollars a month. The results of me living further away from my job, so that my rent is lower also increased gas costs. According to the simulation, every working household that saves a dollar spends 77 cents on transportation. My balance jumps from $1000 to $192 after paying rent only to find out my apartment is too small for my things, so I chose to have a yard sale. I only made $150 from the yard sale and made the decision to get paid by the piece, since I am barely making a living wage on an hourly paycheck, and in doing so my paycheck decreased by 25cents. I skipped my grandfather’s memorial service because I can not afford to travel, I paid $25 to replace a broken item I fixed, even though considered hiding the evidence. Grocery shopping is next on my to-do list, spending only 30 for things I needed, I felt was hardly enough food, but could not really afford to splurge and spend on extra things. During this time my stress levels are at an all-time high, but I turn the offer for a cigarette down because I do not want to get addicted. As a result, the simulation states there is a misconception that smoking relieves stress during difficult situations in life.
Now that I have come to payday, I decided to start my fitness journey by asking a friend to be my running partner. On the way to work, something blew in the car and needed to get fixed, and asking a friend to look at the issue saved money. The landlord decided to raise rent and $150 had to be paid or I could spend more on legal fees fighting it in court. On the way out to work, someone stole my gas from my car, so I had to make the decision to take the bus and the result where it took me three buses and fives times longer to get there, making me miss a few hours of p ...
(Note This case study is based on many actual cases. All the nameMoseStaton39
Marci is a 22-year-old college student who was arrested five months ago for a DUI. She has a history of regular alcohol and marijuana use since high school. Her family has a history of substance use disorders and mental health issues. While Marci's grades have declined due to her substance use, she does not feel she has a problem with alcohol or marijuana. She is concerned about legal and academic consequences but does not want to change her substance use behaviors.
(Individuals With Disabilities Act Transformation Over the Years)DMoseStaton39
(Individuals With Disabilities Act Transformation Over the Years)
Discussion Forum Instructions:
1. You must post at least three times each week.
2. Your initial post is due Tuesday of each week and the following two post are due before Sunday.
3. All post must be on separate days of the week.
4. Post must be at least 150 words and cite all of your references even it its the book.
Discussion Topic:
Describe how the lives of students with disabilities from culturally and/or linguistically diverse backgrounds have changed since the advent of IDEA. What do you feel are some things that can or should be implemented to better assist with students that have disabilities? Tell me about these ideas and how would you integrate them?
ANOVA
ANOVA
• Analysis of Variance
• Statistical method to analyzes variances to determine if the means from more than
two populations are the same
• compare the between-sample-variation to the within-sample-variation
• If the between-sample-variation is sufficiently large compared to the within-sample-
variation it is likely that the population means are statistically different
• Compares means (group differences) among levels of factors. No
assumptions are made regarding how the factors are related
• Residual related assumptions are the same as with simple regression
• Explanatory variables can be qualitative or quantitative but are categorized
for group investigations. These variables are often referred to as factors
with levels (category levels)
ANOVA Assumptions
• Assume populations , from which the response values for the groups
are drawn, are normally distributed
• Assumes populations have equal variances
• Can compare the ratio of smallest and largest sample standard deviations.
Between .05 and 2 are typically not considered evidence of a violation
assumption
• Assumes the response data are independent
• For large sample sizes, or for factor level sample sizes that are equal,
the ANOVA test is robust to assumption violations of normality and
unequal variances
ANOVA and Variance
Fixed or Random Factors
• A factor is fixed if its levels are chosen before the ANOVA investigation
begins
• Difference in groups are only investigated for the specific pre-selected factors
and levels
• A factor is random if its levels are choosen randomly from the
population before the ANOVA investigation begins
Randomization
• Assigning subjects to treatment groups or treatments to subjects
randomly reduces the chance of bias selecting results
ANOVA hypotheses statements
One-way ANOVA
One-Way ANOVA
Hypotheses statements
Test statistic
=
𝐵𝑒𝑡𝑤𝑒𝑒𝑛 𝐺𝑟𝑜𝑢𝑝 𝑉𝑎𝑟𝑖𝑎𝑛𝑐𝑒
𝑊𝑖𝑡ℎ𝑖𝑛 𝐺𝑟𝑜𝑢𝑝 𝑉𝑎𝑟𝑖𝑎𝑛𝑐𝑒
Under the null hypothesis both the between and within group variances estimate the
variance of the random error so the ratio is assumed to be close to 1.
Null Hypothesis
Alternate Hypothesis
One-Way ANOVA
One-Way ANOVA
One-Way ANOVA Excel Output
Treatme
(Kaitlyn)To be very honest I know next to nothing about mythology,MoseStaton39
(Kaitlyn)To be very honest I know next to nothing about mythology, it has never been something that I have had around me or taught in school, I guess it was one of those subjects that got kind of, overlooked. But history is history and in my opinion, it’s important to know what happened in the past to prevent future mishaps or wrongdoings. Therefore I don't know anything about mythology to start, but I am eager to learn more about all these different gods, goddesses, etc., and am surprised to find out that entire towns or civilizations would support the myths or people I am reading about.
The gods and goddesses seem to all have their sanction of what was claimed as their own, one wraps his arms around the earth floating the continents with his aqua arms, and another is essentially the undertaker and decides whose soul belongs where. The people are peasants and they are unequal to those that are considered the higher power, they are the protected and shall not reach out to become a protector. From what I have read it doesn't seem like the gods step on each other’s territory or have competitions to push each other out, it seems as though all that made it up there are respected and get to look down on those that are less than them.
