This presentation outlines a new platform called PressReleaseQ that allows journalists, PR professionals, and consumers to manage and distribute press releases. It is designed for live sales presentations. PressReleaseQ helps publications save time by reducing email press releases and creates new revenue streams by charging fees for press release posting and distribution. The presentation reviews implementation phases and timelines for bringing PressReleaseQ to local markets.

1. 1

2. This is the re-designed version of
Creative Circle Media Consulting’s
Sales Presentation.
Please see the original version of this
presentation titled:
“PressReleaseQ Original Design”.
Available on Slideshare
2

3. The new version of the original
presentation is designed for LIVE
sales presentations and webinar
demos. It does not contain any of
the narration that would
accompany the slide. Some slides
only contain visuals which are
designed to support narration.
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4. Introducing…

6. New

9. What is PressReleaseQ
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10. A new platform for three key groups
Journalists and Editors Consumers
PR and Marketing Pros

11. A newsroom
information
management tool.

12. A new revenue generator

13. Our Software platform allows you
to accept, manage, promote and
display press releases and to charge
for posting or distributing them on
your website.
PressReleaseQ follows the SAAS model

14. First version in place at the
Providence Business News,
pbn.com.
14

15. Currently in the process of the
first implementation of new
version in the Tampa Bay market

16. Who We Are…
16

17. Providence, Rhode Island

18. Specializing in page design,
CMS, and WOE services
Developers of

19. Bill Ostendorf
President
Experienced Newspaper Editor
Designed over 200 publications
and web sites
19

20. Nancy Summers
Director of Business Development
Experienced newspaper and
online sales, marketing and
management executive.
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21. 21

22. Public Relations

23. PR Spending

24. Spent in (state name)

25. 4 Key Audiences for
Press Releases
1. Traditional media
2. Bloggers and new media outlets
3. B2B consumers and customers
4. B2C consumers and customers

26. How can PressReleaseQ
help your publication?
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27. Solves Problems

28. Saves time!
“As a person who gets a thousand press releases
a week, I can’t wait to use PRlink.”
- Graham Brink, Business Editor

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31. Reduces
Frustration
“I find I enjoy looking at press releases in PRlink. They’re
not intrusive like the ones I get in my email inbox.”
-Jennifer Orsi, Assistant Metro Editor

32. Creates
Quality Content.

33. “Content is the new oil”.
Gerry McGovern, Killer Web Content

34. Story/Photo
Ideas
“I found four photo opportunities in PRlink just now. We wouldn’t have
known anything about them because we don’t get press releases.”
- Boyzell Hosey, Director of Photography

35. Instead of dealing with an online press release site,
your customers can deal with a trusted, local brand.

36. Up-to-the minute
business news & information

37. Drives more traffic
to your site
Elevates your brand.

38. Connects your
newspaper with
local businesses.

39. Provide a valuable
service for local market
PR firms, businesses and
government agencies.

40. Be the Niche Press
Release Leader.
“PRlink is a very powerful way for people to
contribute hyper-local information”
- Craig Gemoulis, Journalist

42. New, unduplicated revenue.
42

43. 2004 Newspaper company
business model

44. Revenue
model
for
the
future

45. Business Services
Business directory
Web site design
Social Media Marketing
Email marketing
‘Appvertising’
Search Optimization

46. Additional Uses

47. Video, photo, and .pdf files of press release can be
attached.
Archived indefinitely, providing long-term
exposure.
Press releases are searchable and dated
Press releases can be printed for distribution.
Self-service ordering 24/7 is convenient.
Easy pay with credit cards monthly auto-charge
also an option.

48. $
Additional display ad inventory
on Press Release pages.

49. $
Offer email newsletter opt-in for those
who sign up to submit news releases.

50. $
Great sales leads for your sales staff.

51. $
Can be sold with press release
“advertorials” in print.

52. $
Make your press releases a component
of a premium content subscription.

53. Why do businesses care
about press releases?
53

54. Attract the
attention of
news media.

55. To announce business news, events,
new hires new products.
To reach customers and consumers.

56. They value the information and
want others to know about it.

57. They want you to publish it.

58. They want to be
found on search
engines.

59. Act First, Act Now
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60. 60

61. “Press releases may not be the most glamorous
corner of the media world, but represent
nonetheless a $2.2 billion market in the U.S.”
- Web 2.0 reinvents the press release, Fortune, August 8, 2007

62. Consumer Benefits
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63. They experience your brand
on your site.

64. They can find you on
search engines.
NEW TRAFFIC!

65. 65

66. Example
of
how
PressReleaseQ
optimizes
searchability
http://www.pbn.com/type/pressreleases/browse.html

67. Stand-alone press release
distribution sites don’t have
the power of your website.

68. Press releases are distributed
to other news sites.

69. Site Design
69

70. “The site looks fresh and professional, just like I
imagined it would.”
- Bruce Faulmann, VP of Advertising and Marketing

71. PressReleaseQ Press Release Ticker
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72. tampabay.com
with
a
new
press
release
‘ticker’

81. Implementation
Phases
81

82. 82

84. Timeline.
84

85. Focus
Groups

86. Project completion time
is 3 to 4 months.

87. Project
Implementation
Plan
• Onsite
monthly,
meetings
weekly
• Project
branding/naming
• Site
building
and
customization
• Marketing
plan
• Help
with
paid
packages
and
pricing
• Marketing
material
development
• Order
fulIillment
team
training
• News
department
training
• Communication
with
staff
• Community
outreach
program
development
• Launch
plan
coordination
and
plan
implementation

88. Thank You!
Next steps
88

89. Bill Ostendorf
Nancy Summers
President
Dir. of Business Development
(401)455-1555
(813) 839-4827
Bill@creativecirclemedia.com
Nancy@creativecirclemedia.com
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