The document discusses strategic marketing communications for law firms. It notes that reports show the global legal market has fundamentally changed with less demand for external legal representation, too many lawyers chasing little work, and increasing pressure from clients for discounts. It emphasizes the importance of qualitative research, building strong brands, strategic planning, customer relationship management, public relations, websites, social media marketing, internal and client communications, and other tactics for law firm marketing success.
The article discusses trends that marketing and business development leaders can expect to see in 2016 based on input from the publication's Board of Editors. Key trends highlighted include:
1) Increased focus on accountability and using metrics to ensure good returns on marketing efforts.
2) Growing use of technology and client data to predict future legal needs and learn more about clients.
3) Alternative fee arrangements and legal project management being critical to profitability, while succession planning is important as partners retire.
4) Laterals being less effective and firms needing to acquire entire practice groups or smaller firms for positive financial impact.
ACEC-Shift Your Paradigm Webinar - 21-MAY-2015m-rev1Gregory Beckstrom
This document provides guidance on winning private sector opportunities in architecture, engineering, and construction (A/E/C) markets. It discusses understanding market trends, determining a firm's match to private client needs, and providing a toolbox to win work efficiently and effectively. Private sector construction spending exceeds $700 billion annually in the U.S. The webinar will help participants apply a portfolio approach to prioritizing opportunities and implement "campaign to contract" capture planning to logically and efficiently win private work.
Atlas CEO Ben Wright, Account Manager Keeley Sullivan, and client David Toyer of Webster City, Iowa present comprehensive economic development marketing May 5, 2011 in Des Moines Iowa at the PDI/Smart Conference.
The role of bank branches is changing as traditional cash and check transactions decline. This presentation, from BAI Retail Delivery 2009, includes case studes from Citizens Bank, MidSouth Bank, and Coastal Federal Credit Union.
The document provides a marketing strategy for Hunters Knoll, a new home community. It discusses conducting market research to understand the asset, prospects, competition and strengths/weaknesses. Traditional marketing methods like signage, direct mail, and events are outlined. The bulk of the strategy focuses on new marketing methods like websites, blogs, email marketing, online video, and social media to connect with prospects in a cost-effective way. Questions from attendees are invited at the end.
The document discusses challenges that Chief Marketing Officers (CMOs) face when helping their lawyer clients make 2017 a successful year. At the start of each year, CMOs receive calls from indecisive lawyers who have tried various unsuccessful marketing tactics. The document suggests that lawyers know what marketing activities they need to do but often don't understand how to promote themselves effectively. It also says that lawyers tend to take a scattershot approach to marketing and fail to consistently follow through on initiatives. The document proposes that CMOs challenge some common myths lawyers hold about marketing to help them shift their mindset and make 2017 more successful.
The article discusses trends that marketing and business development leaders can expect to see in 2016 based on input from the publication's Board of Editors. Key trends highlighted include:
1) Increased focus on accountability and using metrics to ensure good returns on marketing efforts.
2) Growing use of technology and client data to predict future legal needs and learn more about clients.
3) Alternative fee arrangements and legal project management being critical to profitability, while succession planning is important as partners retire.
4) Laterals being less effective and firms needing to acquire entire practice groups or smaller firms for positive financial impact.
ACEC-Shift Your Paradigm Webinar - 21-MAY-2015m-rev1Gregory Beckstrom
This document provides guidance on winning private sector opportunities in architecture, engineering, and construction (A/E/C) markets. It discusses understanding market trends, determining a firm's match to private client needs, and providing a toolbox to win work efficiently and effectively. Private sector construction spending exceeds $700 billion annually in the U.S. The webinar will help participants apply a portfolio approach to prioritizing opportunities and implement "campaign to contract" capture planning to logically and efficiently win private work.
Atlas CEO Ben Wright, Account Manager Keeley Sullivan, and client David Toyer of Webster City, Iowa present comprehensive economic development marketing May 5, 2011 in Des Moines Iowa at the PDI/Smart Conference.
The role of bank branches is changing as traditional cash and check transactions decline. This presentation, from BAI Retail Delivery 2009, includes case studes from Citizens Bank, MidSouth Bank, and Coastal Federal Credit Union.
The document provides a marketing strategy for Hunters Knoll, a new home community. It discusses conducting market research to understand the asset, prospects, competition and strengths/weaknesses. Traditional marketing methods like signage, direct mail, and events are outlined. The bulk of the strategy focuses on new marketing methods like websites, blogs, email marketing, online video, and social media to connect with prospects in a cost-effective way. Questions from attendees are invited at the end.
The document discusses challenges that Chief Marketing Officers (CMOs) face when helping their lawyer clients make 2017 a successful year. At the start of each year, CMOs receive calls from indecisive lawyers who have tried various unsuccessful marketing tactics. The document suggests that lawyers know what marketing activities they need to do but often don't understand how to promote themselves effectively. It also says that lawyers tend to take a scattershot approach to marketing and fail to consistently follow through on initiatives. The document proposes that CMOs challenge some common myths lawyers hold about marketing to help them shift their mindset and make 2017 more successful.
Cookies and the EU privacy directive: what it means for youKWD Webranking
This document provides an overview of EU cookie law and guidance on how organizations should comply. It discusses the history of EU cookie law and how different countries are interpreting the legislation. It also examines examples of how some companies are addressing cookies and provides recommendations for developing a realistic compliance plan through conducting an audit and implementing appropriate solutions to obtain user consent.
The document describes the facilities available at the University of Limerick campus in Ireland for hosting events. It details that the campus has space for 2000 people in a concert hall and lecture theaters, as well as 2000 breakout rooms. It also has extensive sports facilities including pitches, courts, a swimming pool and training facilities. There are 2400 rooms available in on-campus housing with shared facilities. Catering options include breakfast, lunches, dinners and bars. The campus provides a full-service venue for conferences, training, and events.
Seorang pemuda mengunjungi gurunya pagi-pagi karena mimpi buruk tentang kematian. Gurunya menjelaskan bahwa kematian adalah rahasia Tuhan dan bahwa rata-rata manusia meninggal pada usia 70-75 tahun meskipun ada pengecualian. Gurunya menyarankan untuk menghargai hidup dan berbuat baik di hari ini saja tanpa takut akan kematian atau menyesali masa lalu.
Local governments can use social media to engage residents and fill information vacuums. About 73% of online adults use social media, showing its reach. For local governments, social media works best as a news source to provide real-time, unfiltered information and engage residents. Posts should be timely, relevant and useful from the resident perspective. While using social media, governments should not forget their website and aim to balance consistent branding with multiple contributors on social media.
