PrimeBookJune2015

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PARTNERSHIP IS LISTENING
ACTION TRUST INSPIRATION
ENGAGEMENT EXPERIENCE
PEOPLE WORK KNOWLEDGE
CONNECTIONS PRINCIPLES
FLEXIBLE COMMUNICATION
STRENGTH RELATIONSHIPS
POWERFUL ACTION SUCCESS
Our motivation is to make your organization better.And partnership
is where it starts.The right partnership unlocks potential, reveals
possibilities, identifies problems and builds solutions.We’re ready
to work with you. Partner with Prime Creative, and together we’ll
uncover the best, brightest ways to connect with your audience.
PARTNERSHIP IS PRIME
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4 5
ABOUT PRIME
AGENCY PROFILE
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6 76 7
about prime
AGENCY PROFILE
And just as communications
problems are often complex, so is
the management of communications
issues. Success requires the integration
of different disciplines.We specialize
in addressing an entire range of
communications requirements - from
conducting research, to strategic
planning, brand management,
stakeholder relations and consultation,
to creative development and
execution, to print and video/
broadcast production, to media
planning and buying, to design and
interactive online tools and innovative
social media solutions, to project
management.
Since Prime Creative opened its first office in
1987, we’ve kept our philosophy straightforward –
people communicating with people. Our approach
is simple. Start with an insightful strategy, develop
smart, creative solutions, and add the right
combination of relevant communications tools.
We take pride in our ability to change the way
that people think and alter how they behave by
looking at communication challenges from the
consumer’s point-of-view.
With 18 professionals based in both St. John’s
and Halifax, Prime Creative is proud to boast
one of the region’s most experienced and
accomplished marketing communications
teams. Our clients have included such blue-chip
organizations as Munn Insurance, Newfoundland
and Labrador Centre for Health Information,
Toyota,Tourism PEI, O’Dea Earle Law Offices, as
well as dozens of local and regional clients in
both the public and private sector.We specialize
in addressing an entire range of marketing
communications requirements including strategic
planning, brand strategy, project management,
creative development, print, broadcast and digital
production, website design and development,
media planning and buying, and social media.
We thrive on overcoming significant
communication obstacles while creating and
reshaping perceptions.We take pride in our ability
to change the way that people think and alter
how they behave by looking at communication
challenges from the audience’s point-of-view.
We involve strategic planning from the very
beginning, ensuring our solutions are grounded in
research and based on solid strategy.
why prime creative?
Fundamentally, every RFP process
is designed to answer one simple
question: why choose this agency
rather than that one? We believe the
core areas key to your success and
essential for the chosen agency are
relevant experience, capability and a
proven approach.
corporate profile
Business Operating Name
• Prime Creative (trade name)
Legal Business Name
• Prime Communications Inc.
Offices
• Opened St. John’s Office in 1987
• Opened Halifax office in 2010
Staff
• Currently employs 18 full-time professionals
Core Disciplines
• Prime Creative’s structure fully integrates the
different communication core disciplines of
strategic planning, account management, creative,
digital, social, event, media planning & buying,
graphic design and production.

