PRESENTAZIONE GIUSEPPE PADULA

Le iniziative di sostegno al Digital Manufacturing
in Italia e nell’Unione Europea
Giuseppe Padula, MSc, MBA
Scuola di Ingegneria ed Architettura - Unibo
Advanced Design & Technology Manager

Giuseppe Padula - Università di Bologna 2017
From Industry 3.0
MANUFACTURING DISTRIBUTIONSUPPLIER SUPPLIER
MARKET
THE MAIN ISSUE FOR R&D IS:
ARE WE ABLE TO TECHNICALLY SATISFY THE PRODUCT SPECIFICATIONS COMING FROM THE CUSTOMER?
WE KNOW-HOW:
DOMINANCE OF
PRODUCT-CENTRIC MODEL
B2B VISIBILITY

MANUFACTURING DISTRIBUTIONSUPPLIER SUPPLIER
MARKET
WE KNOW-WHY:
EMERGING OF
SERVICE-CENTRIC MODEL
FROM B2B TO B2C VISIBILITY
DATA
THE MAIN ISSUE FOR R&D IS:
ARE WE ABLE TO UNDERSTAND AND INTERACT WITH OUR CUSTOMER’S VALUE CHAIN?
FROM
BUSINESS
INTELLIGENCE
TO DATA ANALYTICS
to Industry 4.0

Smart Production, Joerg Ellerkmann 15.09.2017
The digital transformation at TRUMPF
3
Digital ambition as starting point for digital priorities and enablers
ENABLERS – DEVELOPMENT OF A DIGITAL FOUNDATION
DIGITAL AMBITION
Internal digital
transformation
Smart Factory solutions
for new business fields
(AXOOM)
Smart Factory solutions
for TRUMPF
machines/lasers
(TruConnect)
Disruptive
business models
Providers
New digital offerings
Users
Digital business processes
StructuresAnalyticsArchitecture CompetenciesPartnersData
Mindset /
workstyle
Case Study: Trumpf

Case Study: MindSphere Siemens

Il panorama globale
The background to Plattform Industrie 4
How can Germany become the leading factory equipment supplier for Industrie 4.0? How can Germany further improve its
competitiveness as a production location through Industrie 4.0? What role can Germany play in setting standards and how can
Industrie 4.0 benefit people in the world of work? Plattform Industrie 4.0 aims to find answers to these questions through
dialogue. Together, companies and their employees, trade unions, associations, science and politics want to make a big
impact.
The Industrial Internet Consortium (IIC) will enable and accelerate adoption of the Industrial Internet which is
essential to growth and competitiveness in key industry sectors, including: manufacturing, transportation, energy,
healthcare, buildings, utility infrastructure, defense, and emergency response.

Il panorama globale
The term ‘Industrie 4.0’ was for the first time
mentioned at Hannover Messe of 2011.
The structure of the platform
The platform is steered and led by the federal
minister for economic affairs and energy,
Brigitte Zypries, the federal minister of
education and research, Prof. Johanna Wanka,
and high-ranking representatives from
industry, science and the trade unions. Experts
from business, science, associations and the
trade unions develop operational solutions
together with representatives from various
federal ministries in thematic working groups.

Il panorama globale
As the premier digital industrial company, GE
coined the term Industrial Internet in late 2012. It
estimates the Industrial Internet could be a $225
billion market by 2020, and has made significant
investments in the Industrial Internet. It created GE
Digital, its software business dedicated to making
digital the core foundation of GE's operations.
GE is one of the companies that founded the
Industrial Internet Consortium to accelerate the
development, adoption, and widespread use of
interconnected machines and devices, intelligent
analytics, and people at work.

Il panorama globale
Representatives of Plattform Industrie 4.0 and the Industrial Internet Consortium met in Zurich, Switzerland to
explore the potential alignment of their two architecture efforts - respectively, the Reference Architecture Model
for Industrie 4.0 (RAMI4.0) and the Industrial Internet Reference Architecture (IIRA). The meeting was a success,
with a common recognition of the complementary nature of the two models

Il panorama globale
We began looking at the technical issues.
With RAMI 4.0, Industrie 4.0 focuses on
manufacturing in depth; IIRA crosses multiple
application domains. Industry as a whole
needs to be able to work across domains;
manufactured goods are one of those
domains. As a concrete example, an
automobile containing multiple
manufactured components needs to work
together as a single unit (all manufacturing
so far). But when it’s parked at home
charging its batteries overnight, it needs to
be able to connect to the smart grid. Clearly,
these domains must interoperate.

