The document outlines plans for a marketing event by 4c Communications to promote Bajaj motorcycles in rural Bangladesh. It details responsibilities for 4c Communications and UML, the objective to increase sales in local markets through gifts, and plans to hold 52 events across 7 districts targeting over 17500 people. A table summarizes results from the events including over 190 motorcycles sold, over 500 customers within 1 month, and distribution of over 1600 key rings and 17,500 leaflets.

2. EVENT PLANNING
4c Communications
Responsibility
Planning meeting
between UML and
4c Communications
Design and development of branding materials (Backdrop, X-frame,
Side wall Banner, Miking Banner)
Executive for the event
Takeaway materials (T-Shirt, Jacket, Key ring & Leaflet)
UML Responsibility
Materials design approval
Venue Confirmation and Miking Activity by UML Dealer
Participants Invitation

3. OBJECTIVE
Promote Bajaj Platina and
CT 100 at the rural Hat
Aspire customer to buy
through offering gifts
Penetrate local market to boost
the sales of BAJAJ Motorcycles

4. AREA COVERAGE
Dinajpur 15
Bogura 05
Rangpur 05
Rajshahi 05
Jashore 10
Khulna 07
Pabna 05
Total Event Number 52

5. ACTIVITY FLOW CHAT
Travel to
pre-selected
Hat
Setup tent,
table, TV
and Sound
system
Music for
Attention
AV
Projection
Leaflet
Distribution
Gift
Distribution

6. Date Dealer Name Location Branch Name
20-Nov-21 KM Motors Ranisankol Hat
Dinajpur
21-Nov-21 Al-Razi Motors Pirganj Hat
22-Nov-21 Ayan Motors Setabganoj Hat
23-Nov-21 B.S Motors Chirir Bandar Hat
24-Nov-21 Shahdat Motors Boda Hat
25-Nov-21 Sheikh Motors Panchagarh Hat
26-Nov-21 Krisna Motors Autowari Hat
27-Nov-21 Sumaiya Motors Birol Hat
28-Nov-21 Noor Motors Sadar Bazar Hat
29-Nov-21 Talukdar Motors Hili Hat
30-Nov-21 Bajaj Mela Parbotipur Hat
1-Dec-21 Reza Enterprise Birganj Hat
2-Dec-21 SK Motors Dinajpur Bazar Hat
3-Dec-21 Bajaj Mart Chirir Bandar Hat
4-Dec-21 MR Motors Birampur Hat
EVENT LOCATION

7. 5-Dec-21 Joya Enterprise Boalia Hat, Ullapara, Sirajgonj
Bogura
6-Dec-21 Nazrul Enterprise Sherpur Hat, Sherpur, Bogura
7-Dec-21 Tushar Enterprise Garidah Hat, Shibgonj, Bogura
8-Dec-21 Yanat Traders Akkelpur Hat, Akkelpur, Joypurhat
9-Dec-21 Bhai Bhai Auto Dhaperhat, Dupcacia, Bogura
Date Dealer Name Location Branch Name
EVENT LOCATION

8. 11-Dec-21 Sabuj Motors Jatrapur Hat, Kurigram
Rangpur
12-Dec-21 Jinan Motors Burimari Hat, Patgram
13-Dec-21 Rangpur Bajaj Paglapir Hat, Rangpur
14-Dec-21 Siddique Motors Fulbari Hat, Nageshwari
15-Dec-21 Shakil Motors Sadar Nilphamari Hat, Nilphamari
Date Dealer Name Location Branch Name
EVENT LOCATION

9. 17-Dec-21 Bismillah Motors Tebaria, Natore.
Rajshsahi
18-Dec-21 Nur Bajaj Palace Baneshwar hat
20-Dec-21 Rabbi Enterprise Taherpur
21-Dec-21 Western Motors Battalir Hat, Chapainawabgonj
22-Dec-21 Hena Enterprise Keshor Hat, Dhopaghata.
Date Dealer Name Location Branch Name
EVENT LOCATION

