media terminology
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Continuity ensures that elements within a scene remain consistent, such as clothing and location, so that the scene appears seamless and continuous. Clothing and location must not change throughout a scene to create an effective continuous scene. Maintaining continuity is important to present a cohesive narrative.
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Media terminology
This document provides definitions and explanations of various media terminology related to camera movements, camera shots, soundtrack elements, editing techniques, and mise-en-scene elements. It describes different types of camera movements like tracking shots, tilt shots, and zoom shots. It also defines common camera shots like long shots, mid shots, and two shots. It explains elements of a soundtrack like dialogue, music, and sound effects. Additionally, it covers editing terminology such as fast and slow pacing, cross cutting, and jump cuts. Finally, it discusses aspects of mise-en-scene like lighting styles and how sets or locations can impact tone.
Liar Intro to Key Media Concepts V4
This document provides an overview of key concepts in media studies, including language, institution, audience, and representation. It explains that media texts use codes and conventions depending on their format, like magazines following print rules. Students of media studies learn to analyze different media using these four concepts and by considering things like codes, targeted audiences, and how groups are portrayed.
G325 Key Media Concepts
This document provides definitions and questions related to key media concepts for analyzing media texts, including genre, representation, audience, narrative, and media language. It defines each concept and gives examples of how they may be applied to a student's own media production work. The concepts are interrelated and can overlap. The document provides sample questions under each concept to help students analyze how genre, representation, audience, narrative, and language are constructed in their media text.
Media terminology
Continuity refers to maintaining consistent clothing, locations, and other visual elements within a continuous scene. The shot/reverse shot technique cuts between two characters conversing to follow the speaker. The 180 degree rule dictates that a camera should remain on one side of an invisible line between two subjects in a shot to avoid confusing changes in their positioning. Match on action connects two shots by having a character finish an action, like walking through a door, that was begun in the first shot.
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The document discusses key concepts in media planning and buying, including the media plan, objectives, strategies, and research. It provides an example media plan for Pizza Hut, outlining its situation analysis, objectives, mix of media including national and local placements, and monthly budget allocation. Media buyers are responsible for selecting specific media vehicles, negotiating rates, monitoring performance, and ensuring make-goods for errors.
Media concepts
This document defines key media terminology used to measure audience reach and engagement. It explains concepts like universe, reach, gross reach, net reach, opportunities to see, ratings, share of voice, and media weights. Reach refers to the number of people exposed, while ratings consider both reach and time spent viewing. Gross and net reach differentiate counting audiences multiple times.
Media planning
The document outlines the steps in media planning which include assessing the communications environment, describing the target audience, setting media objectives, selecting the media mix, and buying media. It discusses key concepts like frequency, reach, weight, continuity, and cost. It also covers criteria for evaluating different media types and composing an optimal media mix. The document provides advantages and disadvantages of various print and audio-visual media and examples of media planning for advertising campaigns.
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Media terminology
This document provides definitions and explanations of various media terminology related to camera movements, camera shots, soundtrack elements, editing techniques, and mise-en-scene elements. It describes different types of camera movements like tracking shots, tilt shots, and zoom shots. It also defines common camera shots like long shots, mid shots, and two shots. It explains elements of a soundtrack like dialogue, music, and sound effects. Additionally, it covers editing terminology such as fast and slow pacing, cross cutting, and jump cuts. Finally, it discusses aspects of mise-en-scene like lighting styles and how sets or locations can impact tone.
Liar Intro to Key Media Concepts V4
This document provides an overview of key concepts in media studies, including language, institution, audience, and representation. It explains that media texts use codes and conventions depending on their format, like magazines following print rules. Students of media studies learn to analyze different media using these four concepts and by considering things like codes, targeted audiences, and how groups are portrayed.
