SlideShare a Scribd company logo
Zillow 3.0 – Amazon of Real Estate?
Vadim Kukharchuk
02/03/2020
1
Our market position is under threat
Trends - Solution - Success factors – Competitive strategy
2
• NPS* of customers<0
• NPS* of our realtors is twice lower than competitor’s
• Our iBuying doesn’t grow quicker than Redfin’s or
Opendoor’s
• Beta of Zillow’s stock increased from 1.5 to 2
• ROE went from -4% to -9%
COVID makes harder to win
in real estate
Zillow is more susceptible to
market risks
*Net promoter score=% promoters - % detractors
Let’s be “winner takes all” in iBuying platforms rather
than a leader among iBuying players
Trends - Solution - Success factors – Competitive strategy
3
• 10% EBIT margin (lossmaking)
• Sales CAGR 60%
• Competitors are competitors
Product Platform
• 2% commission (profitmaking)
• Sales CAGR 100%
• Competitors are partners
• Return to direct sales after winning
Winning in platforms is about obsession with
c-experience and creating business for partners
Trends - Solution - Success factors – Competitive strategy
4
• More seamless c-journey
• More services from third party applications
• Bring competitors to the site
• Let realtors take leverage for resale
Focus on customer
experience
Become pipeline for others
Zillow can win in platforms because no one tries to
complete through network effects
Trends - Solution - Success factors – Competitive strategy
5
• Thousands of iBuying companies of all sizes can participate
• Mortgage, renovation, insurance, payment processing
• 3rd party apps allow to create unique, niche products
• Lower M&S costs and lower complexity for partners
Scale
Provider
ecosystem
Product
customization
Transaction
costs
Thank you
02/03/2020
6

More Related Content

Similar to Presentation3.pptx

The Increasing Value of a Website Session - Greg Landon, Leadoo
The Increasing Value of a Website Session - Greg Landon, LeadooThe Increasing Value of a Website Session - Greg Landon, Leadoo
The Increasing Value of a Website Session - Greg Landon, Leadoo
DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
 
2017 ratings of French Retail Banks
2017 ratings of French Retail Banks2017 ratings of French Retail Banks
2017 ratings of French Retail Banks
D-Rating
 
Customer Acquisition Strategies for Subscription Based Businesses_Albert Luk
Customer Acquisition Strategies for Subscription Based Businesses_Albert LukCustomer Acquisition Strategies for Subscription Based Businesses_Albert Luk
Customer Acquisition Strategies for Subscription Based Businesses_Albert Luk
PerformanceIN
 
Ibkr
IbkrIbkr
Score card app
Score card appScore card app
Score card app
Blake Howe
 
Opportunities in CyberSecurity
Opportunities in CyberSecurityOpportunities in CyberSecurity
Opportunities in CyberSecurity
Donagh Kiernan
 
Garth Grahams Stratmor Slides from Digital Mortgage Conference 2017
Garth Grahams Stratmor Slides from Digital Mortgage Conference 2017Garth Grahams Stratmor Slides from Digital Mortgage Conference 2017
Garth Grahams Stratmor Slides from Digital Mortgage Conference 2017
Mortgage Coach
 
Google MIP Program - Spott Demo Day Presentation
Google MIP Program - Spott Demo Day Presentation Google MIP Program - Spott Demo Day Presentation
Google MIP Program - Spott Demo Day Presentation
Michel De Wachter
 
Conversion Day Brussels 2014 - Monetization (Online Focus)
Conversion Day Brussels 2014 - Monetization (Online Focus)Conversion Day Brussels 2014 - Monetization (Online Focus)
Conversion Day Brussels 2014 - Monetization (Online Focus)
Siegert Dierickx (Hiring)
 
Mesurez votre efficacité commerciale et marketing tout au long de votre parco...
Mesurez votre efficacité commerciale et marketing tout au long de votre parco...Mesurez votre efficacité commerciale et marketing tout au long de votre parco...
Mesurez votre efficacité commerciale et marketing tout au long de votre parco...
Nathalie Biernacki Ferguson
 
