· Assignment 3: Forced Ranking and Technology
Due Week 10 and worth 200 points
In this assignment, you will prepare a presentation in which you recommend a forced ranking performance evaluation system to the Director of Human Resources of the organization examined in Assignment 3.
(Note: You may create and / or make all necessary assumptions needed for the completion of these assignments. In your original work, you may use aspects of existing processes from either your current or a former place of employment. However, you must remove any and all identifying information that would enable someone to discern the organization[s] that you have used.)
Prepare a ten to fifteen (10-15) slide PowerPoint presentation in which you:
1. Provide a title slide (as indicated in the format requirements below).
2. Develop a forced ranking performance evaluation system to improve the overall performance of the selected organization.
3. Prioritize the pros and cons with the greatest impact on the effectiveness of the forced ranking performance evaluation system. Provide a rationale for your response.
4. Suggest three (3) key implementation steps for the forced ranking performance evaluation system.
5. Propose three (3) ways in which the selected organization could use technology as an enabler for the forced ranking performance evaluation system.
6. Provide a summary slide which addresses key points of your paper.
7. Narrate each slide, using a microphone, and indicate what you would say if you were actually presenting in front of an audience.
8. Use four (4) external sources to support your responses. Note: Wikipedia and other Websites do not qualify as academic resources.
Your assignment must follow these formatting requirements:
. Format the PowerPoint presentation with headings on each slide and relevant graphics (photographs, graphs, clip art, etc.), ensuring that the presentation is visually appealing and readable from eighteen (18) feet away. Check with your professor for any additional instructions.
. Include a title slide containing the title of the assignment, the student’s name, the professor’s name, the course title, and the date. The title slide is not included in the required slide length.
PRINCIPLES OF MARKETING
MKT301
Marketing Plan Guidebook
MKT301 Fall
2017 Marketing Plan Guide
2
Table of Contents
I. Introduction ..................................................................................................................... 3
II. Product Selection............................................................................................................ 3
III. The Process .............................................................................................................. 4
IV. General Requirements:............................................................................................. 4
V. Modules Warning.......................................................... ...
PRINCIPLES OF MARKETING MKT301 MarketinMoseStaton39
PRINCIPLES OF MARKETING
MKT301
Marketing Plan Guidebook
MKT301 Fall
2017 Marketing Plan Guide
2
Table of Contents
I. Introduction ..................................................................................................................... 3
II. Product Selection............................................................................................................ 3
III. The Process .............................................................................................................. 4
IV. General Requirements:............................................................................................. 4
V. Modules Warning..................................................................................................... 5
VI. Content for Written Plan: ......................................................................................... 5
The Written Plan ............................................................................................................. 5
The Presentation.............................................................................................................. 5
VI. Submission and Due Dates: .................................................................................... 6
VII. Component Requirements and Examples ............................................................ 6
Product description with feature and benefit analysis .................................................... 7
Part One - Product Description ................................................................................... 7
Part Two - Features and Benefits ................................................................................ 9
Part Three: SMART Objectives ................................................................................ 10
SWOT Analysis ............................................................................................................ 10
SWOT Action plan ................................................................................................... 11
SWOT Example ........................................................................................................ 11
Segmentation................................................................................................................. 13
Segmentation example .............................................................................................. 13
Integrated marketing communication ........................................................................... 17
Creative briefs: .............................................................................................................. 21
Examples or mock-ups .................................................................................................. 23
VI. References................................................................................................. ...
MBA 705 Milestone One Guidelines and Rubric Overview.docxARIV4
MBA 705 Milestone One Guidelines and Rubric
Overview: For the capstone assessment, you will create a business implementation plan and audiovisual presentation for the product, service, or idea you have
been developing throughout your MBA coursework.
In Milestone One, you will submit the justification for your idea or concept. You will connect entrepreneurship or intrapreneurship with organization change and
survival. This milestone lays the foundation for the rest of the project by outlining the justification of an idea or concept. Ultimately, the justification in this
milestone will provide much of the reasoning that decision makers will use to determine if they will fund your idea or concept.
Critical Elements:
Rationale: Lay out the rationale for the idea or concept.
Problem or Opportunity: Identify the problem or opportunity that the idea or concept addresses.
Market: Analyze the market for the product or service.
Competition: Analyze the key features that set the product or service apart from the competition.
Company: Explain how the concept fits with the mission, vision, and priorities of the company implementing the product or service.
Innovation: Discuss how or why the product or service is innovative.
Guidelines for Submission: Your draft must contain all of the elements listed above. It should be 5 to 8 pages in length (excluding the title page and references)
using 12-point Times New Roman font, with one-inch margins. You may include summary pictures, charts, graphs, or other explanatory diagrams as needed to
successfully explain the concept and implementation, but should use appendices for detailed supporting documentation. Your paper should follow APA
guidelines. You must include at least 5 scholarly sources. Cite your sources within the text of your paper and on the reference page.
Instructor Feedback: This activity uses an integrated rubric in Blackboard. Students can view instructor feedback in the Grade Center. For more information,
review these instructions.
Critical Elements Proficient (100%) Not Proficient (0%) Value
Main Elements Includes most of the main elements Does not include any of the main elements 15
Critical Thinking Provides logical conclusions and defends with
examples
Does not provide logical conclusions 15
Rationale Provides rationale and thoroughly defends it Does not provide rationale 10
Problem or Opportunity Identifies the problem or opportunity and
includes a detailed description of how the idea
or concept addresses the problem or
opportunity
Does not discuss the problem or opportunity 10
Market Analyzes the market for the product or service
and quantifies market size
Does not analyze market for product or
service
10
http://snhu-media.snhu.edu/files/production_documentation/formatting/rubric_feedback_instructions_student.pdf
Competition Analyzes key features, outlines how these
meet unmet customer needs, and explains
ho ...
MBA Capstone Project Guidelines Throughout your MBA progr.docxandreecapon
MBA Capstone Project Guidelines
Throughout your MBA program, you have worked to develop as a practitioner-scholar to meet the
needs and future challenges as a business leader. Your program culminates in the capstone
project, which forms the primary focus of MBA6900, the final course you will take in the program.
The capstone project is intended to provide you the opportunity to demonstrate your MBA program
outcomes by:
• Planning and executing the strategic and tactical elements of a comprehensive project.
• Integrating and demonstrating skills and techniques you have learned throughout the MBA
program.
• Communicating project outcomes both in written form and in a formal presentation.
• Completing your MBA program with an experience that reinforces and integrates the
components that have preceded it.
The following information outlines the requirements and work associated with the capstone project
for MBA6028 and MBA6900.
Capstone Project Examples
Examples of project types that might be proposed to meet these requirements include but are not
limited to:
• Preparation of a strategic plan for an organization.
• A strategic analysis of all or a selected part of an organization.
• Development of a case study of all or a selected part of an organization.
• Development of an intervention, such as a workshop or training activity, that is broad- based
enough to demonstrate the program-level outcomes.
• Development of a consulting report on a problematic issue within an organization, provided
that the issue is broad-based enough to demonstrate program-level outcomes.
You may propose other structures for the capstone project so long as you are able to identify how
the proposed project satisfies the requirement of demonstrating the program-level outcomes. When
choosing your topic, keep in mind that your capstone project must result in recommendations, next
steps, or some other type of actionable, evidence-based takeaways for the reader or subject of the
project.
Capstone Project Requirements
The capstone course project must demonstrate your achievement of the MBA program outcomes.
The following table is taken from the proficient column of the final capstone grading rubric. It
outlines the expectations for demonstrating each program outcome.
Program Outcome: Proficient Column:
1. Apply foundational knowledge and an
understanding of business systems,
processes, and technology within and
across core disciplines.
Applies foundational knowledge (theories,
models, and practices) and an understanding of
core business systems, processes, and
technology within and across core disciplines.
2. Integrate information across disciplines
and from differing perspectives.
Integrates most relevant supportive and
conflicting information (data, insights, best
practices) across disciplines from differing
primary functional perspectives individually and
holistically.
MBA Capstone Project Guidelines
...
MBA Capstone Project Guidelines Throughout your MBA pro.docxandreecapon
MBA Capstone Project Guidelines
Throughout your MBA program, you have worked to develop as a practitioner-scholar to meet the
needs and future challenges as a business leader. Your program culminates in the capstone
project, which forms the primary focus of MBA6900, the final course you will take in the program.
The capstone project is intended to provide you the opportunity to demonstrate your MBA program
outcomes by:
• Planning and executing the strategic and tactical elements of a comprehensive project.
• Integrating and demonstrating skills and techniques you have learned throughout the MBA
program.
• Communicating project outcomes both in written form and in a formal presentation.
• Completing your MBA program with an experience that reinforces and integrates the
components that have preceded it.
The following information outlines the requirements and work associated with the capstone project
for MBA6028 and MBA6900.
Capstone Project Examples
Examples of project types that might be proposed to meet these requirements include but are not
limited to:
• Preparation of a strategic plan for an organization.
• A strategic analysis of all or a selected part of an organization.
• Development of a case study of all or a selected part of an organization.
• Development of an intervention, such as a workshop or training activity, that is broad- based
enough to demonstrate the program-level outcomes.
• Development of a consulting report on a problematic issue within an organization, provided
that the issue is broad-based enough to demonstrate program-level outcomes.
You may propose other structures for the capstone project so long as you are able to identify how
the proposed project satisfies the requirement of demonstrating the program-level outcomes. When
choosing your topic, keep in mind that your capstone project must result in recommendations, next
steps, or some other type of actionable, evidence-based takeaways for the reader or subject of the
project.
Capstone Project Requirements
The capstone course project must demonstrate your achievement of the MBA program outcomes.
The following table is taken from the proficient column of the final capstone grading rubric. It
outlines the expectations for demonstrating each program outcome.
Program Outcome: Proficient Column:
1. Apply foundational knowledge and an
understanding of business systems,
processes, and technology within and
across core disciplines.
Applies foundational knowledge (theories,
models, and practices) and an understanding of
core business systems, processes, and
technology within and across core disciplines.
2. Integrate information across disciplines
and from differing perspectives.
Integrates most relevant supportive and
conflicting information (data, insights, best
practices) across disciplines from differing
primary functional perspectives individually and
holistically.
MBA Capstone Project Guidelines
...
MBA Capstone Project Guidelines Throughout your MBA pro.docxARIV4
MBA Capstone Project Guidelines
Throughout your MBA program, you have worked to develop as a practitioner-scholar to meet the
needs and future challenges as a business leader. Your program culminates in the capstone
project, which forms the primary focus of MBA6900, the final course you will take in the program.
The capstone project is intended to provide you the opportunity to demonstrate your MBA program
outcomes by:
• Planning and executing the strategic and tactical elements of a comprehensive project.
• Integrating and demonstrating skills and techniques you have learned throughout the MBA
program.
• Communicating project outcomes both in written form and in a formal presentation.
• Completing your MBA program with an experience that reinforces and integrates the
components that have preceded it.
The following information outlines the requirements and work associated with the capstone project
for MBA6028 and MBA6900.
Capstone Project Examples
Examples of project types that might be proposed to meet these requirements include but are not
limited to:
• Preparation of a strategic plan for an organization.
• A strategic analysis of all or a selected part of an organization.
• Development of a case study of all or a selected part of an organization.
• Development of an intervention, such as a workshop or training activity, that is broad- based
enough to demonstrate the program-level outcomes.
• Development of a consulting report on a problematic issue within an organization, provided
that the issue is broad-based enough to demonstrate program-level outcomes.
You may propose other structures for the capstone project so long as you are able to identify how
the proposed project satisfies the requirement of demonstrating the program-level outcomes. When
choosing your topic, keep in mind that your capstone project must result in recommendations, next
steps, or some other type of actionable, evidence-based takeaways for the reader or subject of the
project.
Capstone Project Requirements
The capstone course project must demonstrate your achievement of the MBA program outcomes.
The following table is taken from the proficient column of the final capstone grading rubric. It
outlines the expectations for demonstrating each program outcome.
Program Outcome: Proficient Column:
1. Apply foundational knowledge and an
understanding of business systems,
processes, and technology within and
across core disciplines.
Applies foundational knowledge (theories,
models, and practices) and an understanding of
core business systems, processes, and
technology within and across core disciplines.
2. Integrate information across disciplines
and from differing perspectives.
Integrates most relevant supportive and
conflicting information (data, insights, best
practices) across disciplines from differing
primary functional perspectives individually and
holistically.
MBA Capstone Project Guidelines
...
MBA Capstone Project GuidelinesThroughout your MBA program.docxARIV4
MBA Capstone Project Guidelines
Throughout your MBA program, you have worked to develop as a practitioner-scholar to meet the needs and future challenges as a business leader. Your program culminates in the capstone project, which forms the primary focus of MBA6900, the final course you will take in the program. The capstone project is intended to provide you the opportunity to demonstrate your MBA program outcomes by:
· Planning and executing the strategic and tactical elements of a comprehensive project.
· Integrating and demonstrating skills and techniques you have learned throughout the MBA program.
· Communicating project outcomes both in written form and in a formal presentation.
· Completing your MBA program with an experience that reinforces and integrates the components that have preceded it.
The following information outlines the requirements and work associated with the capstone project for MBA6028 and MBA6900.
Capstone Project Examples
Examples of project types that might be proposed to meet these requirements include but are not limited to:
· Preparation of a strategic plan for an organization.
· A strategic analysis of all or a selected part of an organization.
· Development of a case study of all or a selected part of an organization.
· Development of an intervention, such as a workshop or training activity, that is broad- based enough to demonstrate the program-level outcomes.
· Development of a consulting report on a problematic issue within an organization, provided that the issue is broad-based enough to demonstrate program-level outcomes.
You may propose other structures for the capstone project so long as you are able to identify how the proposed project satisfies the requirement of demonstrating the program-level outcomes. When choosing your topic, keep in mind that your capstone project must result in recommendations, next steps, or some other type of actionable, evidence-based take-aways for the reader or subject of the project.
Capstone Project Requirements
The capstone course project must demonstrate your achievement of the MBA program outcomes. The following table is taken from the proficient column of the final capstone grading rubric. It outlines the expectations for demonstrating each program outcome.
Program Outcome:
Proficient Column:
1. Apply foundational knowledge and an understanding of business systems,
processes, and technology within and across core disciplines.
Applies foundational knowledge (theories, models, and practices) and an understanding of core business systems, processes, and technology within and across core disciplines.
2. Integrate information across disciplines and from differing
perspectives.
Integrates most relevant supportive and conflicting information (data, insights, best
practices) across disciplines from differing primary functional perspectives individually
and holistically.
3. Think critically and analytically to
provide evidence-based solutions to business challen ...
You might find that using analysis tools to analyze internal .docxMargaritoWhitt221
You might find that using analysis tools to analyze internal
and external environments is an effective way of analyzing the
chosen capstone organization. If you need to learn more
about these types of analysis tools, check out the resources
below.
Internal Analysis Tools
• tutor2u. (2016). PESTLE (PEST) analysis
explained [Video]. YouTube. https://www.youtube.com/
watch?v=sP2sDw5waEU
• SmartDraw. (n.d.). SWOT analysis. https://
www.smartdraw.com/swot-analysis/
• SWOT Framework.
External Analysis Tools
• Applying VRIO and PESTLE.
• PESTLE Analysis. (n.d.). What is PESTLE analysis? A
tool for business analysis. http://pestleanalysis.com/what-
is-pestle-analysis/
• Study.com. (n.d.). What is PESTLE analysis? Definition
and examples. https://study.com/academy/lesson/what-
is-pestle-analysis-definition-examples.html
• Management & Finance1 TU Delft. (2016). The five
competitive forces that shape strategy [Video]. YouTube.
https://www.youtube.com/watch?v=mYF2_FBCvXw
Use these resources as you see appropriate:
• Research Guide – MBA
https://www.youtube.com/watch?v=sP2sDw5waEU
https://www.youtube.com/watch?v=sP2sDw5waEU
https://www.youtube.com/watch?v=sP2sDw5waEU
https://www.smartdraw.com/swot-analysis/
http://media.capella.edu/CourseMedia/MBA5006/GuidedPath/SWOTFramework/wrapper.asp
http://media.capella.edu/CourseMedia/MBA5006/GuidedPath/ApplyVRIOandPESTLE/wrapper.asp
http://pestleanalysis.com/what-is-pestle-analysis/
http://pestleanalysis.com/what-is-pestle-analysis/
https://study.com/academy/lesson/what-is-pestle-analysis-definition-examples.html
https://study.com/academy/lesson/what-is-pestle-analysis-definition-examples.html
https://www.youtube.com/watch?v=mYF2_FBCvXw
https://www.youtube.com/watch?v=mYF2_FBCvXw
https://www.youtube.com/watch?v=mYF2_FBCvXw
https://capellauniversity.libguides.com/MBA
• This research guide was custom created to help
MBA learners. If you are feeling a bit lost on where
to start, this would be a good starting point.
• James, N. (2007). Writing at work: How to write clearly,
effectively and professionally. Crows Nest, Australia:
Allen & Unwin.
• Use this as a general writing handbook. For
example, there are chapters on tone, grammar,
punctuation, style, et cetera.
https://capella.skillport.com/skillportfe/custom/login/saml/login.action?courseaction=launch&assetid=_ss_book:25059
https://capella.skillport.com/skillportfe/custom/login/saml/login.action?courseaction=launch&assetid=_ss_book:25059
1
MBA Capstone Project Description
MBA Capstone Project Description
Throughout your MBA program, you have worked to develop as a business professional and
prepare to meet future challenges as a business leader. Your program culminates in the
capstone project, which forms the primary focus of MBA-FPX5910, the final course you will take
in the program. The capstone project is intended to provide you the opportunity to demonstrate
your MBA program outcomes by:
• Planning and executing .
EEE/CSE 120
Answer Sheet
Capstone Design Project
Name:__________________________
Instructor:__________________________
Class Time:________________________
Date:________________________
Task 4-1: Design of Synchronous Sequential Machines
Design #1 (Mealy machine)
: What assumptions did you make in the design of this machine?
Create a state definition table here that describes in plain English what each state in your machine means and what binary values you have assigned to represent each state.
Create tables here to display your state diagrams, state transition tables and Karnaugh maps used in your design process. (You can do this by hand if you wish.)
Cut and paste your Quartus schematic and timing diagram simulation for design #1 (Mealy machine) here:
Design #2 (Moore machine): What assumptions did you make in the design of this machine?
Create a state definition table here that describes in plain English what each state in your machine means and what binary values you have assigned to represent each state.
