Amazon- Avi Tripathi

8. MARKETINGSTRATEGY

10. Strong background and deep pockets.
Customer centric.
Cost leadership.
Efficient delivery network.

11. Shrinking margins.
Tax avoidance issue.
High debt.
Product flops.

12. Backward Integration.
Global expansion.
Acquisitions.
Opening physical stores outside U.S.

13. Low entry barriers of the industry.
Government regulations.
Local competition.

14. The Power of Page Speed.
Personalize the Shopping Experience.
Make Searching a Breeze.
Users Need Reviews.
Recommend Similar Products.
Test, Test, Test.

16. Will the Kindle
revolutionize the
book industry?

17. What’s next?

18. Throw away the rule book.
Hire quality employees
Think long term

19. RECAP

21. Created by Avi Tripathi, IIT(ISM) Dhanbad, during a
marketing internship by Prof. Sameer Mathur, IIM Lucknow.