The document outlines a proposed carpool platform called CarpoolCruise to connect University of Michigan students traveling to the airport. It describes a persona named Stephen, an out-of-state undergraduate living in Bursley Hall who often flies home for breaks. Currently, Stephen browses Facebook groups to find random carpool partners when the CSG Airbus schedule does not work for his travel plans. The proposed platform aims to provide a centralized and convenient way for students like Stephen to find reliable carpool partners from their dorm to the airport to save money and feel more secure.

1. CarpoolCruise
UM Students need a centralized platform to find carpool partners to the airport.
By Team CarpoolCruise
Gerik Guo
Raiaan Valli
Tianji Cong

2. Hard Facts:
● UM undergraduate living in Bursley
● Out of state student
Interest and Values:
● Frequently flies to visit his family and
friends back home during school breaks
● Values personal security and ideally
wants to carpool with UM students living
in the same place
PersonaPersona: Stephen

3. Persona: Stephen Internet Use:
● Actively browses UM Facebook
student groups to find (random)
carpool partners to the airport
Future Goals:
● Keep saving on commute expenses

4. ● CSG Airbus doesn’t operate on the day Stephen wants to
travel to the airport so he must find a convenient and cost
effective alternative
Key Problems
● Limited schedule of CSG Airbus
● Travelling to Michigan Air Ride stop from North Campus
Motivations

5. ● Uber / Lyft
● Making Facebook posts
to find carpooling partners
Current Solutions

6. Use Case
As a Bursley resident travelling to the airport during
school breaks prior or after the CSG Airbus’ normal
schedule, Stephen wants to find a carpool partner from
Bursley so that he can save money and feel secure on
his ride to the airport

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13. Hypothesis
● Bursley residents have a need to carpool to the
airport when the CSG Airbus proves to be
inconvenient.