Donald Trump and Hillary Clinton have effectively secured their party nominations by appealing to the public through their speaking and body language. Both candidates communicate at an 8th grade level, making their messages accessible, and use gestures that project confidence and authority. Polls indicate perceptions of their trustworthiness and ability to resonate with audiences, highlighting the impact of communication style in their campaigns.

1. Donald Trump and Hillary
Clinton have all but sealed
their party’s nominations.
But how did they win the
hearts of the people?
DEMOCRAT
HILLARY CLINTON
REPUBLICAN
DONALD TRUMP
PRESENTATION STYLES
THE ANSWER COULD LIE IN THEIR
DURING THEIR PRESIDENTIAL CANDIDACY ANNOUNCEMENTS
BOTH TRUMP AND CLINTON SPOKE AT AN 8TH GRADE LEVEL
THERE ARE 32 MILLION ILLITERATE ADULTS IN THE COUNTRY
WE ONLY USE 25%OF OUR BRAINS WHEN LISTENING TO A SPEECH
21%21%21%READ BELOW THE
5TH GRADE LEVEL
WORD USAGE SPEAKING LEVEL
THE PRESIDENT OF THE BODY LANGUAGE INSTITUTE CLAIMS THAT PEOPLE
PAY MORE ATTENTION TO GESTURES THAN WORDS
TRUMP & CLINTON
CATERGORIZE BOTH
AS STRONG AND DECISIVE
38
A CNN/ORC INTERNATIONAL MARCH 2016 POLL REVEALS
VERSUS
OF THOSE WHO SAID THE
SAME FOR DONALD TRUMP
2. POINTING
ENHANCES SPEECH/AUTHORITY
1.PARALLEL GESTURES
CONVEYS CONFIDENCE
3. EXPRESSIVE FACE
STIMULATES POSITIVE EMOTIONS
1. SHOULDER SHRUG
CONVEYS UNCERTAINTY
3. NERVOUS LAUGH
CONVEYS POOR CONFIDENCE
2. WIDE OPEN EYES
EXPRESSES PREPAREDNESS
TOP THREE GESTURES
SPEAKING LEVEL
WHICH CANDIDATE PROJECTS PRESIDENTIAL
PRESENTATION QUALITIES?
43
CATERGORIZED CLINTON
AS HONEST & TRUSTWORTHY
45
AND CAN LISTEN TO A SPEECH GIVEN AT 210 WORDS PER MINUTE WITHOUT
LOSING COMPREHENSION
SPEAKING BODY LANGUAGE
GRAMMAR LEVEL
DURING INTERVIEWS CONDUCTED EARLIER THIS YEAR
TRUMP SPOKE AT 220 WPM AND HILLARY AT 110 WPM
GRADE LEVEL GRADE LEVEL
150-160150-160150-160
THE AVERAGE
PERSON CAN HEAR
WORDS PER MINUTE
SPEED GRAMMARAND
AND
GRADE LEVEL GRADE LEVEL
AND
SIMPLER WORD USAGE ALLOWS FOR GREATER ACCESSIBILITY TO
A WIDER RANGE OF AUDIENCES
WHICH CANDIDATE RESONATES MOST WITH YOU?
SHARE YOUR THOUGHTS WITH US!
http://www.statisticbrain.com/number-of-american-adults-who-cant-read/
http://www.huffingtonpost.com/2013/09/06/illiteracy-rate_n_3880355.html
http://arxiv.org/pdf/1603.05739v1.pdf
http://www.businessinsider.com/expert-hillary-showed-high-level-of-discomfort-during-press-conference-2015-3
https://www.psychologytoday.com/blog/cutting-edge-leadership/201509/top-10-lessons-donald-trumps-body-language
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SOURCES
Ethos3 Ethos3