SlideShare a Scribd company logo
www.publika.rs
When Citizens Regulate Media
Media Regulation in Serbia

REM (Regulatory Authority of Electronic Media) is in
charge;

According to the law, citizens are able to file
complaints about the content in TV and radio
programs they find offensive or harmful or the content
that is breaching the Broadcasting Code

Transparency of the process???

A need to include citizens in media regulation!
REM’s Official Website
• There is a form for submission of complaints
• However:
• It is not possible to track complaints;
• It is not possible to see submitted complaints;
• There is no guideline for submission of complaints;
• There is no relevant statistics.
• Citizens’ complaints are often not accepted and
considered as incomplete or irregular.
Internet Platform Publika

Helping citizens to submit complains to REM
more easily;

To raise awareness of people about the current
condition in media broadcasting;

To raise the level of transparency in media
regulation;
About Publika

Need to register on the platform;

Completion of submission form is automated
and very easy for users;

It is ensured that submitted complaints are
correctly written! NO EXCUSES 

There is an archive of submitted complaints;

Any response from REM is automatically
published – everyone can see what is
happening with complaints.
About Publika
• Relevant instructions are provided!
• Complaint categories are explained;

Statistics are available;

There is a link to database with all broadcasters
in Serbia;

Youtube videos or links can be attached to
users’ complaints;
Promoting Publika

Holding a series of presentations across Serbia

Targeted internet adds

Social networks
Twitter: @PublikaRS
Facebook: goo.gl/Dit4fz

Traditional media
Help and statistics

Help page is designed to assist users to put
together the complaint and to better understand
the complaint categories;

Statistics page provides info on the number of
complaints that are submitted to broadcasters
over Publika platform;

Possibility to easily search complaints archive
by categories and broadcasters.
Long Term Goal
• To encourage  REM to adapt own online
system for filing complaints:
• To be more transparent (publishing all complaints
and reporting on their status);
• To help citizens to put together their complaints
(explaining categories and assisting to fill the form
correctly).
Publika is powered by:
• Technically:
• PHP (Symfony2 framework) - backend language
• JavaScript (Jquery) - frontend language
• HTML, CSS, (Bootstrap framework)
• MySql Database
• Financially – Fund for an Open Society
Belgrade
THANK YOU!

We are launching Publika on 2 June 2015

Also visit: www.daznamosvi.rs

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When citizens regulate media

  • 2. Media Regulation in Serbia  REM (Regulatory Authority of Electronic Media) is in charge;  According to the law, citizens are able to file complaints about the content in TV and radio programs they find offensive or harmful or the content that is breaching the Broadcasting Code  Transparency of the process???  A need to include citizens in media regulation!
  • 3. REM’s Official Website • There is a form for submission of complaints • However: • It is not possible to track complaints; • It is not possible to see submitted complaints; • There is no guideline for submission of complaints; • There is no relevant statistics. • Citizens’ complaints are often not accepted and considered as incomplete or irregular.
  • 4. Internet Platform Publika  Helping citizens to submit complains to REM more easily;  To raise awareness of people about the current condition in media broadcasting;  To raise the level of transparency in media regulation;
  • 5. About Publika  Need to register on the platform;  Completion of submission form is automated and very easy for users;  It is ensured that submitted complaints are correctly written! NO EXCUSES   There is an archive of submitted complaints;  Any response from REM is automatically published – everyone can see what is happening with complaints.
  • 6. About Publika • Relevant instructions are provided! • Complaint categories are explained;  Statistics are available;  There is a link to database with all broadcasters in Serbia;  Youtube videos or links can be attached to users’ complaints;
  • 7. Promoting Publika  Holding a series of presentations across Serbia  Targeted internet adds  Social networks Twitter: @PublikaRS Facebook: goo.gl/Dit4fz  Traditional media
  • 8. Help and statistics  Help page is designed to assist users to put together the complaint and to better understand the complaint categories;  Statistics page provides info on the number of complaints that are submitted to broadcasters over Publika platform;  Possibility to easily search complaints archive by categories and broadcasters.
  • 9. Long Term Goal • To encourage  REM to adapt own online system for filing complaints: • To be more transparent (publishing all complaints and reporting on their status); • To help citizens to put together their complaints (explaining categories and assisting to fill the form correctly).
  • 10. Publika is powered by: • Technically: • PHP (Symfony2 framework) - backend language • JavaScript (Jquery) - frontend language • HTML, CSS, (Bootstrap framework) • MySql Database • Financially – Fund for an Open Society Belgrade
  • 11. THANK YOU!  We are launching Publika on 2 June 2015  Also visit: www.daznamosvi.rs