G325 Key Media Concepts
This document provides definitions and questions related to key media concepts for analyzing media texts, including genre, representation, audience, narrative, and media language. It defines each concept and gives examples of how they may be applied to a student's own media production work. The concepts are interrelated and can overlap. The document provides sample questions under each concept to help students analyze how genre, representation, audience, narrative, and language are constructed in their media text.
Media terminology
Continuity refers to maintaining consistent clothing, locations, and other visual elements within a continuous scene. The shot/reverse shot technique cuts between two characters conversing to follow the speaker. The 180 degree rule dictates that a camera should remain on one side of an invisible line between two subjects in a shot to avoid confusing changes in their positioning. Match on action connects two shots by having a character finish an action, like walking through a door, that was begun in the first shot.
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This document defines key media terminology used to measure audience reach and engagement. It explains concepts like universe, reach, gross reach, net reach, opportunities to see, ratings, share of voice, and media weights. Reach refers to the number of people exposed, while ratings consider both reach and time spent viewing. Gross and net reach differentiate counting audiences multiple times.
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1) Describing factors used to segment target audiences like demographics, psychographics, and lifestyle.
2) Explaining media concepts such as reach, frequency, gross rating points, and how advertising is allocated over time.
3) Providing an example media plan for launching the new Saab 9-5 sedan, including objectives, target audience, and specific tactics.
Culture media in microbiobiolgy
This document discusses different types of culture media used for growing microorganisms. It describes basic media which contains nutrients for general bacterial growth. Selective media allows growth of specific organisms by inhibiting others through additions like antibiotics. Differential media distinguishes organisms based on colony characteristics. Enriched media enhances growth of fastidious organisms using additions like blood or serum. Transport media preserves viability during shipping through formulations optimized for different bacteria. The document provides examples to illustrate each type of media.
Determining reach & frequency goals
The document discusses models for determining reach and frequency goals for advertising campaigns. It explains that reach plateaus as gross rating points (GRPs) increase, with optimal reach being 70-75% and minimum reach being 50-60%. Frequency continues increasing after reach plateaus. The Ostrow model is used to estimate effective frequency by assessing marketing, message, and media factors that increase or decrease the baseline frequency of 3.0. The document also provides guidance on whether to optimize for reach or frequency based on brand and market characteristics.
Media terminology
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Media objectives and strategies 1.30.13
This document discusses media objectives and strategies. It provides guidelines for writing measurable and actionable media objectives that are derived from marketing objectives and focused on a specific goal. It also discusses how to write strategies that explain how the objective will be achieved through specific tactics. Additionally, it covers determining reach and frequency goals, using CPM and CPP to estimate budgets, and considering the pros and cons of different media types when developing an effective media mix.
Reach, frequency & impact
This document discusses key concepts in advertising media and media planning. It defines advertising media as the vehicles used to carry advertising messages, and outlines various print, broadcast, outdoor, and other media types. It then explains that media planning involves decisions about promoting products through different media. The planning process considers reach, frequency, and continuity. Reach refers to the total number of potential viewers or readers exposed to a message. Frequency is the average number of times a viewer sees the message. Gross rating points indicate the total potential audience reached by a media schedule.
Media planning process
The document summarizes the strategic media planning process, including defining key terms like reach, frequency, and gross rating points. It discusses evaluating the target audience and priority markets. It also covers establishing communication goals around effective frequency, reach, and scheduling patterns. The document provides an overview of how to develop media strategies that achieve the defined objectives.
Types of media
The document discusses various types of advertising media including print media, broadcast media, online advertising, and specialty media. It provides details on newspaper, magazine, direct mail, outdoor, transit, television, radio, and online advertising. For each type of media it highlights advantages and disadvantages. The document also briefly discusses media planning and selection.
Media Planning
Media planning involves making a series of decisions to determine the best way to deliver advertisements to a brand's target audience. This includes defining the target audience, determining reach and frequency goals, selecting appropriate media and vehicles, and scheduling placements. Key terms in media planning include target audience, demographics, psychographics, socio-economic class, media/vehicles, ratings, gross rating points, reach, average frequency, and channel share. Media are broadly categorized, while vehicles are specific placements within each medium.
