This document discusses pretesting materials to gather audience reaction before finalizing messages. It defines pretesting and lists its objectives as measuring audience attention, comprehension, acceptability, believability, and personal relevance. Common pretesting methods are focus groups and individual interviews. Focus groups involve exploring participants' thoughts in a group setting, while individual interviews test materials on one person at a time. The document provides guidance on conducting pretests, such as introducing oneself, taking notes, and thanking participants. Pretesting catches errors and ensures intended understanding, making it an important investment.