Account-Based Nurturing: Strategies For Turning Target Accounts Into Customer...
Account-Based Nurturing: Strategies For Turning Target Accounts Into Customer...Account-Based Nurturing: Strategies For Turning Target Accounts Into Customer...
Account-Based Nurturing: Strategies For Turning Target Accounts Into Customer...
G3 Communications
 
Growth Opportunities in Cyber Insurance
Growth Opportunities in Cyber InsuranceGrowth Opportunities in Cyber Insurance
Growth Opportunities in Cyber Insurance
Brian Kelley
 
Competitor Landscape Framework PowerPoint Presentation Slides
Competitor Landscape Framework PowerPoint Presentation SlidesCompetitor Landscape Framework PowerPoint Presentation Slides
Competitor Landscape Framework PowerPoint Presentation Slides
SlideTeam
 
The Value of MarTech Stack Planning
The Value of MarTech Stack PlanningThe Value of MarTech Stack Planning
The Value of MarTech Stack Planning
Hileman Group
 
Closing The Loop On Mobile Search Marketing [Webinar]
Closing The Loop On Mobile Search Marketing [Webinar]Closing The Loop On Mobile Search Marketing [Webinar]
Closing The Loop On Mobile Search Marketing [Webinar]
Internet Marketing Software - WordStream
 
Case study Maytag
Case study MaytagCase study Maytag
Case study Maytag
Uzair Fareed
 
From Back Room to Board Room - The Strategic & Evolving Role of MOPS
From Back Room to Board Room - The Strategic & Evolving Role of MOPSFrom Back Room to Board Room - The Strategic & Evolving Role of MOPS
From Back Room to Board Room - The Strategic & Evolving Role of MOPS
The Growth Ops Community (Formerly MOCCA)
 
Sales Development in the Digital Transformation Era
Sales Development in the Digital Transformation EraSales Development in the Digital Transformation Era
Sales Development in the Digital Transformation Era
Tenbound
 
Morning Workshop: Blend to Maximize Revenue, sponsored by Amobee at Digiday P...
Morning Workshop: Blend to Maximize Revenue, sponsored by Amobee at Digiday P...Morning Workshop: Blend to Maximize Revenue, sponsored by Amobee at Digiday P...
Morning Workshop: Blend to Maximize Revenue, sponsored by Amobee at Digiday P...
Digiday
 
Tackling Compliance When it Becomes Your Biggest Performance Bottleneck.pdf
Tackling Compliance When it Becomes Your Biggest Performance Bottleneck.pdfTackling Compliance When it Becomes Your Biggest Performance Bottleneck.pdf
Tackling Compliance When it Becomes Your Biggest Performance Bottleneck.pdf
Craig Saunders
 

Similar to Presentation3.pptx (20)

The Increasing Value of a Website Session - Greg Landon, Leadoo
The Increasing Value of a Website Session - Greg Landon, LeadooThe Increasing Value of a Website Session - Greg Landon, Leadoo
The Increasing Value of a Website Session - Greg Landon, Leadoo
 
2017 ratings of French Retail Banks
2017 ratings of French Retail Banks2017 ratings of French Retail Banks
2017 ratings of French Retail Banks
 
Customer Acquisition Strategies for Subscription Based Businesses_Albert Luk
Customer Acquisition Strategies for Subscription Based Businesses_Albert LukCustomer Acquisition Strategies for Subscription Based Businesses_Albert Luk
Customer Acquisition Strategies for Subscription Based Businesses_Albert Luk
 
Ibkr
IbkrIbkr
Ibkr
 
Score card app
Score card appScore card app
Score card app
 
Opportunities in CyberSecurity
Opportunities in CyberSecurityOpportunities in CyberSecurity
Opportunities in CyberSecurity
 
Garth Grahams Stratmor Slides from Digital Mortgage Conference 2017
Garth Grahams Stratmor Slides from Digital Mortgage Conference 2017Garth Grahams Stratmor Slides from Digital Mortgage Conference 2017
Garth Grahams Stratmor Slides from Digital Mortgage Conference 2017
 