Led by Commissioner Oettinger, in April 2016 the European Commission
has published its communication on “Digitising European Industry –
Reaping the full benefits of a Digital Single Market ” 1. The overall
objective of this European strategy for digitising industry is to ensure that
any industry in Europe, big or small, wherever situated and in any sector
can fully benefit from digital innovations to upgrade its products, improve
its processes and adapt its business models to the digital change. This
requires not only a dynamic digital sector in Europe but also the full
integration of digital innovations across all sectors of the economy. The
DEI strategy is based on an ambitious collective effort involving public
and private stakeholders across Europe at regional, national and EU level.
La Commissione Europea

Italia
Industria 4.0 investe tutti gli
aspetti del ciclo di vita delle
imprese che vogliono acquisire
competitività, offrendo un
supporto negli investimenti, nella
digitalizzazione
dei processi produttivi, nella
valorizzazione della produttività
dei lavoratori, nella formazione di
competenze adeguate e nello
sviluppo di nuovi prodotti e
processi.
>10 Mld €
incremento investimenti
privati da 80 a 90+ Mld €
nel 2017-2018
+11,3 Mld €
di spesa privata in R&S&I
con maggiore focus su
tecnologie I4.0 nel periodo
2017-2020
+2,6 Mld €
volume investimenti privati
early stage mobilitati nel
periodo 2017 – 2020
100%
delle aziende italiane
connesse a 30Mbps
entro il 2020
50%
delle aziende italiane
connesse a 100Mbps
entro il 2020
6 consorzi
in ambito standard IoT
presidiati in aggiunta ai
tavoli istituzionali a partire
dal 2017
200.000 studenti
universitari e 3.000manager
specializzati su temi I4.0
+100% studenti iscritti ad
Istituti Tecnici Superiori su temi
I4.0
~1.400 dottorati di ricerca
con focus su I4.0
Competence
Center nazionali
+1 Mld €
Riforma e rifinanziamento
del Fondo di Garanzia
+1 Mld €
Contratti di sviluppo
focalizzati su investimenti
I4.0
+0,1 Mld €
Forte investimento su
catene digitali di vendita
(Piano Made in Italy)
Scambio salario –
produttività
Gli obiettivi 2017-2020
6

Investimenti fissi lordi: andamento ordinativi interni
Misure di riferimento: Iperammortamento, Superammortamento e Nuova Sabatini
INVESTIMENTI INNOVATIVI
Var% gen-giu
‘17 vs ‘16
~ 80 Mld €
(100%)
Macchinari ed altri apparecchi
Riparazione, manutenzione ed
installazione macchine
Apparecchiature elettriche ed
elettroniche
n.a.
Principali categorie in analisi
Restanti categorie + 6,1%
2
35%
10%
18%
37%
+ 11,6%
+ 10,7%
1. Investimenti Fissi Lordi al netto di mezzi di trasporto; 2. Include codici ATECO 261 e 27; 3. Media ponderata al netto delle Riparazioni, manutenzioni e installazioni
Fonte: Elaborazioni MISE su stime preliminari ISTAT
Inv. Fissi
Lordi 1
7
+ 9,0%Totale3
Industria 4.0 - I risultati

Sintesi risultati 1° semestre 2017
Incremento ordinativi mercato interno beni strumentali con picchi del +11,6% per macchinari e altri
apparecchi. Aspettative su ordinativi ai massimi livelli dal 2010
Dati positivi sia su numero di imprese che aumenteranno spesa in Ricerca&Sviluppo sia su
percentuale di crescita della spesa (da indagine campionaria +10%/+15%)
Crescita contenuta investimenti early stage nel primo semestre (+2%), definite azioni correttive
Ritardi nella costituzione dei Competence Center: attesa apertura bando entro fine 2017
Banda Ultra Larga: stanziati interventi pubblici pari a 3,5 Mld € per infrastrutture e per incentivi alla
domanda di famiglie e imprese al fine di raggiungere gli obiettivi di copertura al 2020
Fondo di Garanzia: +10,7 % importo garantito nei primi 8 mesi 2017
Contratti di Sviluppo: concesse agevolazioni per ~1,9 Mld € e creati/salvaguardati più di 53.000
posti di lavoro
17

Digitising European Industry initiative
Broadly disseminate digital
innovations for all:
Setting up a pan-European
network of Digital Innovation
Hubs
Strengthen competitiveness
by developing partnerships
and platforms
A regulatory framework
adapted to the digitisation of
industry
Data: flow, access, exploitation
safety, responsibility (liability)
Prepare Europeans for
the digital age
Training, education, new work
environment
Standardisation
A framework for the
coordination of
national and
European initiatives
HPC/cloud
2
Commissione Europea - I4MS