Two zombies living happily in a graveyard are kidnapped by surgeons for experiments but escape back to their blissful home. The music video aims to entertain 12-19 year olds with comedy and horror elements, using an upbeat song by Axe Girl and Kid Max about a haunted house that captures the zombie couple's story.
Apdsi redes sociais e empresas - luis vidigal - maio 2012Luis Vidigal
O documento discute o papel das redes sociais no desenvolvimento e internacionalização dos negócios. Aborda conceitos-chave como redes sociais, Web 1.0 e 2.0, imagem corporativa e como as redes sociais transformaram os consumidores em criadores de conteúdo e influenciadores.
The document discusses various aspects of corporate restructuring in India such as mergers, amalgamations, demergers, slump sales, and financial restructuring. It provides an overview of the key regulations governing takeovers in India from the Securities and Exchange Board of India. Examples of different corporate restructuring techniques including mergers and demergers are presented along with considerations around valuation, share exchange ratios, stamp duty implications and more. Two case studies demonstrating the use of group restructuring to increase promoter shareholding are also summarized.
advertising and concepts project for linked in pageHarris Danenza
This document outlines a marketing plan for the MLK Business District Association to revitalize the Fillmore Corridor neighborhood in Buffalo, NY. It includes a situational analysis of demographic and economic data about the area. The plan aims to increase commercial and consumer activity by attracting new businesses, promoting neighborhood pride, and establishing an identity for the corridor. Low-cost advertising strategies target vehicle traffic and make use of signage, discounts, and government assistance. The goal is economic revival through stimulating interest in the area as a place for business while strengthening community engagement.
B&A Mobile Marketing was founded by two experienced entrepreneurs to help local businesses take advantage of search engines and online marketing. Their services include setting up local business listings, managing online reviews and coupons, and creating mobile marketing campaigns including text messaging. Their process involves distributing review cards to collect customer feedback, publishing the reviews online to maximize visibility and search engine results. They believe the current economic climate presents an opportunity for companies that invest in marketing and promotion.
An, “in-depth look at the dramatic changes that have affected the print industry. John provides proven strategies, plans, and tactics that print service providers can follow to grow their business, despite the decrease in printed materials. Additionally, he shares case studies of companies that have already found ways to adjust their business models and succeed.”
The document discusses several pieces of proposed legislation that could significantly impact the digital marketing industry:
- SOPA and PIPA aimed to expand the ability to fight online piracy but were opposed due to concerns over censorship and free speech. Protests in 2012 caused the bills to be postponed.
- CISPA would allow sharing of internet traffic data between companies and the government to investigate cyber threats, but is opposed by privacy advocates concerned about government surveillance.
- Other legislation mentioned includes Canada's Online Protection and Anti-Spam Law, which could also greatly affect how data is used in digital marketing if it limits data usage. Regulations around data usage and privacy have major implications for data-driven digital marketing business models
Business social media details the evolution and impact of communication, educating readers on initial changes in Twitter, Facebook, and Youtube, while addressing the real business need of communicating with a target audience.
Social Media Sales
Legal
Marketing
Recruiting
Public Relations
Investor Confidence
Internal Project Teams
Executive Communication
Stock, Reputation, Brand Value
This document is the 2013 World PR Report produced by the Holmes Report and the International Communications Consultancy Organisation (ICCO). It contains rankings of the largest PR firms globally, an overview of trends in the PR industry, opportunities and challenges facing the industry, and regional analyses. In the foreword sections, industry leaders note that while the PR industry continues growing, firms need to better develop digital and social media capabilities to take advantage of changes in communications and convince clients that PR can provide strategic services beyond traditional media relations. Regional differences also exist, and firms must examine results on a local level to understand varying attitudes and adoption rates of new techniques.
EXTERNAL AND INTERNAL ENVIRONMENTAL ANALYSIS2EXTERNAL AND INTER.docxgitagrimston
EXTERNAL AND INTERNAL ENVIRONMENTAL ANALYSIS 2
EXTERNAL AND INTERNAL ENVIRONMENTAL ANALYSIS 12
External and Internal Environmental Analysis
UNIVERSITY OF PHOENIX
STR/581
Running head: EXTERNAL AND INTERNAL ENVIRONMENTAL ANALYSIS 1
External and Internal Environmental Analysis
Weight Loss Singles Dating Agency is an online dating service tailored to provide companionship services to individuals over the age of 18 who have undergone any form of weight loss surgery. For effective strategic formulation of implementing this new business, it is critical that the company’s external and internal environmental environments are analyzed to ensure competitive advantage is achieved. The following is the analysis of the external and internal environments for the company, its competitive position and possibilities as well as the organizational structure and impact on the organizational performance.
Environmental Analysis
To perform an efficient external and internal environmental analysis it is imperative that the researcher scrutinize all factors affecting implementation of the proposed business. These factors include:
· Evaluate strategic position of Weight Loss Singles Dating Agency
· Assess the online dating market
· Assess proposed business of online dating industry
· Assess the competition
External Environmental Analysis
To provide conclusions needed for successful implementation the researcher will commence with external environmental investigation. Major factors to explore include:
· Barriers to entry
· Threats of new entrants
· Threats of substitutes
· Rivalry between existing firms and
· The power of buyers and suppliers
Barriers to Entry
The company will have very few competitors in contention. Currently, the researcher has discovered that a strong brand recognition does not currently exist as this is a relatively new niche market. Start-up costs will be kept at a minimum as investors will also provide employee assistance in operations. However, increased proposed regulations on the online dating industry will prove to be a challenge when implementing the business model. Currently the industry is not regulated by Federal law, but many US states have proposed bills in legislature to increase protection of users on online dating sites through mandating background checks of all customers (Internet Business Law Services, 2015).
To ensure that barriers to entry will be kept at a minimum the organization will foster a third party association with an outside research firm. This partnership will aid in the determination of illegitimate online dating companies as a strategy for ensuring privacy and integrity concerns (Marsden, 2010). The company will also apply for membership with organizations such as Online Dating Association and Global Dating Insights for the purpose of being recognized as a legitimate business that takes responsibility to maintain high standards in the industry (The Online Dating Association, 2015). This ...
The document discusses how local businesses can take advantage of online search and mobile marketing to attract new customers. It notes that traditional advertising methods are declining in effectiveness while online searches are increasing. The author argues that local businesses need an online presence and reviews to be visible to consumers performing local searches. Their services help businesses optimize listings, generate reviews, and implement mobile and social media campaigns to reach more potential clients.