Google MIP Program - Spott Demo Day Presentation
Google MIP Program - Spott Demo Day Presentation Google MIP Program - Spott Demo Day Presentation
Google MIP Program - Spott Demo Day Presentation
 
Conversion Day Brussels 2014 - Monetization (Online Focus)
Conversion Day Brussels 2014 - Monetization (Online Focus)Conversion Day Brussels 2014 - Monetization (Online Focus)
Conversion Day Brussels 2014 - Monetization (Online Focus)
 
Mesurez votre efficacité commerciale et marketing tout au long de votre parco...
Mesurez votre efficacité commerciale et marketing tout au long de votre parco...Mesurez votre efficacité commerciale et marketing tout au long de votre parco...
Mesurez votre efficacité commerciale et marketing tout au long de votre parco...
 
Account-Based Nurturing: Strategies For Turning Target Accounts Into Customer...
Account-Based Nurturing: Strategies For Turning Target Accounts Into Customer...Account-Based Nurturing: Strategies For Turning Target Accounts Into Customer...
Account-Based Nurturing: Strategies For Turning Target Accounts Into Customer...
 
Growth Opportunities in Cyber Insurance
Growth Opportunities in Cyber InsuranceGrowth Opportunities in Cyber Insurance
Growth Opportunities in Cyber Insurance
 
Competitor Landscape Framework PowerPoint Presentation Slides
Competitor Landscape Framework PowerPoint Presentation SlidesCompetitor Landscape Framework PowerPoint Presentation Slides
Competitor Landscape Framework PowerPoint Presentation Slides
 
The Value of MarTech Stack Planning
The Value of MarTech Stack PlanningThe Value of MarTech Stack Planning
The Value of MarTech Stack Planning
 
Closing The Loop On Mobile Search Marketing [Webinar]
Closing The Loop On Mobile Search Marketing [Webinar]Closing The Loop On Mobile Search Marketing [Webinar]
Closing The Loop On Mobile Search Marketing [Webinar]
 
Case study Maytag
Case study MaytagCase study Maytag
Case study Maytag
 
From Back Room to Board Room - The Strategic & Evolving Role of MOPS
From Back Room to Board Room - The Strategic & Evolving Role of MOPSFrom Back Room to Board Room - The Strategic & Evolving Role of MOPS
From Back Room to Board Room - The Strategic & Evolving Role of MOPS
 
Sales Development in the Digital Transformation Era
Sales Development in the Digital Transformation EraSales Development in the Digital Transformation Era
Sales Development in the Digital Transformation Era
 
Morning Workshop: Blend to Maximize Revenue, sponsored by Amobee at Digiday P...
Morning Workshop: Blend to Maximize Revenue, sponsored by Amobee at Digiday P...Morning Workshop: Blend to Maximize Revenue, sponsored by Amobee at Digiday P...
Morning Workshop: Blend to Maximize Revenue, sponsored by Amobee at Digiday P...
 
Tackling Compliance When it Becomes Your Biggest Performance Bottleneck.pdf
Tackling Compliance When it Becomes Your Biggest Performance Bottleneck.pdfTackling Compliance When it Becomes Your Biggest Performance Bottleneck.pdf
Tackling Compliance When it Becomes Your Biggest Performance Bottleneck.pdf
 

Recently uploaded

Lapbook sobre os Regimes Totalitários.pdf
Lapbook sobre os Regimes Totalitários.pdfLapbook sobre os Regimes Totalitários.pdf
Lapbook sobre os Regimes Totalitários.pdf
Jean Carlos Nunes Paixão
 
Digital Artifact 1 - 10VCD Environments Unit
Digital Artifact 1 - 10VCD Environments UnitDigital Artifact 1 - 10VCD Environments Unit
Digital Artifact 1 - 10VCD Environments Unit
chanes7
 
