The document provides an evaluation of a short film project created for the London borough of Redbridge. The project aimed to address an issue affecting the local area or a charity through a 8-10 minute film appealing to youths aged 14-19. The group chose to focus on recycling after conducting research. They developed a comedic script featuring the character "Mr Captain Recycle" to educate viewers on recycling in an engaging way. The evaluation discusses the film's technical qualities like camerawork, editing, and sound. It also addresses constraints faced and overcome, such as financial and legal issues, as well as project management through time management and teamwork.

1. Alexander Dwyer
Evaluation
Fitness for purpose and Potential impact
At the start of the project we were asked by the council of london borough of Redbridge to
create a short social action project which either addressed one issue affecting the area or
one of the local charities. Our brief was specific about community cohesion and that it
needed to speak to the youth (teens aged 14-19) as well as all the people of the community.
The brief also stated that the film needed to be between 8-10 minutes.
Before any initial work was started we sat down and talked about what issues we thought
would be good at talking about in our film. After some discussion and decision we ended up
choosing recycling as our focus. We were not quite convinced yet though, so we came up
with a questionnaire that we gave to people that lived in the area. After a week of collecting
data from the questions we were finally sure that recycling was the correct issue to face as a
majority of people felt that is needed to be looked at. After living and working around
Redbridge we had personally seen a lack of recycling and having this, we then needed a
style to go on and after watching comedy duo Mitchell and Webb we thought that a comedic
tone inspired from their work would fit nicely with what we had in mind. We came up with the
idea of Mr Captain Recycle (MCR)a superhero on a quest to encourage the importance of
recycling.
When writing the script we aimed to include all the information on Redbridge recycling we
had collected so far; ideas that we wanted to use in the film and also the guidelines that the
brief had given. Our final scrip was one we were proud of as it had elements of the theme we
wanted as well as facts of recycling. It opened with the two characters meeting and
proceeding on their quest around redbridge, how it was planned. During the middle of the
script there is a large bulk of information which was planned to be used alongside stock
images of either recycling plants. The brief stated that we had to educate and bring together
the community, the comedy elements should hopefully bring youths together to laugh at
something, and the facts and statistics used should help to educate them in the issue of
recycling. By having the body of information in the middle of the project it aims to educate
the viewer after the start has caught their attention, this is to not put our audience off by
bombarding them with information as if we had put it first.
We aim to create moral panic in Redbridge, through showing the difference in amount of
recycling between the boroughs in london. We point out the fact that Redbridge recycles
below the London average, which is one of the important information points, and directly
outlines that there is a problem in the community. This should serve as a wake up call for our
secondary audience, the families, that watch the video with their children. We suggest small
lifestyle changes to help combat this problem that both audiences should follow, hopeful if
the parents can be convinced then the children will follow. This should hopefully spread to
other parents and children at school in the playground, bringing them together for a common
cause. According to the theorist Stanley Cohen some media companies like to create panic
by over exaggerating a story.

2. Technical qualities
Camerawork
The scene opens with a long shot to help
introduce our characters we then cut
between the character of Mr Captain
Recycle and Jimmy Johns. We convey our
comedic tone from the start of the film
straight away with quick cuts aways to build
up Mr Captain Recycle’s entrance. We
convey to our audience that we are not
going for a serious documentary style.
We use low angles to give importance to
characters. In the beginning we shoot mr
captain recycle to make him seem more
powerful than he is. We also use a low angle
at the end to make the antagonist General
waste appear to be larger as if he had won
the battle. When shot correctly the low
angle shot makes the audience feel smaller
or weaker in comparison to the character or
image on screen. I think that our low angle
shots do just that as they include the
message of power that we wanted to
portray.
We used a lot of cutaways as well in the film
to better show what we were describing
instead of one stale tracking shot. From
watching other documentaries eg Plastic
China and Panorama we saw that they
create pace by having a variety of shots
switched between slowly to keep the
audience focus, occasionally with voice
over. To keep to the documentary elements
of the film we made sure include a range of
shots when Mr Captain Recycle is talking
about recycling points around Redbridge. An
example of the different shots we used
include for the binns and the dialogue reasons for having them.
Over all the one downside with the camera work is that most of the footage was out of focus
due to the camera not being in automatic focus for most of the filming. We didn't realise that
this was would be a problem until the editing stage of the film. At the beginning of the film we
were getting used to the camera and manual focusing the shots were hard to keep in focus
as the movement of the actors was hard to track. If there was more time in the project we