European platform of National Initiatives on
Digitising Industry (Rome, 2017)
• Coherence, collective steer,
co-ordination
• Monitoring actions at all
levels: EU, MSs, regional and
industrial
• Diffusion of Best Practices
• Pool investments
The platform:
our added value
at EU level
To reinforce the EU's competitiveness in digital technologies and
to ensure that any industry in Europe – big or small, wherever situated, whatever sector –
can fully benefit from digital innovations to upgrade its products, improve its processes
and adapt its business models to the digital transition.
3

Level of digitisation differs according to
size of company, sector and region
56% of companies in computer
programming, consultancy and
information services are highly
digitised.
Only around 6% of companies in
basic metals & fabricated metal
products excluding machines &
equipment are highly digitised.
42% of large
companies is
highly digitised
in the EU vs
16% of SMEs53% of Danish
companies are
highly digitised vs
8% in Bulgaria and
Romania
Spain
4
Italy
Germany

Level of digitisation differs according to
size of company, sector and region
56% of companies in computer
programming, consultancy and
information services are highly
digitised.
Only around 6% of companies in
basic metals & fabricated metal
products excluding machines &
equipment are highly digitised.
42% of large
companies is
highly digitised
in the EU vs
16% of SMEs53% of Danish
companies are
highly digitised vs
8% in Bulgaria and
Romania
Spain
4
conomic sectors is progressing at different speeds,
wn specific needs and starting points.
f Digital Technology 5
he different
m telecoms
puters) that
ectors of the
ors such as
es, cultural
&television,
de are also
ariability in
U countries
s of higher
king only at
l marginal
mmunication
uring in FI;
e in SI;
Real Estate
n BE, Travel
0% 10% 20% 30% 40% 50% 60%
beverages, food and tobacco
textiles, wearing apparel, leather
wood, paper; publishing and printing
coke, petroleum, chemical, plastics
basic metals & fabricated metal products
computer, electronic and optical products
electrical equipment, machinery
motor vehicles, other transport equipment
furniture and other manufacturing
Utilities (Electricity, gas, water, waste)
Construction
Trade of motor vehicles and motorcycles
Wholesale trade
Retail trade
Transport and storage
Accommodation
Publishing, films & television, music,…
Telecommunications
Computer programming, information…
Real estate activities
Professional, scientific and technical…
Administrative support
Travel agency, tour operator
Repair of computers and communication…
Percentage of EU enterprises with high (>6) Digital Intensity Index
across economic sectors (2016)
Manufacturing
Sub-sectors
CT usage and e-commerce in enterprises

Digital Innovation Hubs:
Towards organic Growth
"Ensure that every business in Europe, whatever its sector of activity,
wherever located and whatever its size, can take full advantage of digital
innovations and competences"
Member States &
regions:
build-up/strengthening of
national and regional
structures of DIHs
Commission:
• Set up a pan-EU
network of DIHs
• Support activities
such as cross-border
experiments, catalogue
and assistance in the
creation of hubs
➢ particular attention to SMEs
➢ Ensure companies can access
advanced technologies and enhance
their digital competences
➢ €100 million per year (EU) of support to the hubs and
10 times more from the Member States and regions 5

What is a Digital Innovation Hub?
6
one-stop-shop Services to help
companies with digital
transformation
multi-partner
cooperation
specialist
expertise infrastructure
brokering/
matchmaking
awareness
creation
innovation
scouting
digital maturity
assessment
visioning and strategy
development
mentoring training
Access to
Finance
investor readiness
services
Digital Innovation Hub
Competence Centre
Digital Skills
Digital
Transformation
Experiments
Working Group report on DIHs:
https://ec.europa.eu/futurium/en/content/report-wg1-digital-innovation-
hubs-mainstreaming-digital-innovation-across-all-sectors-final
➢ Provide support to existing industry to manage their
digital transformation
➢ Competence Centres are at the core of DIHs
(ecosystem approach)
➢ Variable geometries: technology applications, sector,
SME focus etc.
➢ Provides opportunities for both ICT users and ICT
suppliers
experimentation
and testing
pilot factories
Fab-labs
coaching
fabrication of
new products

Digital Innovation Hubs Catalogue
Interactive map
https://drive.google.com/open?id=1NcRnG0H38PlOyuj-
oPZ_BjiJLcQ&usp=sharing
Working Group report on DIHs:
https://ec.europa.eu/futurium/en/content/report-wg1-digital-innovation-hubs-
mainstreaming-digital-innovation-across-all-sectors-final
➢ 180+ operational DIHs
➢ 90+DIHs in preparation
➢ 180+ candidate DIHs
10

