At Think Tank Inc we are always ready with something new, some branding opportunities which meet your marketing needs well. At present we have options available for brands who want presence in Uttar Pradesh, Bihar, MP, Bengal, Punjab or Andhra Pradesh. There are various reality shows being planned for these markets. After the success of Idea Pride of UP, a singing reality show meant for the audience of UP, we are all set to launch other reality shows in Bihar, Madhya Pradesh, Punjab and Andhra Pradesh.

1. The PRIDE OF series from Think Tank

2. After successful implementation of

3. 12 Days 9 City Auditions
Thousands of Participations
Promoted Through
TV
BUS Local
Sahara BIG FM Flyers Pamphlets
UPSRTC Cable
Samay UP

9. Idea Pride of UP Launched - 27th Aug’10 , 8 PM on
Sahara Samay UP

13. Presents

15. THE SHOW
• A stage showcasing the Singing talent of Punjab through various individuals,
participating and competing on one platform.
• A show where in singers all over Punjab would be participating and competing
with each other.
• Participants would be selected on the basis of auditions
• Anchor / Judges / Mentors
• Winner would be chosen by votes and judges marks

16. The USP
• Produced and directed by those, whose brains were
behind best national reality shows.
• A show for the classes and the masses
• A performance oriented show

17. The AIM
To present the talent of Punjab
To find the

18. PRIDE OF PUNJAB
SHOW FLOW
SHOW FLOW

19. “PRIDE OF PUNJAB”
PRIDE OF Punjab audition Invite and
Announcement Road Show
ON AIR – Audition Invite
IVRS LINES OPEN FOR AUDITION
Venue based Audition
Canter Road Show-4 city with
ON AIR launch of the show for 13 weeks.
remaining participants between
With Mix Performances, Voting, eliminations etc.
week 8-10
Grand Finale

20. • ROAD SHOW
• AUDITION & SELECTION
(IVRS & Venue based Auditions )

21. Road Show
• A canter based road show at hotspots and market location and College campus.
• Announcement and invitation to the public to reach the venue for participating in the
show.
• MC And Promoters to involve audience in fun games and activities. Ex. Sing and win.
• A Karaoke Player + Piano Player to accompany the Canter.
• Participants of the activities to sing and record there voices.
Phone Ins
• IVRS Lines open for auditions.
• ON AIR Promos / Aston Bands / Ticker Announcing
opening of IVRS lines,
 Audition Venues
Audition Dates

22. • On Ground – Venue Based Auditions - 4 -Zones
(Conducted by Bollywood Judges panel)
• Min 5 Cities in PUNJAB
• 32 participants selected
– 16 boys
– 16 girls
• On Ground Canter Road Show with celebrity Participants
- 4 city tour( the same will be conducted once few of the participants becomes
mini celebrity in the state. These participants will be taken to there respective zones.
We will conduct a canter road show at some of the hotspots in the each town.

23. JUDGES
PROPOSED NAMES FOR THE JUDGES (TO BE CONFIRMED)
1. Hon’ble Srimati Kum Kum Roy Chaudhary
2.Anand Milind
3.Shravan Rathode
4.Mohd.Aziz
5.Poornima ji.
6.Anuradha Paudwal
7.Richa Sharma
8.Shabir Kumar
9.Sapna Awasthi
10.Anoop Jalota
*Along with Srimati Kum Kum Roy Chaudhary we will have another one or
two celebrities as Judges out of the names mentioned above

24. ON AIR

25. • Week wise phasing
– Audition & selection of 32 contestants
– Various themes based performance
– Voting lines open
– Eliminations (with Judges marks & Votes)
– Semifinals
– Wild card entry

26. Grand Finale

27. Pride Of PUNJAB
• 4 contestants will go in to the finale of ‘Pride of PUNJAB’
• Final tough and challenging performance by contestants
• The ‘Pride of PUNJAB will be announced’

28. DELIVERABLES

29. Build up promotion elements
ON GROUND
Media Usage Deliverables
ON GROUND 1 AUDITIONS x 5 CITIES BRANDING
ON GROUND 2 Canter promotion X 8 cities BRANDING
ON GROUND 3 CITY TOUR x 4 LOCATIONS BRANDING
ON GROUND 4 GRAND FINALE BRANDING

30. Build up promotion elements
TELEVISION
Media Remarks Usage Deliverables
Inventory on Programme (Seconds)
ORIGINAL Clients TVC 7200
TV 1
REPEAT 1 Clients TVC 7200
REPEAT 2 Clients TVC 7200
4 bands per episode X
TV 2 Aston bands 4800
120 episodesX 10 secs
behind the scene static branded 1 per episodeX120 secsX
TV 3 14400
window 120 episodes
TOTAL 40800

31. Build up promotion elements
IN CONTENT
Media Deliverables
IN CONTENT INTEGRATIONS 1 Jump the queue passes
IN CONTENT INTEGRATIONS 2 Special IVR Lines with Promotion
Idea bank for wild card entry (routed
IN CONTENT INTEGRATIONS 3
through IVR lines entry)

32. Build up promotion elements
PROMOS
Media Remarks Usage Deliverables
Details (Exposure)
Coming Soon 100
Vote now 250
TV Promotion PROMOS DDT 250
Countdown 60
Tomorrow 250
Tonight 250

33. Build up promotion elements
OUTDOOR
Media Deliverables
OUTDOOR 1 20 billboards
NEWS Paper Inserts/ flyers/
OUTDOOR 2 posters on Retail outlet of Title
sponsor
OUTDOOR 3 HUMAN BANNERS
OUTDOOR 4 LOCAL TRANSPORT BRANDING

34. Build up promotion elements
RADIO & PRINT
Media Deliverables
Brand Name Mention +
PROMOTION + PROMOS + Radio Partner
RJ MENTIONS

35. Build up promotion elements
ONLINE
Media Usage Deliverables
100 Emailers to trade for
Indian television / E4M/
sponsorships + 2 for
AFAQS
telecast date buzz
Social Media Marketing
Facebook.com
"POP-SKL" Microsite
Microsite
hyperlink

36. ON AIR SCHEDULE
• Duration
– 1 hour
• No. of weeks
- 13 weeks
• No. of Episodes
– 39 episodes + 1 Grand finale episode

37. Coming Soon

38. Thank You for your time and attention