8 98 9
about prime
AGENCY PROFILE
15 YEARS’ EXPERIENCE
ANGELA SULLIVAN
Account Director
Client focused and forward thinking,Angela
oversees day to day, start to finish execution of
projects and campaigns, and is the primary point
of contact for Prime’s major clients. In addition to
her role as liaison between client, creative staff
and other resources within our group,Angela has a
sharp eye for detail, and an even sharper instinct for
budgets and media buys that are beyond efficient.
• NLCHI:Agency of Record – Account Manager,
Media Planning and Buying
• Town of Grand Falls-Windsor – Project
Management
• Munn Insurance:Agency of Record – Account
Manager, Media Planning and Buying
• O’Dea Earle:Agency of Record – Account
Manager, Media Planning and Buying
• GoWestern Newfoundland: Branding and
Marketing Campaign – Account Manager,
Media Buying
• Sport NL, Sportfest: Branding, Collateral and
Marketing – Account Manager, Media
Planning and Buying
• Government of NL, H1N1 Pandemic Campaign:
– Account Manager
CHRIS DUNNE
Partnership Builder
Throughout the life of each project at Prime, from
research to execution, Chris works closely with
our account team to bolster the efficient flow of
information and deliverables. His extensive industry
experience makes him well suited for his role – which
is to know your organization inside out, and to
anticipate your needs, perhaps even before you do.
• Town of Grand Falls-Windsor – Project Lead
• Purity Factories Limited – Account Lead
• Clean St. John’s: Branding and Creative
– Account Lead
• Rock Spirits - Newfoundland Screech Rum
– Account Lead
• Workplace Boundaries:Web Design and Branding
– Account Manager
• Conservation Corps of Newfoundland and
Labrador – Board Member
• Anthony Insurance: Account Executive
• Golf & Gear:Web Design and Digital Marketing –
Account Manager
• ClearRisk: Internal Branding and Marketing –
Marketing Manager
• Brownie Points:App Development – Co-Founder
and Business Development
Paul mills
Vice President - NL
26 years’ EXPERIENCE
Connecting organizations with the public. Connecting
business with consumers.These are the driving forces
that have been Paul’s focus and passion throughout his
career in the marketing and communications industry.
From strategy to execution, on local, national and
international levels, Paul has demonstrated leadership
and unique insight in the development of successful
creative marketing materials for a variety of public and
private sector clients.
• NLCHI: Agency of Record –Team Lead
• Munn Insurance: Agency of Record –Team Lead
• O’Dea Earle: Agency of Record –Team Lead
• Government of NL,Women’s Policy Office: Respect
Women Campaign –Team Lead
• Government of NL, Department of Health: H1N1
Pandemic Campaign – Creative Lead
• Purity Factories Limited – Team Lead
• Clean St. John’s: Branding and Creative – Team Lead
• GoWestern Newfoundland: Branding and Marketing
Campaign – Team Lead
• Recreation NL: Branding and Creative – Team Lead
THE PRIME PROJECT TEAM
With 18 professionals, Prime
Creative is proud to boast one
of the region’s most experienced
and accomplished marketing
communications teams. Our
resources are all in-house, with all
the necessary professionals ready
for your project. Our St. John’s
creative/account team are listed on
the following pages.

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about prime
AGENCY PROFILE
DAWN WAREHAM
Creative Designer
DENNIS CONWAY
Digital Developer
Dawn is an accomplished creative thinker with
keen technical abilities and an equally impressive
eye for detail. Her intuitive passion for design is
complemented by her knack for getting production
done and out the door on time – a skill she has
demonstrated for a variety of projects big and small,
for public and private sector clients throughout the
province and beyond.
• NLCHI:Agency of Record – Lead Designer
• Town of Grand Falls-Windsor – Design Lead
• Munn Insurance:Agency of Record – Lead Designer
• Purity Factories Limited – Lead Designer
• Clean St. John’s: Branding and Creative – Lead
Designer
• O’Dea Earle:Agency of Record – Designer
• Canadian Cancer Society New Brunswick:
TV Campaign – Designer
• Health Canada,Tobacco HealthWarning
Packaging – Designer
• Multi Materials Stewardship Board: Branding,
TrashTalkTV Campaign – Designer
• University of New Brunswick: Branding,
Recruitment Calendar – Designer
The execution of efficient, impactful and visually
impressive web applications is Dennis’s forte. Big
project or small, Dennis pushes the boundaries of
technology and creativity to achieve remarkable
results. His extensive web development
experience, combined with a talent for anticipating
technological trends, has resulted in a roster of
satisfied public and private sector clients.
• Town of Grand Falls-Windsor – Digital Lead
• NLCHI:Agency of Record – Digital Lead
• NewLab Life Sciences – Digital Lead
• Psoriasis NL– Digital Lead
• Munn Insurance:Agency of Record – Digital Lead
• O’Dea Earle:Agency of Record – Digital Lead
• Tourism PEI:Agency of Record – Digital
Development
• AtlanticToyota:Agency of Record – Digital
Development
8 years’ EXPERIENCE
RALPH O’BRIEN
Creative Writer
Regardless of size or scope, Ralph approaches each
project with a desire to deliver the best messaging
for clients. He is adept at crafting engaging, clever
messaging while staying focused on client needs.A
former English teacher, his experience includes the
delivery of efficient, compelling copy for print, web,
TV, radio and social media.
• Purity Factories: Campaign Creative – Lead Writer
• Screech: Concept andWriting – Lead Writer
• Clean St. John’s: Branding and Creative – Lead
Writer
• Coaching NL: Branding – Lead Writer
• NLCHI: Agency of Record – Lead Writer
• Munn Insurance: Agency of Record – Lead Writer
• O’Dea Earle: Agency of Record – Lead Writer
• Sport NL, Sportfest: Branding, Collateral –
Lead Writer
• Recreation NL: Branding, Collateral – Lead Writer
• Coaching NL: Branding – Lead Writer