DRAFT
European Network of DIHs-
filling the white spots
➢ 29 DIHs coached so far – 14 EU countries
➢ 1.45M€ (up to 50k per participant) in I4MS for most
promising regional competence centres for
developing their case for becoming a DIH
➢ Coordination: I4MS Growth and XS2I4MS
➢ 18 coached hubs participated in the latest I4MS
call, 8 successfully
➢ Smart Factories in Central and Eastern Europe (EU13)
➢ 1.8M€ from the European Parliament to support the
implementation of DIHs in the selected countries and
regions where the divergence in uptake and adoption of
digital technologies has been so far limited
➢ Call open until 22 October –
https://ec.europa.eu/eusurvey/runner/ApplicationForm
➢ Final selection of 30 DIHs by early December
➢ Coordination: PWC and Oxford University Innovation
http://dih.i4ms.eu/
https://ec.europa.eu/futurium/en/implementing-digitising-
european-industry-actions/digital-innovation-hubs-smart-factories-
new-eu
Finished Ongoing Future actions
± 8M€ for widening the SAE
and I4MS networks towards
industrial regions which are
so far underrepresented
(WP18-20)
Tentative
opening call date:
16 Oct. 2018
deadline:
2 April 2019
13

WP 2018 – 2020 - ICT
• Focus area "Digitising and transforming European industry
and services" calls for digital innovation hubs (for 300 M€)
o DT-ICT-01-2019: Smart Anything Everywhere (SAE)
Initiative, with the "widening" part for industrial regions that
are currently underrepresented in I4MS and SAE
o DT-ICT-02-2018: Robotics – Digital Innovation Hubs
o DT-ICT-03-2020: I4MS (phase 4) - uptake of digital
game changers and digital manufacturing platforms
o DT-ICT-04-2020: Photonics Innovation Hubs
o DT-ICT-05-2020: Big Data Innovation Hubs
14
Disclaimer: Preliminary
information, workprogramme
has not been approved yet

WP 2018 – 2020 - ICT
• Focus area "Digitising and transforming European industry
and services" calls for digital innovation hubs (for 300 M€)
o Innovation actions with the following characteristics:
- Consortia should be deeply rooted in regional/national DIH
- Critical mass of highly innovative, cross border experiments.
At least 50% of the budget should directly benefit SMEs or slightly
bigger companies.
- Activities should aim at long-term sustainability and include a
business plan for the DIHs, a plan to attract investors, to address
training and skills development needs and dissemination.
Established networks reaching out to SMEs like the Enterprise
Europe Network and the NCP network should be used.
- Selected projects are expected to collaborate on building a network
of Digital Innovation Hubs, covering most regions in Europe.
15
Disclaimer: Preliminary
information, workprogramme
has not been approved yet

Boosting Europe's digital innovation capacity:
Investments and sources of financing
Bring together sources of financing and mobilise a critical mass
of investment from other public, national and private actors by
leveraging European R & I investment
Under mandate (2018-2020):
3.5bn € in R&I (Horizon 2020) of which:
• 1bn € for platforms, pilot projects, pilot
lines and test beds
• 300Mn € for DIHs (50 to 70% directly
allocated to SMEs and mid-caps for their
own experimentation)
• Remainder: PPPs, ECSEL,…
EU Investments
EU:
5,5bn €
(2016-2020)
Regions
Member States
Industry
A total investment of at
least 50bn €
21

Supporting the innovation chain
with services
September 29, 2017 Business models for innovation hubs 4
Research & development
Technical support
on scale-up
Testing & validation
Incubator/accelerator
Access to finance
Skills, training, education

September 29, 2017 Business models for innovation hubs 5
Services to support innovation
Research & development
Tech. support scale-up
Testing & validation
Incubator/accelerator
Access to finance
Skills & training

FABERLAB - Viale Europa 4/A
21049 Tradate (VA) 
Tel. 0332 256481
Email: info@faberlab.org
Grazie per l’attenzione
giuseppe.padula4@unibo.it

8
Investimenti fissi lordi: tendenze ordini agosto 2017
Indagine clima di fiducia imprese manifatturiere
Macchinari ed altri
apparecchi
elettroniche
Saldo risposte positive vs
negative
Saldo risposte positive vs
negative
Nei primi 8 mesi del 2017 le aspettative sugli
ordinativi sono ai massimi livelli dal 2010
8Fonte: Elaborazioni MISE su dati ISTAT