While reading I noticed that there is a bit of a divide between men and women the same as we have today. A big part of societal issues today is gender equality and the general outlook on how each gender is portrayed without any prior information. Men are supposed to be large, strong, and tall, to protect and conquer for the interest of mankind. Women are supposed to be dainty and spread love, make a house a home, and show endearing qualities. I can see the reverse argument for Cupid who is the God of Love being that Eros is a male, being portrayed as the, "fairest of the deathless gods," (Hamilton, 36) but that is one instance in an array of different people. It seems that even though we have come a long way to today with working on gender-specific stereotypes, for these "myths" to be ancient and long ago, it doesn't seem like we have come that far. Yes women are seen as loving and they can be attractive to people around them, but in the man’s brain, they are simply there to be of service to the man, and to man the home when they are not present. It's interesting because even though the language of the reading may be hard for me to get used to, being that it is not in modern English, I can still very well understand one thing. Women like Aphrodite would "...[laugh] sweetly or mockingly at those her wiles had conquered, the irresistible goddess who stole away even the wits of the wise" (Hamilton, 32). Being a woman I translated this to essentially smiling in the faces of those who either are factually in the wrong, or have done wrong to you, and that is something that is still very much alive today. From history, we know that women were seen as property or disposable at the discretion of the man that homed her, and f ...
(Harry)Dante’s Inferno is the first of the three-part epic poem, DMoseStaton39
(Harry)Dante’s Inferno is the first of the three-part epic poem, Divine Comedy, written by Dante Alighieri. The Inferno depicts Dante’s journey through Hell, accompanied and guided by the ancient Roman poet Virgil. In his poem, Dante describes Hell’s topography consisting of nine circles, each representing the seriousness of the sin committed by its offenders, these sins are categorized (by the Catholic Church), grouped, and commonly known as the nine deadly sins. Each level of Hell represent places of torment where the first level is home to less serious offenders, and increase in severity in each circle. As they go deeper into each level, our characters, Dante and Virgil encounter offenders within each ring of hell who have committed more serious offenses and the sins are more egregious. We find that the lowest part of hell houses the betrayers, and punishment here is more severe. Punishment in the poem is handed out in a poetic justice fashion Dante calls contrapasso. In this last (deepest) level or ring of Hell the betrayers of Julius Caesar: Brutus and Cassius are prime tenants, along with Judas, who had betrayed Jesus.
As I read this poem, I can agree with how Hell was organized, and as it sits currently, those guilty of child sexual abuse could reside along with those who are being tortured in the second circle: Lust. But Dante seemed to portray these sins as less severe. But personally, I think that those guilty of committing child sexual abuse should be in the ninth circle of Hell, along with those committing treachery because what is child sexual abuse if not treachery! It is treacherous against the innocent children, who fall betrayed by those who they must respect and obey (adults or those older then they), it is an act of treason to the victim who may have trusted the person committing such a heinous act. But after much contemplation, I still cannot agree with this placement. Child sexual abuse and child sexual assault is, in a very real way, equal to those types of betrayals. The innocence of a child makes those crimes so bad that I feel so uncomfortable writing about. As defined on their website, child sexual abuse includes: any sexual act between an adult and a minor, or between two minors, when one exerts power over the other, forcing, coercing or persuading a child to engage in any type of sexual act, non-contact acts such as exhibitionism, exposure to pornography, voyeurism, and communicating in a sexual manner by phone or Internet. In Dante’s world, those guilty of child sexual assault are far more wicked than those guilty of other sexual sins, and even worse than those guilty of aberrant sexual behavior (as it was understood at the time). Therefore, these sinners would have their very own special place below the ninth circle.
For sinners tormented in the tenth circle, the torture must be as gruesome as the act committed by the sinners. For someone who has committed such a abominable act as is child sexual abuse, assault, ...
(Lucious)Many steps in the systems development process may cause aMoseStaton39
(Lucious)Many steps in the systems development process may cause a project to balloon out of control, affecting the scope's size, where the budget and timeline remain the same. Unfortunately, this is a widespread problem known as scope creep during an IS development. Scope creep is an unexpected demand that moves a project past its predetermined limits. Projects are always documented with a planning outline, which covers in-depth details on boundaries, schedules, major deliverables, time, and budget. Unfortunately, individuals involved in the project may intentionally or unintentionally cause a project to not meet its goals due to the unpredictable nature of adding tasks to a project in progress. Project managers can ensure that the scope is clear by referring to the project planning outline, where all the boundaries and parameters of the project stipulate all deliverables. Spending extra time finalizing the plan can dial in a clear and detailed scope for everyone involved in the project. A project manager needs to engage directly with the clients by speaking with them and thoroughly walking them through all the parameters and deliverables. Closely collaborating with clients throughout the various stages of the project can prevent hiccups that may occur. If issues arise during project development, it is always best to be transparent with the client about every problem. Being able to work through solutions with clients will ease the anxieties as strategies are planned. To ensure deliverables are to the client's expectations, necessary features should be identified as critical for delivering a usable end product. For example, managing a scope creep can be difficult if not handled correctly. However, managing change in a project development does not have to be a battle of wills. Knowing how to address change can be beneficial. It can be outlined in the project planning document with parameters that will deliver the best product for the client without derailing the project. (Joseph S. Valacich, 2015)
REFERENCES
Joseph S. Valacich, J. F. (2015). Essentials of Systems Analysis and Design Sixth Edition. Pearson Education, Inc.
i1v2e5y5pubs
W21153
NEDBANK GROUP: LEADERSHIP AND ADAPTIVE SPACE FOR
DIGITAL INNOVATION
Caren Scheepers, Jill Bogie, and Michael Arena wrote this case solely to provide material for class discussion. The authors do not
intend to illustrate either effective or ineffective handling of a managerial situation. The authors may have disguised certain names
and other identifying information to protect confidentiality.
This publication may not be transmitted, photocopied, digitized, or otherwise reproduced in any form or by any means without the
permission of the copyright holder. Reproduction of this material is not covered under authorization by any reproduction rights
organization. To order copies or request permission to reproduce materials, contact Ivey Publishing, Ivey Business Sch ...
(Eric)Technology always seems simple when it works and it is when MoseStaton39
The document summarizes the history of Versare, a company that manufactures portable room partitions. It describes how Versare was initially dependent on a large distributor for 95% of its sales. Over time, the relationship with the distributor became increasingly contentious as the distributor demanded price cuts and changes to Versare's products. By 2005, Versare's profitability had declined significantly due to its reliance on the problematic distributor relationship.