Integrating PR: How integrated marketing communications can save public relat...Duncan Chapple
Sheffield University Management School is a triple-accredited business school with a world-class reputation for high quality teaching, ground-breaking research and cutting-edge thinking. Part of Britain's elite Russell Group of research-driven universities, it runs one of the few MBA programmes to involve a compulsory semester-long course on Integrated Marketing Communications. This 2006 presentation was given to MBA students at the school to outline the opportunities for public relations, the obstacles preventing PR from meeting its potential, and the solutions for both PR as a function, and for MBAs looking to move up in the industry.
The World PR Report 2013, produced by the Holmes Report and ICCO, is a definitive report on the trends and issues facing the global PR industry, based on a survey of global agency heads. The report also includes research on the size and growth of the global PR industry, and a ranking of the world's 250-biggest PR firms.
The document provides information about a marketing communication company. It discusses the company's background and services, which include full-service advertising, digital and online marketing, and specialized below-the-line services. It also outlines the company's strategy of creating marketing solutions rather than just advertisements, focusing on useful content, context, and allowing customer participation. References from past clients like Mazda, Kasikorn Bank, and Pruksa Clinic are also included.
028 El Caso De Mercado Libre Com Y El Estado Del Comercio Electronico En La R...GeneXus
- MercadoLibre is a technology company that offers e-commerce solutions and has experienced strong growth, with over 37.8 million users and $6.96 billion in total sales volume since 2002.
- While e-commerce penetration is still low in Latin America at under 10%, there is significant potential for continued growth given the large population, growing internet usage, and developing economies in the region.
- MercadoLibre faces ongoing challenges to continue innovating, simplifying the user experience, and capturing new opportunities as e-commerce and technologies like broadband and mobile devices expand across Latin America.
Cookies and the EU privacy directive: what it means for youKWD Webranking
This document provides an overview of EU cookie law and guidance on how organizations should comply. It discusses the history of EU cookie law and how different countries are interpreting the legislation. It also examines examples of how some companies are addressing cookies and provides recommendations for developing a realistic compliance plan through conducting an audit and implementing appropriate solutions to obtain user consent.
The document describes the facilities available at the University of Limerick campus in Ireland for hosting events. It details that the campus has space for 2000 people in a concert hall and lecture theaters, as well as 2000 breakout rooms. It also has extensive sports facilities including pitches, courts, a swimming pool and training facilities. There are 2400 rooms available in on-campus housing with shared facilities. Catering options include breakfast, lunches, dinners and bars. The campus provides a full-service venue for conferences, training, and events.
Seorang pemuda mengunjungi gurunya pagi-pagi karena mimpi buruk tentang kematian. Gurunya menjelaskan bahwa kematian adalah rahasia Tuhan dan bahwa rata-rata manusia meninggal pada usia 70-75 tahun meskipun ada pengecualian. Gurunya menyarankan untuk menghargai hidup dan berbuat baik di hari ini saja tanpa takut akan kematian atau menyesali masa lalu.
Local governments can use social media to engage residents and fill information vacuums. About 73% of online adults use social media, showing its reach. For local governments, social media works best as a news source to provide real-time, unfiltered information and engage residents. Posts should be timely, relevant and useful from the resident perspective. While using social media, governments should not forget their website and aim to balance consistent branding with multiple contributors on social media.
Two zombies living happily in a graveyard are kidnapped by surgeons for experiments but escape back to their blissful home. The music video aims to entertain 12-19 year olds with comedy and horror elements, using an upbeat song by Axe Girl and Kid Max about a haunted house that captures the zombie couple's story.
Apdsi redes sociais e empresas - luis vidigal - maio 2012Luis Vidigal
O documento discute o papel das redes sociais no desenvolvimento e internacionalização dos negócios. Aborda conceitos-chave como redes sociais, Web 1.0 e 2.0, imagem corporativa e como as redes sociais transformaram os consumidores em criadores de conteúdo e influenciadores.
The document discusses various aspects of corporate restructuring in India such as mergers, amalgamations, demergers, slump sales, and financial restructuring. It provides an overview of the key regulations governing takeovers in India from the Securities and Exchange Board of India. Examples of different corporate restructuring techniques including mergers and demergers are presented along with considerations around valuation, share exchange ratios, stamp duty implications and more. Two case studies demonstrating the use of group restructuring to increase promoter shareholding are also summarized.
advertising and concepts project for linked in pageHarris Danenza
This document outlines a marketing plan for the MLK Business District Association to revitalize the Fillmore Corridor neighborhood in Buffalo, NY. It includes a situational analysis of demographic and economic data about the area. The plan aims to increase commercial and consumer activity by attracting new businesses, promoting neighborhood pride, and establishing an identity for the corridor. Low-cost advertising strategies target vehicle traffic and make use of signage, discounts, and government assistance. The goal is economic revival through stimulating interest in the area as a place for business while strengthening community engagement.
B&A Mobile Marketing was founded by two experienced entrepreneurs to help local businesses take advantage of search engines and online marketing. Their services include setting up local business listings, managing online reviews and coupons, and creating mobile marketing campaigns including text messaging. Their process involves distributing review cards to collect customer feedback, publishing the reviews online to maximize visibility and search engine results. They believe the current economic climate presents an opportunity for companies that invest in marketing and promotion.
An, “in-depth look at the dramatic changes that have affected the print industry. John provides proven strategies, plans, and tactics that print service providers can follow to grow their business, despite the decrease in printed materials. Additionally, he shares case studies of companies that have already found ways to adjust their business models and succeed.”
The document discusses several pieces of proposed legislation that could significantly impact the digital marketing industry:
- SOPA and PIPA aimed to expand the ability to fight online piracy but were opposed due to concerns over censorship and free speech. Protests in 2012 caused the bills to be postponed.
- CISPA would allow sharing of internet traffic data between companies and the government to investigate cyber threats, but is opposed by privacy advocates concerned about government surveillance.
- Other legislation mentioned includes Canada's Online Protection and Anti-Spam Law, which could also greatly affect how data is used in digital marketing if it limits data usage. Regulations around data usage and privacy have major implications for data-driven digital marketing business models
Business social media details the evolution and impact of communication, educating readers on initial changes in Twitter, Facebook, and Youtube, while addressing the real business need of communicating with a target audience.
