Keynote by Simon Sylvest, Co-founder at Founders, from #SaaStock17, raction Stage, RDS, Dublin, Ireland. Tuesday 19th September 2017

1. Founders
April 2017
Your Way
Out of the
Dark
How to do Pre Product-Market
Fit growth
Simon Sylvest - co-founder at Founders

2. Founders
2017
THIS IS USELESS

3. Founders
2017
Pre
Product-Market Fit
Post
Product-Market Fit

4. Founders
April 2017

5. Founders
2017
Wonderwerk
CUELY
Founders is
based on our
experiences
from building
15+ companies
and tools

6. Founders
2017

7. Founders
2017

8. Founders
2017
The 3 pillars of the Founders Growth Model
Distribution
Research
Growth
Machine
Growth
Memo
Preparation Process Discipline

9. Founders
2017

10. Founders
2017
Mistake #1: Jump in the red ocean

11. Founders
2017
Learning #1: Sharpen the axe before you cut
down the tree

12. Founders
2017
Framework #1: Distribution Research
Competitors
and peers
Distribution Research
Competitor
growth
insights
Growth Ideas
…

13. Founders
2017
Mistake #2: Oh, what about this one?

14. Founders
2017
Learning #2: Focus, focus, focus

15. Founders
2017
Framework #2: Founders Growth Machine

16. Founders
2017
Mistake #3: Under-evaluating the power of
discipline

17. Founders
2017
Learning #3: The power of
writing things down

18. Founders
2017
Framework #3: Founders Growth Memo

19. Founders
2017
The 3 pillars of the Founders Growth Model
Distribution
Research
Growth
Machine
Growth
Memo
Preparation Process Discipline

20. Founders
2017
growth.founders.as
@simonsylvest Simon Sylvest
Founders Fieldnotes