Create tables here to display your state diagrams, state transition tables and Karnaugh maps used in your design process. (You can do this by hand if you wish.)
Cut and paste your Quartus schematic and timing diagram simulation for design #2 (Moore machine) here:
Task 4-2: Simulate Both Designs in the Lab in Presence of the TA
Demonstrate that both of your circuits meet the completed design specification to the laboratory assistants and have the TAs apply a grade here.
Grade: 1st Design ____/15 Grade: 2nd Design____/15
Task 4-3: Determine Criteria and Weighting for Judging Your Designs
Using the guidelines in the laboratory manual, list your criteria and associated weights here:
Criteria
Weight
Task 4-4: Apply the Criteria to Pick the Best Design
Describe how you applied the criteria and weighting system in the above task to pick the best design.
Which design is better based on your criteria and weighting system?
Task 4-5: Upload One Design to the FPGA Board in the Laboratory
Demonstrate to a laboratory assistant that one of your designs works according to your completed specification.
Laboratory assistant evaluation:
Capstone Design Project: Lab Report Grade Sheet
Name:
Instructor Assessment:
Grading Criteria
Max Points
Points lost
Template
Neatness, Clarity, and Concision
5
Description of Assigned Tasks, Work Performed & Outcomes Met
Task 4-1: Design of Synchronous Sequential Machines
22
Task 4-2: Simulate Both Designs
30
Task 4-3: Determine Criteria and Weighting for Judging Your Designs
5
Task 4-4: Apply the Criteria to Pick the Best Design
8
Task 4-5: Upload One Design to the FPGA Board in the Laboratory
30
Self-Assessment Worksheet (The content of the self-assessment worksheet will not be graded. Full credit is given for including the completed worksheet.)
(2 extra points)
Points .
PRINCIPLES OF MARKETING MKT301 MarketinMoseStaton39
PRINCIPLES OF MARKETING
MKT301
Marketing Plan Guidebook
MKT301 Fall
2017 Marketing Plan Guide
2
Table of Contents
I. Introduction ..................................................................................................................... 3
II. Product Selection............................................................................................................ 3
III. The Process .............................................................................................................. 4
IV. General Requirements:............................................................................................. 4
V. Modules Warning..................................................................................................... 5
VI. Content for Written Plan: ......................................................................................... 5
The Written Plan ............................................................................................................. 5
The Presentation.............................................................................................................. 5
VI. Submission and Due Dates: .................................................................................... 6
VII. Component Requirements and Examples ............................................................ 6
Product description with feature and benefit analysis .................................................... 7
Part One - Product Description ................................................................................... 7
Part Two - Features and Benefits ................................................................................ 9
Part Three: SMART Objectives ................................................................................ 10
SWOT Analysis ............................................................................................................ 10
SWOT Action plan ................................................................................................... 11
SWOT Example ........................................................................................................ 11
Segmentation................................................................................................................. 13
Segmentation example .............................................................................................. 13
Integrated marketing communication ........................................................................... 17
Creative briefs: .............................................................................................................. 21
Examples or mock-ups .................................................................................................. 23
VI. References................................................................................................. ...
MBA 705 Milestone One Guidelines and Rubric Overview.docxARIV4
MBA 705 Milestone One Guidelines and Rubric
Overview: For the capstone assessment, you will create a business implementation plan and audiovisual presentation for the product, service, or idea you have
been developing throughout your MBA coursework.
In Milestone One, you will submit the justification for your idea or concept. You will connect entrepreneurship or intrapreneurship with organization change and
survival. This milestone lays the foundation for the rest of the project by outlining the justification of an idea or concept. Ultimately, the justification in this
milestone will provide much of the reasoning that decision makers will use to determine if they will fund your idea or concept.
Critical Elements:
Rationale: Lay out the rationale for the idea or concept.
Problem or Opportunity: Identify the problem or opportunity that the idea or concept addresses.
Market: Analyze the market for the product or service.
Competition: Analyze the key features that set the product or service apart from the competition.
Company: Explain how the concept fits with the mission, vision, and priorities of the company implementing the product or service.
Innovation: Discuss how or why the product or service is innovative.
Guidelines for Submission: Your draft must contain all of the elements listed above. It should be 5 to 8 pages in length (excluding the title page and references)
using 12-point Times New Roman font, with one-inch margins. You may include summary pictures, charts, graphs, or other explanatory diagrams as needed to
successfully explain the concept and implementation, but should use appendices for detailed supporting documentation. Your paper should follow APA
guidelines. You must include at least 5 scholarly sources. Cite your sources within the text of your paper and on the reference page.
Instructor Feedback: This activity uses an integrated rubric in Blackboard. Students can view instructor feedback in the Grade Center. For more information,
review these instructions.
Critical Elements Proficient (100%) Not Proficient (0%) Value
Main Elements Includes most of the main elements Does not include any of the main elements 15
Critical Thinking Provides logical conclusions and defends with
examples
Does not provide logical conclusions 15
Rationale Provides rationale and thoroughly defends it Does not provide rationale 10
Problem or Opportunity Identifies the problem or opportunity and
includes a detailed description of how the idea
or concept addresses the problem or
opportunity
Does not discuss the problem or opportunity 10
Market Analyzes the market for the product or service
and quantifies market size
Does not analyze market for product or
service
10
http://snhu-media.snhu.edu/files/production_documentation/formatting/rubric_feedback_instructions_student.pdf
Competition Analyzes key features, outlines how these
meet unmet customer needs, and explains
ho ...
MBA Capstone Project Guidelines Throughout your MBA progr.docxandreecapon
MBA Capstone Project Guidelines
Throughout your MBA program, you have worked to develop as a practitioner-scholar to meet the
needs and future challenges as a business leader. Your program culminates in the capstone
project, which forms the primary focus of MBA6900, the final course you will take in the program.
The capstone project is intended to provide you the opportunity to demonstrate your MBA program
outcomes by:
• Planning and executing the strategic and tactical elements of a comprehensive project.
• Integrating and demonstrating skills and techniques you have learned throughout the MBA
program.
• Communicating project outcomes both in written form and in a formal presentation.
• Completing your MBA program with an experience that reinforces and integrates the
components that have preceded it.
The following information outlines the requirements and work associated with the capstone project
for MBA6028 and MBA6900.
Capstone Project Examples
Examples of project types that might be proposed to meet these requirements include but are not
limited to:
• Preparation of a strategic plan for an organization.
• A strategic analysis of all or a selected part of an organization.
• Development of a case study of all or a selected part of an organization.
• Development of an intervention, such as a workshop or training activity, that is broad- based
enough to demonstrate the program-level outcomes.
• Development of a consulting report on a problematic issue within an organization, provided
that the issue is broad-based enough to demonstrate program-level outcomes.
You may propose other structures for the capstone project so long as you are able to identify how
the proposed project satisfies the requirement of demonstrating the program-level outcomes. When
choosing your topic, keep in mind that your capstone project must result in recommendations, next
steps, or some other type of actionable, evidence-based takeaways for the reader or subject of the
project.
Capstone Project Requirements
The capstone course project must demonstrate your achievement of the MBA program outcomes.
The following table is taken from the proficient column of the final capstone grading rubric. It
outlines the expectations for demonstrating each program outcome.
Program Outcome: Proficient Column:
1. Apply foundational knowledge and an
understanding of business systems,
processes, and technology within and
across core disciplines.
Applies foundational knowledge (theories,
models, and practices) and an understanding of
core business systems, processes, and
technology within and across core disciplines.
2. Integrate information across disciplines
and from differing perspectives.
Integrates most relevant supportive and
conflicting information (data, insights, best
practices) across disciplines from differing
primary functional perspectives individually and
holistically.
MBA Capstone Project Guidelines
...
MBA Capstone Project Guidelines Throughout your MBA pro.docxandreecapon
MBA Capstone Project Guidelines
Throughout your MBA program, you have worked to develop as a practitioner-scholar to meet the
needs and future challenges as a business leader. Your program culminates in the capstone
project, which forms the primary focus of MBA6900, the final course you will take in the program.
The capstone project is intended to provide you the opportunity to demonstrate your MBA program
outcomes by:
• Planning and executing the strategic and tactical elements of a comprehensive project.
• Integrating and demonstrating skills and techniques you have learned throughout the MBA
program.
• Communicating project outcomes both in written form and in a formal presentation.
• Completing your MBA program with an experience that reinforces and integrates the
components that have preceded it.
The following information outlines the requirements and work associated with the capstone project
for MBA6028 and MBA6900.
Capstone Project Examples
Examples of project types that might be proposed to meet these requirements include but are not
limited to:
• Preparation of a strategic plan for an organization.
• A strategic analysis of all or a selected part of an organization.
• Development of a case study of all or a selected part of an organization.
• Development of an intervention, such as a workshop or training activity, that is broad- based
enough to demonstrate the program-level outcomes.
• Development of a consulting report on a problematic issue within an organization, provided
that the issue is broad-based enough to demonstrate program-level outcomes.
You may propose other structures for the capstone project so long as you are able to identify how
the proposed project satisfies the requirement of demonstrating the program-level outcomes. When
choosing your topic, keep in mind that your capstone project must result in recommendations, next
steps, or some other type of actionable, evidence-based takeaways for the reader or subject of the
project.
Capstone Project Requirements
The capstone course project must demonstrate your achievement of the MBA program outcomes.
The following table is taken from the proficient column of the final capstone grading rubric. It
outlines the expectations for demonstrating each program outcome.
Program Outcome: Proficient Column:
1. Apply foundational knowledge and an
understanding of business systems,
processes, and technology within and
across core disciplines.
Applies foundational knowledge (theories,
models, and practices) and an understanding of
core business systems, processes, and
technology within and across core disciplines.
2. Integrate information across disciplines
and from differing perspectives.
Integrates most relevant supportive and
conflicting information (data, insights, best
practices) across disciplines from differing
primary functional perspectives individually and
holistically.
MBA Capstone Project Guidelines
...
MBA Capstone Project Guidelines Throughout your MBA pro.docxARIV4
MBA Capstone Project Guidelines
Throughout your MBA program, you have worked to develop as a practitioner-scholar to meet the
needs and future challenges as a business leader. Your program culminates in the capstone
project, which forms the primary focus of MBA6900, the final course you will take in the program.
The capstone project is intended to provide you the opportunity to demonstrate your MBA program
outcomes by:
• Planning and executing the strategic and tactical elements of a comprehensive project.
• Integrating and demonstrating skills and techniques you have learned throughout the MBA
program.
• Communicating project outcomes both in written form and in a formal presentation.
• Completing your MBA program with an experience that reinforces and integrates the
components that have preceded it.
The following information outlines the requirements and work associated with the capstone project
for MBA6028 and MBA6900.
Capstone Project Examples
Examples of project types that might be proposed to meet these requirements include but are not
limited to:
• Preparation of a strategic plan for an organization.
• A strategic analysis of all or a selected part of an organization.
• Development of a case study of all or a selected part of an organization.
• Development of an intervention, such as a workshop or training activity, that is broad- based
enough to demonstrate the program-level outcomes.
• Development of a consulting report on a problematic issue within an organization, provided
that the issue is broad-based enough to demonstrate program-level outcomes.
You may propose other structures for the capstone project so long as you are able to identify how
the proposed project satisfies the requirement of demonstrating the program-level outcomes. When
choosing your topic, keep in mind that your capstone project must result in recommendations, next
steps, or some other type of actionable, evidence-based takeaways for the reader or subject of the
project.
Capstone Project Requirements
The capstone course project must demonstrate your achievement of the MBA program outcomes.
The following table is taken from the proficient column of the final capstone grading rubric. It
outlines the expectations for demonstrating each program outcome.
Program Outcome: Proficient Column:
1. Apply foundational knowledge and an
understanding of business systems,
processes, and technology within and
across core disciplines.
Applies foundational knowledge (theories,
models, and practices) and an understanding of
core business systems, processes, and
technology within and across core disciplines.
2. Integrate information across disciplines
and from differing perspectives.
Integrates most relevant supportive and
conflicting information (data, insights, best
practices) across disciplines from differing
primary functional perspectives individually and
holistically.
MBA Capstone Project Guidelines
...
MBA Capstone Project GuidelinesThroughout your MBA program.docxARIV4
MBA Capstone Project Guidelines
Throughout your MBA program, you have worked to develop as a practitioner-scholar to meet the needs and future challenges as a business leader. Your program culminates in the capstone project, which forms the primary focus of MBA6900, the final course you will take in the program. The capstone project is intended to provide you the opportunity to demonstrate your MBA program outcomes by:
· Planning and executing the strategic and tactical elements of a comprehensive project.
· Integrating and demonstrating skills and techniques you have learned throughout the MBA program.
· Communicating project outcomes both in written form and in a formal presentation.
· Completing your MBA program with an experience that reinforces and integrates the components that have preceded it.
The following information outlines the requirements and work associated with the capstone project for MBA6028 and MBA6900.
Capstone Project Examples
Examples of project types that might be proposed to meet these requirements include but are not limited to:
· Preparation of a strategic plan for an organization.
· A strategic analysis of all or a selected part of an organization.
· Development of a case study of all or a selected part of an organization.
· Development of an intervention, such as a workshop or training activity, that is broad- based enough to demonstrate the program-level outcomes.
· Development of a consulting report on a problematic issue within an organization, provided that the issue is broad-based enough to demonstrate program-level outcomes.
You may propose other structures for the capstone project so long as you are able to identify how the proposed project satisfies the requirement of demonstrating the program-level outcomes. When choosing your topic, keep in mind that your capstone project must result in recommendations, next steps, or some other type of actionable, evidence-based take-aways for the reader or subject of the project.
Capstone Project Requirements
The capstone course project must demonstrate your achievement of the MBA program outcomes. The following table is taken from the proficient column of the final capstone grading rubric. It outlines the expectations for demonstrating each program outcome.
Program Outcome:
Proficient Column:
1. Apply foundational knowledge and an understanding of business systems,
processes, and technology within and across core disciplines.
Applies foundational knowledge (theories, models, and practices) and an understanding of core business systems, processes, and technology within and across core disciplines.
2. Integrate information across disciplines and from differing
perspectives.
Integrates most relevant supportive and conflicting information (data, insights, best
practices) across disciplines from differing primary functional perspectives individually
and holistically.
3. Think critically and analytically to
provide evidence-based solutions to business challen ...
You might find that using analysis tools to analyze internal .docxMargaritoWhitt221
You might find that using analysis tools to analyze internal
and external environments is an effective way of analyzing the
chosen capstone organization. If you need to learn more
about these types of analysis tools, check out the resources
below.
Internal Analysis Tools
• tutor2u. (2016). PESTLE (PEST) analysis
explained [Video]. YouTube. https://www.youtube.com/
watch?v=sP2sDw5waEU
• SmartDraw. (n.d.). SWOT analysis. https://
www.smartdraw.com/swot-analysis/
• SWOT Framework.
External Analysis Tools
• Applying VRIO and PESTLE.
• PESTLE Analysis. (n.d.). What is PESTLE analysis? A
tool for business analysis. http://pestleanalysis.com/what-
is-pestle-analysis/
• Study.com. (n.d.). What is PESTLE analysis? Definition
and examples. https://study.com/academy/lesson/what-
is-pestle-analysis-definition-examples.html
• Management & Finance1 TU Delft. (2016). The five
competitive forces that shape strategy [Video]. YouTube.
https://www.youtube.com/watch?v=mYF2_FBCvXw
Use these resources as you see appropriate:
• Research Guide – MBA
https://www.youtube.com/watch?v=sP2sDw5waEU
https://www.youtube.com/watch?v=sP2sDw5waEU
https://www.youtube.com/watch?v=sP2sDw5waEU
https://www.smartdraw.com/swot-analysis/
http://media.capella.edu/CourseMedia/MBA5006/GuidedPath/SWOTFramework/wrapper.asp
http://media.capella.edu/CourseMedia/MBA5006/GuidedPath/ApplyVRIOandPESTLE/wrapper.asp
http://pestleanalysis.com/what-is-pestle-analysis/
http://pestleanalysis.com/what-is-pestle-analysis/
https://study.com/academy/lesson/what-is-pestle-analysis-definition-examples.html
https://study.com/academy/lesson/what-is-pestle-analysis-definition-examples.html
https://www.youtube.com/watch?v=mYF2_FBCvXw
https://www.youtube.com/watch?v=mYF2_FBCvXw
https://www.youtube.com/watch?v=mYF2_FBCvXw
https://capellauniversity.libguides.com/MBA
• This research guide was custom created to help
MBA learners. If you are feeling a bit lost on where
to start, this would be a good starting point.
• James, N. (2007). Writing at work: How to write clearly,
effectively and professionally. Crows Nest, Australia:
Allen & Unwin.
• Use this as a general writing handbook. For
example, there are chapters on tone, grammar,
punctuation, style, et cetera.
https://capella.skillport.com/skillportfe/custom/login/saml/login.action?courseaction=launch&assetid=_ss_book:25059
https://capella.skillport.com/skillportfe/custom/login/saml/login.action?courseaction=launch&assetid=_ss_book:25059
1
MBA Capstone Project Description
MBA Capstone Project Description
Throughout your MBA program, you have worked to develop as a business professional and
prepare to meet future challenges as a business leader. Your program culminates in the
capstone project, which forms the primary focus of MBA-FPX5910, the final course you will take
in the program. The capstone project is intended to provide you the opportunity to demonstrate
your MBA program outcomes by:
• Planning and executing .
EEE/CSE 120
Answer Sheet
Capstone Design Project
Name:__________________________
Instructor:__________________________
Class Time:________________________
Date:________________________
Task 4-1: Design of Synchronous Sequential Machines
Design #1 (Mealy machine)
: What assumptions did you make in the design of this machine?
Create a state definition table here that describes in plain English what each state in your machine means and what binary values you have assigned to represent each state.
Create tables here to display your state diagrams, state transition tables and Karnaugh maps used in your design process. (You can do this by hand if you wish.)
Cut and paste your Quartus schematic and timing diagram simulation for design #1 (Mealy machine) here:
Design #2 (Moore machine): What assumptions did you make in the design of this machine?
Create a state definition table here that describes in plain English what each state in your machine means and what binary values you have assigned to represent each state.
Create tables here to display your state diagrams, state transition tables and Karnaugh maps used in your design process. (You can do this by hand if you wish.)
Cut and paste your Quartus schematic and timing diagram simulation for design #2 (Moore machine) here:
Task 4-2: Simulate Both Designs in the Lab in Presence of the TA
Demonstrate that both of your circuits meet the completed design specification to the laboratory assistants and have the TAs apply a grade here.