Social Media Sales
Legal
Marketing
Recruiting
Public Relations
Investor Confidence
Internal Project Teams
Executive Communication
Stock, Reputation, Brand Value
This document is the 2013 World PR Report produced by the Holmes Report and the International Communications Consultancy Organisation (ICCO). It contains rankings of the largest PR firms globally, an overview of trends in the PR industry, opportunities and challenges facing the industry, and regional analyses. In the foreword sections, industry leaders note that while the PR industry continues growing, firms need to better develop digital and social media capabilities to take advantage of changes in communications and convince clients that PR can provide strategic services beyond traditional media relations. Regional differences also exist, and firms must examine results on a local level to understand varying attitudes and adoption rates of new techniques.
EXTERNAL AND INTERNAL ENVIRONMENTAL ANALYSIS2EXTERNAL AND INTER.docxgitagrimston
EXTERNAL AND INTERNAL ENVIRONMENTAL ANALYSIS 2
EXTERNAL AND INTERNAL ENVIRONMENTAL ANALYSIS 12
External and Internal Environmental Analysis
UNIVERSITY OF PHOENIX
STR/581
Running head: EXTERNAL AND INTERNAL ENVIRONMENTAL ANALYSIS 1
External and Internal Environmental Analysis
Weight Loss Singles Dating Agency is an online dating service tailored to provide companionship services to individuals over the age of 18 who have undergone any form of weight loss surgery. For effective strategic formulation of implementing this new business, it is critical that the company’s external and internal environmental environments are analyzed to ensure competitive advantage is achieved. The following is the analysis of the external and internal environments for the company, its competitive position and possibilities as well as the organizational structure and impact on the organizational performance.
Environmental Analysis
To perform an efficient external and internal environmental analysis it is imperative that the researcher scrutinize all factors affecting implementation of the proposed business. These factors include:
· Evaluate strategic position of Weight Loss Singles Dating Agency
· Assess the online dating market
· Assess proposed business of online dating industry
· Assess the competition
External Environmental Analysis
To provide conclusions needed for successful implementation the researcher will commence with external environmental investigation. Major factors to explore include:
· Barriers to entry
· Threats of new entrants
· Threats of substitutes
· Rivalry between existing firms and
· The power of buyers and suppliers
Barriers to Entry
The company will have very few competitors in contention. Currently, the researcher has discovered that a strong brand recognition does not currently exist as this is a relatively new niche market. Start-up costs will be kept at a minimum as investors will also provide employee assistance in operations. However, increased proposed regulations on the online dating industry will prove to be a challenge when implementing the business model. Currently the industry is not regulated by Federal law, but many US states have proposed bills in legislature to increase protection of users on online dating sites through mandating background checks of all customers (Internet Business Law Services, 2015).
To ensure that barriers to entry will be kept at a minimum the organization will foster a third party association with an outside research firm. This partnership will aid in the determination of illegitimate online dating companies as a strategy for ensuring privacy and integrity concerns (Marsden, 2010). The company will also apply for membership with organizations such as Online Dating Association and Global Dating Insights for the purpose of being recognized as a legitimate business that takes responsibility to maintain high standards in the industry (The Online Dating Association, 2015). This ...
The document discusses how local businesses can take advantage of online search and mobile marketing to attract new customers. It notes that traditional advertising methods are declining in effectiveness while online searches are increasing. The author argues that local businesses need an online presence and reviews to be visible to consumers performing local searches. Their services help businesses optimize listings, generate reviews, and implement mobile and social media campaigns to reach more potential clients.
Integrating PR: How integrated marketing communications can save public relat...Duncan Chapple
Sheffield University Management School is a triple-accredited business school with a world-class reputation for high quality teaching, ground-breaking research and cutting-edge thinking. Part of Britain's elite Russell Group of research-driven universities, it runs one of the few MBA programmes to involve a compulsory semester-long course on Integrated Marketing Communications. This 2006 presentation was given to MBA students at the school to outline the opportunities for public relations, the obstacles preventing PR from meeting its potential, and the solutions for both PR as a function, and for MBAs looking to move up in the industry.
The World PR Report 2013, produced by the Holmes Report and ICCO, is a definitive report on the trends and issues facing the global PR industry, based on a survey of global agency heads. The report also includes research on the size and growth of the global PR industry, and a ranking of the world's 250-biggest PR firms.
The document provides information about a marketing communication company. It discusses the company's background and services, which include full-service advertising, digital and online marketing, and specialized below-the-line services. It also outlines the company's strategy of creating marketing solutions rather than just advertisements, focusing on useful content, context, and allowing customer participation. References from past clients like Mazda, Kasikorn Bank, and Pruksa Clinic are also included.
028 El Caso De Mercado Libre Com Y El Estado Del Comercio Electronico En La R...GeneXus
- MercadoLibre is a technology company that offers e-commerce solutions and has experienced strong growth, with over 37.8 million users and $6.96 billion in total sales volume since 2002.
- While e-commerce penetration is still low in Latin America at under 10%, there is significant potential for continued growth given the large population, growing internet usage, and developing economies in the region.
- MercadoLibre faces ongoing challenges to continue innovating, simplifying the user experience, and capturing new opportunities as e-commerce and technologies like broadband and mobile devices expand across Latin America.
The document discusses how local businesses can take advantage of search engines and mobile technology for marketing. It notes that traditional advertising methods are declining while online searches are increasing. Specifically, it recommends that local businesses claim listings on search engines, optimize websites for searches, get customer reviews published online, and develop mobile and text messaging marketing to engage local customers. The company described offers services to help businesses set up these online and mobile presences to boost their visibility and drive more customers.
This document summarizes a social media bootcamp for accountants. It begins with an introduction where participants discuss their goals, experience levels, and reservations. The topics to be covered are then outlined: understanding social media and why it's important, case studies of accounting firms that have found success on social networks like LinkedIn and Twitter, and how to get started with social media. The bulk of the document focuses on defining social media, highlighting the engagement and decision-making that occurs online, and providing specific examples of accounting firms that have used social networks successfully to generate business leads, recruit talent, and establish themselves as thought leaders.
The document discusses the shift in marketing budgets from traditional to digital advertising. It notes that consumers now spend significantly more time with digital media like social media compared to traditional channels like television and print. As a result, marketer's budgets have followed suit, with digital advertising now receiving a larger share than traditional media in many countries. The document provides an extensive list of the powerful targeting and analytics capabilities available for digital advertising, particularly on Facebook, to help marketers effectively reach audiences.
[To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
This presentation is a curated compilation of PowerPoint diagrams and templates designed to illustrate 20 different digital transformation frameworks and models. These frameworks are based on recent industry trends and best practices, ensuring that the content remains relevant and up-to-date.