(ELI)At the time when I first had to take a sociology class in higMoseStaton39
(ELI)At the time when I first had to take a sociology class in high school, I was staunchly anti-feminism, as I felt it was unnecessary in first world countries and primarily focused on encouraging immodesty and considering women to be worth more than men. At that time, my only education on feminism or feminist issues had come from my parents during homeschooling. I clearly remember getting into a heated debate with a classmate whom I considered "the feminist equivalent of a vegan," (referring to the stereotypical joke, "How do you know if someone is a vegan? Don't worry, they'll tell you,") and I told her I simply could not see any situations in real life where women aren't being represented without a real reason. She introduced me to the term Bechdel Test, and encouraged me to spend a few weeks watching my usual shows, but counting how many times the female characters spoke to each other about anything other than men.
As my understanding of feminism and of the world around me has evolved, I have seen an increase in media that passes the Bechdel Test, but have also been surprised to find it is significantly less common than I expected. Additionally, the Bechdel Test only looks at named female characters who discuss something other than men. It does not look at factors of race, sexuality, topics of conversation, or visual presentation. Some argue that although media increasingly passes the test, the quality of that media is lacking and therefore the value of the Bechdel Test does not hold up (How does the Bechdel Test measure up in evaluating film representations of women, 2021). More detailed studies show that women remain underrepresented in media, both behind and before the camera (Smith et. al, 2016). The female characters that are portrayed in trend towards being young and traditionally attractive, reinforcing the "ideal" image as the standard and further raising the standard for the average woman. Additionally, women of color and women belonging to other racial or social minority groups are even less visible, impacting the expectations that society has of women based on how they are shown, and influencing what women consider "normal" in themselves.
How does the Bechdel Test measure up in evaluating film representations of women? (2021, April 19). UWIRE Text, 1.
Smith, S., Choueiti, M., & Pieper, K. (2016). Inclusion or invisibility? Comprehensive Annenberg Report on diversity in entertainment. Media, Diversity & Social Change Initiative. USC Annenberg School for Communication and Journalism.
...
(Executive Summary)MedStar Health Inc, a leader in the healthcMoseStaton39
(Executive Summary)
MedStar Health Inc, a leader in the healthcare industry regionally and nation-wide, is a constant target of the malicious attempts of cyber criminals. Over the past 6 years MedStar Health Inc. has faced several instances of data breach most notably, the 2016 breach that compromised 370 computer systems and halted its operations. As the organization continues to digitize and broaden the use of electronic medical records across its facilities, the threat of cyber-attack remains even more pervasive. The purpose of this report is to provide an overview of MedStar Health Inc cybersecurity vulnerabilities, examine the overall causes and impact of the breaches and explore solutions to meet the organization’s cybersecurity challenges.
With a focal point on MedStar Health breaches, a literature-based study was conducted, and various news articles, academic journals and company publications were analyzed. It was found that the 2016 and 2020 data breaches were attacks on the organization’s internet servers. The 2020 hack compromised the records of 668 patients, whereas the 2016 hack was a result of a ransomware infection that compromised 7500 individuals’ records and halted the organizations’ operations. The cost of the virus infection was greater than the $19,000 ransom requested due to additional recovery and remediation costs. It was also revealed that the 2019 breach was due to human error.
To best combat the efforts of cyber criminals, it is recommended that MedStar Health Inc. place greater emphasis on cyber awareness training for employees/professionals, implementing multiple factor authentications and a strong password and identity management system to reinforce its IT infrastructure against future hacks. Failure to effectuate these measures pose significant risk to MedStar Health Inc., its affiliates and patients that extend beyond ransom payments, fines, imprisonment, lawsuits and costs incurred for subsequent identity theft protection services. The damage caused by data security breaches may prove fatal for patients, the company’s most valued asset, compromising public perception and the company’s mission to provide the highest quality of medical care and build long-term relationships with the patients they serve.)
Actual Technical Report
MedStar Medical Vs. Cybercrime
In the health sector, experts "see persistent cyber-attacks as the single greatest threat to the protection of healthcare data" (Moffith & Steffen, 2017). To the world at large, this is not the most absurd news or revelation. Healthcare data embodies some of the most marketable information, and for the black market this is Eldorado – the fictional tale of the city of gold. Healthcare organizations are tasked with fighting the uphill battle of providing quality medical care to their number one stakeholder – patients – while also ensuring that their valuable information is kept safe and secure. Despite their efforts, healthcare organizations sometimes fail in ...
This document provides an overview of wound healing, its functions, stages, mechanisms, factors affecting it, and complications.
A wound is a break in the integrity of the skin or tissues, which may be associated with disruption of the structure and function.
Healing is the body’s response to injury in an attempt to restore normal structure and functions.
Healing can occur in two ways: Regeneration and Repair
There are 4 phases of wound healing: hemostasis, inflammation, proliferation, and remodeling. This document also describes the mechanism of wound healing. Factors that affect healing include infection, uncontrolled diabetes, poor nutrition, age, anemia, the presence of foreign bodies, etc.
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Level 3 NCEA - NZ: A Nation In the Making 1872 - 1900 SML.pptHenry Hollis
The History of NZ 1870-1900.
Making of a Nation.
From the NZ Wars to Liberals,
Richard Seddon, George Grey,
Social Laboratory, New Zealand,
Confiscations, Kotahitanga, Kingitanga, Parliament, Suffrage, Repudiation, Economic Change, Agriculture, Gold Mining, Timber, Flax, Sheep, Dairying,
This presentation was provided by Racquel Jemison, Ph.D., Christina MacLaughlin, Ph.D., and Paulomi Majumder. Ph.D., all of the American Chemical Society, for the second session of NISO's 2024 Training Series "DEIA in the Scholarly Landscape." Session Two: 'Expanding Pathways to Publishing Careers,' was held June 13, 2024.
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How Barcodes Can Be Leveraged Within Odoo 17Celine George
In this presentation, we will explore how barcodes can be leveraged within Odoo 17 to streamline our manufacturing processes. We will cover the configuration steps, how to utilize barcodes in different manufacturing scenarios, and the overall benefits of implementing this technology.