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OUR WORK
PRIME CUTS
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WEB WORK
MUNN INSURANCE
www.munninsurance.com
O’DEA EARLE LAW
www.odeaearle.ca/2015
THAT’S YOUR EHR - NLCHI
www.YOUREHR.CA
HALIFAX HARBOUR BRIDGES
www.hdbc.ca
GRAND FALLS-WINDSOR
www.GRANDFALLSWINDSOR.com
CENTRE FOR HEALTH INFORMATION
WWW.Nlchi.nl.ca
PRIME CUTS
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WEB WORK
THE ARCTIC PATH
www.thearcticpath.com
NS FARM LOAN BOARD
www.novascotia.ca/farmloan
MYRIDE LEISURE INSURANCE
www.munninsurance.com/myride2013
SACKVILLE BUSINESS ASSOCIATION
www.sackvillebusiness.com
NLCHI - CONNECTIONS
www.nlchi.nl.ca/connections
NL GREEN ECONOMY
www.nlgreeneconomy.ca
PRIME CUTS
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BRAND DEVELOPMENT
OUR WORK
PRIME CUTS
st.john’s
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Work Description
Personal Lines and Commercial Insurance
Marketing
Creative Services
Integrated Marketing Campaign:
- Primary research
- Focus group testing
- Print development and media
- Website development
- Online development and media
- Billboards development and media
- Radio development and media
- TV development and media
Client
MUNN INSURANCE
Project - AOR Campaign Materials
Budget - $700,000 annual
OUR WORK
PRIME CUTS
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Work Description
Brand Positioning Campaign
Creative Services
Integrated marketing campaign:
- Video production
- Branding and logo development
- Collateral development
- Consultation
Client
NLCHI
OUR WORK
PRIME CUTS
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Work Description
Branding, Collateral, Campaign Development
Creative Services
Brand Positioning Campaign:
- Website design
- Consultation
Client
CLEAN ST. JOHN’S
Project - Brand Development
Budget - $25,000
OUR WORK
PRIME CUTS
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Work Description
Creative Services
Concept and collateral development:
- Brand strategy
- Campaign direction
- Social media management
- Guerilla marketing event management
- Print materials
- Transit advertising
- In-store promotions
Client
Purity factories
Project - Branding Campaign
and Social Media
OUR WORK
PRIME CUTS
THE JAM JAM
MARTINI
#MyPurityChristmas19+ Please Drink Responsibly
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Work Description
Creative Services
Integrated marketing campaign:
- Primary research
- Focus group testing
- TV development and media Primary
Client
O’DEA EARLE
LAW OFFICES
Budget - $500,000
OUR WORK
PRIME CUTS
28 29

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Work Description
Social Media Management and Special
Event Campaign Materials
Creative Services
- Social media management
- Print and signage development
- Product sampling event management
- Campaign material development
Client
SCREECH(ROCK SPIRITS)
Project - Social Media and
Campaign Development
OUR WORK
PRIME CUTS
30 31

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Work Description
Communication Collateral Materials
Creative Services
Creative campaign development:
- Print development
- App development
- Online development
- Billboards development
- Radio development