Key highlights include Microsoft's Digital Transformation Framework, which focuses on driving innovation and efficiency, and McKinsey's Ten Guiding Principles, which provide strategic insights for successful digital transformation. Additionally, Forrester's framework emphasizes enhancing customer experiences and modernizing IT infrastructure, while IDC's MaturityScape helps assess and develop organizational digital maturity. MIT's framework explores cutting-edge strategies for achieving digital success.
These materials are perfect for enhancing your business or classroom presentations, offering visual aids to supplement your insights. Please note that while comprehensive, these slides are intended as supplementary resources and may not be complete for standalone instructional purposes.
Frameworks/Models included:
Microsoft’s Digital Transformation Framework
McKinsey’s Ten Guiding Principles of Digital Transformation
Forrester’s Digital Transformation Framework
IDC’s Digital Transformation MaturityScape
MIT’s Digital Transformation Framework
Gartner’s Digital Transformation Framework
Accenture’s Digital Strategy & Enterprise Frameworks
Deloitte’s Digital Industrial Transformation Framework
Capgemini’s Digital Transformation Framework
PwC’s Digital Transformation Framework
Cisco’s Digital Transformation Framework
Cognizant’s Digital Transformation Framework
DXC Technology’s Digital Transformation Framework
The BCG Strategy Palette
McKinsey’s Digital Transformation Framework
Digital Transformation Compass
Four Levels of Digital Maturity
Design Thinking Framework
Business Model Canvas
Customer Journey Map
Garments ERP Software in Bangladesh _ Pridesys IT Ltd.pdfPridesys IT Ltd.
Pridesys Garments ERP is one of the leading ERP solution provider, especially for Garments industries which is integrated with
different modules that cover all the aspects of your Garments Business. This solution supports multi-currency and multi-location
based operations. It aims at keeping track of all the activities including receiving an order from buyer, costing of order, resource
planning, procurement of raw materials, production management, inventory management, import-export process, order
reconciliation process etc. It’s also integrated with other modules of Pridesys ERP including finance, accounts, HR, supply-chain etc.
With this automated solution you can easily track your business activities and entire operations of your garments manufacturing
proces
Discover timeless style with the 2022 Vintage Roman Numerals Men's Ring. Crafted from premium stainless steel, this 6mm wide ring embodies elegance and durability. Perfect as a gift, it seamlessly blends classic Roman numeral detailing with modern sophistication, making it an ideal accessory for any occasion.
https://rb.gy/usj1a2
NIMA2024 | De toegevoegde waarde van DEI en ESG in campagnes | Nathalie Lam |...BBPMedia1
Nathalie zal delen hoe DEI en ESG een fundamentele rol kunnen spelen in je merkstrategie en je de juiste aansluiting kan creëren met je doelgroep. Door middel van voorbeelden en simpele handvatten toont ze hoe dit in jouw organisatie toegepast kan worden.
HR search is critical to a company's success because it ensures the correct people are in place. HR search integrates workforce capabilities with company goals by painstakingly identifying, screening, and employing qualified candidates, supporting innovation, productivity, and growth. Efficient talent acquisition improves teamwork while encouraging collaboration. Also, it reduces turnover, saves money, and ensures consistency. Furthermore, HR search discovers and develops leadership potential, resulting in a strong pipeline of future leaders. Finally, this strategic approach to recruitment enables businesses to respond to market changes, beat competitors, and achieve long-term success.
Storytelling is an incredibly valuable tool to share data and information. To get the most impact from stories there are a number of key ingredients. These are based on science and human nature. Using these elements in a story you can deliver information impactfully, ensure action and drive change.
Cover Story - China's Investment Leader - Dr. Alyce SUmsthrill
In World Expo 2010 Shanghai – the most visited Expo in the World History
https://www.britannica.com/event/Expo-Shanghai-2010
China’s official organizer of the Expo, CCPIT (China Council for the Promotion of International Trade https://en.ccpit.org/) has chosen Dr. Alyce Su as the Cover Person with Cover Story, in the Expo’s official magazine distributed throughout the Expo, showcasing China’s New Generation of Leaders to the World.
Dive into this presentation and learn about the ways in which you can buy an engagement ring. This guide will help you choose the perfect engagement rings for women.
The Steadfast and Reliable Bull: Taurus Zodiac Signmy Pandit
Explore the steadfast and reliable nature of the Taurus Zodiac Sign. Discover the personality traits, key dates, and horoscope insights that define the determined and practical Taurus, and learn how their grounded nature makes them the anchor of the zodiac.
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Best Competitive Marble Pricing in Dubai - ☎ 9928909666Stone Art Hub
Stone Art Hub offers the best competitive Marble Pricing in Dubai, ensuring affordability without compromising quality. With a wide range of exquisite marble options to choose from, you can enhance your spaces with elegance and sophistication. For inquiries or orders, contact us at ☎ 9928909666. Experience luxury at unbeatable prices.
Part 2 Deep Dive: Navigating the 2024 Slowdownjeffkluth1
Introduction
The global retail industry has weathered numerous storms, with the financial crisis of 2008 serving as a poignant reminder of the sector's resilience and adaptability. However, as we navigate the complex landscape of 2024, retailers face a unique set of challenges that demand innovative strategies and a fundamental shift in mindset. This white paper contrasts the impact of the 2008 recession on the retail sector with the current headwinds retailers are grappling with, while offering a comprehensive roadmap for success in this new paradigm.
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2. STRATEGIC COMMUNICATIONS
ABOUT VILLAGE MARKETING AND PUBLIC
RELATIONS
Reports* out of the US show are consistent in reporting that the legal
market, globally, has fundamentally changed.
1) Less demand for external legal representation – more and more taking
their legal functions in-house
** CitiPrivate Bank‟s Law Firm Report 2012
Georgetown University 2013
Thomson Reuters Peer Monitor Report 2012 -13
3. ABOUT VILLAGE MARKETING AND PUBLIC
STRATEGIC COMMUNICATIONS
RELATIONS
Reports* out of the US show are consistent in reporting that the legal
market, globally, has fundamentally changed.
1) Less demand for external legal representation – more and more taking
their legal functions in-house
2) Too many lawyers chasing too little work – the market is tightening even
further
** CitiPrivate Bank‟s Law Firm Report 2012
Georgetown University 2013
Thomson Reuters Peer Monitor Report 2012 -13
4. ABOUT VILLAGE MARKETING AND PUBLIC
STRATEGIC COMMUNICATIONS
RELATIONS
Reports* out of the US show are consistent in reporting that the legal
market, globally, has fundamentally changed.