How to Manage Reception Report in Odoo 17Celine George
A business may deal with both sales and purchases occasionally. They buy things from vendors and then sell them to their customers. Such dealings can be confusing at times. Because multiple clients may inquire about the same product at the same time, after purchasing those products, customers must be assigned to them. Odoo has a tool called Reception Report that can be used to complete this assignment. By enabling this, a reception report comes automatically after confirming a receipt, from which we can assign products to orders.
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This presentation was provided by Rebecca Benner, Ph.D., of the American Society of Anesthesiologists, for the second session of NISO's 2024 Training Series "DEIA in the Scholarly Landscape." Session Two: 'Expanding Pathways to Publishing Careers,' was held June 13, 2024.
2. MKT301 Fall
2017 Marketing Plan Guide
2
Table of Contents
I. Introduction
...............................................................................................
...................... 3
II. Product
Selection.................................................................................
........................... 3
III. The Process
...............................................................................................
............... 4
IV. General
Requirements:.........................................................................
.................... 4
V. Modules
Warning..................................................................................
................... 5
3. VI. Content for Written Plan:
.................................................................................... ..... 5
The Written Plan
...............................................................................................
.............. 5
The
Presentation............................................................................
.................................. 5
VI. Submission and Due Dates:
.................................................................................... 6
VII. Component Requirements and Examples
............................................................ 6
Product description with feature and benefit analysis
.................................................... 7
Part One - Product Description
................................................................................... 7
Part Two - Features and Benefits
................................................................................ 9
Part Three: SMART Objectives
................................................................................ 10
SWOT Analysis
...............................................................................................
............. 10
SWOT Action plan
...............................................................................................
.... 11
5. MKT301 Fall
2017 Marketing Plan Guide
3
I. Introduction
Your marketing plan is the major project for the class and
represents the largest part of
your grade. Do well on this and you will probably do well in the
class. Use this guide to
plan your project and as a check list for what you submit for
grading. Included in this
guide you will find examples of what is expected for each
component. While your project
will benefit from following them, feel free to add your own
ideas and expand on what we
have provided you.
The primary objective for this project is for you to learn some
practical and applied
marketing. The principles covered in the class, and the project,
can be used for many
6. majors and careers other than marketing.
IMPORTANT NOTE ABOUT BEING REALISTIC:
As part of the objective noted above, it is important that you
keep in mind that this
project is to simulate the launch of a new firm or non-profit.
Therefore, you are starting
with very little in the way of resources or assets. It is very
important that you be realistic
about what your new firm has accomplished, what resources you
have and the available
budget. This is NOT to be a fantasy about a make believe
company! Thus, statements
such as these are not allowed:
“My firm has been endorsed by <insert celebrity name>
“Our product has won <insert award name>
“We have been named the leading product in our class”
ALL of these are false for your new company. However, all of
them are things that you
might aspire to and can include in your planning.
7. If your instructor sees statements such as these in your
assignments s/he is required
to deduct points for the assignment.
We understand that this project looks daunting and very time
consuming. It is not,
providing that you follow this guide, the examples and stay
current. Other than quizzes,
exams and the weekly discussions this is the majority of the
course work.
Be sure that you retain a copy of your plan for your portfolio to
use in interviews and
future classes, especially for marketing majors.
II. Product Selection
You will be given the option of selecting one of six options for
your marketing plan
product or service. You will find those options in the
PowerPoint in Module 1. Notice
that we have provided you only a very general description of the
product or service. You
8. are allowed to select a name and to provide the details of your
product. So, imagination is
MKT301 Fall
2017 Marketing Plan Guide
4
allowed and encouraged. Make the project your own! However,
please make note of the
guidelines in the selection PowerPoint.
III. The Process
For those of you who are experienced students, you know that
the common approach to
class projects is for you to procrastinate and then work like
crazy on the project the day
before its due. We are not going to do that. You don’t learn
much and the project quality
invariably suffers. Instead, we are going to do this the way you
eat an elephant – in little
bites with some breaks.
For each of the five components, you will submit a draft on the
9. due date. The instructor
will provide you with some verbal feedback in D2L and a verbal
evaluation of 1-10. A
lower score means you have some work to do, while a higher
score means you may need
nothing but a few minor corrections. If, and how, you make
those corrections is up to you
based on what you want your final grade to be.
The drafts DO NOT count towards your final grade. They are
for feedback ONLY.
You should not expect detailed feedback – it may be as brief as
referring you back to the
requirements and this document. Grammar and spelling
corrections are at the discretion
of the instructor, but note that they will count for the final
grade. You are expected to be
able to write and spell at a college level at this point in your
degree.
HINT: Have a study buddy proof your documents and consider
an online helper such as
Grammerly.com.
10. Your grade will be determined by the final product you submit,
which is described below.
IV. General Requirements:
General:
zed and professionally formatted
the Chalk and Wire
folder)
Plan Checklist:
- just a place for art, pictures, images –
not required, but nice
11. MKT301 Fall
2017 Marketing Plan Guide
5
o Includes feature and benefit chart
o Includes 4-5 SMART objectives
- these will vary somewhat depending on your specific
plan, but this is
typical:
o A creative brief for each distinct part of your plan
o Examples of content
o
V. Modules Warning
NOTE: Never attempt any of the assignments for the marketing
plan until you have
completed the related module. Grading will assume that you
have, and can apply, the
information and skills contained in each module.
12. For many of the assignments there are additional materials in
the related module. You
CANNOT be successful in these assignments without reading
the materials. They are
brief and will provide you considerable help in successfully
completing the assignments.
VI. Content for Written Plan:
There are two major deliverables for the plan:
The Written Plan
The written plan consisting of the five components that you will
do throughout the course
as follows:
M1: Product selection (not graded, but you are not allowed to
submit any components
until you make and post your selection.
M3: Product description with feature and benefit chart
M4: SWOT with action plan
M5: Segmentation
M6: Supply chain plan
13. M7: IMC with examples and creative briefs
M7: Narrated presentation
The Presentation
A narrated presentation to the class not to exceed eight (8)
minutes in length. You should
assume that you are presenting your plan to a potential investor
or lender – a professional
business audience (think TV’s Shark Tank).