Grade: 1st Design ____/15 Grade: 2nd Design____/15
Task 4-3: Determine Criteria and Weighting for Judging Your Designs
Using the guidelines in the laboratory manual, list your criteria and associated weights here:
Criteria
Weight
Task 4-4: Apply the Criteria to Pick the Best Design
Describe how you applied the criteria and weighting system in the above task to pick the best design.
Which design is better based on your criteria and weighting system?
Task 4-5: Upload One Design to the FPGA Board in the Laboratory
Demonstrate to a laboratory assistant that one of your designs works according to your completed specification.
Laboratory assistant evaluation:
Capstone Design Project: Lab Report Grade Sheet
Name:
Instructor Assessment:
Grading Criteria
Max Points
Points lost
Template
Neatness, Clarity, and Concision
5
Description of Assigned Tasks, Work Performed & Outcomes Met
Task 4-1: Design of Synchronous Sequential Machines
22
Task 4-2: Simulate Both Designs
30
Task 4-3: Determine Criteria and Weighting for Judging Your Designs
5
Task 4-4: Apply the Criteria to Pick the Best Design
8
Task 4-5: Upload One Design to the FPGA Board in the Laboratory
30
Self-Assessment Worksheet (The content of the self-assessment worksheet will not be graded. Full credit is given for including the completed worksheet.)
(2 extra points)
Points .
OL 421 Midway Company Performance Summary Guidelines and Rub.docxcherishwinsland
OL 421 Midway Company Performance Summary Guidelines and Rubric
In a professional career, one may be called upon to conduct research and deliver findings in professional settings. No matter how extensive the research or
accurate the conclusions, a weak presentation can undermine an argument. A presentation is a tool to help make an argument. When creating presentations,
students develop skills in researching an issue, synthesizing the information, organizing data logically, and presenting findings in an effective manner.
You will prepare a five- to six-slide PowerPoint presentation that describes the progression of your Capsim company during Competitive Rounds 1 through 3.
Your audience consists of new board members for your company’s board of directors, and the presentation is intended to quickly bring them up to speed.
In referring to Foundation FastTrack, describe the progression of your Capsim company during Competitive Rounds 1 through 3 relative to the following:
I. Your Product
Pay particular attention to the sections on the low-tech segment, high-tech segment, and perceptual map.
i. Where is your product positioned? (Low-tech? High-tech?)
ii. Does your product fit the consumers’ desires for the product segment?
iii. How did the release data of your product impact its performance?
II. Production Analysis
Pay particular attention to the sections on R&D, capacity, and funding your plant improvements.
i. What is your production schedule?
ii. How did capacity for your product(s) change over the years?
iii. How did automation change over the years? What impact did it have on your organization?
iv. Did you discontinue a product?
III. Market Segmentation
Pay particular attention to the sections on market segmentation, pricing, the low-tech segment, the high-tech segment, and the contribution margin.
i. What is the price of your product?
ii. What was your promotional budget?
iii. What was your sales budget?
iv. What was the sales forecast for each product?
v. What were the accounts receivable (A/R) and accounts payable (A/P) implications of the decisions?
IV. Financial Performance
i. How did you pay for your R&D expenses?
ii. How did you pay for marketing expenses?
iii. How did you fund your production activities?
iv. Did you buy back stock?
v. Did you retire bonds?
vi. Did you take an emergency loan?
vii. Did you pay dividends?
viii. What is your cash percentage?
Use bullet points, graphs, charts, and relevant images in the slides. Further, since you will not actually be giving this presentation in person, use the notes section
to write out what you would say if you were.
This assignment is your opportunity to demonstrate your understanding of your Capsim company. Use the checklist below to guide the development of your
presentation.
Articulate the progression of the Capsim company in a well-organized and clear manner.
Appropriately synthesiz.
MBA 599 – Strategic Management Case Project This capsto.docxwkyra78
MBA 599 – Strategic Management Case Project
This capstone course requires each student to construct a detailed and well-thought-out analysis of a
business employing all the relevant strategic analysis tools studied in the course. This project will take the
full term to complete. It is our sincere hope that you will find this project to be the most rewarding effort in
your educational career.
Project Overview
This course is designed to help you develop strategic skills that can be used in management. The
process of strategic planning is an iterative cycle of research and analysis, ending with a series of choices
about what will be attempted and how it will be approached. The most tangible output is the strategic
planning document. The most important output is the increased understanding that the participants
acquire. Accordingly, the assessment of the final project will be heavily dependent on the quality of the
strategic thinking inside that polished report. Students that focus on the expeditious completion of the
steps may find that they have shortchanged the important and time-consuming exploration and thinking
that is necessary to create a quality strategic case. Since not all tools can tell the planner which factors
and alternatives are important to consider, the planner should pull in as much diverse information and
perspectives as possible. Additionally, you should put yourselves in the competitor’s shoes and consider
how the “game” will play out. Your homework and subsequent improvements are intended to become a
primary basis for the exploration and questioning that drives your strategic understanding and creative
ideas. In addition, it is important to test your strategic thinking and your use of analytical tools in
preparation for your final project.
Tips for Selecting an Organization
As you select an organization for your class project, it is important that you select one that is interesting,
possibly useful to you in your career, industry, or interests, and allows you to explore strategic challenges
in a meaningful way. If you select the industry in which you currently work, you must address two critical
issues: (1) integrating and clearly citing existing information. (You will need to delineate work you’ve
contributed as opposed to pre-existing information), and (2) succinctly presenting existing information
while adding new insight, analysis, and plans that substantially add to strategy development,
implementation, and/or assessment of the organization. An organization or industry you are interested in
should give you better access to information although you need to pay careful attention to the points
made above.
Do not underestimate the degree to which you will need to be an expert in the selected industry and
related areas. It is impossible to create a strategy without understanding the terms, technologies, market
changes, and so forth in great depth. A.
MBA 599 – Strategic Management Case Project This capsto.docxtienboileau
MBA 599 – Strategic Management Case Project
This capstone course requires each student to construct a detailed and well-thought-out analysis of a
business employing all the relevant strategic analysis tools studied in the course. This project will take the
full term to complete. It is our sincere hope that you will find this project to be the most rewarding effort in
your educational career.
Project Overview
This course is designed to help you develop strategic skills that can be used in management. The
process of strategic planning is an iterative cycle of research and analysis, ending with a series of choices
about what will be attempted and how it will be approached. The most tangible output is the strategic
planning document. The most important output is the increased understanding that the participants
acquire. Accordingly, the assessment of the final project will be heavily dependent on the quality of the
strategic thinking inside that polished report. Students that focus on the expeditious completion of the
steps may find that they have shortchanged the important and time-consuming exploration and thinking
that is necessary to create a quality strategic case. Since not all tools can tell the planner which factors
and alternatives are important to consider, the planner should pull in as much diverse information and
perspectives as possible. Additionally, you should put yourselves in the competitor’s shoes and consider
how the “game” will play out. Your homework and subsequent improvements are intended to become a
primary basis for the exploration and questioning that drives your strategic understanding and creative
ideas. In addition, it is important to test your strategic thinking and your use of analytical tools in
preparation for your final project.
Tips for Selecting an Organization
As you select an organization for your class project, it is important that you select one that is interesting,
possibly useful to you in your career, industry, or interests, and allows you to explore strategic challenges
in a meaningful way. If you select the industry in which you currently work, you must address two critical
issues: (1) integrating and clearly citing existing information. (You will need to delineate work you’ve
contributed as opposed to pre-existing information), and (2) succinctly presenting existing information
while adding new insight, analysis, and plans that substantially add to strategy development,
implementation, and/or assessment of the organization. An organization or industry you are interested in
should give you better access to information although you need to pay careful attention to the points
made above.
Do not underestimate the degree to which you will need to be an expert in the selected industry and
related areas. It is impossible to create a strategy without understanding the terms, technologies, market
changes, and so forth in great depth. A.
MBA 705 Final Project Guidelines and Rubric Overview AbramMartino96
MBA 705 Final Project Guidelines and Rubric
Overview
For the capstone assessment, you will create a business implementation plan and audiovisual presentation for the product, service, or idea you have been
developing throughout your MBA coursework. You will be assessed through two artifacts. The first will be a business implementation plan, detailing the concept
and proposed implementation for potential investors or senior managers. The second artifact will be an audiovisual presentation designed to pitch the concept
(including implementation) to the same audience.
To effectively respond to the demands of a rapidly evolving business environment, today’s business managers need to possess a solid grounding in the theory,
best practices, and approaches that drive internal decision-making as well as the various external factors that can impact business choices. Perhaps no function
encompasses as many of these critical skills as ushering a new business idea, product, or service from initial conception to implementation. Throughout your
MBA coursework, you have been working to develop a business concept (product, service, or idea), considering the different elements that impact decision
making and creating a business plan for moving the concept forward successfully. As the final step in your journey toward your Master of Business Administration
degree, your capstone will bring all that work to the doorstep of implementation through the creation of a business implementation plan and an audiovisual
presentation designed to present the idea to potential investors or senior managers. You will integrate the knowledge and skills you have developed in previous
coursework and over the duration of the term with the goal of having a “ready to launch” project that you can present to an employer or potential financial
backer moving forward.
The capstone project is composed of two components. The first is a business implementation plan detailing your concept and its proposed implementation for
potential investors or senior managers. This plan should show potential supporters that you have done your homework and assure them that you have covered
all the details necessary to ensure that their money and/or time will be well invested. The second component, an audiovisual presentation (such as a webcam
recording or PowerPoint presentation with audio), will allow you to design and practice your “pitch.” In it, you will briefly present the key features of your
concept (including implementation) with an eye toward convincing busy business executives and potential investors to support your idea. Because many MBA
programs end with the creation of a business plan, your ability to take the next step in planning for implementation will give you an important advantage both in
gaining support for your project and in showcasing your ability to think through all phases of a project.
Evaluation of Capstone
This capstone will be assessed somewhat ...
Human Services
Grading guidelines: Compose a journal assignment of at least two paragraphs as a Word document with double spacing, 12-point Times New Roman font, and one-inch margins. Your journal assignments must follow APA formatting guidelines.
Visit the U.S. Bureau of Labor Statistics' website, specifically the pages on Social and Human Service Assistants and Community and Social Service Occupations. Also visit the What Is Human Services? page of the National Organization for Human Services.
· In a journal posting, share what type of agency you might be interested in working for and what type of human services network (e.g., community resources) you would need to familiarize yourself with in order to address the needs of your clients.
· How would you develop this network? For example, if you wanted to work in a Head Start program for children ages 3–4, parents would probably ask you for resources that cover medical care, food, housing, and clothing.
MBA 705 Final Project Guidelines and Rubric
Overview
For the capstone assessment, you will create a business implementation plan and audiovisual presentation for the product, service, or idea you have been
developing throughout your MBA coursework. You will be assessed through two artifacts. The first will be a business implementation plan, detailing the concept
and proposed implementation for potential investors or senior managers. The second artifact will be an audiovisual presentation designed to pitch the concept
(including implementation) to the same audience.
To effectively respond to the demands of a rapidly evolving business environment, today’s business managers need to possess a solid grounding in the theory,
best practices, and approaches that drive internal decision-making as well as the various external factors that can impact business choices. Perhaps no function
encompasses as many of these critical skills as ushering a new business idea, product, or service from initial conception to implementation. Throughout your
MBA coursework, you have been working to develop a business concept (product, service, or idea), considering the different elements that impact decision
making and creating a business plan for moving the concept forward successfully. As the final step in your journey toward your Master of Business Administration
degree, your capstone will bring all that work to the doorstep of implementation through the creation of a business implementation plan and an audiovisual
presentation designed to present the idea to potential investors or senior managers. You will integrate the knowledge and skills you have developed in previous
coursework and over the duration of the term with the goal of having a “ready to launch” project that you can present to an employer or potential financial
backer moving forward.
The capstone project is composed of two components. The first is a business implementation plan detailing your concept and its proposed imp ...
Prerequisites — Classes or Knowledge Required for this Course.pdfmarketing413921
Prerequisites — Classes or Knowledge Required for this Course
Successful completion of Introduction to Project Management Principles and Practices Coursera
Specialization courses: Initiating and Planning Projects, Budgeting and Scheduling Projects, and
Managing Project Risks and Changes.
Course Objectives
Upon completing this series, you should be able to:
• Write a narrative charter statement
• Create a work breakdown structure
• Sequence project activities
• Build a project schedule
• Create a project budget
• Create a responsibility assignment matrix
• Identify project risks and define responses for those risks
*>Sample Projects for Use
If a student does not have access to a viable project to use for this capstone, then any one of the
ideas below may be used. Please note that students are meant to take these ideas and build upon
them. Each student is to take the idea and come up with his or her own full project scope and
boundaries.
1) A new CEO has arrived. She believes that the current company structure is ineffective. You
are to be the project manager who leads her executive team in a company-wide reorganization.
This reorganization includes some work to determine how the new structure will be identified,
the work to gain support for this new structure at the executive level, the communications about
the new structure to the entire company and a transition plan to take the company from the
current structure to the new one.
2) Your company is celebrating 50 years in business. The executive team would like to take an
opportunity to recognize this milestone. Their purpose is to reward employees, build morale and
also let customers; future customers and competitors know about the longevity of the company
and adopt a ‘we are here to stay’ type of campaign. This milestone is definitely a marketing
event. The celebration should include customers and employees. Definitely there should be a big
celebration, but the executive team wants more than that. They want events and announcements
and campaigns going throughout the entire year. You will project manage this effort.
3) You have joined a start up company whose goal is to create an iPhone knockoff or copy. The
idea is to out ‘iPhone’ the iPhone, but at 50% of the cost to the customer. You are the project
manager of the team who will identify what features will go into this iPhone copy, determine
how to manufacture the phones for less than the real iPhone and determine how to market this
new copy. The project ends once the idea has either been abandoned or the new copy phone has
been available for sale for 45 days..............
#1 Narrative Charter Statement (13 Points)
Description and Directions
Develop a narrative charter that includes the following sections:
a. Project purpose or justification – A good project purpose or justification statement explains
why this project is important and why resources should be spent on this project. What critical
problem will this project solve or what will b.
MKTG522 Marketing Plan Guide MKTG522 MARKETING PLAN GUIDE .docxannandleola
MKTG522 Marketing Plan Guide
MKTG522 MARKETING PLAN GUIDE
Objective
This Marketing Plan assignment gives you the opportunity to practice develop an integrated
business and marketing strategy for a product or service of your choice. This activity will make
the course "come alive" through application of the principles from the textbook, course materials
and threaded discussions. Assignments such as this also help you develop business-oriented
communication skills.
The development of this Marketing Plan is an integral part of the course, and will require several
weeks of research, critical analysis, critical thinking, and writing. Students tell us the only way to
do well on this project is to begin early and work on it consistently throughout the entire course.
You have several options when choosing a product or service for your marketing plan. Consider
choosing a new product for a new company (your own) or creating a new product for an existing
company. Perhaps you would want to do a product extension of an existing product. You might
consider a different approach to marketing an existing service. You can target consumers or
businesses. You may choose a product or service offered by your employer or your own
business, or one from another organization. Ultimately, to maximize your learning experience,
choose a product or service in which you have an interest and about which you would like to see
your product or service come to the marketplace. Make sure there is information available about
the industry and target market of the product or service you choose.
Remember that this is a Marketing Plan and not a Business Plan. You are not creating a
business, but creating the Marketing Plan for an existing product or service. Thus, your focus
should not be on the company or its products, but on how to market the product or service that
you have chosen. Provide enough background and history to put the marketing plan in
perspective. Do a comprehensive SWOT analysis with an in-depth and candid look at your
internal and external environment. Establish your goals and objectives. Analyze the information
developed, and only then begin defining your target market, and specifying the specific marketing
strategies." Do not simply report on how a company markets its goods or services. You should
instead say what type of marketing you would propose.
Your instructor will look at your Marketing Plan from the point of view of a business proposal.
Have you thought through and considered your options? Have you provided details of your
proposal? Have you looked at the entire strategy - the “big picture” - while still considering the
more operational elements that make for successful implementation? How well written and
persuasive is the plan?
Guidelines
In developing your content, try to demonstrate clarity of thinking, understanding, and application
of basic marketing principles, and creative --- but realistic -- use of mar ...
Learning PlanOverviewThe Learning Plan is part of the academ.docxsmile790243
Learning Plan
Overview
The Learning Plan is part of the academic programme of work you are required to complete for Co-operative Education.
It is designed to ensure that you have goals and objectives planned for what you want to achieve from your Co-operative Education Placement and to provide you with a solid foundation for the rest of the academic programme.
Please note that throughout your Learning Plan you must:
apply concepts, models, frameworks, theories and/or technical competencies from your major, and other areas of study
use authoritative sources
provide in-text references in APA (6th ed.)
include a Reference List with the full reference (APA 6th ed.)
Throughout Co-operative Education you will be focusing on how you are achieving the BBus Learning Goals set out below:
Learning Goal 1:Be self-directed, reflective learners
Learning Goal 2: Be knowledgeable in their major field(s) of study
Learning Goal 3:Be critical enquirers and creative problem solvers
Learning Goal 4: Be able to make business decisions that take into account social, ethical, environmental and global dimensions
Learning Goal 5:Be able to work effectively with others
Learning Goal 6:Be effective communicators
Learning Goal 7: Be connected to business
The Learning Plan is the first stage of the assessment programme that culminates in an Oral Brief and Final Report. In the Co-operative Education assessments you will critically reflect on, analyse and evaluate your development throughout the Co-operative Education Placement and work on a topic which will form the basis of your Co-operative Education Final Report.
Instructions for completing this document
You are required to address all of the points in each of the sections. You may either answer each point individually or you may choose to respond to all points in the one discussion using paragraphs with appropriate headings and sub-headings.
Note: Do not delete any of the information or instructions from the template
Co-operative Education Learning Plan Checklist
Completed each section.
APA referencing and in-text citations.
Job description attached.
Research topic is focused towards the use of authoritative secondary resources.
Theories, concepts, frameworks introduced throughout.
Two personal goals included.
Personality test completed.
Personal SWOT completed.
Spellchecked and proof read document.
------------------------------------------------------------------------------------------------------------------------------------
A.Your Co-operative Education Role: being knowledgeable in your major field(s) of study by demonstrating the application of knowledge from your major(s) to your Co-operative Education Placement
The aim of Section A is as follows:
To introduce the reader to your placement organisation as well as the specific role you will have
To examine how the role and tasks you will be doing might draw on theory ...