Client
hALIFAX BRIDGES
Project - Creative Marketing Materials
OUR WORK
PRIME CUTS
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Work Description
Destination Tourism Marketing
Creative Services
Integrated Marketing Campaign:
- Primary research
- Print development
- Online development
- Billboards development
- Radio development
- TV development
- Video creative and production
Client
TOURISM PEI
Project - AOR Creative Materials
OUR WORK
PRIME CUTS
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There are many kids across our province who can’t afford to
take part in sports. KidSport™ NL, with help from people like
you, provides support to children in order to remove financial
barriers that keep them from participating in and benefiting
from organized sport. Visit www.kidsport.nl.ca to learn how
you can help or to see if your child qualifies.
A program of
KidSport™ Newfoundland and Labrador:
Sport Newfoundland and Labrador
1296A Kenmount Road, Paradise, NL A1L 1N3
t. 709.579.5977 f. 709.576.7493 w. www.kidsport.nl.ca
Work Description
Branding,Collateral, Campaign Development
Creative Services
- Website design
- Consultation
Client
SPORT NL
Project - Campaign Materials
OUR WORK
PRIME CUTS
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Work Description
Retail Promotion and Marketing
Creative Services
Integrated Marketing Campaign
- Primary research
Client
toyota atlantic
Budget - $2,750,000 annual
OUR WORK
PRIME CUTS
The legendary Corolla is the #1 selling compact car in North America††
, and remains one of the best-selling
cars in the world almost 50 years after it was first introduced. The 2015 Toyota Corolla is sleek, sophisticated
and fun-to-drive, and with the sporty S model, the luxuriously-appointed LE, the super fuel-efficient LE ECO,
and the budget-minded CE to choose from, there’s bound to be a Corolla to fit your lifestyle.
La légendaire Corolla est le numéro un la vente de voiture compacte en Amérique du Nord ††
et demeure l’un
des véhicules les plus vendus au monde, même 50 ans après avoir été mis en marché pour la première fois.
La Toyota Corolla de 2015 est élégante, sophistiquée et agréable à conduire. Avec un choix entre la sportive S,
la LE luxueusement aménagée, la LE ECO super écoénergétique et la CE économique, il y a forcément une
Corolla qui convient à votre mode de vie.
HWY/ROUTE: 6.2L/100km 46 mpg
CITY/VILLE: 8.3L/100km 34 mpg
$
89
*
LEASE FROM / LOCATION À PARTIR DE
SEMI-MONTHLY PLUS TAX
/60 MONTH TERM WITH $0 DOWN
BIMENSUELLEMENT PLUS TAXES
/TERME DE 60 MOIS AVEC 0 $ COMPTANT
OR FINANCE
OU FINANCEMENT À
0.99%
FOR UP TO 60 MONTHS
JUSQU’À 60 MOIS
2015 Corolla S with optional equipment shown
Modèle présenté : Corolla S 2015 avec équipement en option montré
2015 Corolla CE
with 6 speed manual transmission
avec boîte de vitesses manuelle à 6 rapports
2015 Corolla S with optional equipment shown
Modèle présenté : Corolla S 2015 avec équipement en option montré
FROM / À PARTIR DE $15,995‡
Over 85% of Toyotas sold in Canada in the last 20 years are still on the road today†
.
Toyota has proudly become the world’s largest automaker by setting the gold
standard for building dependable, reliable vehicles with market-leading resale
value for the past generation. The latest generation of Toyotas continues this legacy
of uncompromising quality and unequalled value, but with a new commitment
to bold, expressive style and design. New model designs for the Corolla, RAV4,
Camry, Yaris, Highlander, Tundra and Avalon demonstrate this commitment,
with new designs coming soon for both the Tacoma and Prius.
If you’re in the market for a new car, take another look at Toyota.
BUILT
FOR LIFE
AIN#:
PUBLICATIONS:
ADSIZE:
COLOUR:
PRIME
TOYO2099.07-RTD-May
SaintJohnTelegraphJournal,MonctonTimes-Transcript,FrederictonGleaner,MirimichiLeader,Carleton
CountyAdvertiser,VictoriaStar,CampbelltonTribune,BathurstNorthernLight
11.5"x21"
4C
*2015 Corolla CE (BURCEM-A)/2015 RAV4 FWD LE (ZFREVT-A)/2015 Camry LE (BF1FLT-A) based on a 60 month walk away lease, 100,000 kms and a lease rate of 0.99%/1.99%/1.99%. First payment due on delivery. Total of 120 payments with $0 down payment. Total lease obligation of $10,680/$16,680/$16,560. Lease end
