Justin Bieber's "Boyfriend" music video portrays him casually dressed, singing and dancing in a parking lot surrounded by scantily clad women. His body language is very sexual as he gets close to and sings in the ears of the women. The atmosphere is one of partying teenagers enjoying dancing together. The overall message is that Bieber can attract any girl based on her looks and that girls must be perfect for him, portraying a shallow character.

1. Justin Bieber, Boyfriend
Tom&Joe.

2. What are the men and women
doing?
• At the beginning he is standing there
clicking his fingers signing with a soft
tone. Then coming the into chorus he’s
feeling a young brunette girl while body
popping and street dancing while
playing a acoustic guitar and failing to
sing.

3. How are the men/women
dressed?
• Justin himself is dressed very casually
except from the golden trainers which
he wants everybody to know about. The
women are dressed very reviling , for
example, short shorts and crop tops.
Also most of the men are dressed like
Justin but not as flash?

4. Describe the body language of
the men/women?
• He is acting very sexually. He is close
with girls and singing into their ear. He
is mainly sitting on a car or on a wall
with his guitar. His back up dancers are
always dancing. Some the girls are
watching a videos of him dancing.
Furthermore there is main dancers and
people watching.

5. Where is the video taken?
This videos is taken in a stereo-typical in
a backstreet in America. Probably in a
car park because they are aloud their
cars there.

6. What is the message of the
song?
• The message of the song is that Justin
Bieber can get any girl. That girls must
be perfect for Justin Bieber. The video
puts a negative shadow on Justin
Bieber as a person.

7. What is the story of the video?
• The story of the video is that Bieber has
turned up to a parking lot to drive round
with friends and that one girl likes him
and he likes her, he trys to impress her
and they fall in love.

8. What objects are shown in the
video?
• In the video there is: Cars, ripped
clothes, Jewellry and a guitar.
All these objects show that the scene is
party related. It shows that teenage
friends have come together to have a
good time.

9. What is the general
atmosphere?
• The general atmosphere is that the
teens are all friends and enjoy dancing,
it is a pumped feeling and they seem to
be really enjoying what they are doing.

10. Summary.
• In summary Justin bieber portrays a
character who seems very shallow, he
is looking for the girl based on her
looks. He shows off to her and to other
people. He only invites good looking
people to his get together