1 MBA Capstone Project Description MBA Capston.docxdurantheseldine
1
MBA Capstone Project Description
MBA Capstone Project Description
Throughout your MBA program, you have worked to develop as a business professional and
prepare to meet future challenges as a business leader. Your program culminates in the
capstone project, which forms the primary focus of MBA-FPX5910, the final course you will take
in the program. The capstone project is intended to provide you the opportunity to demonstrate
your MBA program outcomes by:
• Planning and executing the strategic and tactical elements of a comprehensive project.
• Integrating and demonstrating the business leadership skills and techniques you have
learned throughout the MBA program.
• Communicating your analysis and recommendations for a real organization both in
written form and in a formal presentation.
• Completing your MBA program with an experience that reinforces and integrates what
you have learned throughout your MBA program.
The following information outlines the requirements and work associated with the capstone
project for MBA-FPX5910.
Capstone Project Examples
You have a wide variety of choice when it comes to choosing a capstone project that is
personally interesting and rewarding to you. It is your responsibility to propose a capstone topic
and scope that will allow you to demonstrate all of the MBA program outcomes.
Examples of project types that might be proposed to meet these requirements include, but are
not limited to:
• A strategic plan developed for an organization to use that helps them solve a problem or
take advantage of an opportunity.
• A strategic analysis conducted on a selected part or area of an organization.
• A case study developed on a selected part of or situation within an organization.
• An intervention developed to address an organizational issue; for example, a workshop
or training activity. The intervention should be broad-based enough to demonstrate the
program-level outcomes.
• A consulting report developed to analyze a problematic issue within an organization; the
issue and analysis should be broad-based enough to demonstrate program-level
outcomes.
You may propose other project types for the capstone project so long as you are able to identify
how the proposed project satisfies the requirement of demonstrating the program-level
outcomes. When choosing your project type and/or topic, keep in mind that it must result in
recommendations, next steps, or some other type of actionable, evidence-based takeaways for
your intended audience, user, or subject of the project.
2
Capstone Project Selection and Proposal Guidelines
The organization must be real, not fictitious. This may be an organization to which you have
direct access for data gathering or one for which you will gather data via published sources. In
either case, it must be an organization for which you can gather the data needed to complete
the project. If need be, you may be allowed to use a disg.
Women in Innovation - Project Planning "How to Package My ProjectKTN
The aim of this workshop is to provide tools and insights focused on Questions 9 and 10 of the application. We will explore the following:
- How to break down the activities you propose to undertake over the course of the 12 months programme into costed “Work Packages”
- How to prepare a Gantt Chart, what activities to include, and how to use this as an ongoing planning and reporting tool
- What to consider if you are subcontracting, how to manage collaborators and suppliers
COM 540 Final Project II Presentation Guidelines and Rubric.docxclarebernice
COM 540 Final Project II: Presentation Guidelines and Rubric
Overview
Being active on social media can benefit you both personally and professionally. Social media not only allows you to connect with friends and family regarding
personal matters, but to network professionally as well. The opportunities for forming positive personal and professional connections using social media are
impressive, but unfortunately so are the opportunities for mistakes. Many people use the same platform for personal and professional purposes, which
unintentionally blurs the line when the intent is developing a brand.
Recognizing and planning for the inevitable confluence of personal and professional identities online is vital for developing and maintaining personal and
professional brands. This class will help you develop strategies to navigate the highly networked environment of online social media and manage the dialectic
between personal and professional brands.
In the first part of the project, Final Project I, you wrote a paper that explored the relationship between personal and professional branding. Whether we like it or
not, our personal identity online will have an influence on our professional identity. Learning to manage this influence is vital for ensuring that the influence is
always positive. You researched and analyzed high-profile examples of where this influence was not so positive and made research-based recommendations to
professionals for how to handle and avoid such situations.
In this second part of the project, Final Project II, you will create a presentation on the online presence you have been building all term. This includes both the
professional and the personal brands you maintain. You will introduce the goals you developed early in the course and discuss the platforms to which you posted
original and curated content to achieve those goals. You will need to justify your decisions and discuss how this work will influence your branding in the future.
The project is supported by two milestones, which will be submitted at various points throughout the course to scaffold learning and ensure quality final
submissions. These milestones will be submitted in Modules Five and Seven. The final submission of Final Project II will occur in Module Nine.
This assessment addresses the following course outcomes:
Integrate professional principles and personal branding goals for establishing and enhancing a personal brand image
Integrate researched communication technologies into targeted messages for specific audiences
Choose appropriate, authentic, and curated content for enhancing personal brand pages
Prompt
In this presentation, you will be discussing and defending the choices you made in creating your brand and building your online presence. Remember, while this
presentation is a culmination of the personal and professional branding work you have done this term, it is also a snapshot in time ...
MT490 Experiential Learning
490RETAIL.COM PROJECT
The 490Retail.com project offers students an experiential learning opportunity in Management Consulting. The object of this project is to culminate the 6 course outcomes through the process of analysis, synthesis, and evaluation of various business topics. Throughout the duration of this project, you will be part of
a team of students that engage in experiential learning using applied research, leadership, critical thinking, analysis, reasoning abilities, desktop publishing, and teamwork professional competencies. Such business competencies are demonstrated through the execution of real world management consulting projects. If you choose to pursue the 490Retail.com Project as your experiential learning journey to culminate the course outcomes, you will work on a small team that meets regularly to produce the business communications so that you may demonstrate your expertise in the business discipline related to each of the course outcomes.
As part of this experiential learning journey, your team is part of an organization named 490Retail.com. All of the work your team develops over the next 10 weeks will be in the name of the 490Retail.com organization. The following project manual will explain the requirements you are obligated to meet over the next 10 weeks. If you have any questions, work with your team to communicate them to your course instructor. Since this is a team project, you must work cohesively to communicate with the course instructor each week to ensure the success of the project, your team, and your own interests. The following manual will explain what you must do to earn grades for each course outcome. A chart outlines the deliverables due in each dropbox each week for this team project.
INTRODUCTION
You are reading this handbook because you are registered for the MT490: Experiential Learning course. By this time in your academic journey, you have taken and passed the majority of required core and elective courses in your degree plan. All that you have learned throughout your academic journey has prepared you to thrive in the professional business environment. Here, in this course, is where you will be required to demonstrate the professional competencies you have developed in a reality based work setting. This handbook has been designed by the faculty and administration of the University, in conjunction with business and industry partners, to help guide your experiential learning journey throughout this course.
What is your role as an experiential learner? Your role is to actualize what you know, what you think you know, and to realize what you still need to learn; which is entirely different from the traditional classroom experience where students are dictated what they should know, and how to learn it.
· The experiential learner uses current knowledge, skills, abilities, and behaviors and applies them in specific practical situations to solve problems and ...
Per the text, computers are playing an increasingly important role i.docxodiliagilby
Per the text, computers are playing an increasingly important role in the practice of law. Successful paralegals must be comfortable with using electronic databases and research tools.
Write a two to three (2-3) page paper in which you:
Discuss a paralegal’s ethical obligation to conduct competent electronic research. Provide two (2) examples of the potential consequences of inept electronic research practices.
Determine whether or not traditional reference materials (e.g., State and Federal Reporters, West’s Encyclopedia, etc.) can be as current as electronic resources. Provide two (2) advantages and two (2) disadvantages to using traditional resource materials.
Use at least two (2) quality references.
Note:
Wikipedia and other Websites do not qualify as academic resources.
THIS IS PART 1.
.
Pennsylvania was the leader in sentencing and correctional reform .docxodiliagilby
Pennsylvania was the leader in sentencing and correctional reform in the early history of the United States. Discuss what groups were associated with this reform.
Why did they want the reform?
Examine whether it was successful and if the reform brought forth further changes.
What influences does the system have on the correctional system today?
What influences have changed? Why?
Use the Internet, library, and any other resources available to research your answer. Submit a 4 page paper (double-spaced) to your instructor. Support your reasoning with outside sources. Be sure to reference all sources using APA style.
The following will be the grading criteria for this assignment:
20%:
Discuss what groups were associated with this reform.
10%:
Why did they want the reform?
20%:
Examine whether it was successful and if the reform brought forth further changes.
25%:
What direct influences do you see the Pennsylvania system in the correctional systems used today?
25%:
What influences have changed? Why?
4 pages. APA format. No plagerism. 5 sources referenced throughout the paper. Reference Page and Abstract.
.
Penetration testing is a simulated cyberattack against a computer or.docxodiliagilby
Penetration testing is a simulated cyberattack against a computer or network that checks for exploitable vulnerabilities. Pen tests can involve attempting to breach application systems, APIs, servers, inputs, and code injection attacks to reveal vulnerabilities. In a well-written, highly-detailed research paper, discuss the following:
What is penetration testing
Testing Stages
Testing Methods
Testing, web applications and firewalls
Your paper should meet the following requirements:
Be approximately four to six pages in length, not including the required cover page and reference page.
Follow APA7 guidelines. Your paper should include an introduction, a body with fully developed content, and a conclusion.
Support your answers with the readings from the course and at least two scholarly journal articles to support your positions, claims, and observations, in addition to your textbook. The UC Library is a great place to find resources.
Be clearly and well-written, concise, and logical, using excellent grammar and style techniques. You are being graded in part on the quality of your writing.
.
Perform an analysis of the social demographic, technological, econ.docxodiliagilby
Perform an analysis of the social / demographic, technological, economic, environmental / geographic, and political/legal / governmental segments to understand the general environment facing Union Pacific.
Descri
be how Union Pacific will be affected by each of these external factors.
this is a strategic mangement course business 499.
.
Perform research and discuss whether text messaging is cheaper or mo.docxodiliagilby
Perform research and discuss whether text messaging is cheaper or more expensive than voice. Explain how text messaging works.
Perform research and discuss how an audio CD and an audio DVD compare. Find out why it is said that a vinyl long play record produces sounds much better. Are we going backwards with digital technology in music recording? Explain.
.
People in developed nations are fond of warning people in developing.docxodiliagilby
People in developed nations are fond of warning people in developing nations to stop
destroying rainforest.
People of developing nations often respond that this is hypocritical,
because the developed nations became wealthy by deforesting their land and exploiting its
resources in the past.
What would you say to the president of a developing nation, such as
Indonesia, in which a great deal of forest is being cleared?
.
Pease read and incorporate the following articles from the EBSCO h.docxodiliagilby
Pease read and incorporate the following articles from the EBSCO host database into your paper:
Deakin, A. (2004, November). Finding your organization's hidden treasure.
Behavioral Health Management
, 24(6), 27-29.
Droppa, D., & Luczak, R. (2004, January). Collaboration, technology,
and outcomes—A recipe to improve service delivery.
Behavioral Health Management
, 24(1), 41-44.
To complete the research paper, you will need to include an introduction and conclusion section as well as a title page and reference section. The title of the research paper will be the
Current Issues in the Behavioral Healthcare System
.
Your final paper is due for submission. The paper should adhere to the following guidelines:
The length of the paper should be eight to ten double-spaced pages (not including the title and reference pages).
The main sections should have a:
Title page
Introduction
Body of the paper (with subheadings)
Conclusion
Reference page(s)
The paper must use the APA format for citing sources and references.
Your final paper introduction (one page) should include the following points:
An overview of the research paper
The purpose or objective of the research paper
The body of the paper (five to six pages) should address each of the following topics using information learned in the course, in combination with outside references:
Based on your previous assignments and review of the literature, what are some of the major issues faced by today’s behavioral healthcare system? How have the current and future trends that are evolving in the industry addressed some of those issues?
Do you think there is a difference between the changing trends taking place in the private sector and that of public behavioral healthcare inpatient facilities? Based on your understanding about behavioral health services and the populations being served by them, do you agree that both private and public organizations are able to provide the necessary clinical services? Provide a rationale in support of your response.
In behavioral healthcare, outcomes are the established norm for measuring the success or lack of services. What are some of the major challenges in collecting the data needed to support and report behavioral health outcomes? Provide a rationale for your response.
Quality of care and services is an important part of an outcome-based strategy. The objective behind maintaining and improving quality is to provide competent and efficient services to consumers. In your opinion, do the current regulatory and accreditation standards for the behavioral health industry help to meet that objective? How?
Your conclusion (one to two pages) should include the following points:
What conclusions can you draw from your research that would demonstrate the role played by behavioral health in the healthcare industry?
What changes would you like to bring to today's behavioral healthcare system in order to resolve the current issues identified?
Based on your literature rev.
Peer Review Journal Paper Overview of assignment due 17 April 2014 I.docxodiliagilby
Peer Review Journal Paper Overview of assignment due 17 April 2014 I want you to find a peer review article that falls into our time frame: world history from the emergence of humanity to 1500 CE. I want you to present the thesis [argument] the author is putting forward. I want you then to find two other sources on the same subject and determine if those sources agree or disagree with your original source. The theme here is peer review and the notion of historiography; whether or not how we look at an event or theme of history changes over time? The choice of topic is up to you but please let me know what you are doing by email and let me know what your peer review source is so I can be sure it is appropriate for the course. If you want some help in finding an article; please let me or a librarian know what you might be interested in. I really need to know what your article is before you start so you have something good to start with and send me a link to your article, so that I can approve it.
1. Find a peer review article on some aspect of history associated with this course.
2. Explain the thesis that author is putting forth.
3. Find two secondary sources, they need not be peer review which relate to the main article you are presenting. Do these sources compliment or contrast the thesis being put forth by the original author?
4. Leave some time & space at the end to present your perspective and opinion on the thesis as well.
5. 5-7 pages; typed doubled spaced standard borders & fonts. Please use citation; APA, MLA, Chicago are all acceptable.
The requirement of the paper starts at the middle of the 3rd page that I attached here.
We can discuss more later.
.
Perception is all EXCEPT [removed] [removed]Structuring and orga.docxodiliagilby
Perception is all EXCEPT
[removed]
[removed]Structuring and organizing incoming impulses (information)
[removed]a prognosis (guess) about what is being received
[removed]the reconstruction of reality by our brain
[removed]the transduction of incoming stimuli
[removed]a process which takes time
.
Performance Based Factors and Measures for Quality AssessmentWri.docxodiliagilby
Performance Based Factors and Measures for Quality Assessment
Write a 700- to 1,000-word paper about the Performance Based Factors and Measures for Quality Assessment. Include the following in your paper:
For any health care activity, three performance factors can be measured: structure, process, and outcome. Identify one structure measure, one process measure, and one outcome measure that could be used to evaluate the following hospital admission process:
Upon arrival, the patient reports to the hospital registration or admitting area. The patient completes paperwork and provides an insurance identification card, if insured. Often, patients register before the date of hospital admission to facilitate the registration process. An identification bracelet including the patient’s name and doctor’s name is placed around the patient’s wrist. Before any procedure is performed or any form of medical care is provided, the patient is asked to sign a consent form. If the patient is not feeling well, a family member or caregiver can help the patient complete the admission process.
Include a minimum of three peer-reviewed references, not including the textbook.
Format your paper consistent with APA 6th guidelines.
.
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OL 421 Midway Company Performance Summary Guidelines and Rub.docxcherishwinsland
OL 421 Midway Company Performance Summary Guidelines and Rubric
In a professional career, one may be called upon to conduct research and deliver findings in professional settings. No matter how extensive the research or
accurate the conclusions, a weak presentation can undermine an argument. A presentation is a tool to help make an argument. When creating presentations,
students develop skills in researching an issue, synthesizing the information, organizing data logically, and presenting findings in an effective manner.
You will prepare a five- to six-slide PowerPoint presentation that describes the progression of your Capsim company during Competitive Rounds 1 through 3.
Your audience consists of new board members for your company’s board of directors, and the presentation is intended to quickly bring them up to speed.
In referring to Foundation FastTrack, describe the progression of your Capsim company during Competitive Rounds 1 through 3 relative to the following:
I. Your Product
Pay particular attention to the sections on the low-tech segment, high-tech segment, and perceptual map.
i. Where is your product positioned? (Low-tech? High-tech?)
ii. Does your product fit the consumers’ desires for the product segment?
iii. How did the release data of your product impact its performance?
II. Production Analysis
Pay particular attention to the sections on R&D, capacity, and funding your plant improvements.
i. What is your production schedule?
ii. How did capacity for your product(s) change over the years?
iii. How did automation change over the years? What impact did it have on your organization?
iv. Did you discontinue a product?
III. Market Segmentation
Pay particular attention to the sections on market segmentation, pricing, the low-tech segment, the high-tech segment, and the contribution margin.
i. What is the price of your product?
ii. What was your promotional budget?
iii. What was your sales budget?
iv. What was the sales forecast for each product?
v. What were the accounts receivable (A/R) and accounts payable (A/P) implications of the decisions?
IV. Financial Performance
i. How did you pay for your R&D expenses?
ii. How did you pay for marketing expenses?
iii. How did you fund your production activities?
iv. Did you buy back stock?
v. Did you retire bonds?
vi. Did you take an emergency loan?
vii. Did you pay dividends?
viii. What is your cash percentage?
Use bullet points, graphs, charts, and relevant images in the slides. Further, since you will not actually be giving this presentation in person, use the notes section
to write out what you would say if you were.
This assignment is your opportunity to demonstrate your understanding of your Capsim company. Use the checklist below to guide the development of your
presentation.
Articulate the progression of the Capsim company in a well-organized and clear manner.
Appropriately synthesiz.
MBA 599 – Strategic Management Case Project This capsto.docxwkyra78
MBA 599 – Strategic Management Case Project
This capstone course requires each student to construct a detailed and well-thought-out analysis of a
business employing all the relevant strategic analysis tools studied in the course. This project will take the
full term to complete. It is our sincere hope that you will find this project to be the most rewarding effort in
your educational career.
Project Overview
This course is designed to help you develop strategic skills that can be used in management. The
process of strategic planning is an iterative cycle of research and analysis, ending with a series of choices
about what will be attempted and how it will be approached. The most tangible output is the strategic
planning document. The most important output is the increased understanding that the participants
acquire. Accordingly, the assessment of the final project will be heavily dependent on the quality of the
strategic thinking inside that polished report. Students that focus on the expeditious completion of the
steps may find that they have shortchanged the important and time-consuming exploration and thinking
that is necessary to create a quality strategic case. Since not all tools can tell the planner which factors
and alternatives are important to consider, the planner should pull in as much diverse information and
perspectives as possible. Additionally, you should put yourselves in the competitor’s shoes and consider
how the “game” will play out. Your homework and subsequent improvements are intended to become a
primary basis for the exploration and questioning that drives your strategic understanding and creative
ideas. In addition, it is important to test your strategic thinking and your use of analytical tools in
preparation for your final project.