purchase option price of $7,038/$10,964/$10,604. Includes maximum of $1,560/$1,730/$1,660 for freight and P.D.E. Additional kilometer charge will apply for excess kilometres – see Dealer for details. Taxes, license, insurance, and registration not included. 2015 Corolla CE/2015 RAV4 LE FWD/2015 Camry LE semi-monthly payment
of $89/$139/$138 is based on a vehicle price of $17,070/$25,870/$25,375 (includes $500/$340/$500 in customer incentive, which is deducted from the negotiated selling price after taxes). **0% lease rate applies to 2015 Corolla, 2015 Yaris, 2015 Camry and 2015 Camry Hybrid, 36 month term. 0% financing on 2015 Corolla.
Representative finance example based upon $20,000 financed at 0% APR equals $555.55 per month for 36 months. Cost of borrowing is $0, for a total obligation of $20,000. 0.99% financing on 2015 RAV4 FWD LE. Representative finance example based upon $26,000 financed at 0.99% APR equals $552.69 per month for 48 months.
Cost of borrowing is $529.12, for a total obligation of $26,529.12. 0% financing on 2015 Camry LE. Representative finance example based upon $26,000 financed at 0% APR equals $722.22 per month for 36 months. Cost of borrowing is $0, for a total obligation of $26,000. †Based on IHS Automotive: Polk Canadian and US Total New
Vehicle Registrations for the Compact Car segment and IHS Mexico sales data for CYE 2014. √ The Toyota Lease Advantage features are available in combination. Offers available on most new/demonstrator models to qualified retail customers on approved credit. Some conditions apply. Fuel efficiency estimates were determined using
approved Government of Canada/Transport Canada Test Methods. Actual fuel consumption will vary based on driving habits and other factors. Offers valid on retail delivery of new unregistered 2015 Toyota vehicles when purchased/leased, registered and delivered between May 1, 2015 and June 1, 2015. Individual dealer may sell/
lease for less. Vehicles may not be exactly as shown. Offers subject to change/cancellation without notice. Dealer order may be required. Limited time lease/finance offers provided through Toyota Financial Services on approved credit on new retail sales of qualifying models. See your participating Toyota Dealer for complete details.
facebook.com/toyotaatlantic | getyourtoyota.ca
#1 Selling
Compact Car in
North America†
0%**
LEASE AND
FINANCE RATES
AS LOW AS
• No security deposit • Monthly or semi-monthly payment
options to fit your budget • Standard or Low Kilometre
Lease to match your lifestyle • Free first or last semi-monthly
payment for qualifying customers and leases√
$
89*
LEASE FROM
2015 Corolla CE
with 6 speed manual transmission
HWY: 6.2L/100km 46 mpg
CITY: 8.3L/100km 34 mpg
OR FINANCE
FOR 36 MONTHS
0
%**
$
139*
LEASE FROM
OR FINANCE
FOR UP TO 48 MONTHS
2015 RAV4FWDLE
with automatic transmission
0.99%**
Standard on all 2015 Toyotas: Vehicle stability
control • Traction Control • Brake Assist • Anti-Lock
Brake System • Smart Stop Technology • Electronic
Brake-Force Distribution
LEASE FROM
2015 Camry LE
with automatic transmission
$
138*
OR FINANCE
FOR 36 MONTHS
0
%**
2015 RAV4 FWD LE with
optional equipment shown
2015 Corolla S with
optional equipment shown
Exact model shown
DRIVE INTO
SPRINGWITH A GREAT DEAL FROM YOUR ATLANTIC TOYOTA DEALER
38 39

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Finding
my fit
was easy!
I found a
fun fit!
I found
my fit!
Finding a physical
activity to fit you is easy!
Finding a physical
activity to fit you is easy!
For assistance in finding your fit,
visit your local recreation
provider or visit our website
for more information.
find your fit today!
www.recreationnl.com
Finding
my fit
was easy!
I found a
fun fit!
I found
my fit!
Community Physical Activity Strategy Manual
Work Description
Creative Services
- Website design
- Consultation
Client
RECREATION NL
Project - Campaign Materials
Budget - $30-$50,000 annual
OUR WORK
PRIME CUTS
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Work Description
Creative Services
- Website design
- Consultation
Client
go western nl
Project - Creative Materials
Budget - $50,000
OUR WORK
PRIME CUTS
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44
39 Pippy Place, P.O. Box 14048
St. John’s . NL .A1B 4B7
(709) 753-0142 tel
(709) 754-3138 fax
www.primecreative.ca
PRIME CONTACT

PrimeBookJune2015

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