Keys to a successful presentation:
MKT301 Fall
2017 Marketing Plan Guide
6
– enunciation and correct
pronunciation is important
ckground noise
- tell your story
14. – your classmates
will provide
feedback on your presentation
Your slides should follow this format and sequence:
your name and project
images
– 2-3 slides
- 4 slides (one each factor)
– 3 slides (one each segment)
– will vary, but commonly 3-5 slides
- you are required to keep a list of all sources
other than the course
materials (text, module content, this guide) used to develop
your plan. Include
these as your final slide.
VI. Submission and Due Dates:
Please see the Syllabus for due dates for each component. For
the final project, the late
15. penalty is 20% for each day your assignment is late. The day
and time of the submission
to D2L will be used. Submissions, unless approved in advance
or due to exceptional
circumstances (such as weather, military deployment,
documented illness) will not be
accepted after five (5) days and will receive a grade of zero
points.
VII. Component Requirements and Examples
About the examples:
The examples are just that, examples. If you follow these
closely you will typically do
well. However, the examples cannot fit all products and
services. You will probably need
to alter some of the content to fit your product, service or non-
profit. Use the examples as
a guide, not a straight jacket.
Note that the examples are NOT for the same product. We have
provided you with a
variety of products and styles so you can see how other students
have completed the
16. assignments. The examples all come from student projects.
MKT301 Fall
2017 Marketing Plan Guide
7
Product description with feature and benefit analysis
This section of your marketing plan has THREE parts, both of
which are required.
Part One - Product Description
Describe your product or service concisely, but specifically, in
no more than three (3)
17. double spaced pages and written in formal business style. The
most important
requirement for this assignment is that after reading it your
instructor has a clear
understanding of your product/service/non-profit, what it does
for the consumer and how
it works or functions.
This is NOT a sales pitch. Do not use this section to promote or
advertise your
product. Product descriptions which do so will be penalized in
grading. Rather, this
is a factual and objective description of your product. Some
information you
typically include:
18. Note: for services you should adapt the above list to fit an
intangible product. Your
concentration will be what services you provide for your
customers.
Example:
Product Description with Feature and Benefit Analysis
NOTE: This example is for a dog training device called
Invisible Leash. Your description
and FAB chart may vary depending on your product or service.
Note the formatting and
double spacing.
Problem
The active dog owner has a number of options when selecting a
dog training or
containment system that best fits their needs. Do they want a
physical leash? Are they
MKT301 Fall
2017 Marketing Plan Guide
19. 8
concerned about harming the dog? Is the product as mobile as
they are? Dog owners want
the comfort of knowing that wherever they are, they can still
have control of their dog.
They want to jog at the park and take their “best friend” on trips
with them. To this end,
we believe that although the many invisible fences available
fulfill a niche on the market,
research suggests that our product is better equipped for a
mobile, active person.
Team Dog Collar recognizes that our product will not replace
the traditional leash.
Therefore, we will focus our promotion on people with active
lifestyles, early adopters and
“techies”. Since we are a providing a unique product in a broad
market, direct competition
is limited. “Invisible Leash” will, however, be up against hi gher
end pet products that
compete for the consumer’s pet related discretionary dollars.
The specifications of The Invisible Leash, such as weight,
quality, and ease of use
are of prime importance to our customers. Our customers are
active people and want a
20. small, sleek, quality device that will fit into their active
lifestyle.
The Invisible Leash will be of top quality, in workmanship and
choice of
materials. The product will not be limited due to the nature of
the building materials.
Product quality control will be implemented from the initial
design of the product to
production. The Invisible Leash will have a product warranty on
all parts and labor.
Product Functionality and Design
The product consists of two components. The human element is
a phone-sized unit
that functions as the control and the pet attachment is an
electronic collar similar to those
employed by existing pet management products.
MKT301 Fall
2017 Marketing Plan Guide
9
21. Both units are available in a number of colors and sizes to fit
any breed and
compliment the owner’s personal style. We also offer a smart
phone app that tracks the use
of the unit, how far the dog has traveled in a day and other
functionality that might be
typically expected in an app. It is compatible with most major
platforms, including many
tablets.
Invisible Leash is, of course, a product both newly designed and
new to the
consumer. Consequently, there are limited current issues of any
significance with regard
to product performance, customer satisfaction, market presence,
or warranty concerns.
Team Dog Collar has completed the design of Invisible Leash
and is in the process
of securing patents for both the design of the overall product
and for the EPROM that
contains the firmware used in the core functionality.
Additionally, the product name has
22. been Trademarked and the tag line “The Only Thing Visible
About Invisible Leash… Are
The Results” has been copyrighted.
The core competency of the company and its staff is sales,
marketing, and product
innovation. Consequently, most other functions have been
contracted to third party
providers. Manufacturing will be outsourced to a Mexican firm,
Matamoras Electronic
Manufacturing, who has significant experience in small item
consumer electronics. The
firm has a good reputation for quality and there is substantial
American investment and
oversight. MEM is also equipped to package the product on
sight.
Part Two - Features and Benefits
You will find an in-depth introduction to features and benefits
in Module Three. You
MUST read this before attempting this assignment.
Using a chart, similar to the one in the example below, list no
less than FIVE features of
your product with at least TWO customer benefits for EACH of
the features.
23. The control unit offers settings that allow the owner to set
the “roaming distance” and the desired reinforcement,
either a sound or, for more stubborn breeds, a mild electric
shock. The control unit can also be set for an audible tone
or vibration. When the pet strays more than the proscribed
distance the unit signals the collar, executing the
reinforcement and alerting the owner.