Tips for Selecting an Organization
As you select an organization for your class project, it is important that you select one that is interesting,
possibly useful to you in your career, industry, or interests, and allows you to explore strategic challenges
in a meaningful way. If you select the industry in which you currently work, you must address two critical
issues: (1) integrating and clearly citing existing information. (You will need to delineate work you’ve
contributed as opposed to pre-existing information), and (2) succinctly presenting existing information
while adding new insight, analysis, and plans that substantially add to strategy development,
implementation, and/or assessment of the organization. An organization or industry you are interested in
should give you better access to information although you need to pay careful attention to the points
made above.
Do not underestimate the degree to which you will need to be an expert in the selected industry and
related areas. It is impossible to create a strategy without understanding the terms, technologies, market
changes, and so forth in great depth. A.
MBA 599 – Strategic Management Case Project This capsto.docxtienboileau
MBA 599 – Strategic Management Case Project
This capstone course requires each student to construct a detailed and well-thought-out analysis of a
business employing all the relevant strategic analysis tools studied in the course. This project will take the
full term to complete. It is our sincere hope that you will find this project to be the most rewarding effort in
your educational career.
Project Overview
This course is designed to help you develop strategic skills that can be used in management. The
process of strategic planning is an iterative cycle of research and analysis, ending with a series of choices
about what will be attempted and how it will be approached. The most tangible output is the strategic
planning document. The most important output is the increased understanding that the participants
acquire. Accordingly, the assessment of the final project will be heavily dependent on the quality of the
strategic thinking inside that polished report. Students that focus on the expeditious completion of the
steps may find that they have shortchanged the important and time-consuming exploration and thinking
that is necessary to create a quality strategic case. Since not all tools can tell the planner which factors
and alternatives are important to consider, the planner should pull in as much diverse information and
perspectives as possible. Additionally, you should put yourselves in the competitor’s shoes and consider
how the “game” will play out. Your homework and subsequent improvements are intended to become a
primary basis for the exploration and questioning that drives your strategic understanding and creative
ideas. In addition, it is important to test your strategic thinking and your use of analytical tools in
preparation for your final project.
Tips for Selecting an Organization
As you select an organization for your class project, it is important that you select one that is interesting,
possibly useful to you in your career, industry, or interests, and allows you to explore strategic challenges
in a meaningful way. If you select the industry in which you currently work, you must address two critical
issues: (1) integrating and clearly citing existing information. (You will need to delineate work you’ve
contributed as opposed to pre-existing information), and (2) succinctly presenting existing information
while adding new insight, analysis, and plans that substantially add to strategy development,
implementation, and/or assessment of the organization. An organization or industry you are interested in
should give you better access to information although you need to pay careful attention to the points
made above.
Do not underestimate the degree to which you will need to be an expert in the selected industry and
related areas. It is impossible to create a strategy without understanding the terms, technologies, market
changes, and so forth in great depth. A.
MBA 705 Final Project Guidelines and Rubric Overview AbramMartino96
MBA 705 Final Project Guidelines and Rubric
Overview
For the capstone assessment, you will create a business implementation plan and audiovisual presentation for the product, service, or idea you have been
developing throughout your MBA coursework. You will be assessed through two artifacts. The first will be a business implementation plan, detailing the concept
and proposed implementation for potential investors or senior managers. The second artifact will be an audiovisual presentation designed to pitch the concept
(including implementation) to the same audience.
To effectively respond to the demands of a rapidly evolving business environment, today’s business managers need to possess a solid grounding in the theory,
best practices, and approaches that drive internal decision-making as well as the various external factors that can impact business choices. Perhaps no function
encompasses as many of these critical skills as ushering a new business idea, product, or service from initial conception to implementation. Throughout your
MBA coursework, you have been working to develop a business concept (product, service, or idea), considering the different elements that impact decision
making and creating a business plan for moving the concept forward successfully. As the final step in your journey toward your Master of Business Administration
degree, your capstone will bring all that work to the doorstep of implementation through the creation of a business implementation plan and an audiovisual
presentation designed to present the idea to potential investors or senior managers. You will integrate the knowledge and skills you have developed in previous
coursework and over the duration of the term with the goal of having a “ready to launch” project that you can present to an employer or potential financial
backer moving forward.
The capstone project is composed of two components. The first is a business implementation plan detailing your concept and its proposed implementation for
potential investors or senior managers. This plan should show potential supporters that you have done your homework and assure them that you have covered
all the details necessary to ensure that their money and/or time will be well invested. The second component, an audiovisual presentation (such as a webcam
recording or PowerPoint presentation with audio), will allow you to design and practice your “pitch.” In it, you will briefly present the key features of your
concept (including implementation) with an eye toward convincing busy business executives and potential investors to support your idea. Because many MBA
programs end with the creation of a business plan, your ability to take the next step in planning for implementation will give you an important advantage both in
gaining support for your project and in showcasing your ability to think through all phases of a project.
Evaluation of Capstone
This capstone will be assessed somewhat ...
Human Services
Grading guidelines: Compose a journal assignment of at least two paragraphs as a Word document with double spacing, 12-point Times New Roman font, and one-inch margins. Your journal assignments must follow APA formatting guidelines.
Visit the U.S. Bureau of Labor Statistics' website, specifically the pages on Social and Human Service Assistants and Community and Social Service Occupations. Also visit the What Is Human Services? page of the National Organization for Human Services.
· In a journal posting, share what type of agency you might be interested in working for and what type of human services network (e.g., community resources) you would need to familiarize yourself with in order to address the needs of your clients.
· How would you develop this network? For example, if you wanted to work in a Head Start program for children ages 3–4, parents would probably ask you for resources that cover medical care, food, housing, and clothing.
MBA 705 Final Project Guidelines and Rubric
Overview
For the capstone assessment, you will create a business implementation plan and audiovisual presentation for the product, service, or idea you have been
developing throughout your MBA coursework. You will be assessed through two artifacts. The first will be a business implementation plan, detailing the concept
and proposed implementation for potential investors or senior managers. The second artifact will be an audiovisual presentation designed to pitch the concept
(including implementation) to the same audience.
To effectively respond to the demands of a rapidly evolving business environment, today’s business managers need to possess a solid grounding in the theory,
best practices, and approaches that drive internal decision-making as well as the various external factors that can impact business choices. Perhaps no function
encompasses as many of these critical skills as ushering a new business idea, product, or service from initial conception to implementation. Throughout your
MBA coursework, you have been working to develop a business concept (product, service, or idea), considering the different elements that impact decision
making and creating a business plan for moving the concept forward successfully. As the final step in your journey toward your Master of Business Administration
degree, your capstone will bring all that work to the doorstep of implementation through the creation of a business implementation plan and an audiovisual
presentation designed to present the idea to potential investors or senior managers. You will integrate the knowledge and skills you have developed in previous
coursework and over the duration of the term with the goal of having a “ready to launch” project that you can present to an employer or potential financial
backer moving forward.
The capstone project is composed of two components. The first is a business implementation plan detailing your concept and its proposed imp ...
Prerequisites — Classes or Knowledge Required for this Course.pdfmarketing413921
Prerequisites — Classes or Knowledge Required for this Course
Successful completion of Introduction to Project Management Principles and Practices Coursera
Specialization courses: Initiating and Planning Projects, Budgeting and Scheduling Projects, and
Managing Project Risks and Changes.
Course Objectives
Upon completing this series, you should be able to:
• Write a narrative charter statement
• Create a work breakdown structure
• Sequence project activities
• Build a project schedule
• Create a project budget
• Create a responsibility assignment matrix
• Identify project risks and define responses for those risks
*>Sample Projects for Use
If a student does not have access to a viable project to use for this capstone, then any one of the
ideas below may be used. Please note that students are meant to take these ideas and build upon
them. Each student is to take the idea and come up with his or her own full project scope and
boundaries.
1) A new CEO has arrived. She believes that the current company structure is ineffective. You
are to be the project manager who leads her executive team in a company-wide reorganization.
This reorganization includes some work to determine how the new structure will be identified,
the work to gain support for this new structure at the executive level, the communications about
the new structure to the entire company and a transition plan to take the company from the
current structure to the new one.
2) Your company is celebrating 50 years in business. The executive team would like to take an
opportunity to recognize this milestone. Their purpose is to reward employees, build morale and
also let customers; future customers and competitors know about the longevity of the company
and adopt a ‘we are here to stay’ type of campaign. This milestone is definitely a marketing
event. The celebration should include customers and employees. Definitely there should be a big
celebration, but the executive team wants more than that. They want events and announcements
and campaigns going throughout the entire year. You will project manage this effort.
3) You have joined a start up company whose goal is to create an iPhone knockoff or copy. The
idea is to out ‘iPhone’ the iPhone, but at 50% of the cost to the customer. You are the project
manager of the team who will identify what features will go into this iPhone copy, determine
how to manufacture the phones for less than the real iPhone and determine how to market this
new copy. The project ends once the idea has either been abandoned or the new copy phone has
been available for sale for 45 days..............
#1 Narrative Charter Statement (13 Points)
Description and Directions
Develop a narrative charter that includes the following sections:
a. Project purpose or justification – A good project purpose or justification statement explains
why this project is important and why resources should be spent on this project. What critical
problem will this project solve or what will b.
MKTG522 Marketing Plan Guide MKTG522 MARKETING PLAN GUIDE .docxannandleola
MKTG522 Marketing Plan Guide
MKTG522 MARKETING PLAN GUIDE
Objective
This Marketing Plan assignment gives you the opportunity to practice develop an integrated
business and marketing strategy for a product or service of your choice. This activity will make
the course "come alive" through application of the principles from the textbook, course materials
and threaded discussions. Assignments such as this also help you develop business-oriented
communication skills.
The development of this Marketing Plan is an integral part of the course, and will require several
weeks of research, critical analysis, critical thinking, and writing. Students tell us the only way to
do well on this project is to begin early and work on it consistently throughout the entire course.
You have several options when choosing a product or service for your marketing plan. Consider
choosing a new product for a new company (your own) or creating a new product for an existing
company. Perhaps you would want to do a product extension of an existing product. You might
consider a different approach to marketing an existing service. You can target consumers or
businesses. You may choose a product or service offered by your employer or your own
business, or one from another organization. Ultimately, to maximize your learning experience,
choose a product or service in which you have an interest and about which you would like to see
your product or service come to the marketplace. Make sure there is information available about
the industry and target market of the product or service you choose.
Remember that this is a Marketing Plan and not a Business Plan. You are not creating a
business, but creating the Marketing Plan for an existing product or service. Thus, your focus
should not be on the company or its products, but on how to market the product or service that
you have chosen. Provide enough background and history to put the marketing plan in
perspective. Do a comprehensive SWOT analysis with an in-depth and candid look at your
internal and external environment. Establish your goals and objectives. Analyze the information
developed, and only then begin defining your target market, and specifying the specific marketing
strategies." Do not simply report on how a company markets its goods or services. You should
instead say what type of marketing you would propose.
Your instructor will look at your Marketing Plan from the point of view of a business proposal.
Have you thought through and considered your options? Have you provided details of your
proposal? Have you looked at the entire strategy - the “big picture” - while still considering the
more operational elements that make for successful implementation? How well written and
persuasive is the plan?
Guidelines
In developing your content, try to demonstrate clarity of thinking, understanding, and application
of basic marketing principles, and creative --- but realistic -- use of mar ...
Learning PlanOverviewThe Learning Plan is part of the academ.docxsmile790243
Learning Plan
Overview
The Learning Plan is part of the academic programme of work you are required to complete for Co-operative Education.
It is designed to ensure that you have goals and objectives planned for what you want to achieve from your Co-operative Education Placement and to provide you with a solid foundation for the rest of the academic programme.
Please note that throughout your Learning Plan you must:
apply concepts, models, frameworks, theories and/or technical competencies from your major, and other areas of study
use authoritative sources
provide in-text references in APA (6th ed.)
include a Reference List with the full reference (APA 6th ed.)
Throughout Co-operative Education you will be focusing on how you are achieving the BBus Learning Goals set out below:
Learning Goal 1:Be self-directed, reflective learners
Learning Goal 2: Be knowledgeable in their major field(s) of study
Learning Goal 3:Be critical enquirers and creative problem solvers
Learning Goal 4: Be able to make business decisions that take into account social, ethical, environmental and global dimensions
Learning Goal 5:Be able to work effectively with others
Learning Goal 6:Be effective communicators
Learning Goal 7: Be connected to business
The Learning Plan is the first stage of the assessment programme that culminates in an Oral Brief and Final Report. In the Co-operative Education assessments you will critically reflect on, analyse and evaluate your development throughout the Co-operative Education Placement and work on a topic which will form the basis of your Co-operative Education Final Report.
Instructions for completing this document
You are required to address all of the points in each of the sections. You may either answer each point individually or you may choose to respond to all points in the one discussion using paragraphs with appropriate headings and sub-headings.
Note: Do not delete any of the information or instructions from the template
Co-operative Education Learning Plan Checklist
Completed each section.
APA referencing and in-text citations.
Job description attached.
Research topic is focused towards the use of authoritative secondary resources.
Theories, concepts, frameworks introduced throughout.
Two personal goals included.
Personality test completed.
Personal SWOT completed.
Spellchecked and proof read document.
------------------------------------------------------------------------------------------------------------------------------------
A.Your Co-operative Education Role: being knowledgeable in your major field(s) of study by demonstrating the application of knowledge from your major(s) to your Co-operative Education Placement
The aim of Section A is as follows:
To introduce the reader to your placement organisation as well as the specific role you will have
To examine how the role and tasks you will be doing might draw on theory ...
1 MBA Capstone Project Description MBA Capston.docxdurantheseldine
1
MBA Capstone Project Description
MBA Capstone Project Description
Throughout your MBA program, you have worked to develop as a business professional and
prepare to meet future challenges as a business leader. Your program culminates in the
capstone project, which forms the primary focus of MBA-FPX5910, the final course you will take
in the program. The capstone project is intended to provide you the opportunity to demonstrate
your MBA program outcomes by:
• Planning and executing the strategic and tactical elements of a comprehensive project.
• Integrating and demonstrating the business leadership skills and techniques you have
learned throughout the MBA program.
• Communicating your analysis and recommendations for a real organization both in
written form and in a formal presentation.
• Completing your MBA program with an experience that reinforces and integrates what
you have learned throughout your MBA program.
The following information outlines the requirements and work associated with the capstone
project for MBA-FPX5910.
Capstone Project Examples
You have a wide variety of choice when it comes to choosing a capstone project that is
personally interesting and rewarding to you. It is your responsibility to propose a capstone topic
and scope that will allow you to demonstrate all of the MBA program outcomes.
Examples of project types that might be proposed to meet these requirements include, but are
not limited to:
• A strategic plan developed for an organization to use that helps them solve a problem or
take advantage of an opportunity.
• A strategic analysis conducted on a selected part or area of an organization.
• A case study developed on a selected part of or situation within an organization.
• An intervention developed to address an organizational issue; for example, a workshop
or training activity. The intervention should be broad-based enough to demonstrate the
program-level outcomes.
• A consulting report developed to analyze a problematic issue within an organization; the
issue and analysis should be broad-based enough to demonstrate program-level
outcomes.
You may propose other project types for the capstone project so long as you are able to identify
how the proposed project satisfies the requirement of demonstrating the program-level
outcomes. When choosing your project type and/or topic, keep in mind that it must result in
recommendations, next steps, or some other type of actionable, evidence-based takeaways for
your intended audience, user, or subject of the project.
2
Capstone Project Selection and Proposal Guidelines
The organization must be real, not fictitious. This may be an organization to which you have
direct access for data gathering or one for which you will gather data via published sources. In
either case, it must be an organization for which you can gather the data needed to complete
the project. If need be, you may be allowed to use a disg.
Women in Innovation - Project Planning "How to Package My ProjectKTN
The aim of this workshop is to provide tools and insights focused on Questions 9 and 10 of the application. We will explore the following:
- How to break down the activities you propose to undertake over the course of the 12 months programme into costed “Work Packages”
- How to prepare a Gantt Chart, what activities to include, and how to use this as an ongoing planning and reporting tool
- What to consider if you are subcontracting, how to manage collaborators and suppliers
COM 540 Final Project II Presentation Guidelines and Rubric.docxclarebernice
COM 540 Final Project II: Presentation Guidelines and Rubric
Overview
Being active on social media can benefit you both personally and professionally. Social media not only allows you to connect with friends and family regarding
personal matters, but to network professionally as well. The opportunities for forming positive personal and professional connections using social media are
impressive, but unfortunately so are the opportunities for mistakes. Many people use the same platform for personal and professional purposes, which
unintentionally blurs the line when the intent is developing a brand.
Recognizing and planning for the inevitable confluence of personal and professional identities online is vital for developing and maintaining personal and
professional brands. This class will help you develop strategies to navigate the highly networked environment of online social media and manage the dialectic
between personal and professional brands.
In the first part of the project, Final Project I, you wrote a paper that explored the relationship between personal and professional branding. Whether we like it or
not, our personal identity online will have an influence on our professional identity. Learning to manage this influence is vital for ensuring that the influence is
always positive. You researched and analyzed high-profile examples of where this influence was not so positive and made research-based recommendations to
professionals for how to handle and avoid such situations.
In this second part of the project, Final Project II, you will create a presentation on the online presence you have been building all term. This includes both the
professional and the personal brands you maintain. You will introduce the goals you developed early in the course and discuss the platforms to which you posted
original and curated content to achieve those goals. You will need to justify your decisions and discuss how this work will influence your branding in the future.
The project is supported by two milestones, which will be submitted at various points throughout the course to scaffold learning and ensure quality final
submissions. These milestones will be submitted in Modules Five and Seven. The final submission of Final Project II will occur in Module Nine.
This assessment addresses the following course outcomes:
Integrate professional principles and personal branding goals for establishing and enhancing a personal brand image
Integrate researched communication technologies into targeted messages for specific audiences
Choose appropriate, authentic, and curated content for enhancing personal brand pages
Prompt
In this presentation, you will be discussing and defending the choices you made in creating your brand and building your online presence. Remember, while this
presentation is a culmination of the personal and professional branding work you have done this term, it is also a snapshot in time ...
