Digital marketing, or online marketing, is the promotion of brands through digital channels like email, social media, and web-based advertising. It encompasses various strategies such as SEO, content marketing, and social media marketing, offering advantages like global reach and effective targeting. Digital marketers work to develop multi-channel tactics to connect with customers and drive sales.

1. What is digital marketing?
Digital marketing, also called online marketing, is the promotion
of brands to connect with potential customers using the internet
and other forms of digital communication. This includes not only
email, social media, and web-based advertising, but also text and
multimedia messages as a marketing channel.
Essentially, if a marketing campaign involves digital
communication, it's digital marketing.

2. Types of digital marketing
• Search engine optimization
• Content marketing
• Social media marketing
• Pay-per-click marketing
• Affiliate marketing
• Native advertising
• Marketing automation
• Email marketing

3. Top Advantages of Digital Marketing
1. Global reach
2. Local reach
3. Lower cost
4. Easy to learn
5. Effective targeting
6. Multiple strategies

4. Why Digital Marketing as a Career and Top Digital
Marketing Careers
Digital marketers use a variety of digital marketing channels to
connect with customers and promote sales and activities. The
role of a digital marketer involves developing multi-channel
communication tactics for the organization aimed at targeting
consumers, both directly and indirectly.