MKT301 Fall
2017 Marketing Plan Guide
10
Feature and Benefit example
Invisible Leash Feature and Benefit Table
Feature Benefit
Audible signal Unique sound notifies owner
24. Trains dog to unique sound
Phone app Owner can customize training program
Matches human fitness apps
Weather/water proof Swim and sports safe
Ideal for hiking and outdoor sports
Adjustable range Adaptable for different dog behaviors
Ideal for dog parks and other outdoor
venues
Shock proof Perfect for active sports dogs
Will not need replacing
Attaches to existing collar Saves the owner money – does not
need a
new collar
Can be used on more than one dog
Part Three: SMART Objectives
You can find a detailed description and instructional content on
SMART objectives in
25. Module 2.
You are required to create no less than four (4) SMART
Objectives for your product or
service.
1. Grow sales by our Website and current retailers by 20% in
calendar 2018
2. Add 200 new members to our loyalty club by November of
2018
3. Hold our first annual dog rescue fundraiser in November
2018 with no less than
500 attendees
4. Launch Doggie Birthday promotional campaign in February
2018 (free snacks for
people and dogs)
5. Conduct awareness surveys in January 2018 And December
2018 to measure
marketing effectiveness
SWOT Analysis
You will find an extensive introduction to SWOT in Module
Three and an example
below. There are also extensive resources available online,
including videos in YouTube.
26. MKT301 Fall
2017 Marketing Plan Guide
11
Your SWOT should contain no less than five factors in each of
the four categories. If
you cannot identify 5-6 legitimate factors for each category you
may not have given your
product or service adequate consideration and thought.
You will also create a SWOT action plan.
SWOT Action plan
The concept behind a SWOT Action Plan is that, as business
managers, we like to get
things done! Our job is to fix problems and capitalize on
opportunities. SWOT is a very
useful tool for analyzing our business and the business
environment (see Module 2 for
more on this). However, the best analysis is useless without
action to apply the
27. information. The SWOT action plan does just that. It apples the
information you
uncovered in your analysis.
You will select ONE item from each of the four categories and
write a very brief action
planned based on the following:
Strength: What will you do to take advantage of this strength?
How will you make the
most of it?
Weakness: What will you do to minimize the negative impact on
your business?
Opportunity: Much like a strength, how will you capitalize on
this opportunity? How can
you use it to generate revenue, build you brand or improve your
competitive position?
Threat: How will you avoid this threat or minimize its impact
on the business?
You will find an example of what is expected for your Action
Plan below.
28. SWOT Example
NOTE: You have the option to vary your layout, format, use of
color and other stylistic
devices. This is ONLY an example, however the use of chart of
some type is required.
SWOT ANALYSIS: LEO TREK
Leo Trek is a student owned and operated business located near
Saint Leo University.
The firm provides small van transportation on Thursday through
Sunday to high demand
locations in Hillsborough and Pasco counties, such as
Wiregrass, The Grove Shopping
Center, downtown Dade City and Ybor City. The firm aims to
reduce student driving,
thus providing a safer campus, while generating revenue and
creating student
employment.
29. MKT301 Fall
2017 Marketing Plan Guide
12
INTERNAL
Strengths Weaknesses
Increases student safety Limited experience of management
team
Provides economical transportation Low capital reserves
High demand among students High liability
Parental support Driver unreliability
Perceived as being “green” Fleet is used and requires
maintenance
EXTERNAL
Opportunities Threats
Increasing insurance rates for young
drivers
Low barrier to entry
30. Student demand for other stops Students prefer flexibility of
their own
cars
The university limiting cars for freshmen Limited student
budgets
Pressure and concern from parents Regulation limiting the
firm’s services
Student perception of the service Student perception of the
service
Action Items:
As a result of this SWOT analysis, The Leo Trek team has
identified four areas requiring
particular attention.
A key Strength is the positive perception this service will have
among Saint Leo parents.
Driving is always a concern for parents, especially during
“party time weekends” and we
believe that they will be willing to pay a reasonable fee to our
firm to relieve that anxiety.
31. A Weakness of particular concern is the firm’s liability. This is
inherent in any firm
providing transportation, and of particular concern given the
youth of our drivers. We
plan to minimize this Weakness with driver screening, regular
training and insurance.
MKT301 Fall
2017 Marketing Plan Guide
13
We believe an important growth Opportunity is student
perception of the service. If we
can properly promote the service as being convenient, safe and
“cool” we can leverage
the natural buzz found on any campus and expand our ridership.
The Threat that most concerns the Leo Trek team is lack of
scheduling flexibility. While
our vans will run regular schedules, allowing students to plan
their trips, we lack the
spontaneity of being able to go “where you want, when you
want”. This will be hard to
32. minimize as the vans can only travel so often, however we
believe we can offset the
inconvenience with advertising emphasizing safety and fun.
Segmentation
We will spend a week in class discussing segmentation. For this
component you will be
required to identify and define the market segments you will
target in your plan. It is vital
to your success in this assignment that you complete Module
Four, including all the
activities and the Elder Care Scenario.
You must have a minimum of TWO segments for your project.
Your analysis should include:
1. A narrative description of each of the segments. You are
required to give each a name.
For example, if I were segmenting older consumers for a pet
product I might have
"Empty Nesters" or "Little Old Lady Cat Lovers". This narrative
is usually a one
paragraph summary of the segment’s profile.
33. 2. How you are segmenting the groups (demographics,
psychographic, geographic or
other criteria) including the characteristics of your target
segments. Be VERY specific
and use no less than four demographic and four psychographic
variables for each of your
segments.
You may use any combination of text, charts and graphs you
wish to accomplish parts 1
and 2. However, be sure that it is clear what, and who, comprise
your segments.
NOTE: Segmentation is discussed extensively in Module 4. Do
NOT attempt this
assignment until you have completed all of Module 4.
Segmentation example
NOTE: This example is written for a product called
Staycation.com. It is an online
vacation planner for consumers taking their vacations at home.
This is a common
34. phenomenon in the current economy.
You are required to have TWO segments. This example has
four. The chart is only
an example – you may set yours up differently.
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Childless Couples (Young Adventurers)
The Young Adventurers group is comprised of young adult
couples who are mostly just
starting out on their own. Young couples are typically known to
have financial hardships
(even without children) for various reasons. These reasons
might include young people
being typically employed in entry-level positions with
corresponding salaries. On top of
this, some may have bills and debt from various sources such as
vehicles and student
loans. They may neither possess the finances nor the large
amounts of vacation time from
35. their jobs to take a conventional vacation.