3. would have gone over and refilmed those shots to create a better quality image for our final
project.
Editing
When it came to editing we wanted to editing
we used it more to help our comedic tone. In
the beginning there is a scene of the two
main characters flying across the screen. All
of this shot was created in the editing stage
of the production. It adds humerous
elements because of how bad it looks. As
well as this we met the comic book elements
by having flashing onomatopoeia and
important points onto the screen. The idea
for this came from the original batman
television series when a fight would break
out. I feel as though these edits worked well
with the style we were going for. If given the
chance I would like to have included a lot
more of them as I think they work well for
important points.
As for other edits that use for example many
of the shots were changed to be the same
colour. This was done due to the different
days of filming which made it look
unconnected.
Sound
As for we aimed to make sure that our video kept to the theme and the plan that we decided
on during the planning. The superhero theme was easy to have sound to as most of it is
theme songs and sounds that match onomatopoeia. We also found it easy to incorporate
sound to the educational side of the film as it mostly either sound or background music. The
diegetic sound used in the film is mainly dialogue from the characters in our storyline. When
it comes to the dialogue used in the voice overs, although Mr captain recycle is speaking to
jimmy he is also addressing the audience, This links the audience in with the film driving the
points home.
Constraints experienced and overcome
Financial
During the start of the project we created a spreadsheet of the initial costs of the production
to complete it professionally. The Budget we created included Camera hire, crew cost, props
and editing. Our over all cost including VAT came to £4,650.79. As I stated this was a
budget and us being students ment it was not possible to gain access to all the items on the

4. budget. To overcome this obstacle we shot our film on borrowed equipment from our school,
which got rid of much of the overall cost. We also found we did not need professional
camera operators and sound crew Another way we cut cost was that we ended up using
public transport instead of private transport, which now was also entirely possible as we did
not have a large amount of equipment and crew to think about.
Legal
When creating our project we had to be aware of the legal restriction we had to follow to be
able to release it to the public. An example of the rules we had to follow was gaining
permission to film either a person and place. We overcame this by creating both a talent and
location release form. This was a written document that provided permission for our selves
to use the person or location. This would have been impossible to start filming without as it
gives us the right to distribute the person or place. The locations we used were mostly public
domain which meant we could film freely. All the actors in the film signed a copy of this
document giving knowledge that they were being filmed, any persons in the film that were
did not want to be in the film could not be recognised.
Regulatory
The copyright, Designs and patent Act of 1988 keeps the artists property their own. It gives
the rights of ownership to the creator which is important in combating plagiarism. These laws
protect all creative works of art in any form of media such as music, film and television.
These laws protected our film from anyone who would try to take credit for its creation.
Copyright also prevented us from using songs that we planned on using in our film as we did
not have the rights to use them, or the money to buy the right. To overcome this we
searched for royalty free music and stock footage. Royalty free means free to use without a
fee, it allows for filmmakers who might not be able to make music can have music in their
film. The creator can still claim the rights to the music
Management of the project
Time management
As for time management there were certain measures we took for the production. At the start
we created a call sheet for our filming days which had on it a time, a date, a location and a
list of who would be needed for which bit. The call sheet also had on it the part of the script
that we would be completing during that session of filming. After some technical and
environmental issues with the camera and weather the call sheet day was moved to a day
when we could film. As for timing the times were kept and where met by all members of the
group. As well as this time management with the filming we completed filming when we
planned to, although our editing ran over slightly due to unforeseen circumstances with the
computer editing software that we used it was delivered shortly after. By managing our time
the way we did we were able to sick to our plan and complete the work within our own
guidelines, it helped our productivity and our teamwork skills.
Independent working

5. As an independent part of the team I feel as though I was good at meeting at the time set
and completing work on time. I feel on thing I could have improved upon is that of my
standard of work. As the most Artistic in the group I took on the task of creating the story
board which can be viewed as part of Task five. It was completed within the time which was
put aside for it. As for the quality I felt as though it could have been improved as the drawing
was not to the best of my ability. I was pleased with the way using the highlighters helped
the comic book theme Come forward and stand out. I feel as though I could have put more
effort in then it came to the editing stages, personally I did the least amount of editing in the
group even though I was with the group when we were editing.
teamwork
I think as a team we worked well as we shared a common idea; had good time management
and where good at splitting the tasks. At the start we chose to group together as we easily
agreed on an Idea and a theme as well as the way we would divide the tasks between us.
During the pre production stage of the project we had the tasks divided in accordance to our
skill level, because of this it was easy to work on completing the primary stages to the
project. During the filming stages the group work was again successful as we all arrived on
time to the planned locations of filming, this was a good feature to our group as it allowed us
to waist little time and we could get right to filming which was a bonus. As we all knew the
script well we could easily figure out what we had to do.