9
Fatturato interno macchinari e apparecchi elettrici
Gen 2016=100 Gen 2016=100
Italia
Germania
Fonte: Analisi Cabina di Regia Industria 4.0 su dati Eurostat 9
Macchinari ed altri
apparecchi
elettroniche

Spesa in Ricerca Sviluppo e Innovazione delle imprese
Misure di riferimento: Credito di imposta R&S&I e Patent Box
2.800
Fonte: Indagine Unioncamere-Infocamere Agosto 2017 su campione di 68.000 imprese
-
2.000
4.000
6.000
8.000
10.000
12.000
In dimuzione Costante In aumento
Molto utile Utile Inutile
Legenda: Quanto ritiene utile la misura del Credito di Imposta Ricerca Sviluppo e Innovazione?
Di cui 4.500
imprese che nel
2016 non
spendevano in
R&S&I
# imprese
Andamento spesa in R&S&I 2017 vs 2016:
24 mila impresa su 68 mila intervistate spendono in R&S&I, di queste 11,3 mila in aumento
9.700
11.300
~ 80% delle
imprese che
spendono in
R&S&I ritiene la
misura Molto utile
/ Utile
Poco utile
10

12
Investimenti early stage
Misure di riferimento: Incentivi agli investimenti in capitale di rischio, Cessione perdite startup a
società sponsor, Equity crowdfunding, Start-up Visa
Fonte: Analisi MISE su dati Bureau van Dijk Agosto 2017; CDP
• Crescita positiva ma
sotto le attese
• Autorizzato dalla
Commissione Europea
potenziamento
incentivi su
investimenti in equity
di start-up innovative
• De-finanziamento delle
misure che non hanno
funzionato
Andamento investimenti early stage
0
10
20
30
40
50
60
70
80
1° sem 2016 1° sem 2017
Mln €
69,368,0
+2%
Venture Capital
Business Angel
Iniziative CDP a supporto
Piattaforma per catalizzare la
commercializzazione e
l’industrializzazione di idee ed
invenzioni ad alto contenuto
tecnologico
Tech Growth: nuovo fondo di
investimento dedicato ad
investimenti in iniziative high
tech e innovative nel
segmento del later stage
venture capital
FoF VC principale finanziatore
di fondi di venture capital
esistenti e di nuova costituzione
Programma di investimento a
supporto di idee innovative e
start-up in fase di
incubazione/accelerazione
AccelerateIT
12

14
Fondo di Garanzia
STRUMENTI PUBBLICI DI SUPPORTO
Totale finanziato Totale garantito
5,0
6,0
7,0
8,0
9,0
10,0
11,0
gen-ago 2016 gen-ago 2017
9,6
10,5
5,0
6,0
7,0
8,0
9,0
10,0
11,0
gen-ago 2016 gen-ago 2017
+8,9%
Mld € Mld €
6,7
7,4
Fonte: MISE
+10,7%
14

Network nazionale Impresa 4.0
COMPETENZE
Punti Impresa Digitale Innovation Hub Competence Center
Diffusione locale della
conoscenza di base
sulle tecnologie in
ambito Industria 4.0
Formazione avanzata su
tecnologie e soluzioni specifiche
per i settori di competenza
Coordinamento strutture di
trasformazione digitale e di
trasferimento tecnologico
Alta formazione e
sviluppo progetti di
ricerca industriale e
sviluppo sperimentale
Competence
Center nazionali
Ritardi
nell’approvazione del
DM.
L’apertura del Bando
è prevista entro fine
2017
16

29
Lavoro 4.0: incentivo alla formazione per proteggere e
rafforzare l’occupazione
Criterio 1:
Spesa in formazione incrementale
Spesa
media
2018-
2020
201720162015
Criterio 2:
Credito di imposta su formazione 4.0
Spesa
incrementale
Il credito di imposta si applica solo alle
spese relative ai costi del personale che
ha sostenuto corsi di formazione sulle
seguenti tematiche con focus su almeno
1 tecnologia Industria 4.0 e pattuiti
attraverso accordi sindacali:
• Vendita e marketing
• Informatica
• Tecniche e tecnologie di produzione
Fonte: Cabina di Regia Industria 4.0 29
COMPETENZE

What are the main services
21-9-2017 XS2I42MS Final Event 7
Average:
6.3 services
Minimum:
1 service (3)
Maximum:
15 services (2)
28 hubs
Other:
IPR, Legal/fiscal
support,
demonstrator

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