Demographics for Young Adventurers
Age: 19-30
Relationship status: Living together or newlyweds
Professional Status: Entry-level professional work
Children: None
Income Level:
Education:
Entry to mid-level income
College or advanced technical/trade school
Psychographics for Young Adventurers
Entertainment and socially oriented (restaurants, bars, clubs and
activities and important)
Money Conscious (on a budget)
Adventure Seeking
Tree-Huggers (Environmentally conscious)
36. Single Parents (Jugglers)
Jugglers have it pretty rough. They have to balance the time
between caring for their
loved ones and providing for them. Throughout the year,
Jugglers do not have a lot of
time to bond with their children because they are essentially
doing the work of two
parents, even though there is only one of them. At the end of the
day, Jugglers can be
wound to the limit. Taking the time to connect with members of
a Juggler family can be
of great benefit when it comes to avoiding dysfunction. Familial
bonding creates
memories that show that there is more to life than the
programmed rat-race existence that
the Juggler family members may be used to.
Demographics for Jugglers
Age: 21-40
Relationship status: Divorced or Unmarried
37. Professional Status: Steadily employed
Children: One or more
Income Level:
Education:
Upper Low to Mid-level income
College, some college or technical/trade school
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Psychographics for Jugglers
Money Conscious (On a budget)
Overworked (Need to take time to decompress)
Family oriented
Children are their primary concern
38. Dual Parents (Tag-teamers)
Tag-teamers do not have it quite as bad as Jugglers, but that
doesn’t necessarily mean
they have it easy. Some families may have started out young.
That means the kind of
work available for the young parents may often be blue-collar
jobs (mid-level-paying
jobs that do not require a college degree or any specialized
training). In other families,
only one of the parents may be employed, in which case the
other parent also becomes
one more mouth to feed in the family. While juggling the time
between caring for their
children and providing for them is not as big an issue in most
Tag-teamer households, it
is still important for family members to socialize and have fun
together, especially while
children are young.
Demographics for Tag-teamers
Age: 23-40
Relationship status: Married or Common-law couples
Professional Status: Steadily employed
39. Children: One or more
Income Level:
Education:
Mid-level income
Trade school or college
Psychographics for Tag-teamers
Family oriented
Money Conscious (On a Budget)
Overworked (Need to take time to decompress)
Strong sense of responsibility
Children are a priority
Close ties to grandparents and other extended family
Older Couples (Empty-Nesters)
Of all the target couples, Empty-Nesters probably enjoy the
most freedom. This group is
composed of older adults who either never had children, or no
40. longer have children under
their care. Given the proper financial resources, Empty-Nesters
can pick up and leave just
about any time they like. The only thing that stands in between
Empty-Nesters and a
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good time is money. A lot of times, getting the kids out of the
house frees up all kinds of
finances. However, there are other cases when people really
have to milk the budget.
They may have personal financial situations. They might be
living off of pension funds,
or due to an inability to work, relying on Social Security,
disability, or some other form
of supplemental income.
Demographics for Empty-Nesters
Age: 50 and over
Relationship status: Married
41. Professional Status: Employed, disabled, or retired
Children: Grown and out of the house
Income Level: Mid-Low to upper-mid income (may vary
considerably)
Psychographics for Empty-Nesters
Money Conscious (On a Budget)
Adventure Seeking
Lots of free time
SUMMARY CHART
Young
Adventurers
Jugglers Tag-teamers Empty-
Nesters
Age: 19-25 21-35 23-40 50 and over
Relationship
status:
42. Living together
or Newlyweds
Divorced or
Unmarried
Married or
Common-law
couples
Married
Professional
Status:
Entry-level
work
Steadily
employed
Steadily
employed
Employed,
disabled, or
43. retired
Children: None One or more One or more Grown and
out of the
house
Income Level: Low to Mid-
level income
Low to Mid-
level income
Low to Mid-
level income
Low to mid-
level income
MKT301 Fall
2017 Marketing Plan Guide
45. responsibility
Tree-Huggers
Supply Chain
Begin by reading the do first activity in Module 5 and the
material immediately below.
You should also review the supply chain PowerPoint in Module
5. Although Wikipedia
should be used cautiously, in this case their SCM article may be
helpful.
https://en.wikipedia.org/wiki/Supply_chain_management
Supply Chain Management
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The global economy, advanced planning techniques, and
technology have changed what
we once called “logistics” into the science of SCM. SCM is
managing both the upstream
(where a firm finds materials and supplies) and the downstream
(where it sells and/or
ships products) “chain” of suppliers, sellers and partners. Some
firms, such as Wal-Mart
owe much of their success to SCM and logistics. Wal-Mart is
considered a world leader
in managing their supply chain using advanced logistics and IT
systems.
A major change in SCM is the emergence of “third-party
logistics suppliers” aka “3PL”
firms. The most widely known of these is UPS, whose new
tagline is “what can Brown
do for you” focuses not on delivering packages, but on SCM.
Product Adaptation
How about a KFC Shrimp Burger?
47. Truly global firms find that they must adapt the products they
sell to meet local market
conditions, which may include legal, cultural or physical
requirements. This often
requires developing new products or components to meet local
needs. Product adaptation
is changing the physical product, creating a new product or
changing other parts of the
marketing mix to meet local needs and requirements.
o Changing the name of the product is often not enough, in
many cases the product
itself needs to be modified. Some examples:
o McDonald’s has burgers in India – but no beef. It’s
consumption is taboo. Instead,
you’ll find tofu or chicken.
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48. o Wal-Mart sells live fish, turtles and frogs in their China stores
– not as pets but for
dinner tables.
o American appliance manufacturers had to adjust the size of
their home machines
– many urban European kitchens were too small for our large
appliances.
Assignment requirements:
You will follow a format similar to the “do first” assignment at
the beginning of Module
5. Make sure that you have completed that exercise before
attempting this component of
the marketing plan.
There are TWO parts to this component.
