M&M Development Process

1. Message & Material
Development Process

2. Session Topics
 P-process of developing message and material
 Objectives and contents of effective message
 Types and effective use of materials

3. P Process

4. Message & Material Development Process
Situation, Audience and Program Analysis :
 Identify the causes
 Identify existing materials that can be used
 Identify the resources
 Identify the solution
 Identify and know the audience
 Identify and prioritize the problem
 Outcome: Concept paper

5. MESSAGE DEVELOPMENT PROCESS
 Setting Objectives
 Message Content Link two.ppt.lnk
 Outcome: Concept paper Blank worksheet- B.doc.lnk

6. OBJECTIVES should be SMART
 Specific
 Measurable
 Appropriate
 Realistic
 Time bound

7. Message Contents
 Key benefit for Target Audience
 Support points
 Desired action by TA

8. MESSAGE & MATERIAL DEVELOPMENT PROCESS
 Refine message content
 Revise
 Outcome: Dummy, rough cut
 audio or video etc.
 Pretest
 Revise
Outcome: Final Product
 Draft message & material
 Technical review Link three.ppt.lnk

9. Types of Communication Materials
 Print materials
- Text, picture, illustration, photograph
 Audio material
- Script, lyrics, music
 Audio-visual material
- Story outline, shooting script

10. EFFECTIVE USE OF BCC MATERIALS
Design & Development
Production & Identifying
Distribution Channel
Placement/Distribution
Proper
Time
Proper
Place
Proper
Amount
Proper
Person
Proper Guideline/Orientation on use
Proper Utilization,
Preservation & Monitoring

11. Thanks to all