This document outlines Net-Pet, a digital network for pet services. It describes the founders and their backgrounds, the problems Net-Pet aims to address like finding pet services and an online community. The solution proposed is a mobile app and online community called Net-Pet that allows users to find pet services, shops, parks, veterinarians and more through their location. It provides financial projections forecasting revenue from affiliate programs, advertising and app sales, and expenses for startup costs, hosting, and advertising. The document requests $15,000 in funding to cover initial costs like design, development and marketing to launch Net-Pet.

1. Net-Pet: Digital network for pet services
@NetPetworld Netpetworld

3. Team Members
 Alseny Ba: Founder and Managing Director
Alseny is a graduate student from The City College of New
York (CCNY) with a Masters in Management Information
Systems (MIS) and a bachelor in Computer Engineering. He
worked in the retail industry in New York for years. As an IT
professional, he works in Software Development, Quality
Assurance and Project Management. His recent works are on
ecommerce, mobile applications and social networking.
 CariCallender: Co-founder of NetPet
Carisa is a graduate from CUNY Graduate Center in Labor
Studies. She works as a HR and PR professional. She will
provide the marketing strategy and will advise on the
customer needs as a pet owner herself confronted with
the addressed problems.

5. The Problems
 Difficulties in locating services: (pet stores, vets, parks, grooming, set up
dates, acceptable places for pets (restaurants and hotels, beaches))
 Lack of interactive online community
 Dispersion of valuable information in non-related places
 Need for the use of advanced technologies
 Provide accommodations for people traveling without their pets
 No help in locating lost pet in neighbor
 No help with adoption problems among pet owners
 No help in identifying available public services

6. Solution What if all the solutions were on the tip of your
fingers?

7. Net-Pet profile
Features
Pet-saloon Pet-parties
Veterinarian Pet-parks
Pet-profiles Pet-stores

8. Net-Pet Application
Features
Health/Wellnes
s
Shopping
Beauty/Care Lodging
Bakery Transportation
Parks Dates

9. Market Size
 The market size in New York City is 488,000 people. We estimate that we can reach
about 10% of this market within the first year. The cost of acquisition will be $500 in
advertising cost, and time spent within social networks.
 We plan to reach our target market by social media, word of mouth, and guerilla
marketing. To start building a network of pet owners, Net-Pet will launch its blog prior
to the creation of the community and application.
 We will identify influencers within social networks, and provide information handouts
in locations where our target market is residing. They live in New York City, are college
educated, and between 20-54 years old.
 For 2013, it estimated that $55.53 billion will be spent on our pets in the U.S.
Estimated Breakdown:
Food $21.26 billion
Supplies/OTC Medicine $13.21 billion
Vet Care $14.21 billion
Live animal purchases $2.31 billion
Pet Services: grooming & boarding $4.54 billion

10. Competition
 NetPet’s competition consists of other pet websites that provide
information, communities, or web shops, health blogs, and pet applications.
Net-Pet’s main application competitor: others
Features Net-Pet Others
Online Community X X
Location Based Application X
Social Network Sharing X X
Service Visibility X
Shops, Blogs X

11. Prospective Customers
 Pet owners and services
 They consist of our target market.
 Companies through Affiliate Programs
 Advertisers
 We want the different pet services that we will work with, as well as, companies that
represent the same values as Net-Pet, to advertise on our community.

12. Business Model
 Transaction fee
 Affiliate programs with companies such as: Amazon, which offer 4%- 8.5% commission;
Arise & Shine, which offer 20% commission; and SunfoodSuperfoods which offer 8%-13%
commission.
 Advertising-based
 Advertising space on our community. We will charge a Cost Per Mille rate of $5 for each
monthly advertisement.
 Unit-based
 Sales of application via Android and Apple’s App Store. The application will be sold for
free, until a premium version is developed for $0.99. The services on the app will be
displayed based on the Google model of advertising.

13. Financial Projection
NetPet Quarter I Quarter II Quarter III Quarter IV Year End
Revenue
Affiliate programs 1000 1000 3200 3200 8400
Advertising 150 350 950 1800 3250
Applications Sales 600 2400 3600 4950 11550
Total Revenue 1750 3750 7750 9950 23200
Expenses
Start up Cost 15000 0 0 0 15000
Salary 0 0 0 0 0
Community Hosting 600 0 0 0 600
Maintenance of
applications
300 300 300 300 1200
Advertising 500 500 500 500 2000
Total Expenses 16400 800 800 800 18800
Net Income -14650 2950 6950 9150 4400

14. Basis for Projection
 Please change the numbers to reflect more reasonable picture of our projections
 Affiliate Programs
 Q 1: 5% of 10,000 new visitors make a purchase of $50 at 10% commission
 Q 2: 5% of 10,000 new visitors make a purchase of $50 at 10% commission
 Q 3: 5% of 25,000 new/previous visitors make a purchase of $50 at 10% commission
 Q 4: 5% of 25,000 new/previous visitors make a purchase of $50 at 10% commission
 Advertising:
 Q 1: 6,000 unique visitors/month * $5CPM * 2 advertisements
 Q 2: 16,000 unique visitors/month * $5CPM * 2 advertisements
 Q 3: 30,000 unique visitors/month * $5CPM * 3 advertisements
 Q 4: 45,000 unique visitors/month * $5CPM * 3 advertisements
 Application Sales
 Q 1: 1,000 applications * $0.99 * 70%
 Q 2: 3,000 applications * $0.99 * 70%
 Q 3: 5,000 applications * $0.99 * 70%

15. Financial Request
 NetPet will need $15,000 to get the business started. Our founding team will invest
$8,000, the remaining $7,000 will be acquired through friends and family, and
NetPet will be launched through the support of the SmartPitch Challenge.
UI Designer $3,000
Coder $3,000
Researchers $1,500
App Developers $2,500
Marketing $3,000
Working Capital $2,000
Total $15,000

16. Thank you and Q&A