10. 20-Nov-21 Kaj Trading Kalia Hat
Jessore
21-Nov-21 Amin Motors Alokdia Hat
22-Nov-21 Shariful Machinery & Motors Keshobpur Hat
23-Nov-21 Firoz Motors Mujibnagar Hat
24-Nov-21 Taj Motors Alomdanga Hat
25-Nov-21 S M Motors Bagachra Hat
26-Nov-21 Khan Bajaj Center Jibonnagar/Khalishpur Hat
28-Nov-21 Alam Motors and Desh Auto Zinaidaha Hat
29-Nov-21 Amirul Bajaj Point Bamondi Hat
30-Nov-21 Al Kaif Motors Meherpur Hat
Date Dealer Name Location Branch Name
EVENT LOCATION

11. Date Dealer Name Location Branch Name
27-Nov-21
Sk.Machinery, Abdullah Motors, Nandi
Tradering Corporation
Athoro Mile Hat, Chouknagor
Khulna
1-Dec-21 Astha Autos Nolta Bazar Hat, Satkharia
2-Dec-21 Bajaj sales center Narkeltola Hat, Satkhira
4-Dec-21 Bajaj bike center Madabkhati Bazar Hat, Satkhira sadar
5-Dec-21 Tareq Enterprise
Khan Jahan Ali Road, Mitha Pukur Par
Hat, Bagerhat.
8-Dec-21 Rafi Traders Khulna sadar Bazar Hat, Khulna
9-Dec-21 Hossain & Brothers
Khan A Sabur Road, Daulatpur Hat,
Khulna.
Date Dealer Name Location Branch Name
EVENT LOCATION

12. Date Dealer Name Location Branch Name
11-Dec-21 Biswash Enterprise Daulatatpur Hat, Kustia
Pabna
12-Dec-21 Pabna Bajaj Center Dilalpur Hat, Pabna
13-Dec-21 Monsur Trading Ishurdi Hat, Pabna
14-Dec-21 Samin Motors Bheramara Hat, Kushtia
17-Dec-21 Sher Ali Byke Center Chatmohar Hat, Pabna
Date Dealer Name Location Branch Name
EVENT LOCATION

13. MATERIAL DISTRIBUTED
1643
Key Ring Distributed
17500
Leaflet Distributed
301
T-shirt Distributed
196
Jacket Distributed

14. Campaign Outcome
196
Spot Sell (Motorcycle
sold from the Hat
Campaign)
581
Hot Customer
(1 week to 1 Month)
216
Warm Customer
(3 Months)
243
Cold Customer
(6 Months)

15. District Booking
Spot
Sell
Hot
Customer
Warm
Customer
Cold
Customer
Total
Data
Key Ring
Dealer &
Executive T-
shirt
T-shirt leaflet
Dinajpur 19 27 145 43 39 227 355 20 66 2500
Jessore 4 18 115 46 68 229 297 16 38 2500
Khulna 0 17 62 26 36 124 187 12 29 2500
Rangpur 2 9 39 26 18 122 155 14 25 2500
Rajshahi 0 25 78 17 20 115 195 17 42 2500
Bogura 10 21 74 34 30 138 229 12 43 2500
Pabna 4 40 68 26 32 126 225 14 58 2500
Total 39 157 581 216 243 1081 1643 72 301 17500
SUMMARY

16. CREATIVES

17. EVENT MATERIALS
BRANDED TABLE BRANDED UMBRELLA

18. EVENT MATERIALS
KEY RING T-SHIRT JACKET

19. LEAFLET

20. X-BANNER

21. BACKDROP

22. TOP BRANDING

23. VENUE

24. VEHICLE DISPLAY

25. VISITOR

26. LEAFLET DISTRIBUTION

27. SPOT BOOKING AND SELL

28. JACKET DISTRIBUTION

29. FINDINGS
We are thankful to the UTTARA Motors team and dealers for their support. It would be really
helpful if the level of involvement and coordination of UML branch office & dealer representative
increase.
RECOMMENDATIONS
To run the activity at field more smoothly we need to hire a BP from local level

30. Thank You