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Color is generally defined as the characteristic of an object that is 
described in terms of lightness and saturation . In 1666, Sir Isaac Newton 
laid a scientific foundation for understanding color properties through 
experiments with prism . 
Newton showed that a prism could breakup white light into a range of color 
which he called spectrum . Newton noted that the spectrum was continuous , 
but decided to use seven color names (red, orange, yellow, green, blue, 
indigo and violet) by analogy with the seven notes of musical scale . 
Although Newton stated that there were seven colors in the spectrum but 
he realized that colors other that those in the spectral sequence do exist. 
There are three categories for color types . First , primary colors consist of 
red , blue and yellow .
Question 4 and 12 
4. Which colour do you think best represent something cheap/inexpensive? 
5% 7% 
17% 
10% 
2% 
8% 
23% 
13% 
10% 
5% 
Question 4 
Black 
Red 
White 
Green 
Orange 
Purple 
Blue 
Grey 
Yellow 
Brown 
Pink
12. Which colour best represent loneliness/depression? 
22% 
2% 
15% 
3% 
5% 
40% 
3% 
10% 
Question 12 
Black 
Red 
White 
Green 
Orange 
Purple 
Blue 
Grey 
Yellow 
Brown 
Pink
GREY 
Cheap 
Loneliness/depression/loss 
Boring 
Timeless 
Sadness 
Hibernation 
Lack of energy 
Dampness
Question 5 and 6 
5. Which colour do you think best represent reliability/dependability? 
12% 
12% 
20% 
12% 
5% 
8% 
10% 
8% 
5% 
8% 
Question 5 
Black 
Red 
White 
Green 
Orange 
Purple 
Blue 
Grey 
Yellow 
Brown 
Pink
6. Which colour best represent trust? 
5% 5% 
30% 
5% 
15% 
25% 
5% 
10% 
Question 6 
Black 
Red 
White 
Green 
Orange 
Purple 
Blue 
Grey 
Yellow 
Brown 
Pink
White 
Purity 
Cleanliness 
Neutrality 
Dependability 
Clarity 
Trust
Question 7, 13 and 15 
7. Which colour best represent speed? 
Question 7 
2% 
37% 
2% 
2% 
13% 
8% 
10% 
3% 
20% 
3% 
Black 
Red 
White 
Green 
Orange 
Purple 
Blue 
Grey 
Yellow 
Brown 
Pink
13. Which colour best represent fear/terror? 
22% 
30% 
5% 
5% 
3% 
2% 
3% 
20% 
10% 
Question 13 
Black 
Red 
White 
Green 
Orange 
Purple 
Blue 
Grey 
Yellow 
Brown 
Pink
15. Which colour best represent courage/bravery? 
76% 
10% 
3% 2% 2% 
7% 
Question 15 
Black 
Red 
White 
Green 
Orange 
Purple 
Blue 
Grey 
Yellow 
Brown 
Pink
RED 
Stimulate energy 
Sense of protection from fear and 
anxiety 
Ready to take action 
Passionate
Question 8, 11 and 16 
8. Which colour best represent security? 
Question 8 
20% 
15% 
7% 
10% 
3% 10% 
2% 
30% 
3% 
Black 
Red 
White 
Green 
Orange 
Purple 
Blue 
Grey 
Yellow 
Brown 
Pink
11. Which colour best represent high technology? 
Question 11 
12% 2% 
12% 
20% 
8% 
23% 
20% 
3% 
Black 
Red 
White 
Green 
Orange 
Purple 
Blue 
Grey 
Yellow 
Brown 
Pink
16. Of the list colours, which is your favourite? 
12% 
12% 
15% 
7% 
5% 3% 
23% 
3% 
20% 
Question 16 
Black 
Red 
White 
Green 
Orange 
Purple 
Blue 
Grey 
Yellow 
Brown 
Pink
BLUE 
Intelligence 
Communication 
Trust 
Efficiency 
Serenity 
Duty 
Logic 
Coolness 
Reflection 
Calm
Question 9 
9. Which colour best represent fun? 
12% 
25% 
5% 
20% 
38% 
Question 9 
Black 
Red 
White 
Green 
Orange 
Purple 
Blue 
Grey 
Yellow 
Brown 
Pink
PINK 
Youthful 
Fun 
Exciting 
Sensual 
Passionate
Question 10 
10. Which colour best represent high quality? 
Question 10 
25% 
12% 
5% 15% 
12% 
7% 
3% 
10% 
8% 
3% 
Black 
Red 
White 
Green 
Orange 
Purple 
Blue 
Grey 
Yellow 
Brown 
Pink
BLACK 
Sophistication 
Power 
High quality 
Expensive
Question 14 
14. Which colour best represent disease/health problems? 
12% 
15% 
10% 
5% 
2% 
15% 
18% 
13% 
10% 
Question 14 
Black 
Red 
White 
Green 
Orange 
Purple 
Blue 
Grey 
Yellow 
Brown 
Pink
YELLOW 
to heal 
to stimulate the nerves 
purify the body 
signify the dead
Question 17 
17. Which is your least favourite colour? 
5% 7% 
17% 
3% 
3% 
10% 
15% 
25% 
15% 
Question 17 
Black 
Red 
White 
Green 
Orange 
Purple 
Blue 
Grey 
Yellow 
Brown 
Pink
BROWN 
Substantial 
Dependable 
Steady 
Slow in action 
Feeling of wholesomeness 
Stabilizes 
Sense orderliness
The research that has been carried out based on hypothesis which 
possessed colour show different association. In order to prove our 
hypothesis, we have two objectives that must been determine. We can 
differentiate characteristics of each colour. Each colour has many aspect 
but we can easily learn the language of colour by understanding a few 
simple concepts. Its meaning can change from one day to the next with 
any individuals. While perceptions of colours are somewhat subjective, 
that has universal meaning 
Person’s choice of colour tells a lot about their personality. These 
colours also represent the planet influence a person. It is believed that a 
person behaviour and habit depends upon his favourite colour. This can 
prove our second objective which is discovering person personality 
based on colour association. Colour is not a static and its meaning can 
change from one day to the next with any individual
right color choose in our daily activities 
-eg: interview, presentation 
choose suitable color in order to get the spirit of 
healing from the color. 