1) Less demand for external legal representation – more and more taking
their legal functions in-house
2) Too many lawyers chasing too little work – the market is tightening even
further
3) Slower increase in billing rates
** CitiPrivate Bank‟s Law Firm Report 2012
Georgetown University 2013
Thomson Reuters Peer Monitor Report 2012 -13
5. ABOUT VILLAGE MARKETING AND PUBLIC
STRATEGIC COMMUNICATIONS
RELATIONS
Reports* out of the US show are consistent in reporting that the legal
market, globally, has fundamentally changed.
1) Less demand for external legal representation – more and more taking
their legal functions in-house
2) Too many lawyers chasing too little work – the market is tightening even
further
3) Slower increase in billing rates
4) Clients pressure for discounts and alternative fee structures increasing
** CitiPrivate Bank‟s Law Firm Report 2012
Georgetown University 2013
Thomson Reuters Peer Monitor Report 2012 -13
6. ABOUT VILLAGE MARKETING AND PUBLIC
STRATEGIC COMMUNICATIONS
RELATIONS
“As we enter 2013, the legal market continues in the fifth year of an
unprecedented economic downturn that began in the third quarter of
2008. At this point, it is becoming increasingly apparent that the
market for legal services in the United States and throughout the
world has changed in fundamental ways and that, even as we work
our way out of the economic doldrums, the practice of law going forward
is likely to be starkly different than in the pre-2008 period.
To an unfortunate extent, many lawyers and law firms seem stuck in
old models – traditional ways of thinking about law firm economics and
structure, legal work processes, talent management, and client
relationships – that are no longer well suited to the market environment
in which they compete.”
- Georgetown University/Thomson Peer Monitor report, 2013.
7. ABOUT VILLAGE MARKETING AND PUBLIC
STRATEGIC COMMUNICATIONS
RELATIONS
STRATEGIC MARKETING COMMUNICATIONS : A
pathway to stronger, more successful brands.
8. ABOUT VILLAGE MARKETING AND PUBLIC
STRATEGIC COMMUNICATIONS
RELATIONS
STRATEGIC MARKETING COMMUNICATIONS :
A pathway to stronger, more successful brands
9. ABOUT VILLAGE MARKETING AND PUBLIC
STRATEGIC COMMUNICATIONS
RELATIONS
OVERVIEW
1) Qualitative Research; know your audience
2) Building strong brands
2) Strategic Planning; why, how, when
3) CRM; keeping clients in a competitive marketplace
4) Public Relations; thought leadership, media relations – a matter of
perception
5) Websites; your „shop window front‟
6) Marketing Online; social media, search
7) Internal and Client Communications
8) Other Ingredients
10. ABOUT VILLAGE MARKETING AND PUBLIC
STRATEGIC COMMUNICATIONS
RELATIONS
QUALITATIVE RESEARCH – creating strong foundations
Benefits:
- Provides a starting point or review point for your brand and
communications
- Always uncovers some „gems‟ and helps you prioritise
- Recognise strengths, weaknesses opportunities and threats
- Target your activities better
- Saves you $$ in the long run
- Your clients like to know that you care enough to ask
11. ABOUT VILLAGE MARKETING AND PUBLIC
STRATEGIC COMMUNICATIONS
RELATIONS
RESEARCH IMPLEMENTATION
Conduct Market Research
Understand Perceptions
Define Desired Brand Position
Build Brand Platform (Marketing Comms Plan)
Deliver the Brand (Execute the plan)
12. ABOUT VILLAGE MARKETING AND PUBLIC
STRATEGIC COMMUNICATIONS
RELATIONS
BRAND – A BASIC FOR BUSINESS SUCCESS
•Your brand is second only to your people and the delivery of their expertise
in terms of importance
•Your brand needs to have a strong identity that communicates more than
just your name to customers
•Weak brands are forgettable, lacklustre, bland and melt into a sea of
sameness
14. ABOUT VILLAGE MARKETING AND PUBLIC
STRATEGIC COMMUNICATIONS
RELATIONS
PLANNING
•Plan the work, work the plan
•Leverage tactics throughout the year – a plan allows you to spot these
opportunities and maximise their potential
•Importance of objectives, clearly defined and measurement. Only 10%
of companies actually measure their marketing ROI.
15. ABOUT VILLAGE MARKETING AND PUBLIC
STRATEGIC COMMUNICATIONS
RELATIONS
CRM TO BENEFIT BUSINESS
In a service industry, like the legal industry, the emphasis and real value
of your business is commonly the customer relationship.
Developing a successful customer relationship can spawn a lifetime of
committed buying.
You can have the best marketing in the world, but if your CRM is
bad, no amount of positive publicity etc can shift perception.
16. ABOUT VILLAGE MARKETING AND PUBLIC
STRATEGIC COMMUNICATIONS
RELATIONS
PUBLIC RELATIONS
“If advertising is what you say about yourself, public
relations is what others say about you.”
18. ABOUT VILLAGE MARKETING AND PUBLIC
STRATEGIC COMMUNICATIONS
RELATIONS
PUBLIC RELATIONS FOR LAW FIRMS
There‟s a wealth of opportunity:
-Commentary on industry happenings
20. ABOUT VILLAGE MARKETING AND PUBLIC
STRATEGIC COMMUNICATIONS
RELATIONS
PUBLIC RELATIONS FOR LAW FIRMS
There‟s a wealth of opportunity:
-Commentary on industry happenings
-Speaking opportunities
-Media relations; by-lined articles in relevant media
-New appointments, new offerings etc
22. ABOUT VILLAGE MARKETING AND PUBLIC
STRATEGIC COMMUNICATIONS
RELATIONS
MARKETING ONLINE: WEBSITE
Your website is the most important tool you have at your disposal. If
nothing else is done right, get your website right. Here‟s why:
•Face to face meetings are happening less – especially with new business.
People will go to your website as a first port of call so your messages need
to be strong
23. ABOUT VILLAGE MARKETING AND PUBLIC
STRATEGIC COMMUNICATIONS
RELATIONS
MARKETING ONLINE: WEBSITE
Your website is the most important tool you have at your disposal. If
nothing else is done right, get your website right. Here‟s why:
•Face to face meetings are happening less – especially with new business.
