This document discusses strategies for optimizing a brand's social media presence across multiple platforms. It recommends focusing efforts on the most popular sites tailored to the brand's content and audience. Specific tactics include identifying trending topics, customizing contests and polls to engage users, collaborating with influencers, and using visual content to connect with target demographics. The key is selecting the most relevant social networks rather than attempting to utilize all 350+ existing platforms.

1. TOTAL SOCIAL MEDIA OPTIMIZATION FOR ANY BRAND The social media atmosphere is rapidly changing with new tools and apps being developed for very specific targeting scenarios. This can only mean that there can be no complete guide to increase brand visibility on any of the social media websites on the internet. But this should not be hindrance to us as we can always use tried and tested marketing techniques to absolve the market demands and therefore boost visibility and directly affect sales for the client. Having said that,we also need to completely up skill ourselves with the latest tools available only so that we are always in the loop with all the trending techniques used in SEOs ,Blogs etc.,

3. Identifying trending topics on the internet in general and then customizing them to fit the clients needs.

4. Organizing interpersonal applications(Examples: Polls, Contests, Events) to garner both media and user attention to the site.

5. Use Freelancing Bloggers and Social media experts to boost your visibility on other parts of the web.

7. CLASSIFICATION OF THE SOCIAL MEDIA BUSINESS

8. How can we organically generate traffic on a client’s website?