The document provides details on the target readership and content for a proposed music magazine called "IndieKicks". The target audience is 17-24 year old students who enjoy indie rock/pop music. Each issue will include interviews, tour dates, reviews and advertisements of new music. The magazine will sell for £1.50 and use competitions and free posters to engage readers.

1. The Treatment

2. The readers of the magazine will be students
at college or university. Some of the readers The readers of the magazine
will have part time jobs allowing them to buy are explorers. They like to seek
the magazine. Parents of readers will fall individualism and have the
into C1 – D socioeconomic grouping. Some energy to try different things.
readers will rely on their parents for finance. Readers love exploring new
brands and creating a new
style.
The target audience for my
magazine is aimed for 17-24 year
olds and both sexes. The readers
Target Readership
are still in education studying at
college or university.
The majority of the readers have loyalties to
brands such as Vans, Ray Bans, Converse.
Readers enjoy purchasing new Indie Rock songs off
Readers enjoy buying brands that express their
ITunes. Sometimes readers enjoy buying the physical
style. Readers enjoy having a unique style that
CD from shops. Readers like to keep up with the
isn’t too outrageous or timid.
latest fashion and indie style fashion. Readers enjoy
shopping at Topshop, Topman, River island, etc..

4. The magazine will the same IndieKicks is a music magazine that focuses on
styled font on each front cover Indie rock/pop music. It contains music artist
creating a house style. By interviews, tour dates, music reviews, free
creating the magazine a brand posters and advertisement of new CDs/songs
identity it will allow readers to released.
recognise it on shop shelves .
The masthead will also be in the
same font to create the
magazines brand identity.
The magazine will sell at £1.50, an
average price for young peoples
music magazine. By making the
Form and Style
magazine affordable it will allow the
magazine to be desirable.
The central image for the
magazine uses popular bands and
artists. Such as Noah and the
The coverlines will feature different artists that
Whale, Coldplay and Lana Del Rey.
are included inside to show IndieKicks is an
The magazine will use new
exclusive magazine. Coverlines will be spread
upcoming artists as the central
around the front cover to show that the
image as well. By having a mixture
magazine is packed with lots of exciting
of new artists and well know
features. By spreading the coverlines around it
artists it allows the magazine to
shows the magazine is good value for money.
show interest in helping new
artists but still includes well know
artists.

6. IndieKicks will have regular
IndieKicks will offer free posters to features in each issue. Each issue
interest the readers. The free posters will include an interview with an
will be of popular artists at the moment, artist, tour dates, music reviews
saving the readers going out and buying and advertisement of new
the poster. CDs/songs.
Themes and Typical
The language used will be
Features
familiar to the target
audience. By doing this it The main focus of each
will appeal to the audience issue will be the
and make the magazine interviews with artists.
interesting and exciting for Each issue will have a
them. IndieKicks will have competitions different artist
in each issue allowing readers to interviewed. Interviews
win varies of prizes. Prizes will with artists are exclusive
vary from winning tickets to a gig to IndieKicks only and
to winning CDs. The competition readers can only get
questions will be based on the these interviews from
artist featured in that issue. this magazine.

7. IndieKicks will advertise a range of brands in the
magazine. The brands choose are the brands
that represent the indie rock style.
Potential advertisers
Topshop Topman River Island Converse
Vans Ran Ban Urban Outfitters 80’s Purple

9. The editorial team of IndieKicks will
be experienced writers and
designers. They will have knowledge
on music and will understand music
technical terms.
The team will be confident and
will bring new ideas for each Editorial Team
issue to make this a successful
magazine.
The team will be made up of men and
women around the age of 25 and over.
The aim of the team is to make the
magazine popular and exciting. The aim
of the team as well is to get as many
readers as possible.