People will go to your website as a first port of call so your messages need
to be strong
•Technology has made geography inconsequential – your clients are
everywhere and the only marketing medium that overcomes geography is
a website
24. ABOUT VILLAGE MARKETING AND PUBLIC
STRATEGIC COMMUNICATIONS
RELATIONS
MARKETING ONLINE: WEBSITE
Your website is the most important tool you have at your disposal. If
nothing else is done right, get your website right. Here‟s why:
•Face to face meetings are happening less – especially with new business.
People will go to your website as a first port of call so your messages need
to be strong
•Technology has made geography inconsequential – your clients are
everywhere and the only marketing medium that overcomes geography is
a website
•New staff will also check out your website – an engaging and up-to-date
website will help attract the right calibre staff
25. ABOUT VILLAGE MARKETING AND PUBLIC
STRATEGIC COMMUNICATIONS
RELATIONS
MARKETING ONLINE: WEBSITE
Your website is the most important tool you have at your disposal. If
nothing else is done right, get your website right. Here‟s why:
•Face to face meetings are happening less – especially with new business.
People will go to your website as a first port of call so your messages need
to be strong
•Technology has made geography inconsequential – your clients are
everywhere and the only marketing medium that overcomes geography is
a website
•New staff will also check out your website – an engaging and up-to-date
website will help attract the right calibre staff
•It‟s another place to market your business; blogs, new services, expertise,
white papers
26. ABOUT VILLAGE MARKETING AND PUBLIC
STRATEGIC COMMUNICATIONS
RELATIONS
Old Thinking: Law firm website = online
brochure
New Thinking: Law firm website = publishing
platform for attorney-generated content
27. ABOUT VILLAGE MARKETING AND PUBLIC
STRATEGIC COMMUNICATIONS
RELATIONS
MARKETING ONLINE: WEBSITE
Ways to improve your website:
- People pages – grow your profiles, become more niche, not generalist –
consider micro pages
-SEO – keyword integration, research local searches using free tools
- Content – create lots of it. Good content that is in „consumer speak‟
- Advertising – support with low-level advertising
- Analyse – subscribe to google analytics and make improvements based
on insights
30. STRATEGIC COMMUNICATIONS
FACEBOOK: FOR YOUR BUSINESS?
• It is the fastest-growing community in the world where your target
audience go to meet with friends, be entertained and interact with
brands like yours.
• 2, 269,160 New Zealanders use Facebook (53.36% of our
population)
• 25-44 year olds make up almost half of NZ‟s Facebook users
• The average user spends more than 700 minutes on Facebook every
month
• 56% of consumers say they are more likely to recommend a brand
after becoming a fan on Facebook
31. STRATEGIC COMMUNICATIONS
TIPS TO ESTABLISHING AND MAINTAINING AN EFFECTIVE
FACEBOOK PAGE:
• Write a company strategy. This should include:
• WHO is responsible for the medium
• HOW often you post
• HOW you deal with negative feedback/comments/posts
• WHAT your objectives/aims are
• WHAT your measures of success are
• WHO/WHAT other pages you are going to link in with (likes etc)
• HOW you will support the page (advertising, links from your
website etc)
32. STRATEGIC COMMUNICATIONS
TIPS TO ESTABLISHING AND MAINTAINING AN EFFECTIVE
FACEBOOK PAGE:
• Decide on the tone of your content: how do you want your
company/brand to come across?
• Do not think of your business page only as a place to talk about your
product.
• Keep your posts short and sweet.
• Use pictures.
35. STRATEGIC COMMUNICATIONS
WHAT IS A BLOG?
By definition, a blog is:
“A website on which an individual or group of users record
opinions, information, etc. on a regular basis.”
36. STRATEGIC COMMUNICATIONS
TIPS FOR CREATING AND MAINTAINING AN EFFECTIVE
BLOG
• Be original
• Promote your blog
• Include images
• Allow comments. People who have engaged with your posts via
comments on the blog are more likely to share it with their friends
and contacts
37. STRATEGIC COMMUNICATIONS
CLIENT COMMUNICATIONS
Richard Susskind writes:
"Clients rarely complain about the quality of legal work or the level of
knowledge of the lawyers advising them; but they frequently express
concern about the mechanics of the working relationship between
client and firm. More particularly, it is often said that there is a poor
level of communication.”
This is easily remedied.
Good afternoon everyone, welcome to the final session of the day; Introduce Tim, introduce myself. Tim and I head up the marketing division at Village – I work across both PR and marketing. We’ve both relocated from Auckland to Tauranga after having worked for some of the biggest agencies in the country and overseas. Village Marketing and PR has a history of providing marketing and public relations for law firms and today’s session we’re going to share some of the market insights and best practice activities that we believe will benefit all law firms. We’ll leave a decent amount of time at the end for questions and answers.
So, to set the scene; Pre-GFC law firms enjoyed their highest level of billings, business was good. Money was easier to come by. Then everything changed and business has not fully recovered. There are a lot of reports about the changed legal landscape but these ones highlight some of the factors that underpin the change; While they are US reports, their findings are indicated as global trends.
This excerpt from the Georgetown Uni Law Centre and Thompson Peer Report from 2013 sums up the issues facing law firms: firstly, practitioners are having to battle in an environment they haven’t had to deal with before and secondly, the old models just won’t work in the new competitive environment.
The firms that are prospering, or beginning to prosper again after difficult times are those that recognise strategic communications as a cornerstone of business.
Our case study today is Sharp Tudhope Lawyers from here in Tauranga. As you may know has been around for 116 years and has recently moved into the city’s first green-star standard building. We’ve been working with the team at Sharp for over a year and they are a perfect example of a firm that believes in the power of strategic communications and have reaped the benefits of a strategic approach to communications.
Using Sharp Tudhope as our example, we will be looking at a number of tactics for marketing law firms – the tactics we will be covering off are all ones currently used, or planned for use, by Sharp Tudhope. We’ll start with Qualitative research – a foundation activity that helps you get to better know your clients and other key stakeholders, then look how to turn those insights into a stronger brand with higher equity, why a proper, robust plan to govern your firm’s activity, customer relationship management is importnat – we all know getting new clients is important, but even more important is keeping them in an increasingly competitive marketplace, a look at how public relations can help improve brand awareness and position key spokespeople as industry figureheads, review websites and why they really are your most important brand communication outlet, a quick review of online marketing and social media, communicating with your clients and internal stakeholders and finally a discussion about some of the other ingredients importnat to the marketing communications mix.
