Digital marketing is the use of the internet and digital technologies to promote brands and connect with potential customers. It involves various tactics like search engine optimization, pay-per-click advertising, social media marketing, content marketing, email marketing, mobile marketing, and marketing analytics. Common digital marketing tools include online channels like social media, email, video, and search engines as well as some offline channels like television, radio, and electronic boards. The benefits of digital marketing include increasing customer loyalty, targeting the right audiences, and optimizing conversion rates.

1. Digital Marketing
kinza Rani

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What is meant by Digital Marketing?
Digital marketing, also called online marketing,
is the promotion of brands to connect with
potential customers using the internet and other
forms of digital communication. This includes not
only email, social media, and web-based
advertising, but also text and multimedia
messages as a marketing channel.

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Types of Digital Marketing:
•Search Engine Optimization
•Pay-per-Click (PPC)
•Social Media Marketing
•Content Marketing
•Email Marketing
•Mobile Marketing
•Marketing Analytics
•Affiliate Marketing

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Tools & Platforms Required for Digital
Marketing:
Online Tools:
•E-mail Marketing
•Social Media Marketing
•Video and Search Engine Marketing
Offline Tools:
•Television
•Radio
•Electronic Board

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Benefits of Digital
Marketing:
1: Increase Customer Loyalty with
Frequent Communications and Engage
the Customer at Every Buying Stage.
2: Target the Right Audience
,Generate a Consistent Lead Pipeline
and in Brand Credibility.
3: Optimize and Obtain Better
Conversion Rates and Accurately
Measure All Results.

6. •Generating Quality Leads.
•Knowing Your Target Audience.
•Developing a Content Marketing Strategy.
•Budgeting for PPC & What Ads to Run.
•Creating Content People Want.
•Going Multichannel or Omni channel.
•Creating Mobile First & Responsive Content.
•Promoting Brand Awareness.
Challenges of digital
marketing :
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7. THANK YOU
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