ABC Family was launched in 1977 and is owned by Disney. It targets teenage girls and young women with contemporary TV shows. The channel is represented online through social media. Pretty Little Liars is based on novels and has aired for 5 seasons on ABC Family, following four teenage girls who receive threatening messages from an anonymous person called A. The show deals with themes of lies, secrets, blackmail, gossip and mystery. It challenges stereotypes by portraying the female protagonists as brave and independent. The target audience is teenagers, especially young girls, who can relate to the drama and secrets experienced by the characters.