Hoizer's image has been deliberately constructed to resemble folk and blues singers from the 1960s-1970s like Bob Dylan. His marketing focuses on intimate venues to emphasize his musicianship over spectacle. Media coverage represents Hoizer positively for addressing LGBT rights and social issues through songs like "Take Me to Church". Social media shows both praise for his craft and criticism of controversial topics, but he uses platforms to communicate support for the LGBT community and build a fan base aligned with his values.

1. Hoizer /
Star Construction
By Mustaf A

2. Clothing and Appearance
Hoizers some what indie rock, folk bohemia image has been deliberately
constructed as a means to recycle culture from the mid 1960’s and1970 .
Hoizers image is highly constructed and influences by folk rock movement led
by artist Bob Dylan in the1970 . The 1970s were the real advent of Folk Rock
artists like The Mamas & the Papas, Simon & Garfunkel and Neil Young. More
recently, folks like Ryan Adams, the Head and the Heart, Mumford and Sons,
the Lumineers, and other similarly minded artists are pitching in their energy to
keep the folk-rock aesthetic alive and well. With Hoizers star image being
formed around the aesthetics of the folk rock and blues genres in his attempt
to recycle culture leads to an immediate associations and a sudden
comparison to artist such as Tim buckle, Neal diamond-van Morrison and bob
Dylan .
Hoizers image has been constructed to a degree to keep in bounds of the
codes and conventions of the genres therefore making him appear as a
serious singer-songwriter who’s musical craft means more than his attire.

3. How they are marketed (what
setting and mes en scene are they
shown in)
 Hozier marketing campaign consists of gigging in More intimate settings
rather than extravagant and vibrant venues and arenas to keep in
bounds of the codes and conventions indie rock ,folk and blues genre. In
addition gigging in more intimate and small venues amplifies hoizers star
image by appear as a serious singer-songwriter who’s musical craft is of
the uppermost importance.
 The way in which Hoizer is marketed and packaged to his mass audience
holds several similarity's and comparison to other artist within the slimier
genre’s such as Tim buckle, Neal diamond-van Morrison and Bob Dylan
for e.g. the idea of isolation from is existing within photo ad and other
forms of advertising conveying the serious singer song writer persona.

4. Perception and representation
in the media
Andrew Hozier Byrne’s passionate first single, Take Me To Church, has captured the attention of the powers that
be at the upcoming MTV EMAs and they have freshly minted a category just for him. The 24-year-old Irishman –
who goes by his middle name onstage intended to take a swipe at the Catholic Church in his debut song, but his
haunting melody has also been adopted as an anthem to speak out against homophobia. representing Hoizer in
a positive light as an outspoken advocate for the LGBT community. This year, the EMA is introducing a brand-new
category honouring songs that stand for something, and the Wicklow musician has been nominated for having a
track that is amazing musically— and also has a powerful message for listeners.
In September, Irish songwriter Hozier released the video for his gospel-inspired epic, "Take Me to Church," a
cavernous song that uses love and ecstasy as a religious metaphor. The video depicts two men's gentle intimacy,
followed by brutal gay-bashing at the hands of masked vigilantes against lyrics like, "I was born sick, but I love it /
command me to be well / Amen. Amen. Amen.”
The song serves simultaneously as a message about human rights, a commentary about Hozier's upbringing in
what he calls a "cultural landscape that is blatantly homophobic," and a strong statement about the institutional
homophobia in Putin's Russia
Throughout several media outlets Hoizer has been portrayed in a positive light being described as influential,
inspirational and also ground braking by covering controversial and taboo topics in his innovative self titled album
Hoizer. This elevates Hozier's singer songwriter star image by addressing and tackling social issues much like other
singer songwriters such as bob Dylan and Marvin Gaye.

5. Social media/Web Presents
 With almost 32 million views and a large percentage of likes to dislikes it is
clear to see that Hoizer’s highly regarded in the internet community. Within
regards to the comment area there seems to be more prays and
appreciation for Hoizer’s musical craft. However this is not to say that he
has not received negative flack on for his controversial ground breaking
music video and lyrics that depicts two men's gentle intimacy, followed by
brutal gay-bashing at the hands of masked vigilantes against lyrics like, "I
was born sick, but I love it / command me to be well / Amen. Amen.
Amen.”
 Stars often promote certain ideology's and have their own cultural values and attitudes. This
keeps audience interested in them and it could be said that it enhances their “star” image.
Hoizer, as mentioned, is often known for for using twitter and her platform as an opportunity to
communicate his own values for e.g. he frequently uses his social media to converse issue
regarding the LGBT community. he often encounters his fans to support these views just as much
as they do his music. This creates a wider fan base, as some people can relate to these culture
values