Media terminology & basic calculations 1.16.13
I do not have enough information to calculate the GRPs for each medium without knowing the universe size. To determine GRPs, I need the total impressions as well as the universe size in order to calculate (impressions/universe) x 100. With just the cost and impressions provided, I cannot fully calculate the CPP for each medium or the overall campaign.
Media planning & strategy
This document provides an overview of key concepts in media planning and strategy. It defines common terminology like media planning, objectives, strategy, vehicles and coverage. It also outlines the steps involved in developing a media plan, including situation analysis, marketing strategy, creative strategy and setting objectives. Additionally, it discusses factors to consider in media planning like target market coverage, geographic coverage, scheduling, and balancing reach versus frequency.
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3) Providing an example media plan for launching the new Saab 9-5 sedan, including objectives, target audience, and specific tactics.
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Determining reach & frequency goals
The document discusses models for determining reach and frequency goals for advertising campaigns. It explains that reach plateaus as gross rating points (GRPs) increase, with optimal reach being 70-75% and minimum reach being 50-60%. Frequency continues increasing after reach plateaus. The Ostrow model is used to estimate effective frequency by assessing marketing, message, and media factors that increase or decrease the baseline frequency of 3.0. The document also provides guidance on whether to optimize for reach or frequency based on brand and market characteristics.
Media terminology
I don't claim ownership of this presentation and can't remember where I got it from, but it's useful for revision purposes.
Media objectives and strategies 1.30.13
This document discusses media objectives and strategies. It provides guidelines for writing measurable and actionable media objectives that are derived from marketing objectives and focused on a specific goal. It also discusses how to write strategies that explain how the objective will be achieved through specific tactics. Additionally, it covers determining reach and frequency goals, using CPM and CPP to estimate budgets, and considering the pros and cons of different media types when developing an effective media mix.
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This document discusses key concepts in advertising media and media planning. It defines advertising media as the vehicles used to carry advertising messages, and outlines various print, broadcast, outdoor, and other media types. It then explains that media planning involves decisions about promoting products through different media. The planning process considers reach, frequency, and continuity. Reach refers to the total number of potential viewers or readers exposed to a message. Frequency is the average number of times a viewer sees the message. Gross rating points indicate the total potential audience reached by a media schedule.
Media planning process
The document summarizes the strategic media planning process, including defining key terms like reach, frequency, and gross rating points. It discusses evaluating the target audience and priority markets. It also covers establishing communication goals around effective frequency, reach, and scheduling patterns. The document provides an overview of how to develop media strategies that achieve the defined objectives.
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The document discusses various types of advertising media including print media, broadcast media, online advertising, and specialty media. It provides details on newspaper, magazine, direct mail, outdoor, transit, television, radio, and online advertising. For each type of media it highlights advantages and disadvantages. The document also briefly discusses media planning and selection.
Media Planning
Media planning involves making a series of decisions to determine the best way to deliver advertisements to a brand's target audience. This includes defining the target audience, determining reach and frequency goals, selecting appropriate media and vehicles, and scheduling placements. Key terms in media planning include target audience, demographics, psychographics, socio-economic class, media/vehicles, ratings, gross rating points, reach, average frequency, and channel share. Media are broadly categorized, while vehicles are specific placements within each medium.
Media terminology & basic calculations 1.16.13
I do not have enough information to calculate the GRPs for each medium without knowing the universe size. To determine GRPs, I need the total impressions as well as the universe size in order to calculate (impressions/universe) x 100. With just the cost and impressions provided, I cannot fully calculate the CPP for each medium or the overall campaign.
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media terminology
- 1. Media terminology By Tyler Watson-Warwick
- 2. What is continuity Continuity is the idea of continuous scene or concept where everything mush be correct. For instance clothing and location must not change throughout the scene to create a effective continuous scene