The document outlines a marketing campaign to promote Bajaj RE-CNG in rural and semi-urban areas. The campaign aims to increase awareness of Bajaj RE-CNG and its advantages over Easy Bike, provide test drives to demonstrate differences, and convert Easy Bike owners. The campaign covered 138 auto stands across 5 districts, reached over 210,000 auto drivers, and provided 462 test drives resulting in 1 sale. Activities included using a demo van, AV projections, leaflet distribution, registration, test drives, and gifts.

2. Objective
• Penetrate & expand in the semi urban & rural market for Bajaj Re-CNG.
• Aware & motivate the Easy Bike owners to buy Bajaj RE-CNG.
• Showcasing the advantages of using BAJAJ RE-CNG and disadvantages of using Easy Bike.
• Offer test drive to feel the difference & proof the advance features of BAJAJ RE –NG.

3. Area Coverage
CHOTTOGRAM
NOAKHALI
COX’S BAZAR
SYLHET
MYMENSINGH

4. Activity Flow chat
• Travel to pre-selected Easy Bike stand with branded demo van and setup
logistic for activity
• Seek public attention through music
• AV Projection with LED TV and sound system
• Leaflet distribution
• Registration for test drive
• Test drive
• Gift distribution
• Speech of satisfied converted RE-CNG owner from Easy Bike

5. Output of the Activity
138
Total
Auto Stand
Covered
21097
Auto
Driver
Reached
Total
Test
Drive
462
01 Spot
Sell

6. Data Collection
207 Hot
Customer
201
Warm
Customer
Converted
Customer
Speech
30
480
Cold
Customer

7. Material Distributed
1235
Key Ring
Distributed 700
T-shirt
Distributed
Leaflet
Distributed
25000

8. Summary
District
Auto
Stand
Covered
Reach
Auto
Driver
Test
Drive
Spot
Sales
Hot
Customer
Warm
Customer
Cold
Customer
Converted
Customer
Total
Data
Key ring T-Shirt Leaflet
Chottogram 30 4500 122 48 54 139 6 263 270 155 5000
Sylhet 26 3900 97 33 29 114 6 287 290 140 5000
Mymensing 29 4350 79 16 18 80 6 217 245 140 5000
Noakhali 26 4160 113 1 79 47 103 6 228 230 150 5000
COX Bazar 27 4185 51 31 53 44 6 140 200 115 5000
Total 138 21097 462 1 207 201 480 30 1135 1235 700 25000

9. Creatives

10. Demo van

11. Leaflet

12. Event Materials
Table Umbrella

13. Event Materials
Key Ring T-shirt

14. Activities at Chottogram
AV Projection

15. Leaflet Distribution
Activities at Chottogram

16. Activities at Chottogram
Registration for Test Drive

17. Test Drive Activities
Activities at Chottogram

18. Gift Distribution
Activities at Chottogram

19. AV Projection
Activities at Cox’s Bazar

20. Leaflet Activities
Activities at Cox’s Bazar

21. Activities at Cox’s Bazar
Registration for Test Drive

22. Test Drive Activities
Activities at Cox’s Bazar

23. Gift Distribution
Activities at Cox’s Bazar

24. AV Projection
Activities at Sylhet

25. Leaflet Distribution
Activities at Sylhet

26. Registration For Test Drive
Activities at Sylhet

27. Test Drive Activities
Activities at Sylhet

28. Gift Distribution
Activities at Sylhet

29. AV Projection
Activities at Noakhali

30. Leaflet Distribution
Activities at Noakhali

31. Pictorial Presentation Of Activities Performance At
Noakhali
Registration For Test Drive

32. Test Drive Activities
Activities at Noakhali

33. Gift Distribution
Activities at Noakhali

34. AV Projection
Activities at Mymenshigh

35. Leaflet Activities
Activities at Mymenshigh

36. Activities at Mymenshigh
Registration For Test Drive

37. Test Drive Activities
Activities at Mymenshigh

38. Gift Distribution
Activities at Mymenshigh

39. Thank You