Part One:
In about 2-3 paragraphs provide a high level view of your
supply chain. Consider what
you will need to successfully take your product to market and
where you might encounter
breaks or obstacles in the chain.
49. You should also address the issue of what type of suppliers you
might need and where
they are located. What issues do you anticipate? Do not forget
to consider political, trade
and social issues. If you need a steady supply of coffee or
chocolate, will you buy only
Fair Trade? Are there child labor issues? Import restrictions?
Part Two:
You will create Word chart with three columns:
Up stream
Mid-stream
Down stream
If you are not familiar with these terms, visit the activity in
Module 5.
For each of the columns, identify 4-5 items that you will need
for a complete supply
chain. Bullets are fine, but make sure that you are clear.
50. In the last row, list your typical end user. Are you direct to
consumer or are you selling to
a retailer or wholesaler? In some cases, you may have an
entirely different end user.
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Your chart will look similar to this:
SUPPLY CHAIN FOR PRODUCT ABC
Up stream Mid-stream Down stream
51. End user:
Integrated marketing communication
This is the culmination of your marketing plan and will carry
more weight in the grading.
In this section you will detail the advertising and promotional
activities you will use in
your project.
You have many options regarding what IMC plans you create
for your project and should
select those that best fit your product/service/non-profit. You
should also select those that
interest you personally or professionally.
You are required to complete TWO advertising or promotional
IMC items for your
product or service.
DO NOT ATTEMPT THIS UNTIL YOU HAVE COMPLETED
MODULE 7! THE
GRADING WILL ASSUME YOU HAVE THE KNOWLEDGE
AND
52. INFORMATION FROM THE MODULE AND ELDER CARE
SCENARIO.
There are two parts to your IMC assignment.
First, you will complete a creative brief for each of your
activities. There is an example
below.
Second, you will create an example or mock-up of your activity.
You will find some
examples in Module Seven. These examples will not cover all
the options you might
select for your IMC activities. They will, however, give you
some ideas regarding what is
expected of you. Generally, everything you need to do can be
created in PowerPoint or
similar applications.
BE SURE THAT IF YOU USE ANY GRAPHIC PROGRAM
OTHER THAN MS
OFFICE YOU SUBMIT YOUR EXAMPLES OR MOCKUPS AS
PDFs SO YOUR
INSTRUCTOR CAN VIEW THEM.
53. MKT301 Fall
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21
Note that you are not expected to be a graphic artist or Website
designer. Nor are you
expected to create an entire social media campaign. You ARE
expected to demonstrate
that you have a basic understanding of the IMC activities you
have selected.
Some IMC Options:
Here are just some of the options you have for an IMC activity.
Select any TWO of these
or add ideas of your own. You may use any one option ONCE.
You must select two
different activities. NO “flyers” allowed. Flyers are not
marketing, they are wat you use
to announce the school dance. These are ONLY suggestions –
feel free to use your
54. imagination.
Magazine print ad
Radio ad
TV commercial
Social media
YouTube ad
Guerilla campaign
Direct mail
Direct email
Press release
Outdoor ad (billboard, bus ad, car wrap)
Coupons
Trade show or event
Web site (create your landing page)
Regardless of which options you select, you will be required to
complete a Creative Brief
using a format similar to the one below.
55. Creative briefs:
Creative briefs are used as a standard template to communicate
between those involved in
a marketing communication project. This might be between an
ad agency and their client
or between marketing staff members and their director. The
exact information and the
template will vary from organization to organization, but the
one below is fairly common.
In our class, you will use the brief to describe the IMC portion
of your marketing plan.
These will be included in your final written project and your
presentation.
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56. 22
Your brief will not include the middle column.
The example below is for Puppy Palace, an upscale dog daycare
faculty (yes, there are
such things).
Process Step Description Example
Project What are you producing or
doing? Keep this simple
and short.
A 30 second video for our
website and YouTube
Objectives Use the SMART model,
but be brief. Be very
specific.
The objective of the video
is to increase our visibility
57. and creative a differential
advantage for our high-end
product model. We want to
increase time on-site for
our website and see XXX
views on YouTube.
Target Audience Use the same metrics that
you used in your
segmentation plan.
Our target audience for the
video is upper middle to
upper income, media
savvy, well-educated and
status conscious. These
consumers see their dogs as
members of the family and
spend on them accordingly.
58. Key message What is the one true thing
you want your customer to
believe as a result of this
IMC activity? What should
they think, believe and do
as a result of this activity?
Puppy Palace is the
premier choice for families
that want the same daycare
for their dogs that they
would select for their
children. As a result, they
consider PP as the only
choice for “real dog
parents” The tone should
be fun, engaging and
informal.
59. Deliverables What are the deliverables
for this IMC activities?
Storyboard
Shoot/location schedule
Equipment list
Talent
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Budget
30 second video formatted
for the web and optimized
for portable devices.
Deadlines and Mechanical
requirements
This is the “nuts and
60. bolts”. It includes printing
requirements, graphic
design requirements,
quantities, mailing details,
deadlines, etc. It should
include everything that the
staff needs to execute the
project.
Storyboard is due in 10
days. Production
requirements in 15 days.
Finished video in 30 days.
Video must be compatible
with all major delivery
modes. Backups must be
secured. B-roll and raw
footage to be delivered to
61. the client.
Budget What is this going to cost? Project budget is $7500
Examples or mock-ups
See the PowerPoint in Module 7 for examples.
VI. References
Any references you used other than the course materials and the
text (you DO NOT need
to include those as I assume you will use them).
References
Aaker, D.A. (1996). Measuring brand equity across products
and markets. California
Management Review, 38(3). 102-120.
Bacdayan, P. (2002). The public business school in economic
development: Preferences
62. of chamber of commerce leaders. Journal of Education for
Business, 78(1), 5-10.
Retrieved from
http://search.proquest.com.ezproxy.saintleo.edu/docview/20282
0425?accountid=4
870
Chapleo, C. (2010). What defines "successful" university
brands? The International
Journal of Public Sector Management, 23(2), 169-183.
doi:10.1108/09513551011022519
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