MT490 Experiential Learning
490RETAIL.COM PROJECT
The 490Retail.com project offers students an experiential learning opportunity in Management Consulting. The object of this project is to culminate the 6 course outcomes through the process of analysis, synthesis, and evaluation of various business topics. Throughout the duration of this project, you will be part of
a team of students that engage in experiential learning using applied research, leadership, critical thinking, analysis, reasoning abilities, desktop publishing, and teamwork professional competencies. Such business competencies are demonstrated through the execution of real world management consulting projects. If you choose to pursue the 490Retail.com Project as your experiential learning journey to culminate the course outcomes, you will work on a small team that meets regularly to produce the business communications so that you may demonstrate your expertise in the business discipline related to each of the course outcomes.
As part of this experiential learning journey, your team is part of an organization named 490Retail.com. All of the work your team develops over the next 10 weeks will be in the name of the 490Retail.com organization. The following project manual will explain the requirements you are obligated to meet over the next 10 weeks. If you have any questions, work with your team to communicate them to your course instructor. Since this is a team project, you must work cohesively to communicate with the course instructor each week to ensure the success of the project, your team, and your own interests. The following manual will explain what you must do to earn grades for each course outcome. A chart outlines the deliverables due in each dropbox each week for this team project.
INTRODUCTION
You are reading this handbook because you are registered for the MT490: Experiential Learning course. By this time in your academic journey, you have taken and passed the majority of required core and elective courses in your degree plan. All that you have learned throughout your academic journey has prepared you to thrive in the professional business environment. Here, in this course, is where you will be required to demonstrate the professional competencies you have developed in a reality based work setting. This handbook has been designed by the faculty and administration of the University, in conjunction with business and industry partners, to help guide your experiential learning journey throughout this course.
What is your role as an experiential learner? Your role is to actualize what you know, what you think you know, and to realize what you still need to learn; which is entirely different from the traditional classroom experience where students are dictated what they should know, and how to learn it.
· The experiential learner uses current knowledge, skills, abilities, and behaviors and applies them in specific practical situations to solve problems and ...
Similar to · Assignment 3 Forced Ranking and TechnologyDue Week 10 and wor.docx (12)
Per the text, computers are playing an increasingly important role i.docxodiliagilby
Per the text, computers are playing an increasingly important role in the practice of law. Successful paralegals must be comfortable with using electronic databases and research tools.
Write a two to three (2-3) page paper in which you:
Discuss a paralegal’s ethical obligation to conduct competent electronic research. Provide two (2) examples of the potential consequences of inept electronic research practices.
Determine whether or not traditional reference materials (e.g., State and Federal Reporters, West’s Encyclopedia, etc.) can be as current as electronic resources. Provide two (2) advantages and two (2) disadvantages to using traditional resource materials.
Use at least two (2) quality references.
Note:
Wikipedia and other Websites do not qualify as academic resources.
THIS IS PART 1.
.
Pennsylvania was the leader in sentencing and correctional reform .docxodiliagilby
Pennsylvania was the leader in sentencing and correctional reform in the early history of the United States. Discuss what groups were associated with this reform.
Why did they want the reform?
Examine whether it was successful and if the reform brought forth further changes.
What influences does the system have on the correctional system today?
What influences have changed? Why?
Use the Internet, library, and any other resources available to research your answer. Submit a 4 page paper (double-spaced) to your instructor. Support your reasoning with outside sources. Be sure to reference all sources using APA style.
The following will be the grading criteria for this assignment:
20%:
Discuss what groups were associated with this reform.
10%:
Why did they want the reform?
20%:
Examine whether it was successful and if the reform brought forth further changes.
25%:
What direct influences do you see the Pennsylvania system in the correctional systems used today?
25%:
What influences have changed? Why?
4 pages. APA format. No plagerism. 5 sources referenced throughout the paper. Reference Page and Abstract.
.
Penetration testing is a simulated cyberattack against a computer or.docxodiliagilby
Penetration testing is a simulated cyberattack against a computer or network that checks for exploitable vulnerabilities. Pen tests can involve attempting to breach application systems, APIs, servers, inputs, and code injection attacks to reveal vulnerabilities. In a well-written, highly-detailed research paper, discuss the following:
What is penetration testing
Testing Stages
Testing Methods
Testing, web applications and firewalls
Your paper should meet the following requirements:
Be approximately four to six pages in length, not including the required cover page and reference page.
Follow APA7 guidelines. Your paper should include an introduction, a body with fully developed content, and a conclusion.
Support your answers with the readings from the course and at least two scholarly journal articles to support your positions, claims, and observations, in addition to your textbook. The UC Library is a great place to find resources.
Be clearly and well-written, concise, and logical, using excellent grammar and style techniques. You are being graded in part on the quality of your writing.
.
Perform an analysis of the social demographic, technological, econ.docxodiliagilby
Perform an analysis of the social / demographic, technological, economic, environmental / geographic, and political/legal / governmental segments to understand the general environment facing Union Pacific.
Descri
be how Union Pacific will be affected by each of these external factors.
this is a strategic mangement course business 499.
.
Perform research and discuss whether text messaging is cheaper or mo.docxodiliagilby
Perform research and discuss whether text messaging is cheaper or more expensive than voice. Explain how text messaging works.
Perform research and discuss how an audio CD and an audio DVD compare. Find out why it is said that a vinyl long play record produces sounds much better. Are we going backwards with digital technology in music recording? Explain.
.
People in developed nations are fond of warning people in developing.docxodiliagilby
People in developed nations are fond of warning people in developing nations to stop
destroying rainforest.
People of developing nations often respond that this is hypocritical,
because the developed nations became wealthy by deforesting their land and exploiting its
resources in the past.
What would you say to the president of a developing nation, such as
Indonesia, in which a great deal of forest is being cleared?
.
Pease read and incorporate the following articles from the EBSCO h.docxodiliagilby
Pease read and incorporate the following articles from the EBSCO host database into your paper:
Deakin, A. (2004, November). Finding your organization's hidden treasure.
Behavioral Health Management
, 24(6), 27-29.
Droppa, D., & Luczak, R. (2004, January). Collaboration, technology,
and outcomes—A recipe to improve service delivery.
Behavioral Health Management
, 24(1), 41-44.
To complete the research paper, you will need to include an introduction and conclusion section as well as a title page and reference section. The title of the research paper will be the
Current Issues in the Behavioral Healthcare System
.
Your final paper is due for submission. The paper should adhere to the following guidelines:
The length of the paper should be eight to ten double-spaced pages (not including the title and reference pages).
The main sections should have a:
Title page
Introduction
Body of the paper (with subheadings)
Conclusion
Reference page(s)
The paper must use the APA format for citing sources and references.
Your final paper introduction (one page) should include the following points:
An overview of the research paper
The purpose or objective of the research paper
The body of the paper (five to six pages) should address each of the following topics using information learned in the course, in combination with outside references:
Based on your previous assignments and review of the literature, what are some of the major issues faced by today’s behavioral healthcare system? How have the current and future trends that are evolving in the industry addressed some of those issues?
Do you think there is a difference between the changing trends taking place in the private sector and that of public behavioral healthcare inpatient facilities? Based on your understanding about behavioral health services and the populations being served by them, do you agree that both private and public organizations are able to provide the necessary clinical services? Provide a rationale in support of your response.
In behavioral healthcare, outcomes are the established norm for measuring the success or lack of services. What are some of the major challenges in collecting the data needed to support and report behavioral health outcomes? Provide a rationale for your response.
Quality of care and services is an important part of an outcome-based strategy. The objective behind maintaining and improving quality is to provide competent and efficient services to consumers. In your opinion, do the current regulatory and accreditation standards for the behavioral health industry help to meet that objective? How?
Your conclusion (one to two pages) should include the following points:
What conclusions can you draw from your research that would demonstrate the role played by behavioral health in the healthcare industry?
What changes would you like to bring to today's behavioral healthcare system in order to resolve the current issues identified?
Based on your literature rev.
Peer Review Journal Paper Overview of assignment due 17 April 2014 I.docxodiliagilby
Peer Review Journal Paper Overview of assignment due 17 April 2014 I want you to find a peer review article that falls into our time frame: world history from the emergence of humanity to 1500 CE. I want you to present the thesis [argument] the author is putting forward. I want you then to find two other sources on the same subject and determine if those sources agree or disagree with your original source. The theme here is peer review and the notion of historiography; whether or not how we look at an event or theme of history changes over time? The choice of topic is up to you but please let me know what you are doing by email and let me know what your peer review source is so I can be sure it is appropriate for the course. If you want some help in finding an article; please let me or a librarian know what you might be interested in. I really need to know what your article is before you start so you have something good to start with and send me a link to your article, so that I can approve it.
1. Find a peer review article on some aspect of history associated with this course.
2. Explain the thesis that author is putting forth.
3. Find two secondary sources, they need not be peer review which relate to the main article you are presenting. Do these sources compliment or contrast the thesis being put forth by the original author?
4. Leave some time & space at the end to present your perspective and opinion on the thesis as well.
5. 5-7 pages; typed doubled spaced standard borders & fonts. Please use citation; APA, MLA, Chicago are all acceptable.
The requirement of the paper starts at the middle of the 3rd page that I attached here.
We can discuss more later.
.
Perception is all EXCEPT [removed] [removed]Structuring and orga.docxodiliagilby
Perception is all EXCEPT
[removed]
[removed]Structuring and organizing incoming impulses (information)
[removed]a prognosis (guess) about what is being received
[removed]the reconstruction of reality by our brain
[removed]the transduction of incoming stimuli
[removed]a process which takes time
.
Performance Based Factors and Measures for Quality AssessmentWri.docxodiliagilby
Performance Based Factors and Measures for Quality Assessment
Write a 700- to 1,000-word paper about the Performance Based Factors and Measures for Quality Assessment. Include the following in your paper:
For any health care activity, three performance factors can be measured: structure, process, and outcome. Identify one structure measure, one process measure, and one outcome measure that could be used to evaluate the following hospital admission process:
Upon arrival, the patient reports to the hospital registration or admitting area. The patient completes paperwork and provides an insurance identification card, if insured. Often, patients register before the date of hospital admission to facilitate the registration process. An identification bracelet including the patient’s name and doctor’s name is placed around the patient’s wrist. Before any procedure is performed or any form of medical care is provided, the patient is asked to sign a consent form. If the patient is not feeling well, a family member or caregiver can help the patient complete the admission process.
Include a minimum of three peer-reviewed references, not including the textbook.
Format your paper consistent with APA 6th guidelines.
.
People. I need some help with this assignment that needs to be done .docxodiliagilby
People. I need some help with this assignment that needs to be done in Excel
Problem 1:
Oregon Surplus Inc. qualifies to use the installment-sales method for tax purposes and sold an investment on an installment basis. The total gain of $75000 was reported for financial reporting purposes in the period of sale. The installment period is 3 years; one-third of the sale price is collected in 2014 and the rest in 2015 and 2016. The tax rate was 35% in 2014, 30% in 2015, and 30% in 2016. The enacted tax rates of 2015 and 2016 are not known until 2015.
The accounting and tax data are shown below.
Financial Accounting
Tax Return
2014 (35% tax rate)
Income before temporary difference
$
175,000
$
175,000
Temporary difference
$
75,000
$
25,000
Income
$
250,000
$
200,000
2015 (30% tax rate)
Income before temporary difference
$
200,000
$
200,000
Temporary difference
$
-
$
25,000
Income
$
200,000
$
225,000
2016 (30% tax rate)
Income before temporary difference
$
180,000
$
180,000
Temporary difference
$
-
$
25,000
Income
$
180,000
$
205,000
Required:
1)
Prepare the journal entries to record the income tax expense, deferred income taxes, and the income taxes payable for 2014, 2015, and 2016. No deferred income taxes existed at the beginning of 2012.
2)
Explain how the deferred taxes will appear on the balance sheet at the end of each year. (Assume Installment Accounts Receivable is classified as a current asset.)
3)
Show the income tax expense section of the income statement for each year, beginning with “Income before income taxes.”
Problem 2:
Philadelphia Co. incurred a net operating loss of $850,000 in 2014. Combined income of 2012 and 2013 was $650,000. The tax rate for all years is 30%. Trenton elects the carry back option.
Required:
a.
Prepare the journal entries to record the benefit of loss carry back and loss carry forward option.
b.
Assuming that it is more likely than not that the entire net operating loss carry forward will not be realized in future years, prepare all the journal entries necessary at the end of 2014.
.
Perceptions and Causes of Psychopathology PaperPrepare a 1,0.docxodiliagilby
Perceptions and Causes of Psychopathology
Paper
Prepare
a 1,050- to 1,400-word paper in which you discuss causes of psychopathology.
Address
the following:
Provide a brief overview of how culture is a factor determining the expression of psychopathology.
Examine causes of psychopathology by using either the biopsychosocial or the diathesis-stress models.
Explain the changes in society’s perception of psychopathology as a function of historical time period.
Cite
at least two peer-reviewed sources.
Format
your paper consistent with APA guidelines.
Click
the Assignment Files tab to submit your assignment
.
People are attracted to occupations that complement their personalit.docxodiliagilby
People are attracted to occupations that complement their personalities. In a Word doc, compose a 500 word essay naming and describing the six personality types identified by John Holland. Give an example of a vocational choice for each. Then
analyze how dualistic and relativistic thinking
contribute to our vocational choices and discuss the role of commitment within relativistic thinking.
.
Perception of Pleasure and Pain Presentation3 slides- An explanati.docxodiliagilby
Perception of Pleasure and Pain Presentation
3 slides- An explanation of the role of the somatosensory cortex in the perception of pleasure and pain
3 slides- A description of how the damage to the cutaneous system can affect the quality of life
- Include 1 peer reviewed source
- APA Format
-Include speaker notes please
Need on time by 12pm Eastern May 4th, 2015. Thanks.
.
Pennsylvania v. MarkMark Davis has been charged with Driving W.docxodiliagilby
Pennsylvania v. Mark
Mark Davis has been
charged
with Driving While Intoxicated (DWI) for reckless driving, speeding, four counts of felony assault, and one count of involuntary manslaughter as the result of a crash that occurred on a night out with his friends. Mark has been out on bail and pleaded not guilty when he was arraigned. The Judge set a date for Mark's trial and his defense team has been working to collect information about the technology used by the Highway Patrol to reconstruct the crash.
District Attorney O'Malley offered Mark a plea bargain, but Mark chose to take his chances at trial. Mark's attorney, Mr. Chen Long, advised Mark that accepting the plea offer was completely up to Mark, although Mr. Long advised against accepting it because the defense planned to highlight mistakes made by law enforcement during the investigation that could create reasonable doubt in the minds of the jurors.
The trial begins and during the voir dire of potential jurors, several individuals are excused because they have previous knowledge of Mark's case from the media. Two individuals stated that they could not be impartial because they had loved ones
killed
in alcohol related crashes as well. Eventually, two men and ten women were seated in Mark's trial.
District Attorney O'Malley presented the State's case clearly and concisely depicting a night on the town full of heavy drinking, which ultimately resulted in Mark's actions causing the death of one individual and injuring four others. Highway Patrolman Green explained to the jury that he immediately suspected alcohol when he arrived on scene because Mark appeared to be intoxicated when they spoke. Following the Judge ruling that it was admissible and not prejudicial, Sergeant Rodney Monroe, from the Highway Patrol Reconstruction Team presented their reconstruction complete with a high-tech computer animated reenactment of the crash. During the cross examination, Defense Attorney Long challenged the reconstruction because the Defense Crash Reconstruction Expert had discovered errors in the mathematical calculations for vehicle speed. The jury appeared to have liked the reconstruction very much regardless of the errors highlighted by the defense.
Mark was convicted of DWI, four counts of felony assault, and one count of involuntary manslaughter; however, he was acquitted of reckless driving and speeding. The Jury said they could not convict Mark of those offenses because of the mistakes made by law enforcement officers during the investigation.
Because Mark pleads not guilty, but was convicted during trial and had two prior DWI offenses, he was sentenced to ten years in the State Prison. Defense Attorney Long immediately notified the court of an impending appeal that would be filed by the defendant. In a report, using external sources to support your claims, answer the following:
Compare and contrast the roles of the Judge, Jury, District Attorney (Prosecutor), and Defense Attorney. What ar.
PBAD201-1501A-02 Public AdministrationTask NamePhase 3 Individu.docxodiliagilby
PBAD201-1501A-02 Public Administration
Task Name:
Phase 3 Individual Project
Deliverable Length:
750–1,000 words; Tabular budget
Details:
Weekly tasks or assignments (Individual or Group Projects) will be due
by
Monday and late submissions will be assigned a late penalty in accordance with the late penalty policy found in the syllabus. NOTE: All submission posting times are based on midnight Central Time.
Concern among the public sector is the demand for public organizations to be transparent about their budgets and spending habits. You have been scheduled to conduct a presentation for the State Budgeting Committee about the type of budget that the organization operates under. Identify the type of public organization for which you work, as well as what types of services, goods, or activities the organization provides to the public. Identify the size and scope of the organization.
Construct a budget using Excel that will provide a breakdown of the various budget items. Copy and paste the Excel spreadsheet of your budget into a Word document. Finally, explain how the budget is made available to the public for review. For example, is the budget made available at public meetings, on a special request, published in a newsletter, on the organization’s premises during regular business hours, via the organization’s Web site, or by some other means? If the budget is not available for the public to review, explain why. Furthermore, are there any provisions in place regarding the budget being made available for public view? Explain in detail.
Assignment Guidelines
Address the following in 750–1,000 words:
Identify the type of public organization for which you work, as well as what types of services, goods, or activities the organization provides to the public. Identify the size and scope of the organization.
Construct a budget using Excel that will provide a breakdown of the various organizational budget items.
Copy and paste the Excel spreadsheet of your budget into a Word document.
Is the budget made available to the public for review?
If yes, explain how in detail.
If no, explain in detail why it is not.
Are there any types of provisions in place regarding the budget being made available for public view? Identify and explain.
Be sure to reference all sources using APA style.
.
Part1 Q1. Classify each of the following as- (i)qual.docxodiliagilby
Part1
Q1. Classify each of the following as:-
(i)
qualitative or quantitative
(ii)
nominal, ordinal, interval or ratio scale.
a.
Times for swimmers to complete a 50meters race.
b.
Months of the year: Meskerem, Tikimit, Hidat, ---.
c.
Region numbers of Riyadh: 1, 2, 3, 4, ---.
d.
Pollen counts provided as numbers between 1 and 10 where 1 means there is almost no pollen and 10 means that it is rampant, but for which the values do not represent an actual count of grains of pollen.
e.
Packages in the city of Cleveland telephone book.
f.
Rankings of tennis players.
g.
Weights of air conditioners.
h.
Personal ID numbers
i.
Telephone numbers
j.
Temperatures inside 10 refrigerators.
k.
Salaries of the top five CEOs in the United States.
l.