S1-Introduction-Biopesticides in ICM.pptx
S1-Introduction-Biopesticides in ICM.pptxS1-Introduction-Biopesticides in ICM.pptx
S1-Introduction-Biopesticides in ICM.pptx
tarandeep35
 
writing about opinions about Australia the movie
writing about opinions about Australia the moviewriting about opinions about Australia the movie
writing about opinions about Australia the movie
Nicholas Montgomery
 
RPMS TEMPLATE FOR SCHOOL YEAR 2023-2024 FOR TEACHER 1 TO TEACHER 3
RPMS TEMPLATE FOR SCHOOL YEAR 2023-2024 FOR TEACHER 1 TO TEACHER 3RPMS TEMPLATE FOR SCHOOL YEAR 2023-2024 FOR TEACHER 1 TO TEACHER 3
RPMS TEMPLATE FOR SCHOOL YEAR 2023-2024 FOR TEACHER 1 TO TEACHER 3
IreneSebastianRueco1
 
clinical examination of hip joint (1).pdf
clinical examination of hip joint (1).pdfclinical examination of hip joint (1).pdf
clinical examination of hip joint (1).pdf
Priyankaranawat4
 
The History of Stoke Newington Street Names
The History of Stoke Newington Street NamesThe History of Stoke Newington Street Names
The History of Stoke Newington Street Names
History of Stoke Newington
 
World environment day ppt For 5 June 2024
World environment day ppt For 5 June 2024World environment day ppt For 5 June 2024
World environment day ppt For 5 June 2024
ak6969907
 
CACJapan - GROUP Presentation 1- Wk 4.pdf
CACJapan - GROUP Presentation 1- Wk 4.pdfCACJapan - GROUP Presentation 1- Wk 4.pdf
CACJapan - GROUP Presentation 1- Wk 4.pdf
camakaiclarkmusic
 
Types of Herbal Cosmetics its standardization.
Types of Herbal Cosmetics its standardization.Types of Herbal Cosmetics its standardization.
Types of Herbal Cosmetics its standardization.
Ashokrao Mane college of Pharmacy Peth-Vadgaon
 
How to Manage Your Lost Opportunities in Odoo 17 CRM
How to Manage Your Lost Opportunities in Odoo 17 CRMHow to Manage Your Lost Opportunities in Odoo 17 CRM
How to Manage Your Lost Opportunities in Odoo 17 CRM
Celine George
 
A Independência da América Espanhola LAPBOOK.pdf
A Independência da América Espanhola LAPBOOK.pdfA Independência da América Espanhola LAPBOOK.pdf
A Independência da América Espanhola LAPBOOK.pdf
Jean Carlos Nunes Paixão
 
Pollock and Snow "DEIA in the Scholarly Landscape, Session One: Setting Expec...
Pollock and Snow "DEIA in the Scholarly Landscape, Session One: Setting Expec...Pollock and Snow "DEIA in the Scholarly Landscape, Session One: Setting Expec...
Pollock and Snow "DEIA in the Scholarly Landscape, Session One: Setting Expec...
National Information Standards Organization (NISO)
 
How to Fix the Import Error in the Odoo 17
How to Fix the Import Error in the Odoo 17How to Fix the Import Error in the Odoo 17
How to Fix the Import Error in the Odoo 17
Celine George
 
বাংলাদেশ অর্থনৈতিক সমীক্ষা (Economic Review) ২০২৪ UJS App.pdf
বাংলাদেশ অর্থনৈতিক সমীক্ষা (Economic Review) ২০২৪ UJS App.pdfবাংলাদেশ অর্থনৈতিক সমীক্ষা (Economic Review) ২০২৪ UJS App.pdf
বাংলাদেশ অর্থনৈতিক সমীক্ষা (Economic Review) ২০২৪ UJS App.pdf
eBook.com.bd (প্রয়োজনীয় বাংলা বই)
 
Azure Interview Questions and Answers PDF By ScholarHat
Azure Interview Questions and Answers PDF By ScholarHatAzure Interview Questions and Answers PDF By ScholarHat
Azure Interview Questions and Answers PDF By ScholarHat
Scholarhat
 