One of the most overlooked tools in the marketing communications mix but one of the most powerful. Find out what your customers, partners, stakeholders, referers etc want to know/hear about, what they perceive your brand to be, what annoys them about your brand, what they love to see your company doing, how would they like to be communicated with. OTHERWISE YOUR ACTIVITY CAN BE TOTALLY MISALIGNED and pissing people off. We recommend this as the first step in any strategic communications plan – it’s interesting to see what comes out, especially if you haven’t done any research before or are embarking on mktg for the first time. For example....<insert example here>
The findings of market research can then build a strong platform for the next phase of activity, branding and planning.
It is vital to create a unique and illustrative brand for your firm. This includes a strong logo, but goes much further than that. Your brand is everything from your logo to the look of your offices, how you deal with your clients, your social media presence. Having a clear brand strategy, and using it consistently, will help establish your firm in your audiences’ minds, provide a clear and memorable impression of your firm, and in the end, bring in more business. Brand story – distillation of this. Sharp Tudhope example. Used in all sorts o stuff.
Having a robust plan that outlines and leverages all activities throughout a year is invaluable. Many law firms that we have worked with do not have an annual communications blueprint – their activities are reactive and sporadic. The value of a plan lies in your ability to structure your communications so that your brand is consistently highly visible; this can be across a number of tactics. For example, with Sharp Tudhope we planned the year’s activities to capitalise on their move into a new building, becoming regular media contributors, hosting events for the general public, creating and distributing client communications eNewsletters, launching a Facebook page. But as we all know a plan is nothing without metrics against which to gauge success. Any good plan needs to feature clearly definable and measurable objectives. It’s astonishing to think that only 10% of firms measure their marketing investment – without measures, how can you ever tell if your activities are working?
So now that we’ve talked about the foundation communications, we can talk about a few more tactics, the first of which is Public Relations. There’s a lot of misconception about what public relations actually is, but I think it’s best described by an old phrase. “If advertising is what you say about yourself, public relations is what others say about you”. It’s all about third-party endorsement and reputation management. People are turned off by advertising and can spot it a mile away....but information or reviews that come from independent third parties is highly influential. That’s not to say advertising is all bad at all, we do a decent amount of it with Sharp Tudhope, but rather than PR provides another touch point that people see as more credible.
This infographic shows the ways in which PR seeks to generate this third party endorsement;
Commentary on new laws and bering able to communicate this to customers....in a way they can undesrtand
Commentary on new laws and bering able to communicate this to customers....in a way they can understandAll of these tactics help improve your presence amongst key stakeholders; it’s all a matter of perception.
In addition to your website, there are literally hundreds of outlets that you can market yourself via; each with its own set of rules and regulations. These are just a few of the most popular today.
We’ll start with Facebook.
Facebook isn’t populated by pimply school children wasting time, it’s actually full of your target market. Women aged 45-60 are the fastest growing sector on Facebook. The medium has become so ubiquitous that brands can’t afford not to be on there. A lot of companies argue that there is no financial benefit in investing time and money into Facebook but again, we’d challenge that perception. Financial decisions are based not just on the dollars and cents, but, and probably especially so in the legal industry, on relationships. Platforms like Facebook allow you to provide your brand/firm with a more human aspect – something potential clients can positively engage with. This dedfinitely influences their buying behaviour.
But Facebook isn’t just as simple as starting a page, crossing your fingers and hoping for the best. You need to have a strategy, and an understanding that it takes a eck of a lot of time to make it work. There are a lot of benefits of Facebook for business but if you’re not prepared to put in some serious time and effort, I’d suggest to avoid it alltogether. When we created the Sharp TudhopeFacebook page we started off with some clear guidelines around the page. This included:Once you’ve got all the background foundation work done you can get into the nuts and bolts. We’d also suggest appointing one or two social media guardians for your company; people who can gatekeep the information that goes up on your wall, and how to respond to the comments that will invariably come back.
Here are some tips for those wanting to run a more successful Facebook page. Consumer vs. corporate, colloquial vs. formal/professional.Once the tone has been set, ensure that anyone posting on your company’s behalf is aware of it and posts appropriately.Do use it as a vehicle to inform your fans of what is going on in your company, industry and yes, what you can offer themIf you have a lot to say, put a link from your Facebook post to your blog or website. Posts that feature an image can receive 120% more interaction than those without.
One of the final points of interest about Facebook is to use the insights provided to you on the page as you can see here. These insights will allow you to see how far and wide your messages are reaching, what kinds of postst your audience are engaging with, who your likers are (geographically and demographically) how many people are sharing your message etc etc. Use these insights to tailor your messages better and better. You’ll soon find that your engagement goes up.
The next medium, and one that is becoming increasingly popular in the legal industry is the blog. Blogs are
Each blog post is like an article about the chosen subject, but with a personable tone to your brand/business.A well-written blog can help to position your company as an industry leader and adds credibility to its offerings.When someone reads your blog, they can share it with others; via email, Facebook, Twitter, LinkedIn or an RSS feed. This can help to drive traffic to your website, where the blog is hosted, and also create a word-of-mouth buzz.Your lawyers are your most important marketing asset; create the perception (which in most cases is also the reality) that your lawyers are the best, the most knowledgable, the most quoted, the most visible and helpful. Create knowledge bases for clients. Create content that can be cross-pollinated to Facebook, internal and external newsletters. Create a discussion forum for people who want to interact with your brand. Don’t turn off comments. Your content can also be leveraged into local publications as advice - /
– don’t just post what everyone else is posting. Look at your subject matter from a different angle and create something unique. You can adjust your blog settings so that each new post is instantly and automatically linked to your Facebook, Twitter and LinkedIn pages. This means that your blog will reach more of your target audience and is easier to find. You can also add an RSS feed. RSS feeds are subscription based and will alert your subscribers each time a new blog post is updated.People who have engaged with your posts via comments on the blog are more likely to share it with their friends and contacts. It is much easier to draw people in to read your post if it is accompanied by an eye-catching image.
One of the top reasons a client leaves a law firm is poor communications.
Wealth of programmes available. Differing price structures, but after the initial template set up cost you are looking at around 4 c per email. Analytics allow you to again, see which articles are interesting your audiences and mean you can further tailor your message. With Sharp we are further segmenting our client base and sending specific information to specific groups ; we have an employment law newsletter, an RMA newsletter and a few others. This shows your clients that as well as keeping them updated with general firm information, you take the time and care enough to send them information that you know fits their particular area of need. TALK ABOUT INTERNAL COMMUNICATIONS. Employees are an often overlooked group. They also have a desire to know what’s going on at the firm – a regular enewsletter is a way of creating a culture of connectedness