Ratings of eight local plays ( poor, fair, good, excellent)
m.
Times required for mechanics to do a tune up.
n.
Ages of students in a classroom.
o.
Marital Status of patients in a physician’s office.
p.
Horsepower of tractor engines.
q.
Colors of baseball caps in a store.
r.
Classification of kids at a day care (infant, toddler, pre-school)
Q2. The following are the grades which 40 students obtained in a certain course in 1997E.C. here in Mekelle University of the Arid Campus.
75 89 66 52 90 68 83 94 77 60 38 47 87 65 97 49 65 72 73 81 63 77 31 88 74 37 85 76 74 63 69 72 91 87 76 58 63 70 72 65
a. Construct an absolute frequency distribution.
b. Convert the distribution obtained in (a) into a Relative & Percentage distribution.
c. Convert the distribution in (a) into a “Less than” &
a “More than” cumulative distribution
d. Construct a histogram, frequency polygon and ogive curve
Q3. The following distribution shows that the result obtained by 100 accounting students in the final examination of statistics in
Saudi Electronic University.
Mark of students.
0-10
10-20
20-30
30-40
40-50
No. of students
14
f1
28
f2
15
If the median mark of students is 22.5, compute:-
i.
The missing frequencies, f1 and f2.
ii.
the mode, and
iii.
the arithmetic mean
iv.
variance
Part 2
Q1.
a. (Smoking and Coffee Drinking)
Coffee
No Coffee
Total
Smoker
60
40
100
Non-Smoker
115
85
200
Total
175
125
300
What is the probability that a randomly selected person from the sample either smokes or drinks coffee.
Q1. b. What is the probability that I flip a coin and get a Head, Roll a die and get a 4 or a 6, and then pull the king of Spades and a diamond from a deck of cards.
Q2: The random variable X has the following probability distribution:
X
0
1
2
3
Total
P(x)
0.22
0.38
0.1
0.3
1
Find the expected value (E(x)) & the Variance.
Q3: A radar unit is used to measure speeds of cars on a highway. The speeds are
normally
distributed with a mean of 90 km/hr and a standard deviation of 10 km/hr. What is the probability that a car picked at random is travelling at:
a-
More than 100 km/hr?
b-
Less than 85 Km/hr?
c-
Between them?
Part 3
Q-1..
Paul’s Letter to the EphesiansThe First Letter of PeterThe Fir.docxodiliagilby
Paul’s Letter to the Ephesians
The First Letter of Peter
The First Letter to Timothy
For each document above; Identify specific content, features, or themes which permit classifying each text early Catholic in character.
At least one credible source
one and half pages
.
Past and FuturePlease respond to the followingImagine back .docxodiliagilby
"Past and Future"
Please respond to the following:
Imagine back in time to pre-Internet days. Describe how you would have established communications for international trade in these time periods: 1935 and 1977.
Imagine it is now 2050. Predict the ease and speed of international trade communications and how it will occur.
2-
"Backtracking from Globalization"
Please respond to the following:
From the e-Activity, illustrate with two examples how the U.S. has restrained trade over the past 60 years and state why you think that happened.
Some believe these restraints have been deleterious to national economic prosperity. In your estimation, speculate as to how these restraints have affected national economic prosperity.
.
Partisan considerations have increasingly influenced the selection.docxodiliagilby
Partisan considerations have increasingly influenced the selection of federal judges. Interest groups on the right and the left have insisted on the appointment of judges who hold compatible views. Presidents and members of Congress have also increasingly sought appointees who will decide issues in ways they prefer. What is your view? Should politics play such a large role in judicial appointments? Or should merit be given greater weight?
Does a merit based system favor ONLY those with money and the connections? needs to be at least 200 words APA
.
Model Attribute Check Company Auto PropertyCeline George
In Odoo, the multi-company feature allows you to manage multiple companies within a single Odoo database instance. Each company can have its own configurations while still sharing common resources such as products, customers, and suppliers.
Palestine last event orientationfvgnh .pptxRaedMohamed3
An EFL lesson about the current events in Palestine. It is intended to be for intermediate students who wish to increase their listening skills through a short lesson in power point.
Unit 8 - Information and Communication Technology (Paper I).pdfThiyagu K
This slides describes the basic concepts of ICT, basics of Email, Emerging Technology and Digital Initiatives in Education. This presentations aligns with the UGC Paper I syllabus.
2024.06.01 Introducing a competency framework for languag learning materials ...Sandy Millin
http://sandymillin.wordpress.com/iateflwebinar2024
Published classroom materials form the basis of syllabuses, drive teacher professional development, and have a potentially huge influence on learners, teachers and education systems. All teachers also create their own materials, whether a few sentences on a blackboard, a highly-structured fully-realised online course, or anything in between. Despite this, the knowledge and skills needed to create effective language learning materials are rarely part of teacher training, and are mostly learnt by trial and error.
Knowledge and skills frameworks, generally called competency frameworks, for ELT teachers, trainers and managers have existed for a few years now. However, until I created one for my MA dissertation, there wasn’t one drawing together what we need to know and do to be able to effectively produce language learning materials.
This webinar will introduce you to my framework, highlighting the key competencies I identified from my research. It will also show how anybody involved in language teaching (any language, not just English!), teacher training, managing schools or developing language learning materials can benefit from using the framework.
The Art Pastor's Guide to Sabbath | Steve ThomasonSteve Thomason
What is the purpose of the Sabbath Law in the Torah. It is interesting to compare how the context of the law shifts from Exodus to Deuteronomy. Who gets to rest, and why?
This is a presentation by Dada Robert in a Your Skill Boost masterclass organised by the Excellence Foundation for South Sudan (EFSS) on Saturday, the 25th and Sunday, the 26th of May 2024.
He discussed the concept of quality improvement, emphasizing its applicability to various aspects of life, including personal, project, and program improvements. He defined quality as doing the right thing at the right time in the right way to achieve the best possible results and discussed the concept of the "gap" between what we know and what we do, and how this gap represents the areas we need to improve. He explained the scientific approach to quality improvement, which involves systematic performance analysis, testing and learning, and implementing change ideas. He also highlighted the importance of client focus and a team approach to quality improvement.
· Assignment 3 Forced Ranking and TechnologyDue Week 10 and wor.docx
1. · Assignment 3: Forced Ranking and Technology
Due Week 10 and worth 200 points
In this assignment, you will prepare a presentation in which you
recommend a forced ranking performance evaluation system to
the Director of Human Resources of the organization examined
in Assignment 3.
(Note: You may create and / or make all necessary assumptions
needed for the completion of these assignments. In your original
work, you may use aspects of existing processes from either
your current or a former place of employment. However, you
must remove any and all identifying information that would
enable someone to discern the organization[s] that you have
used.)
Prepare a ten to fifteen (10-15) slide PowerPoint presentation in
which you:
1. Provide a title slide (as indicated in the format requirements
below).
2. Develop a forced ranking performance evaluation system to
improve the overall performance of the selected organization.
3. Prioritize the pros and cons with the greatest impact on the
effectiveness of the forced ranking performance evaluation
system. Provide a rationale for your response.
4. Suggest three (3) key implementation steps for the forced
ranking performance evaluation system.
5. Propose three (3) ways in which the selected organization
could use technology as an enabler for the forced ranking
performance evaluation system.
6. Provide a summary slide which addresses key points of your
paper.
7. Narrate each slide, using a microphone, and indicate what
you would say if you were actually presenting in front of an
audience.
8. Use four (4) external sources to support your responses.
2. Note: Wikipedia and other Websites do not qualify as academic
resources.
Your assignment must follow these formatting requirements:
. Format the PowerPoint presentation with headings on each
slide and relevant graphics (photographs, graphs, clip art, etc.),
ensuring that the presentation is visually appealing and readable
from eighteen (18) feet away. Check with your professor for any
additional instructions.
. Include a title slide containing the title of the assignment, the
student’s name, the professor’s name, the course title, and the
date. The title slide is not included in the required slide length.
PRINCIPLES OF MARKETING
MKT301
Marketing Plan Guidebook
3. MKT301 Fall
2017 Marketing Plan Guide
2
Table of Contents
I. Introduction
...............................................................................................
...................... 3
II. Product
Selection.................................................................................
........................... 3
III. The Process
4. ...............................................................................................
............... 4
IV. General
Requirements:.........................................................................
.................... 4
V. Modules
Warning..................................................................................
................... 5
VI. Content for Written Plan:
......................................................................................... 5
The Written Plan
...............................................................................................
.............. 5
The
Presentation............................................................................
.................................. 5
VI. Submission and Due Dates:
.................................................................................... 6
VII. Component Requirements and Examples
............................................................ 6
Product description with feature and benefit analysis
.................................................... 7
Part One - Product Description
................................................................................... 7
Part Two - Features and Benefits
................................................................................ 9
5. Part Three: SMART Objectives
................................................................................ 10
SWOT Analysis
...............................................................................................
............. 10
SWOT Action plan
...............................................................................................
.... 11
SWOT Example
...............................................................................................
......... 11
Segmentation...........................................................................
...................................... 13
Segmentation example
..............................................................................................
13
Integrated marketing communication
........................................................................... 17
Creative briefs:
...............................................................................................
............... 21
Examples or mock-ups
............................................................................................ ...
... 23
VI.
References..............................................................................
6. ..................................... 23
MKT301 Fall
2017 Marketing Plan Guide
3
I. Introduction
Your marketing plan is the major project for the class and
represents the largest part of
your grade. Do well on this and you will probably do well in the
class. Use this guide to
plan your project and as a check list for what you submit for
grading. Included in this
guide you will find examples of what is expected for each
component. While your project
will benefit from following them, feel free to add your own
7. ideas and expand on what we
have provided you.
The primary objective for this project is for you to learn some
practical and applied
marketing. The principles covered in the class, and the project,
can be used for many
majors and careers other than marketing.
IMPORTANT NOTE ABOUT BEING REALISTIC:
As part of the objective noted above, it is important that you
keep in mind that this
project is to simulate the launch of a new firm or non-profit.
Therefore, you are starting
with very little in the way of resources or assets. It is very
important that you be realistic
about what your new firm has accomplished, what resources you
have and the available
budget. This is NOT to be a fantasy about a make believe
company! Thus, statements
such as these are not allowed:
“My firm has been endorsed by <insert celebrity name>
8. “Our product has won <insert award name>
“We have been named the leading product in our class”
ALL of these are false for your new company. However, all of
them are things that you
might aspire to and can include in your planning.
If your instructor sees statements such as these in your
assignments s/he is required
to deduct points for the assignment.
We understand that this project looks daunting and very time
consuming. It is not,
providing that you follow this guide, the examples and stay
current. Other than quizzes,
exams and the weekly discussions this is the majority of the
course work.
Be sure that you retain a copy of your plan for your portfolio to
use in interviews and
future classes, especially for marketing majors.
9. II. Product Selection
You will be given the option of selecting one of six options for
your marketing plan
product or service. You will find those options in the
PowerPoint in Module 1. Notice
that we have provided you only a very general description of the
product or service. You
are allowed to select a name and to provide the details of your
product. So, imagination is
MKT301 Fall
2017 Marketing Plan Guide
4
allowed and encouraged. Make the project your own! However,
please make note of the
guidelines in the selection PowerPoint.
III. The Process
For those of you who are experienced students, you know that
the common approach to
class projects is for you to procrastinate and then work like
crazy on the project the day
10. before its due. We are not going to do that. You don’t learn
much and the project quality
invariably suffers. Instead, we are going to do this the way you
eat an elephant – in little
bites with some breaks.
For each of the five components, you will submit a draft on the
due date. The instructor
will provide you with some verbal feedback in D2L and a verbal
evaluation of 1-10. A
lower score means you have some work to do, while a higher
score means you may need
nothing but a few minor corrections. If, and how, you make
those corrections is up to you
based on what you want your final grade to be.
The drafts DO NOT count towards your final grade. They are
for feedback ONLY.
You should not expect detailed feedback – it may be as brief as
referring you back to the
requirements and this document. Grammar and spelling
corrections are at the discretion
of the instructor, but note that they will count for the final
11. grade. You are expected to be
able to write and spell at a college level at this point in your
degree.
HINT: Have a study buddy proof your documents and consider
an online helper such as
Grammerly.com.
Your grade will be determined by the final product you submit,
which is described below.
IV. General Requirements:
General:
riting is expected
the Chalk and Wire
folder)
Plan Checklist:
12. - just a place for art, pictures, images –
not required, but nice
MKT301 Fall
2017 Marketing Plan Guide
5
o Includes feature and benefit chart
o Includes 4-5 SMART objectives
- these will vary somewhat depending on your specific
plan, but this is
typical:
o A creative brief for each distinct part of your plan
o Examples of content
o
13. V. Modules Warning
NOTE: Never attempt any of the assignments for the marketing
plan until you have
completed the related module. Grading will assume that you
have, and can apply, the
information and skills contained in each module.
For many of the assignments there are additional materials in
the related module. You
CANNOT be successful in these assignments without reading
the materials. They are
brief and will provide you considerable help in successfully
completing the assignments.
VI. Content for Written Plan:
There are two major deliverables for the plan:
The Written Plan
The written plan consisting of the five components that you will
do throughout the course
as follows:
M1: Product selection (not graded, but you are not allowed to
14. submit any components
until you make and post your selection.
M3: Product description with feature and benefit chart
M4: SWOT with action plan
M5: Segmentation
M6: Supply chain plan
M7: IMC with examples and creative briefs
M7: Narrated presentation
The Presentation
A narrated presentation to the class not to exceed eight (8)
minutes in length. You should
assume that you are presenting your plan to a potential investor
or lender – a professional
business audience (think TV’s Shark Tank).
Keys to a successful presentation:
MKT301 Fall
15. 2017 Marketing Plan Guide
6
– enunciation and correct
pronunciation is important
- tell your story
– your classmates
will provide
feedback on your presentation
Your slides should follow this format and sequence:
images
– 2-3 slides
r your SMART objectives
- 4 slides (one each factor)
– 3 slides (one each segment)
– will vary, but commonly 3-5 slides
- you are required to keep a list of all sources
16. other than the course
materials (text, module content, this guide) used to develop
your plan. Include
these as your final slide.
VI. Submission and Due Dates:
Please see the Syllabus for due dates for each component. For
the final project, the late
penalty is 20% for each day your assignment is late. The day
and time of the submission
to D2L will be used. Submissions, unless approved in advance
or due to exceptional
circumstances (such as weather, military deployment,
documented illness) will not be
accepted after five (5) days and will receive a grade of zero
points.
VII. Component Requirements and Examples
About the examples:
The examples are just that, examples. If you follow these
closely you will typically do
well. However, the examples cannot fit all products and
services. You will probably need
17. to alter some of the content to fit your product, service or non-
profit. Use the examples as
a guide, not a straight jacket.
Note that the examples are NOT for the same product. We have
provided you with a
variety of products and styles so you can see how other students
have completed the
assignments. The examples all come from student projects.
MKT301 Fall
2017 Marketing Plan Guide
7
18. Product description with feature and benefit analysis
This section of your marketing plan has THREE parts, both of
which are required.
Part One - Product Description
Describe your product or service concisely, but specifically, in
no more than three (3)
double spaced pages and written in formal business style. The
most important
requirement for this assignment is that after reading it your
instructor has a clear
understanding of your product/service/non-profit, what it does
for the consumer and how
it works or functions.
This is NOT a sales pitch. Do not use this section to promote or
advertise your
product. Product descriptions which do so will be penalized in
grading. Rather, this
is a factual and objective description of your product. Some
information you
typically include:
19. Note: for services you should adapt the above list to fit an
intangible product. Your
concentration will be what services you provide for your
customers.
Example:
Product Description with Feature and Benefit Analysis
NOTE: This example is for a dog training device called
Invisible Leash. Your description
and FAB chart may vary depending on your product or service.
Note the formatting and
double spacing.
Problem
The active dog owner has a number of options when selecting a
20. dog training or
containment system that best fits their needs. Do they want a
physical leash? Are they
MKT301 Fall
2017 Marketing Plan Guide
8
concerned about harming the dog? Is the product as mobile as
they are? Dog owners want
the comfort of knowing that wherever they are, they can still
have control of their dog.
They want to jog at the park and take their “best friend” on trips
with them. To this end,
we believe that although the many invisible fences available
fulfill a niche on the market,
research suggests that our product is better equipped for a
mobile, active person.
Team Dog Collar recognizes that our product will not replace
the traditional leash.
Therefore, we will focus our promotion on people with active
lifestyles, early adopters and
“techies”. Since we are a providing a unique product in a broad
market, direct competition
21. is limited. “Invisible Leash” will, however, be up against higher
end pet products that
compete for the consumer’s pet related discretionary dollars.
The specifications of The Invisible Leash, such as weight,
quality, and ease of use
are of prime importance to our customers. Our customers are
active people and want a
small, sleek, quality device that will fit into their active
lifestyle.
The Invisible Leash will be of top quality, in workmanship and
choice of
materials. The product will not be limited due to the nature of
the building materials.
Product quality control will be implemented from the initial
design of the product to
production. The Invisible Leash will have a product warranty on
all parts and labor.
Product Functionality and Design
The product consists of two components. The human element is
a phone-sized unit
that functions as the control and the pet attachment is an
electronic collar similar to those
employed by existing pet management products.
22. MKT301 Fall
2017 Marketing Plan Guide
9
Both units are available in a number of colors and sizes to fit
any breed and
compliment the owner’s personal style. We also offer a smart
phone app that tracks the use
of the unit, how far the dog has traveled in a day and other
functionality that might be
typically expected in an app. It is compatible with most major
platforms, including many
tablets.
Invisible Leash is, of course, a product both newly designed and
new to the
consumer. Consequently, there are limited current issues of any
significance with regard
to product performance, customer satisfaction, market presence,
23. or warranty concerns.
Team Dog Collar has completed the design of Invisible Leash
and is in the process
of securing patents for both the design of the overall product
and for the EPROM that
contains the firmware used in the core functionality.
Additionally, the product name has
been Trademarked and the tag line “The Only Thing Visible
About Invisible Leash… Are
The Results” has been copyrighted.
The core competency of the company and its staff is sales,
marketing, and product
innovation. Consequently, most other functions have been
contracted to third party
providers. Manufacturing will be outsourced to a Mexican firm,
Matamoras Electronic
Manufacturing, who has significant experience in small item
consumer electronics. The
firm has a good reputation for quality and there is substantial
American investment and
oversight. MEM is also equipped to package the product on
sight.