-eg: visit sick people in hospital
Color shows different association

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Color shows different association

  • 1.
  • 2. Color is generally defined as the characteristic of an object that is described in terms of lightness and saturation . In 1666, Sir Isaac Newton laid a scientific foundation for understanding color properties through experiments with prism . Newton showed that a prism could breakup white light into a range of color which he called spectrum . Newton noted that the spectrum was continuous , but decided to use seven color names (red, orange, yellow, green, blue, indigo and violet) by analogy with the seven notes of musical scale . Although Newton stated that there were seven colors in the spectrum but he realized that colors other that those in the spectral sequence do exist. There are three categories for color types . First , primary colors consist of red , blue and yellow .
  • 3.
  • 4.
  • 5. Question 4 and 12 4. Which colour do you think best represent something cheap/inexpensive? 5% 7% 17% 10% 2% 8% 23% 13% 10% 5% Question 4 Black Red White Green Orange Purple Blue Grey Yellow Brown Pink
  • 6. 12. Which colour best represent loneliness/depression? 22% 2% 15% 3% 5% 40% 3% 10% Question 12 Black Red White Green Orange Purple Blue Grey Yellow Brown Pink
  • 7. GREY Cheap Loneliness/depression/loss Boring Timeless Sadness Hibernation Lack of energy Dampness
  • 8. Question 5 and 6 5. Which colour do you think best represent reliability/dependability? 12% 12% 20% 12% 5% 8% 10% 8% 5% 8% Question 5 Black Red White Green Orange Purple Blue Grey Yellow Brown Pink
  • 9. 6. Which colour best represent trust? 5% 5% 30% 5% 15% 25% 5% 10% Question 6 Black Red White Green Orange Purple Blue Grey Yellow Brown Pink
  • 10. White Purity Cleanliness Neutrality Dependability Clarity Trust
  • 11. Question 7, 13 and 15 7. Which colour best represent speed? Question 7 2% 37% 2% 2% 13% 8% 10% 3% 20% 3% Black Red White Green Orange Purple Blue Grey Yellow Brown Pink
  • 12. 13. Which colour best represent fear/terror? 22% 30% 5% 5% 3% 2% 3% 20% 10% Question 13 Black Red White Green Orange Purple Blue Grey Yellow Brown Pink
  • 13. 15. Which colour best represent courage/bravery? 76% 10% 3% 2% 2% 7% Question 15 Black Red White Green Orange Purple Blue Grey Yellow Brown Pink
  • 14. RED Stimulate energy Sense of protection from fear and anxiety Ready to take action Passionate
  • 15. Question 8, 11 and 16 8. Which colour best represent security? Question 8 20% 15% 7% 10% 3% 10% 2% 30% 3% Black Red White Green Orange Purple Blue Grey Yellow Brown Pink
  • 16. 11. Which colour best represent high technology? Question 11 12% 2% 12% 20% 8% 23% 20% 3% Black Red White Green Orange Purple Blue Grey Yellow Brown Pink
  • 17. 16. Of the list colours, which is your favourite? 12% 12% 15% 7% 5% 3% 23% 3% 20% Question 16 Black Red White Green Orange Purple Blue Grey Yellow Brown Pink
  • 18. BLUE Intelligence Communication Trust Efficiency Serenity Duty Logic Coolness Reflection Calm
  • 19. Question 9 9. Which colour best represent fun? 12% 25% 5% 20% 38% Question 9 Black Red White Green Orange Purple Blue Grey Yellow Brown Pink
  • 20. PINK Youthful Fun Exciting Sensual Passionate
  • 21. Question 10 10. Which colour best represent high quality? Question 10 25% 12% 5% 15% 12% 7% 3% 10% 8% 3% Black Red White Green Orange Purple Blue Grey Yellow Brown Pink
  • 22. BLACK Sophistication Power High quality Expensive
  • 23. Question 14 14. Which colour best represent disease/health problems? 12% 15% 10% 5% 2% 15% 18% 13% 10% Question 14 Black Red White Green Orange Purple Blue Grey Yellow Brown Pink
  • 24. YELLOW to heal to stimulate the nerves purify the body signify the dead
  • 25. Question 17 17. Which is your least favourite colour? 5% 7% 17% 3% 3% 10% 15% 25% 15% Question 17 Black Red White Green Orange Purple Blue Grey Yellow Brown Pink
  • 26. BROWN Substantial Dependable Steady Slow in action Feeling of wholesomeness Stabilizes Sense orderliness
  • 27. The research that has been carried out based on hypothesis which possessed colour show different association. In order to prove our hypothesis, we have two objectives that must been determine. We can differentiate characteristics of each colour. Each colour has many aspect but we can easily learn the language of colour by understanding a few simple concepts. Its meaning can change from one day to the next with any individuals. While perceptions of colours are somewhat subjective, that has universal meaning Person’s choice of colour tells a lot about their personality. These colours also represent the planet influence a person. It is believed that a person behaviour and habit depends upon his favourite colour. This can prove our second objective which is discovering person personality based on colour association. Colour is not a static and its meaning can change from one day to the next with any individual
  • 28. right color choose in our daily activities -eg: interview, presentation choose suitable color in order to get the spirit of healing from the color. -eg: visit sick people in hospital