Your Skill Boost Masterclass: Strategies for Effective Upskilling
Your Skill Boost Masterclass: Strategies for Effective UpskillingYour Skill Boost Masterclass: Strategies for Effective Upskilling
Your Skill Boost Masterclass: Strategies for Effective Upskilling
Excellence Foundation for South Sudan
 
Top five deadliest dog breeds in America
Top five deadliest dog breeds in AmericaTop five deadliest dog breeds in America
Top five deadliest dog breeds in America
Bisnar Chase Personal Injury Attorneys
 
How to Build a Module in Odoo 17 Using the Scaffold Method
How to Build a Module in Odoo 17 Using the Scaffold MethodHow to Build a Module in Odoo 17 Using the Scaffold Method
How to Build a Module in Odoo 17 Using the Scaffold Method
Celine George
 
Chapter 4 - Islamic Financial Institutions in Malaysia.pptx
Chapter 4 - Islamic Financial Institutions in Malaysia.pptxChapter 4 - Islamic Financial Institutions in Malaysia.pptx
Chapter 4 - Islamic Financial Institutions in Malaysia.pptx
Mohd Adib Abd Muin, Senior Lecturer at Universiti Utara Malaysia
 

Recently uploaded (20)

Lapbook sobre os Regimes Totalitários.pdf
Lapbook sobre os Regimes Totalitários.pdfLapbook sobre os Regimes Totalitários.pdf
Lapbook sobre os Regimes Totalitários.pdf
 
Digital Artifact 1 - 10VCD Environments Unit
Digital Artifact 1 - 10VCD Environments UnitDigital Artifact 1 - 10VCD Environments Unit
Digital Artifact 1 - 10VCD Environments Unit
 
S1-Introduction-Biopesticides in ICM.pptx
S1-Introduction-Biopesticides in ICM.pptxS1-Introduction-Biopesticides in ICM.pptx
S1-Introduction-Biopesticides in ICM.pptx
 
writing about opinions about Australia the movie
writing about opinions about Australia the moviewriting about opinions about Australia the movie
writing about opinions about Australia the movie
 
RPMS TEMPLATE FOR SCHOOL YEAR 2023-2024 FOR TEACHER 1 TO TEACHER 3
RPMS TEMPLATE FOR SCHOOL YEAR 2023-2024 FOR TEACHER 1 TO TEACHER 3RPMS TEMPLATE FOR SCHOOL YEAR 2023-2024 FOR TEACHER 1 TO TEACHER 3
RPMS TEMPLATE FOR SCHOOL YEAR 2023-2024 FOR TEACHER 1 TO TEACHER 3
 
clinical examination of hip joint (1).pdf
clinical examination of hip joint (1).pdfclinical examination of hip joint (1).pdf
clinical examination of hip joint (1).pdf
 
The History of Stoke Newington Street Names
The History of Stoke Newington Street NamesThe History of Stoke Newington Street Names
The History of Stoke Newington Street Names
 
World environment day ppt For 5 June 2024
World environment day ppt For 5 June 2024World environment day ppt For 5 June 2024
World environment day ppt For 5 June 2024
 
CACJapan - GROUP Presentation 1- Wk 4.pdf
CACJapan - GROUP Presentation 1- Wk 4.pdfCACJapan - GROUP Presentation 1- Wk 4.pdf
CACJapan - GROUP Presentation 1- Wk 4.pdf
 
Types of Herbal Cosmetics its standardization.
Types of Herbal Cosmetics its standardization.Types of Herbal Cosmetics its standardization.
Types of Herbal Cosmetics its standardization.
 
How to Manage Your Lost Opportunities in Odoo 17 CRM
How to Manage Your Lost Opportunities in Odoo 17 CRMHow to Manage Your Lost Opportunities in Odoo 17 CRM
How to Manage Your Lost Opportunities in Odoo 17 CRM
 
A Independência da América Espanhola LAPBOOK.pdf
A Independência da América Espanhola LAPBOOK.pdfA Independência da América Espanhola LAPBOOK.pdf
A Independência da América Espanhola LAPBOOK.pdf
 
Pollock and Snow "DEIA in the Scholarly Landscape, Session One: Setting Expec...
Pollock and Snow "DEIA in the Scholarly Landscape, Session One: Setting Expec...Pollock and Snow "DEIA in the Scholarly Landscape, Session One: Setting Expec...
Pollock and Snow "DEIA in the Scholarly Landscape, Session One: Setting Expec...
 
