The Hillsong United band originated as the youth worship band of Hillsong Church in Sydney, Australia. They tour globally, releasing popular praise and worship albums blending contemporary Christian and mainstream rock music. Led by pastors like Darlene Zschech and currently by Joel Houston, they compose songs for their performances and other Hillsong churches. The band actively engages over 4 million social media fans, communicating through Facebook and videos while bringing a live Christian concert experience.
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COMM 2F00) Module 6.2 Part II : Hillsong United Band
1.
2. Who are they?
• The Hillsong United band is a
worship band that originated as
a part of Hillsong Church.
• The band tours the world,
performing at the various
Hillsong church locations as
well as general concert venues.
• They compose the songs for
their own performances and for
the other Hillsong Church
worship teams that perform at
weekly services.
3. Biography
• “Hillsong United is an Australian Christian rock and worship band. They started as the youth ministry
band from Hillsong Church in Australia.”
• Their music is praise and worship with a contemporary style that is a mix of contemporary Christian
music and mainstream rock. The band was formerly named "United Live" and was led by Reuben
Morgan and Marty Sampson.
• United Live made its first album on 1999 when worship pastor, Darlene Zschech suggested to Reuben
that they make an album. (This has been mentioned by Reuben in the United We Stand DVD in the
documentary section) Following the advice, Reuben and Marty led the team to make their very first
album, Everyday.
• The band has toured in a number of countries, and their 2006 release United We Stand was the best
selling album of 2006 in Canada at Christian retail stores.”
(Cmspin.com)
6. Darlene Zschech
• Writer of Shout To The Lord, one
of the most famous Christian
songsin the world
• The most well-known of Hillsong's
musicians
• The former worship pastor
(1995–2007)
• The longest-serving member of
Hillsong's worship team
7. Reuben Morgan
• has written the majority of
Hillsong's newer songs
• leads the Hillsong Worship Team
both in Hillsong's services and
around the world.
• the worship pastor at Hillsong
Church in London, UK.
8. “God I want to be a part of what it is you are doing, if
that means write a song, we will do our best to write
the best songs we can.”
- Joel Houston
9. Discography
• 2011: Aftermath
• 2009: Tear Down The Walls
• 2008: The I Heart Revolution
• 2007: All Of The Above
• 2006: United We Stand
10. Discography II
• 2005: Look To You
• 2002: King Of Majesty
• 2004: More Than Life
• 2001: Best Friend
• 2003: To The Ends Of The Earth
• 2000: Everyday
11. Online media Presence
• The Hillsong United band updates their news such as new
albums and tour schedules on their websites, and social
networking sites such as Facebook, Twitter, and their own
blog.
• On their Facebook page, 4,767,245 likes and 133,787 talking
about them were reported under the cover photo.
(Although the numbers of ‘like’ and ‘following’ will keep changing, the numbers above show that they are well known.)
12. Audience
• The Hillsong United band has
successfully found their
audience.
• Since the Hillsong United band
is a Christian band, the audience
is mostly Christians.
13. How the Hillsong United Band communicate with
their fans?
• The Hillsong United band updates their album post, music video,
concert photos and video, tour sites and schedules, etc.
• On top of them, they sometimes share their photos in normal days,
and Bible verses.
14. How the Hillsong United Band communicate with
their fans?
(Part 2)
• Through updating their news at social networking sites, the
Hillsong United band engage effectively with their fans.
• Although the Hillsong United band posts their plans, and the
music clip, photos, etc., what they are not doing when they post
things is that they do not make comments after the initial post. So
fans make comments on what the Hillsong United band posts.
15. Online & Physical spaces
• The contents of the social networking sites as in online spaces and the
concert as in physical spaces are pretty similar.
• However, the main difference is all the things posted on the social
networking sites are digitalized and all the things happening at the
concert are live music. It is effective to have both online and physical
spaces for the fans to see them more often and make them feel closer to
the group.
16. How the Hillsong United Band communicate with
their fans? (Part 3)
• Social networking sites are a big help for the Hillsong United band to
engage with their audience consistently by updating their photos.
• Facebook is a good example of easy access in engaging with their
audience consistently. Most people have their own accounts on
Facebook.
• Fans can easily and consistently approach the Hillsong United band’s
page and get new information about the band through social networking
sites.
17. Lastly…
• I went to their world concert in South Korea in 2011
• It was a great experience going to their concert. In the beginning of
their concert, they mentioned that they wanted to worship God
with us not that they just did the performances.
• Keeping this in mind, I praised with the Hillsong United band while
standing up for about 3 hours!