Part Two - Features and Benefits
24. You will find an in-depth introduction to features and benefits
in Module Three. You
MUST read this before attempting this assignment.
Using a chart, similar to the one in the example below, list no
less than FIVE features of
your product with at least TWO customer benefits for EACH of
the features.
The control unit offers settings that allow the owner to set
the “roaming distance” and the desired reinforcement,
either a sound or, for more stubborn breeds, a mild electric
shock. The control unit can also be set for an audible tone
or vibration. When the pet strays more than the proscribed
distance the unit signals the collar, executing the
reinforcement and alerting the owner.
MKT301 Fall
2017 Marketing Plan Guide
10
25. Feature and Benefit example
Invisible Leash Feature and Benefit Table
Feature Benefit
Audible signal Unique sound notifies owner
Trains dog to unique sound
Phone app Owner can customize training program
Matches human fitness apps
Weather/water proof Swim and sports safe
Ideal for hiking and outdoor sports
Adjustable range Adaptable for different dog behaviors
Ideal for dog parks and other outdoor
venues
Shock proof Perfect for active sports dogs
Will not need replacing
Attaches to existing collar Saves the owner money – does not
need a
new collar
26. Can be used on more than one dog
Part Three: SMART Objectives
You can find a detailed description and instructional content on
SMART objectives in
Module 2.
You are required to create no less than four (4) SMART
Objectives for your product or
service.
1. Grow sales by our Website and current retailers by 20% in
calendar 2018
2. Add 200 new members to our loyalty club by November of
2018
3. Hold our first annual dog rescue fundraiser in November
2018 with no less than
500 attendees
4. Launch Doggie Birthday promotional campaign in February
2018 (free snacks for
people and dogs)
5. Conduct awareness surveys in January 2018 And December
2018 to measure
27. marketing effectiveness
SWOT Analysis
You will find an extensive introduction to SWOT in Module
Three and an example
below. There are also extensive resources available online,
including videos in YouTube.
MKT301 Fall
2017 Marketing Plan Guide
11
Your SWOT should contain no less than five factors in each of
the four categories. If
you cannot identify 5-6 legitimate factors for each category you
may not have given your
product or service adequate consideration and thought.
You will also create a SWOT action plan.
SWOT Action plan
The concept behind a SWOT Action Plan is that, as business
28. managers, we like to get
things done! Our job is to fix problems and capitalize on
opportunities. SWOT is a very
useful tool for analyzing our business and the business
environment (see Module 2 for
more on this). However, the best analysis is useless without
action to apply the
information. The SWOT action plan does just that. It apples the
information you
uncovered in your analysis.
You will select ONE item from each of the four categories and
write a very brief action
planned based on the following:
Strength: What will you do to take advantage of this strength?
How will you make the
most of it?
Weakness: What will you do to minimize the negative impact on
your business?
Opportunity: Much like a strength, how will you capitalize on
this opportunity? How can
29. you use it to generate revenue, build you brand or improve your
competitive position?
Threat: How will you avoid this threat or minimize its impact
on the business?
You will find an example of what is expected for your Action
Plan below.
SWOT Example
NOTE: You have the option to vary your layout, format, use of
color and other stylistic
devices. This is ONLY an example, however the use of chart of
some type is required.
SWOT ANALYSIS: LEO TREK
Leo Trek is a student owned and operated business located near
Saint Leo University.
The firm provides small van transportation on Thursday through
Sunday to high demand
locations in Hillsborough and Pasco counties, such as
Wiregrass, The Grove Shopping
Center, downtown Dade City and Ybor City. The firm aims to
reduce student driving,
30. thus providing a safer campus, while generating revenue and
creating student
employment.
MKT301 Fall
2017 Marketing Plan Guide
12
INTERNAL
Strengths Weaknesses
Increases student safety Limited experience of management
team
Provides economical transportation Low capital reserves
High demand among students High liability
Parental support Driver unreliability
Perceived as being “green” Fleet is used and requires
maintenance
31. EXTERNAL
Opportunities Threats
Increasing insurance rates for young
drivers
Low barrier to entry
Student demand for other stops Students prefer flexibility of
their own
cars
The university limiting cars for freshmen Limited student
budgets
Pressure and concern from parents Regulation limiting the
firm’s services
Student perception of the service Student perception of the
service
Action Items:
As a result of this SWOT analysis, The Leo Trek team has
identified four areas requiring
particular attention.
32. A key Strength is the positive perception this service will have
among Saint Leo parents.
Driving is always a concern for parents, especially during
“party time weekends” and we
believe that they will be willing to pay a reasonable fee to our
firm to relieve that anxiety.
A Weakness of particular concern is the firm’s liability. This is
inherent in any firm
providing transportation, and of particular concern given the
youth of our drivers. We
plan to minimize this Weakness with driver screening, regular
training and insurance.
MKT301 Fall
2017 Marketing Plan Guide
13
We believe an important growth Opportunity is student
perception of the service. If we
can properly promote the service as being convenient, safe and
“cool” we can leverage
33. the natural buzz found on any campus and expand our ridership.
The Threat that most concerns the Leo Trek team is lack of
scheduling flexibility. While
our vans will run regular schedules, allowing students to plan
their trips, we lack the
spontaneity of being able to go “where you want, when you
want”. This will be hard to
minimize as the vans can only travel so often, however we
believe we can offset the
inconvenience with advertising emphasizing safety and fun.
Segmentation
We will spend a week in class discussing segmentation. For this
component you will be
required to identify and define the market segments you will
target in your plan. It is vital
to your success in this assignment that you complete Module
Four, including all the
activities and the Elder Care Scenario.
You must have a minimum of TWO segments for your project.
Your analysis should include:
34. 1. A narrative description of each of the segments. You are
required to give each a name.
For example, if I were segmenting older consumers for a pet
product I might have
"Empty Nesters" or "Little Old Lady Cat Lovers". This narrative
is usually a one
paragraph summary of the segment’s profile.
2. How you are segmenting the groups (demographics,
psychographic, geographic or
other criteria) including the characteristics of your target
segments. Be VERY specific
and use no less than four demographic and four psychographic
variables for each of your
segments.
You may use any combination of text, charts and graphs you
wish to accomplish parts 1
and 2. However, be sure that it is clear what, and who, comprise
your segments.
NOTE: Segmentation is discussed extensively in Module 4. Do
NOT attempt this
assignment until you have completed all of Module 4.
35. Segmentation example
NOTE: This example is written for a product called
Staycation.com. It is an online
vacation planner for consumers taking their vacations at home.
This is a common
phenomenon in the current economy.
You are required to have TWO segments. This example has
four. The chart is only
an example – you may set yours up differently.
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Childless Couples (Young Adventurers)
The Young Adventurers group is comprised of young adult
couples who are mostly just
starting out on their own. Young couples are typically known to
have financial hardships
36. (even without children) for various reasons. These reasons
might include young people
being typically employed in entry-level positions with
corresponding salaries. On top of
this, some may have bills and debt from various sources such as
vehicles and student
loans. They may neither possess the finances nor the large
amounts of vacation time from
their jobs to take a conventional vacation.
Demographics for Young Adventurers
Age: 19-30
Relationship status: Living together or newlyweds
Professional Status: Entry-level professional work
Children: None
Income Level:
Education:
Entry to mid-level income
College or advanced technical/trade school
Psychographics for Young Adventurers
37. Entertainment and socially oriented (restaurants, bars, clubs and
activities and important)
Money Conscious (on a budget)
Adventure Seeking
Tree-Huggers (Environmentally conscious)
Single Parents (Jugglers)
Jugglers have it pretty rough. They have to balance the time
between caring for their
loved ones and providing for them. Throughout the year,
Jugglers do not have a lot of
time to bond with their children because they are essentially
doing the work of two
parents, even though there is only one of them. At the end of the
day, Jugglers can be
wound to the limit. Taking the time to connect with members of
a Juggler family can be
of great benefit when it comes to avoiding dysfunction. Familial
bonding creates
memories that show that there is more to life than the
38. programmed rat-race existence that
the Juggler family members may be used to.
Demographics for Jugglers
Age: 21-40
Relationship status: Divorced or Unmarried
Professional Status: Steadily employed
Children: One or more
Income Level:
Education:
Upper Low to Mid-level income
College, some college or technical/trade school
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Psychographics for Jugglers
Money Conscious (On a budget)
39. Overworked (Need to take time to decompress)
Family oriented
Children are their primary concern
Dual Parents (Tag-teamers)
Tag-teamers do not have it quite as bad as Jugglers, but that
doesn’t necessarily mean
they have it easy. Some families may have started out young.
That means the kind of
work available for the young parents may often be blue-collar
jobs (mid-level-paying
jobs that do not require a college degree or any specialized
training). In other families,
only one of the parents may be employed, in which case the
other parent also becomes
one more mouth to feed in the family. While juggling the time
between caring for their
children and providing for them is not as big an issue in most
Tag-teamer households, it
is still important for family members to socialize and have fun
together, especially while
40. children are young.
Demographics for Tag-teamers
Age: 23-40
Relationship status: Married or Common-law couples
Professional Status: Steadily employed
Children: One or more
Income Level:
Education:
Mid-level income
Trade school or college
Psychographics for Tag-teamers
Family oriented
Money Conscious (On a Budget)
Overworked (Need to take time to decompress)
Strong sense of responsibility
Children are a priority
41. Close ties to grandparents and other extended family
Older Couples (Empty-Nesters)
Of all the target couples, Empty-Nesters probably enjoy the
most freedom. This group is
composed of older adults who either never had children, or no
longer have children under
their care. Given the proper financial resources, Empty-Nesters
can pick up and leave just
about any time they like. The only thing that stands in between
Empty-Nesters and a
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good time is money. A lot of times, getting the kids out of the
house frees up all kinds of
finances. However, there are other cases when people really
have to milk the budget.
They may have personal financial situations. They might be
living off of pension funds,
42. or due to an inability to work, relying on Social Security,
disability, or some other form
of supplemental income.
Demographics for Empty-Nesters
Age: 50 and over
Relationship status: Married
Professional Status: Employed, disabled, or retired
Children: Grown and out of the house
Income Level: Mid-Low to upper-mid income (may vary
considerably)
Psychographics for Empty-Nesters
Money Conscious (On a Budget)
Adventure Seeking
Lots of free time
SUMMARY CHART
Young
Adventurers
43. Jugglers Tag-teamers Empty-
Nesters
Age: 19-25 21-35 23-40 50 and over
Relationship
status:
Living together
or Newlyweds
Divorced or
Unmarried
Married or
Common-law
couples
Married
Professional
Status:
Entry-level
work
Steadily
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Psychographics
Family
oriented
Money
Conscious
Family oriented Money
Conscious
Money
Conscious
Overworked Money
Conscious
Adventure
46. Seeking
Adventure
Seeking
Tree-Huggers Overworked
Tree-Huggers Strong sense of
responsibility
Tree-Huggers
Supply Chain
Begin by reading the do first activity in Module 5 and the
material immediately below.
You should also review the supply chain PowerPoint in Module
5. Although Wikipedia
should be used cautiously, in this case their SCM article may be
helpful.
https://en.wikipedia.org/wiki/Supply_chain_management
47. Supply Chain Management
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The global economy, advanced planning techniques, and
technology have changed what
we once called “logistics” into the science of SCM. SCM is
managing both the upstream
(where a firm finds materials and supplies) and the downstream
(where it sells and/or
ships products) “chain” of suppliers, sellers and partners. Some
firms, such as Wal-Mart
owe much of their success to SCM and logistics. Wal-Mart is
considered a world leader
in managing their supply chain using advanced logistics and IT
systems.
A major change in SCM is the emergence of “third-party
logistics suppliers” aka “3PL”
48. firms. The most widely known of these is UPS, whose new
tagline is “what can Brown
do for you” focuses not on delivering packages, but on SCM.
Product Adaptation
How about a KFC Shrimp Burger?
Truly global firms find that they must adapt the products they
sell to meet local market
conditions, which may include legal, cultural or physical
requirements. This often
requires developing new products or components to meet local
needs. Product adaptation
is changing the physical product, creating a new product or
changing other parts of the
marketing mix to meet local needs and requirements.
o Changing the name of the product is often not enough, in
many cases the product
itself needs to be modified. Some examples:
o McDonald’s has burgers in India – but no beef. It’s
consumption is taboo. Instead,
you’ll find tofu or chicken.
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o Wal-Mart sells live fish, turtles and frogs in their China stores
– not as pets but for
dinner tables.
o American appliance manufacturers had to adjust the size of
their home machines
– many urban European kitchens were too small for our large
appliances.
Assignment requirements:
You will follow a format similar to the “do first” assignment at
the beginning of Module
5. Make sure that you have completed that exercise before
attempting this component of
the marketing plan.
There are TWO parts to this component.
50. Part One:
In about 2-3 paragraphs provide a high level view of your
supply chain. Consider what
you will need to successfully take your product to market and
where you might encounter
breaks or obstacles in the chain.
You should also address the issue of what type of suppliers you
might need and where
they are located. What issues do you anticipate? Do not forget
to consider political, trade
and social issues. If you need a steady supply of coffee or
chocolate, will you buy only
Fair Trade? Are there child labor issues? Import restrictions?
Part Two:
You will create Word chart with three columns:
Up stream
Mid-stream
Down stream
51. If you are not familiar with these terms, visit the activity in
Module 5.
For each of the columns, identify 4-5 items that you will need
for a complete supply
chain. Bullets are fine, but make sure that you are clear.
In the last row, list your typical end user. Are you direct to
consumer or are you selling to
a retailer or wholesaler? In some cases, you may have an
entirely different end user.
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Your chart will look similar to this:
52. SUPPLY CHAIN FOR PRODUCT ABC
Up stream Mid-stream Down stream
End user:
Integrated marketing communication
This is the culmination of your marketing plan and will carry
more weight in the grading.
In this section you will detail the advertising and promotional
activities you will use in
your project.
You have many options regarding what IMC plans you create
for your project and should
select those that best fit your product/service/non-profit. You
should also select those that
interest you personally or professionally.
53. You are required to complete TWO advertising or promotional
IMC items for your
product or service.
DO NOT ATTEMPT THIS UNTIL YOU HAVE COMPLETED
MODULE 7! THE
GRADING WILL ASSUME YOU HAVE THE KNOWLEDGE
AND
INFORMATION FROM THE MODULE AND ELDER CARE
SCENARIO.
There are two parts to your IMC assignment.
First, you will complete a creative brief for each of your
activities. There is an example
below.
Second, you will create an example or mock-up of your activity.
You will find some
examples in Module Seven. These examples will not cover all
the options you might
select for your IMC activities. They will, however, give you
some ideas regarding what is
expected of you. Generally, everything you need to do can be
created in PowerPoint or
54. similar applications.
BE SURE THAT IF YOU USE ANY GRAPHIC PROGRAM
OTHER THAN MS
OFFICE YOU SUBMIT YOUR EXAMPLES OR MOCKUPS AS
PDFs SO YOUR
INSTRUCTOR CAN VIEW THEM.
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Note that you are not expected to be a graphic artist or Website
designer. Nor are you
expected to create an entire social media campaign. You ARE
expected to demonstrate
that you have a basic understanding of the IMC activities you
have selected.
Some IMC Options:
Here are just some of the options you have for an IMC activity.
55. Select any TWO of these
or add ideas of your own. You may use any one option ONCE.
You must select two
different activities. NO “flyers” allowed. Flyers are not
marketing, they are wat you use
to announce the school dance. These are ONLY suggestions –
feel free to use your
imagination.
Magazine print ad
Radio ad
TV commercial
Social media
YouTube ad
Guerilla campaign
Direct mail
Direct email
Press release
Outdoor ad (billboard, bus ad, car wrap)
Coupons
56. Trade show or event
Web site (create your landing page)
Regardless of which options you select, you will be required to
complete a Creative Brief
using a format similar to the one below.
Creative briefs:
Creative briefs are used as a standard template to communicate
between those involved in
a marketing communication project. This might be between an
ad agency and their client
or between marketing staff members and their director. The
exact information and the
template will vary from organization to organization, but the
one below is fairly common.
In our class, you will use the brief to describe the IMC portion
of your marketing plan.
These will be included in your final written project and your
presentation.
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Your brief will not include the middle column.
The example below is for Puppy Palace, an upscale dog daycare
faculty (yes, there are
such things).
Process Step Description Example
Project What are you producing or
doing? Keep this simple
and short.
A 30 second video for our
58. website and YouTube
Objectives Use the SMART model,
but be brief. Be very
specific.
The objective of the video
is to increase our visibility
and creative a differential
advantage for our high-end
product model. We want to
increase time on-site for
our website and see XXX
views on YouTube.
Target Audience Use the same metrics that
you used in your
segmentation plan.
Our target audience for the
video is upper middle to
upper income, media
59. savvy, well-educated and
status conscious. These
consumers see their dogs as
members of the family and
spend on them accordingly.
Key message What is the one true thing
you want your customer to
believe as a result of this
IMC activity? What should
they think, believe and do
as a result of this activity?
Puppy Palace is the
premier choice for families
that want the same daycare
for their dogs that they
would select for their
children. As a result, they
60. consider PP as the only
choice for “real dog
parents” The tone should
be fun, engaging and
informal.
Deliverables What are the deliverables
for this IMC activities?
Storyboard
Shoot/location schedule
Equipment list
Talent
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Budget
30 second video formatted
61. for the web and optimized
for portable devices.
Deadlines and Mechanical
requirements
This is the “nuts and
bolts”. It includes printing
requirements, graphic
design requirements,
quantities, mailing details,
deadlines, etc. It should
include everything that the
staff needs to execute the
project.
Storyboard is due in 10
days. Production
requirements in 15 days.
Finished video in 30 days.
62. Video must be compatible
with all major delivery
modes. Backups must be
secured. B-roll and raw
footage to be delivered to
the client.
Budget What is this going to cost? Project budget is $7500
Examples or mock-ups
See the PowerPoint in Module 7 for examples.
VI. References
Any references you used other than the course materials and the
text (you DO NOT need
to include those as I assume you will use them).
References
63. Aaker, D.A. (1996). Measuring brand equity across products
and markets. California
Management Review, 38(3). 102-120.
Bacdayan, P. (2002). The public business school in economic
development: Preferences
of chamber of commerce leaders. Journal of Education for
Business, 78(1), 5-10.
Retrieved from
http://search.proquest.com.ezproxy.saintleo.edu/docview/20282
0425?accountid=4
870
Chapleo, C. (2010). What defines "successful" university
brands? The International
Journal of Public Sector Management, 23(2), 169-183.
doi:10.1108/09513551011022519
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