How to Fix the Import Error in the Odoo 17
How to Fix the Import Error in the Odoo 17How to Fix the Import Error in the Odoo 17
How to Fix the Import Error in the Odoo 17
 
বাংলাদেশ অর্থনৈতিক সমীক্ষা (Economic Review) ২০২৪ UJS App.pdf
বাংলাদেশ অর্থনৈতিক সমীক্ষা (Economic Review) ২০২৪ UJS App.pdfবাংলাদেশ অর্থনৈতিক সমীক্ষা (Economic Review) ২০২৪ UJS App.pdf
বাংলাদেশ অর্থনৈতিক সমীক্ষা (Economic Review) ২০২৪ UJS App.pdf
 
Azure Interview Questions and Answers PDF By ScholarHat
Azure Interview Questions and Answers PDF By ScholarHatAzure Interview Questions and Answers PDF By ScholarHat
Azure Interview Questions and Answers PDF By ScholarHat
 
Your Skill Boost Masterclass: Strategies for Effective Upskilling
Your Skill Boost Masterclass: Strategies for Effective UpskillingYour Skill Boost Masterclass: Strategies for Effective Upskilling
Your Skill Boost Masterclass: Strategies for Effective Upskilling
 
Top five deadliest dog breeds in America
Top five deadliest dog breeds in AmericaTop five deadliest dog breeds in America
Top five deadliest dog breeds in America
 
How to Build a Module in Odoo 17 Using the Scaffold Method
How to Build a Module in Odoo 17 Using the Scaffold MethodHow to Build a Module in Odoo 17 Using the Scaffold Method
How to Build a Module in Odoo 17 Using the Scaffold Method
 
Chapter 4 - Islamic Financial Institutions in Malaysia.pptx
Chapter 4 - Islamic Financial Institutions in Malaysia.pptxChapter 4 - Islamic Financial Institutions in Malaysia.pptx
Chapter 4 - Islamic Financial Institutions in Malaysia.pptx
 

Presentation3.pptx

  • 1. Zillow 3.0 – Amazon of Real Estate? Vadim Kukharchuk 02/03/2020 1
  • 2. Our market position is under threat Trends - Solution - Success factors – Competitive strategy 2 • NPS* of customers<0 • NPS* of our realtors is twice lower than competitor’s • Our iBuying doesn’t grow quicker than Redfin’s or Opendoor’s • Beta of Zillow’s stock increased from 1.5 to 2 • ROE went from -4% to -9% COVID makes harder to win in real estate Zillow is more susceptible to market risks *Net promoter score=% promoters - % detractors
  • 3. Let’s be “winner takes all” in iBuying platforms rather than a leader among iBuying players Trends - Solution - Success factors – Competitive strategy 3 • 10% EBIT margin (lossmaking) • Sales CAGR 60% • Competitors are competitors Product Platform • 2% commission (profitmaking) • Sales CAGR 100% • Competitors are partners • Return to direct sales after winning
  • 4. Winning in platforms is about obsession with c-experience and creating business for partners Trends - Solution - Success factors – Competitive strategy 4 • More seamless c-journey • More services from third party applications • Bring competitors to the site • Let realtors take leverage for resale Focus on customer experience Become pipeline for others
  • 5. Zillow can win in platforms because no one tries to complete through network effects Trends - Solution - Success factors – Competitive strategy 5 • Thousands of iBuying companies of all sizes can participate • Mortgage, renovation, insurance, payment processing • 3rd party apps allow to create unique, niche products • Lower M&S costs and lower complexity for partners Scale Provider ecosystem Product customization Transaction costs