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6 Principles to Work Differently // Test and Shape


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Infuse design thinking and innovation into your day-to-day work. Creating new value and tackling big problems isn’t contingent on a prescribed sequence or linear design process. It’s about maintaining a core set of principles that create the foundation for a flexible, behavioral methodology to tackle any situation.

Test and Shape is about repeatedly learning and refining to improve solutions.

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6 Principles to Work Differently // Test and Shape

  1. 1. Copyright © 2017 Salesforce TEST and SHAPE Repeatedly learning and refining to improve solutions ignite
  2. 2. “Feedback is the breakfast of champions.” K E N B L A N C H A R D
  3. 3. Copyright © 2017 Salesforce 3 Test and Shape
  4. 4. Copyright © 2017 Salesforce 4
  5. 5. Copyright © 2017 Salesforce 5 1 car 1 notebook 1 set of keys under a doormat
  6. 6. Testing leads to better results, faster
  7. 7. Copyright © 2017 Salesforce 7 No solution starts out perfect
  8. 8. Copyright © 2017 Salesforce 8 It’s easier to start small
  9. 9. Why don’t we experiment more in our work?
  10. 10. Copyright © 2017 Salesforce 10 Organizations seldom encourage experimentation P E R F E C T Culture of getting things perfect C O M P E T I T I O N Risk letting others onto our ideas R E S O U R C E S Lack of facility in doing it quickly, naturally
  11. 11. Copyright © 2017 Salesforce 11 Creating something new is easier when we learn along the way IDENTIFY UNKNOWNS Engaging others surfaces unknowns and things we didn’t consider ADDRESS ASSUMPTIONS Predicting people’s behavior is hard BUILD CONVICTION Learning and insight helps build momentum and belief in ideas
  12. 12. + Shape Use feedback to iterate and improve ideas Test Share ideas to gather feedback and understand assumptions
  13. 13. Copyright © 2017 Salesforce 13
  14. 14. Copyright © 2017 Salesforce 14 Test and Shape is about learning and improving, NOT validating ACT QUICKLY AND OFTEN Actively seeking opportunities to practice and try out a skill or idea leads to natural experimentation and improvement. FROM ‘FAILURE’ TO LEARNING Pixar made a cultural shift to reimagine ‘failure’ and focus on the growth that comes with candid feedback It’s a mindset for how to approach the ongoing development and refinement of ideas versus waiting until the end to either fail or succeed.
  15. 15. Copyright © 2017 Salesforce 15 Great execution Great concept Poor concept Poor execution Understand ideas and execution separately We often lump idea and execution together and view a solution as “complete,” which limits our ability to understand what is resonating and can lead to missed opportunities.
  16. 16. Copyright © 2017 Salesforce 16 It’s what you didn’t expect, that’s interesting ADDRESS ASSUMPTIONS Predicting people’s behavior is hard, and often leads to inaccurate assumptions or missed opportunities IDENTIFY UNKNOWNS You can’t possibly surface or know all the potential issues up front; identify unknowns and develop solid answers to questions
  17. 17. Copyright © 2017 Salesforce 17 Successful businesses continue to learn Italian themed bistro focused on coffee beans Hot or not video site Online book selling Wine and cheese plates Gaming Digital and streaming Cloud drive Fashion
  18. 18. Copyright © 2017 Salesforce 18 …without trying on …without seeing 
 it in person Women will rent a dress for a single occasion… Have focused learning goals TIP #1
  19. 19. Copyright © 2017 Salesforce 1919 Keep prototypes lightweight Production level should be as low as possible for what you need to learn. TIP #2
  20. 20. Copyright © 2017 Salesforce 2020 Aim to learn 
 something surprising We don’t realize our assumptions and are often blind to information gaps. TIP #3
  21. 21. Copyright © 2017 Salesforce Translate the learning to refine the idea What you learned must be interpreted 
 and used to further develop the ideas. 2121 TIP #4
  22. 22. Thank you! L e a r n m o r e s a l e s f o r c e . c o m / w o r k d i f f e r e n t l y ignite